Cupcakes for Cancer is a non-profit organization that bakes and sells cupcakes to raise awareness and funds for cancer charities. They offer a variety of cupcake flavors and decorate them for specific cancers. A percentage of profits from an annual fundraiser and from cupcakes designed for particular charities will be donated. The business goals include marketing efforts, participating in fundraising events, and sponsoring their own annual event to help enhance other fundraisers through customized cupcakes.

1. Cupcakes for
Cancer
The non-profit organization created by Twisted Flour
to help raise awareness and funds for cancer charities

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4. Cupcakes for Cancer
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Cupcakes for Cancer is a trendy non-profit business built around the belief that
cupcakes designed with a specific charity in mind will help to raise awareness and
funds for a specific charity. Cupcakes for Cancer also believe that baking cupcakes
with a twist will help to appeal to the mass public. Cupcakes flavors will vary from
alcoholic infused cakes to the traditional recipes. All will be baked with organic
based products.
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We know that any contribution we can make by raising money and awareness for
different forms of cancer will be beneficial. By providing cupcakes designed for
certain cancers in mind will add a decorative twist to fundraisers and events alike.
We realize that our customers want to have an healthy alternative to bring to
event fundraisers but not sacrifice the sweetness and taste.

5. Philanthropy Goals
• To give each customer cupcakes designed and
decorated for the specific charity they are
raising money for.
• To dedicate a percentage of our profits from
an annual fundraiser to cancer awareness.
• To dedicate a percentage of each cupcakes
deigned for a charity (i.e. Susan B. Koman) to
that specific charity.

6. Business Goals
• To spend about 30 hours per month specifically to
marketing efforts.
• To participate in and sponsor local fundraising
events, 5k’s for charity and events to help raise money
for cancer.
• To sponsor our own annual fundraising event.
• To meet customers needs by providing them a
decorated and designed cupcake to help enhance their
fundraiser.

7. Estimated Breakdown
Item
Cost
Security Deposit
$4,000
Construction
$20,000
Start Up Inventory
$3,500
Equipment
$5,000
Permits
$255
Total Start Up Costs
Item
$32,755
Cost
Rent & Utilities
$2,800
Staffing
$5,143
Insurance
$700
Inventory
$3,000
Marketing
$300
Monthly Cost
$11,943

8. How To Order
Online: Customers can place the orders through our online ordering form.
Contest: After buying cupcakes customers can enter a contest for a portion of
the proceeds from the weekly cupcake to be donated to a charity of their
choice.
In Store: Customers can place orders in store or pick from an array of cupcakes
made daily.

9. Cake & Wine Festival
• Annual Fundraiser
• Booths, live music, food and drinks
• Each vendor will donate a percentage of their
proceeds to a charity of their choosing