Designing for social change involves using creative skills and design thinking to positively influence society and invoke change. Emily Sheehy discussed how design can alter human behavior for social good, such as reducing public urinal misuse through targeted fly designs. She also highlighted how governments are designing websites and petitions to empower individuals and increase civic participation. Sheehy believes the future holds great potential for designers to collaborate on projects that train people and promote issues to further increase the impact of design on social change.

1. Designing for Social
Change
Ignite Talk by Emily Sheehy

2. What is it?

3. How Creative’s Help
Interaction between creative world and society
Invoking social change
Changing the future through design

5. Websites and Collaborations

9. “to cause real change in the
world through good
design.”

10. - “Jos Van Bedoff,
noticed that someone
had put small, discrete
red dots in the
barracks urinals,
which dramatically cut
back on misdirected
flow."

11. Van Bedoff decided that guys want to directly aim at
an animal they can immobilize. Guys, he felt, can
always beat flies. That's why flies are so satisfying.
Reported after using 80% of reduced spillage
Altering human behavior due to social design

12. Political Spectrum
Governments are now designing websites to increase
society contribution
Global Websites – United States Website
Empower an individual to take a stand on issues

14. Door to Door
Petitions are Evolving.

19. Future teaching plans
Employment training
Collaboration websites
Increased design for social change
What’s the Impact?

20. Are You Ready?