BOLO2010 Wong

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Brian Wong discusses how to effectively market to and engage with youth audiences. He notes that youth are coming of age in a time of social media and constant connectivity, and prefer authentic interactions over contrived ones. Wong also emphasizes that brands need to continually innovate and refresh their approach in order to maintain relevance and the interest of youth, whose attention spans and tastes change rapidly. Statistics alone are not enough to understand this demographic; brands must provide possibilities, be cooler than past generations, and accomplish great things to align with youth.

Business Spiritual Technology

We’re young. And we know you’re coming for us. Presented by Brian Wong, founder & CEO, Kiip, at BOLO 2010 http://www.brianwong.me

The Needs Ecosystem of Youth Social Approval Constant Connectivity Perception of Choice Social Connectivity “ Idol” Mentality Innate/Intrinsic Alignment Contextual Sharing Compatibility Cross-platform Celebrity Alignment Statement Alignment

Aren’t we all? © 2010 Digg Inc. All rights reserved.

1 Help us accomplish something great 2 Be cooler than our parents 3 Show us possibilities, not just pretty pictures 4 We prefer organic interactivity 5 Keep it fresh; blow us away 6 Statistics are boogers 7 We’re all young

[email_address] twitter.com/ brian_wong www.brianwong.me

How our digital technology fuels real world experiences. So much has changed since I crafted this presentation but my thesis is more apparent now than ever. For those interested I started publicly exploring this topic again over on my LinkedIn profile and at HelloJanello.com NOTE: This is a talk from 2008 that includes an exercise at the end. Not seeing this presented live could cause this section to be confusing. The set up is simple. The first equation is the exercise and the second equation is an example.

Deconstructing Women in Technology: What is the Data Really Telling Us?

Ingrid Alongi

Social Networking

Tavia Ritter

This document discusses social networking and marketing to different demographics. It notes that some clients and areas, like Berks County, Pennsylvania, are not active on platforms like Facebook. It provides statistics on social media usage in different US cities and recommends focusing marketing efforts on one or two major platforms to avoid being overwhelmed. Etiquette tips are given such as giving rather than receiving, showing respect, listening, crediting sources, and avoiding spam.

Building a 21st Century water workforce - v.13

Brian Gongol

The Happiness Movement at World IA Day • Chicago 2015

Jason Kunesh

Entrepreneurship In 2012: Ben Parr LeWeb 2011 Presentation

Ben Parr

The document discusses three major trends in entrepreneurship in 2012: 1) the rise of local social networks focused on groups and communities rather than locations, 2) the growth of social enterprise and using business to create social change, and 3) the transition away from real-time web experiences. It also outlines three big problems facing startups: attracting top talent, developing new ideas in crowded spaces, and the difficulty of changing the world. The advice encourages building sustainable long-term businesses, adapting to change, and focusing on causes rather than just companies.

Content Marketing Conference 2014 - Deloitte case study

Tristan Lavender

1. The document discusses how to create a content-driven and customer-centric company culture through focusing on people. 2. It emphasizes that customers and employees value honest, open dialogue and that employees are more trusted sources of information than company executives or media. 3. The presentation outlines six keys to cultural change, including making employees proud, using data to educate them, creating role models, focusing on strengths, and using familiar channels of communication.

Big ideas 2016

LinkedIn Editors' Picks

The document presents big ideas for 2016 from various creative professionals. They discuss trends in various industries like fashion moving towards eccentricity over corporate styles, casual restaurants becoming more popular than tasting-menu only spots, focusing on authenticity over too many disposable choices, using clothing to empower confidence, and technology continuing to impact daily life through advances in video and virtual reality. Other ideas discussed include well-being becoming a bigger workplace issue and quantifying it, a rise in female entrepreneurship, chefs focusing on sustainable sourcing and education, prioritizing sleep, embracing individual styles unapologetically, increasing opportunities for women in film, and technology further integrating into fashion through new apps and more online transactions versus in-store.

This is the slide deck from my Agile New Zealand 2017 keynote. The Agile Community loves to talk about 'leadership' and how better 'leaders' can bring project success. And most of the popular Agile methods love to frame 'leadership' as the essential ingredient of success. Unfortunately, too many teams spend too much time discussing these topics without fully appreciating their deeper meanings. In this keynote you'll be able to explore what this means for you and your team - and you might find yourself ditching "leader" and "manager" in favor of "agilist".

