Pascale Roberts is an overachieving sales and marketing professional with over 30 years of experience leading brands in the beauty, hospitality, and B2B industries. She has a proven track record of consistently exceeding goals and delivering revenue growth through relationship building, strategic planning, and customer focus. Her background includes experience as a director of sales and marketing, general manager, and account manager for various companies.

1. Pascale Roberts
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P A S C A L E C . R O B E R T S
POMPANO BEACH, FLORIDA • 501-463-7764 • PascaleRobertsFL@gmail.com
OVERACHIEVING SALES & MARKETING PROFESSIONAL consistently delivering above expectation outcomes in the
Beauty, Hospitality and B2B space. Brings a solid 30+ year history as a determined leader, influencer and account/brand
manager. Results driven with a distinguished ability to collaborate and act consultatively while engaging with
stakeholders, peers and customers.
EXPERIENCE
ARKANSAS STATE – DEPARTMENT OF PARKS & TOURISM LITTLE ROCK, AR
Oct 2013 – Dec 2014 Director of Group Sales & Marketing – DeGray Lake Resort State Park
Create industry standard strategic sales plan for the state’s five Lodge parks. Collaborate with 5 other
regional directors to implement a statewide plan. Acted as Travel & Tourism spokesperson for the state -
“A TEAM” - at national tourism shows/conferences.
 Inserted into the team as an “Out-of-Box Thinker” and the only team member with private industry
sales experience.
 Delivered an 20% jump in group sales revenue for my property in first year of service despite typical
18/24-month lead times for impacting group revenue.
 Focused on networking/relationship building in the community to quickly back fill occupancy gaps.
 Took a deep dive into existing bookings to identify and close up-sell opportunities.
 Led and retrained a team of 6 in areas of Sales and Customer Service.
OBR, Inc. QUAKERTOWN, PA
Jul 2009 – Sep 2013 General Manager/Owner - Old Bethlehem Road Hotel
Solely responsible for entire operation – Hotel, Bar, Restaurant.
 Built to a prosperous $.8 Million/year from ground zero in 4 years.
 Managed all business functions - Financial/Accounting, Human Resources, Sales & Marketing & PR
– traditional/on-line, Licensing, Community Action, Food & Beverage Management, Compliance,
Customer Service, Back of House etc.
 Developed a focused strategy for success based on driving relationship building activities with local
business owners, visitors bureaus, chambers of commerce, existing customer base.
 Maintained significant media attention – “Best Wings in Bucks”, “Top Ten Commitment Ceremony
Venue”, “Honoring Veterans”, “Friendliest Historic Taverns”.
 Managed staff of 20 to consistently deliver OUTSTANDING customer service.
DUN & BRADSTREET WAYNE, PA
Mar 2007 – Jul 2009 Relationship Manager – Field Sales
Managed field relationships for 41 Philadelphia customers valued at over $1.8MM.
 Delivered results at over 132% in 2007.
 Maintained share and saw an additional 115% portfolio growth in 2008.
 Responsible for contributing to a specialized team brought together to re-create and legitimize
D&B’s value proposition to the Legal Vertical.
Apr 2005 – Mar 2007 Marketing Specialist – Inside Sales
Supported 10 Relationship Managers as Inside Sales Specialist driving sales of D&B Marketing solutions.
 Covered 400+ South East customers in “Middle Market” (200+ emp / $20MM+ revenue).
 Consistently delivered results over 140%.
 Led sales efforts for new product launches for on-line marketing solutions - Hoovers, Selectory.
 Participated in initial implementation of Salesforce.com.

