1. Ray Iraci
Cellular 203-592-0012 8 Oak Meadows Drive
Brookfield, CT 06804
rayiraci@gmail.com
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Professional Profile
Accomplished Manager/General Manager in Marketing, Internet, and Direct Mail and Telesales environments.
Administered to business-to-business and business-to-consumer environments. Successfully launched start-up
operations and expanded and improved upon existing operations. Effectively managed staffs of 20 to 100+
employees. Strong management, communication, analytical and organizational skills.
Professional Background
Marketing Manager 2015-present
All-Pro Windows Brookfield, CT
Lead Inside Telemarketing Coordinator working closely with ownership in developing programs to secure
appointments with home owners for the sale of replacement windows. Assist in training of all new hires and with
recruitment of new telemarketing representatives.
Risk Manager and Safety Program Director 2014-2015
Agentis Safety Development(formerly All-Star Driver) Watertown, CT
Start-up company that focused on developing safe-driver programs for corporate accounts. Developed telemarketing
scripts and strategies, email campaigns and website design to secure appointments with key decision makers.
Marketing Consultant 2013-2014
Self-Employed Danbury, CT
Worked exclusively with a publisher in the development and design of a new children’s publication, Color
Connections 4 Kids.
General Sales Manager 2004 to 2013
Yankee Pennysaver Brookfield, CT
Manage all aspects of Advertising Sales Department including hiring, training, compensation program development,
Special Section development, new client acquisition and customer retention. Responsible for developing successful
Creatives for hundreds of clients.
• In a down economy, concentration has been on developing Special Sections to help drive revenue. For example,
developed 'Spotlight on Seniors' section, July 5th, which resulted in our biggest issue of 2012 to that point
($13,000 in additional revenue/44 pages).
• Conceived and implemented formal training program.
• Develop strategic sales plans and campaigns.
• Successfully launched semi-annual 'Home Improvement' publications netting up to $25,000 in additional annual
revenue.
• Plan and design all Rate Cards, Sales Incentives and Employee Compensation Programs to meet the needs of
the company.
Marketing Consultant 2003 to 2004 / 2013 to 2014
Harbor Marketing, Inc., Hiltop Media Partners, d.b.a. Valpak Stamford, CT
Consultative sales approach to develop direct mail advertising campaigns for retail and professional clients.
• Increased client base in my assigned territory by 46%.

2. Advertising Director 2002 to 2003
The Register Citizen/Journal Register Company Torrington, CT
Secured major accounts for our newspaper, such as New England Sports Network (NESN), Staples and J.C. Penny.
• Developed and implemented campaigns and Special Sections such as Holiday Gift Guide, and exceeded
budgeted goals by 50% to 75%.
Marketing Manager 2000 to 2002
Trilegiant Corporation, Formerly Cendant Membership Services Stamford/Norwalk, CT
Developed sales strategies, marketing plans and identified new sales opportunities for affinity partners such as
America Online, Capital One Financial Services and Wells Fargo. Success resulted in increased revenues and
member flow.
• Created and executed client marketing schedules while evaluating impact on all product offerings through direct
mail, telemarketing, internet, voice response units and other emerging media.
• Developed and implemented creative strategies to improve sales performance for all clients. Identified new
segment opportunities through analysis and modeling.
• Produced test matrices and scripts for clients utilizing past performance, modeling and analysis reporting.
Independent Marketing Consultant 1994 to 2000
Self-Employed Southbury, CT
Assisted small to mid-sized businesses in creating marketing materials, sales scripts, training manuals, and
telemarketing and direct mail programs.
Additional Experience
Director of Telemarketing/Acting Vice President 1986 to 1994
Powerlines Telemarketing, Division of Synchronal Corporation Waterbury, CT and New York, NY
Telemarketing Manager 1983 to 1986
Ziff-Davis Publishing Company New York, NY
Education
Major, Psychology 1973-1977
Queens College, City University of New York Flushing, NY
Training, Skills & Seminars
• Several marketing classes and seminars through Free Community Papers of New England (FCPNE) and
affiliated partners.
• Computer skills and software familiarity with MS Office, Smart Publisher, Early Cloud & Company,
Telemarketing Control System Software, Brio Technologies Software, Predictive Solutions Software, AS400.