This document discusses how individuals and organizations can work together to enact positive change in the world. It suggests that society can orchestrate a "change of paradigm" through collective action based on informed individual choice and an awareness of our shared natural ecology. Key ways discussed to facilitate this include science, design, technology, art projects, an annual conference, social media, open learning initiatives, collective labs, and inspiring concepts like carbon neutrality and fair trade. The overall message is that both human and collective agency are needed to help change the world through spreading ideas.