2. Pascale Roberts
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OBR, Inc. QUAKERTOWN, PA
Apr 2000 – Sep 2005 Co-Owner – Arianna Miles B&B
Restored and reopened a 6 guestroom Bed & Breakfast w/ adjoining 42 seat restaurant/tavern - originally
opened in 1785.
 Managed full renovation of 10,000 sq. ft. historic stage coach stop and 5 acre grounds.
 Renovation completed in under 18 months – Awarded all contracts, and partnered with State,
County and Township leadership to ensure compliance obligations were met.
 Responsible for front of house and all business operations. (Partner handled Food & Beverage).
 Once opened, consistently delivered 60-70% year over year growth.
GRYPHON DEVELOPMENT NEW YORK, NY
Feb 1998 – Apr 2000 Senior Director of Marketing
Directed all aspects of creation and development for Children’s/T’weens Bath & Body lines for Too, Inc. and
Warner Bros. Studio Stores (W.B.S.S.).
 Oversaw relationship between W.B.S.S./Too, Inc.
 Acted as main client point of contact providing category expertise to guide and advise clients through
implementation.
 Managed P&L’s, forecasting and reporting to upper management.
 Led multi-functional internal team through all aspects of brand development – creative, package &
product development, timelines, budgets, COG’s, forecasts, shipping, POS.
 Developed, presented and sold-in new products and promotions to support ongoing business needs.
Sep 1995 – Feb 1998 Director of Marketing
Assumed responsibility for leading client relationships for two previously launched brands – Mervyn’s
“Pacifica Produce Co” and Sears “Time Out”.
 Developed new product and promotional programming for sell-in to retailer.
COLOR PRELUDE GREENWICH, CT
Sep 1992 – Jun 1994 Director of Sales & Marketing
Responsible for all marketing/creative functions reporting directly to the CEO.
 Directed “Inspiration/Translation” campaign – First ever “interactive” Trade Advertising.
 Developed media plan, negotiated and purchased all media. Redesigned corporate logo, stationery
and corporate brochure.
 Orchestrated design and execution of promotional installation for trade shows and events.
 Instituted PR push towards Consumer and Trade Press and acted as corporate spokesperson.
 As Account Executive, running Avon Products relationship, exceeded sales goal by 25% in ’93
resulting in additional $400K in shipments.
REVLON NEW YORK, NY
Dec 1989 – Sep 1992 Director of Marketing - Ultima II
Relaunched the brand’s Color Cosmetics category to coincide with the line’s introduction into J.C.Penney
in 1992.
 Identified product gaps/overlaps and delivered new selling proposition for the brand.
 Redefined the color assortment through updated palettes for every product in the line.
 Created, directed and executed all aspects of the category’s point of purchase merchandising.
 Partnered w/Training Dept. to devise immediate program for the re-training of the sales force.
 Created totally fresh, new selling systems to revive the brand and re-establish it as a category leader.
Dec 1989 – Sep 1992 Marketing Manager - Ultima II
Charged with realigning “legacy” products to coincide with the brand’s new identity following the
successful launch of “The Nakeds,” in 1989.
 Oversaw the brand’s transition through development of a simplified customer and sales associate
education program.
 Managed product development, package design and POP Merchandising for all promotions.
 Realigned over 400+ sku’s - deleted underperformers, filled color gaps, revised product messaging.

3. Pascale Roberts
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AVON PRODUCTS NEW YORK, NY
Jun 1987 – Dec 1989 Senior Merchandising Planner
Planned, coordinated and reported on sales and profit objectives/results for 13 brochures annually (approx.
$ 400 million).
 Created promotions designed to maximize sales rep activity and consumer purchases.
 Reported sales/profit forecasts and results for 9 product categories to senior management.
 Executed 1st ever continuity program & regional brochure which liquidated $20MM+ excess inventory.
 Managed and trained staff of 4 on all aspects of presentation, evaluation and execution of plans.
May 1986 – Jun 1987 Marketing Manager – Men’s Fragrance
Responsible for category’s annual budget and strategic plan.
 Conceived and initiated development for three men’s fragrance launches, - Brisk Spice, Wild
Country Musk, Legacy.
 Developed new products program w/ specific attention to Christmas and Father’s Day offerings.
Jul 1985 – May 1986 Marketing Associate – Women’s Fragrance/Special Projects
 Developed Imari Bath Line. Delivered net sales of $1.3MM in first two weeks on the market.
 Developed a proposal for a marketing data warehouse. Presented findings to the entire Product
Development/Marketing Leadership team.
EDUCATION
FORDHAM UNIVERSITY BRONX, NY
Sep 1981 – May 1985 BA (concentration in Communications & Broadcasting)
Activities 1981 – 1985 WFUV 90.7FM - Student Run 50,000-watt Radio Station
STUDIO/OFFSITE ENGINEER, ON-AIR TALENT, PRODUCTION DIRECTOR
Internships 1985 Pfizer Corp. NY, NY – Compiled competitive market data for Coty Cosmetics Division.
1984 Foote, Cone & Belding NY, NY – Updated demographic stats for Media Planning Grp.
Work 1981 – 1985 Air France JFK Airport, NY – Passenger Service Agent
LANGUAGES/SKILLS
 Fluent in Spanish, French and Haitian Kreyol.
 Fluent in Microsoft Office Suite Products – Word, PowerPoint, Excel
 Working Knowledge of Salesforce.com