The Ethics of Everyday Things

Gabriel White

Conversations about ethics and design often fall victim to two problems. The first is the hand-waving problem. People talk about ethics in such a vague and aspirational ways that us practitioners have no path to changing the way we work. What use is design ethics if I can’t use it to affect my everyday decision-making? The second is the “save the world” problem. The only worthwhile problems are those that have obviously good outcomes, such as improving health or education, reducing poverty or gender inequality. But there just aren’t enough of these kind of jobs to go around. What use is ethics if I can’t access the work required to put it into practice? Designers are well familiar with using toolkits (patterns, heuristics, and so on). These are clear, actionable and flexible tools that help inform decision-making as we do our work. Why can’t it be the same for ethics? We need to create tools that help designers exercise moral judgement in their day-to-day work (especially for those who don’t particularly care about ethics). I believe that it’s possible to frame design ethics in a way that’s both actionable AND accessible, and that will allow all kinds of designers to bring ethical conversations and judgements into the work of everyday design.

Digital Outlook 2019: AI in Marketing

Deborah Kay

Deborah Kay presented on AI in marketing at the Econsultancy Digital Optimization conference. She discussed how AI has the potential to create $3.5-5.8 trillion in value by 2030, with over 40% coming from marketing and sales. She outlined four fast growing areas of AI: computer vision, natural language generation, conversational chatbots, and personality insights. Combining different AI capabilities like chatbots with sentiment analysis can drive growth. Key takeaways include leveraging open source AI and third party tools to build proprietary models and applications of AI if the data and capabilities are available.

Visual Content Rules The World

XPLAIN

Knowledge Skills and Attitudes Needed for Entry-Level Geoscience Employment

SERC at Carleton College

Sheehy final project

Emily Sheehy

Designing for social change involves using creative skills and design thinking to positively influence society and invoke change. Emily Sheehy discussed how design can alter human behavior for social good, such as reducing public urinal misuse through targeted fly designs. She also highlighted how governments are designing websites and petitions to empower individuals and increase civic participation. Sheehy believes the future holds great potential for designers to collaborate on projects that train people and promote issues to further increase the impact of design on social change.

DoSomething + Mobile

501 Tech NYC

Social intelligence for project managers handout - Ruth Pearce

PMIUKChapter

Interactive presentation given by Ruth Pearce to PMI UK audience on Thursday 26 March 2020 Project managers and teams will agree that connecting stakeholders to the goals of the a project are a core skill for project managers.Connection is fundamental part of the PM role, and connection is built on social intelligence. The session explored social intelligence in project managers & provided tools for building social intelligence. This handout can be downloaded for further reference and to follow up on the topics raised. Further information is available via PMI UK Webinar Library. https://pmi.org.uk/events/webinar-library-current

How Great Leaders Inspire Through Storytelling - @High_Spark

HighSpark | Visual Storytelling Agency

This document discusses how leaders can use stories to inspire and influence others. It provides 5 types of stories that leaders can tell: 1) Challenge stories to overcome obstacles, 2) Connecting stories to relate experiences, 3) Metaphoric stories to articulate concepts visually, 4) Visionary stories to sell grand dreams and influence change, and 5) Cautionary stories to avoid past mistakes. Each story type is explained and an example leader is given to illustrate how that type of story can be used and its impact. The document encourages leaders to incorporate purposeful storytelling in their communication.

Holland Chamber Early Bird Breakfast - Business & Tech Trends

Jason Kehrer

The document summarizes key trends in business and technology that were discussed at a Chamber Early Bird event on March 8, 2011. Some of the trends discussed include the post-PC era and whether mobile devices will replace desktop computers, a potential return to face-to-face interactions, new ways of working through partnering and idea-sharing, challenges around managing increasing data aggregation, issues of privacy and honesty in social media, growth in mobile payments, and changes coming to the app world. The speaker was identified as Jason Kehrer.

Social Media and Sustainability - The Next Stage in Social Evolution

Matthew Yeomans

How do I identify great media projects?

Lisa Williams

This document discusses how to identify the best local media or community engagement projects. It notes that projects do not need to be new and provides statistics showing an increase in placeblogs between 2007 and now. It advises that projects do not need to be big, and that the future of journalism involves smaller organizations having a bigger impact. It asks how to identify great projects and provides some tips, including considering what projects can do without assistance or permission, focusing on one topic extensively, and prioritizing relationships.

How Women Rise - Presentation by Carol Dekkers @Tampa Bay Women in Agile, Sep...

Carol Dekkers

Human Centred Design: understanding the people you're trying to reach | Psych...

CharityComms

Gender Diversity in Tech Hiring Debbie Madden CTO Summit NYC 2017

Debbie Madden

This document discusses gender diversity in tech hiring and provides a framework called S.A.F.E. to help address the issue. It begins by presenting statistics showing gender imbalances in tech jobs and leadership roles. It then outlines an unconscious bias that can negatively impact hiring and reasons why mandatory diversity training alone is insufficient. The S.A.F.E. framework advises companies to start by listening, assessing their current situation, formulating an inclusive plan with goals and policies, then executing with experiments and measurement to iteratively improve diversity. Using this approach, the document claims one company increased the percentage of women developers by 267% within 10 months.

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BOLO2010 Wong

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