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Erin Middleton

The document discusses the need to create a trend lab that socializes trends rather than studying them in isolation. It notes that trends reflect consumer needs and are ultimately social in nature. It advocates taking cues from social media by creating a space that facilitates collaboration, conversation, and the sharing of ideas to inspire creativity and spark innovations.

1 of 28
What do you think?
LOOKING TO THE FUTURE ,[object Object],[object Object]
TODAY ,[object Object],[object Object],[object Object]
“ We would like you to build a trend lab”
CREATE AN AGENCY RESOURCE ,[object Object],[object Object],[object Object]
[object Object]
TRENDS ARE COOL, NEW, AND EXCITING
TRENDS REFLECTED CONSUMER NEEDS ,[object Object],[object Object]
USING TRENDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE INSIGHTS ,[object Object],[object Object]
CREATING THE ROOM ON 10 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],But this still wasn’t working for trends
BECAUSE WE HAD A PROBLEM ,[object Object],[object Object]
THE INSIGHT ,[object Object],[object Object]
OPPORTUNITY ,[object Object]
GET OUT OF THE LAB ,[object Object],[object Object],[object Object],[object Object],[object Object]
AN OBSTACLE ,[object Object],[object Object],[object Object],[object Object]
TAKE A CUE FROM SOCIAL MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GROUP VS. THE INDIVIDUAL ,[object Object],[object Object]
SOCIAL MEDIA HELPS ME ,[object Object],[object Object],Collaborate with like minds ,[object Object],[object Object],[object Object],[object Object]
IN ESSENCE ,[object Object],[object Object],[object Object],[object Object]
THINK ABOUT IT ,[object Object],[object Object],[object Object],[object Object],[object Object]
RE-ENVISION THE WORK PLACE ,[object Object],[object Object]
A NEW ERA OF COMMUNICATION ,[object Object],[object Object]
PRINCIPLES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONVERSATIONS HAPPENING ,[object Object],[object Object],[object Object],[object Object],[object Object]
THE VALUE WE CAN CREATE ,[object Object],[object Object]
TREND LAB IN ACTION ,[object Object],[object Object],[object Object]
[object Object]

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