This document discusses marketing strategies for professional services. It defines professional services as occupations requiring specialized training and often professional degrees or licenses in fields like law, engineering, healthcare, and education. The core of professional services marketing is retaining existing clients and attracting new ones by understanding their needs and delivering appropriate services consistently with professional standards of accountability, confidentiality, honesty, and integrity. The document outlines strategies for marketing to new versus existing clients, including advertising, social media, public speaking, and referrals. Both offline and online techniques are discussed.

1. MARKETING OF PROFESSIONAL
SERVICES
PREETHI S

2. INTRODUCTION
Professional services are occupations in the service sector requiring special
training in the arts or sciences. Some professional services require
holding professional degrees and licenses and they also require specific skills
such as architects, accountants, engineers, doctors, lawyers and teachers.

3. PROFESSIONAL STANDARDS
 Accountability
 Fiduciary duty
 Confidentiality
 Honesty
 Integrity
 Loyalty
 Transparency
 Law-abiding
 Objectivity

4. PROFESSIONAL SERVICES MARKETING
 Professional Services Marketing consists of organized activities &
programs performed by professional service firms or professional services
individuals, that are designed to retain present clients & attract new
clients by sensing, serving and satisfying their needs through delivery of
appropriate services on a paid basis in a manner consistent with credible
professional goals & norms.

5. CORE MARKETING STRATEGIES
 Marketing to new clients
 Marketing to existing clients
Existin
g
Clients
New
Clients
Courting
Broadcastin
g
Nurturing
Super-
pleasin
g
Listenin
g

6. New Clients
 Broadcasting
 Advertisements
 Websites
 Social Media marketing
 Courting
Existing Clients
 Super pleasing
 Nurturing
 Listening
 Feedback
 Understand their needs

7. OFFLINE TECHNIQUES
Offline
Public
speakin
g
Networkin
g
Print
ads
Partnerin
g
Public
relation
s
Referral
scheme

8. ONLINE TECHNIQUES
Online
Search
marketin
g
Website
s
Content
marketing
Email
marketing
Social
Networkin
g

10. THANK YOU