Home Zone 2.0 AKA “the state of FMC and Femtocells” March 17, 2008
Home Zones (What problem is the operator trying to solve)
Current Telecom “Battleground” Mobile  Operators Fixed  Operators VoIP  Operators Who will own voice services in the home? “ Battle for the Building” Fixed-to-Mobile Substitution Fixed-to-VoIP Substitution Mobile-to-VoIP Substitution
The Mobile Operator’s Dilemma How to offer service differentiations Mobile Advantage:  Common Service Experience across the network  Mobile Dis-Advantage:  Common Service Experience across the network  Home Office Hot Spot
Home Zone Mobile Operator Approach for Owning the Home Home Zone Definition A service zone where operators can be aggressive on price Today, ‘Zone’ is defined by the cell towers surrounding the home Consumer demand is strong O2 DE – Genion Discounted calling when in ‘zone’ 74% of post paid subscribers take Genion, 3.94m subs.  Voda DE – Zuhause  2.4m subscribers Operator objectives Accelerate FMS Reduce churn Cellular Home Zone  (Based on Cell ID) Home Zone
Home Zone  Mobile Operator Approach for Owning the Home However, significant concerns with cellular home zones Squeezed Margins  (Same Cost of Service) Standard MoU Home Zone MoU Poor Performance  (In-building Coverage) Revenue Leakage  (Poor Location Accuracy) Cellular Home Zone  (Based on Cell ID) = Home Zone Home Zone (Or Village Zone?)
Home Zone 2.0 Leverage Broadband and Access Points  Mobile Core  Network (Circuit, Packet,  IMS services) UMA Network  Controller (a.k.a. RAN Gateway) Internet &  Broadband  Dual-Mode  Handsets Wi-Fi  Access Point UMTS Standard  3G Handset Femtocells Home Zone 2.0
Home Zone 2.0 Leverage Broadband and Access Points Addresses Home Zone 1.0 Challenges Lower Cost  (Leverage broadband/IP) Standard MoU Home Zone MoU Improved Performance  (Dedicated in-building radio) Targeted Zone  (Radius of access point) Home Zone 2.0  (Femtocell or Wi-Fi) =
Commercial Home Zone 2.0 Services Talk 4 minutes for every  1 minute in your plan when on Wi-Fi £19/month Unlimited calling to land-lines and Orange mobiles when on Wi-Fi € 15/month Add-on plan   Unlimited calling  to US landlines and mobiles when on Wi-Fi $10/month Add-on plan   € 13/month Add-on plan   Unlimited calling to landlines and Telia mobiles when on Wi-Fi Unlimited calling to US landlines and mobiles when on Wi-Fi $10/month Add-on plan   CB Home Run Unlimited calling to US landlines and mobiles when on Femtocell $15/month Add-on plan   Airave
France Telecom/Orange Home Zone 2.0 Success Story
Vision for Home Zone 2.0 Build upon the need for cheap voice Address Threats Pain  Killer Vitamin Open  Opportunities Home Zone 2.0 Connected  Home Compelling  Mobile Data Low Cost, High Quality Voice My Music My Pictures My Videos My Computer My Tasks My Camera My Printer My Network
Vision for Home Zone 2.0 Build upon the need for cheap voice
Femtocell Market Update
2007 Femtocell Market Summary Market consensus on approach: ‘Iu-based’ RAN Gateway ‘ Iu-b’ and SIP approaches too costly and limited UMA Position : UMA is the leading Iu-based implementation Lead operators enter lab trials  Vodafone, O2/Telefonica, Telia, SFR, T-Mobile,… UMA Position : UMA solutions in trial at SEVEN major operators Industry recognizes need for core interface standard Key objective of Femto Forum  3GPP study items in progress UMA Position :  Current 3GPP UMA/GAN standard meets requirements Only approach fully standardize-able in 2008
Femtocell-to-Core Network Connectivity Primary Implementation Options SIP-Based (a.k.a. IMS based) SIP Internet Security HSS SIP MSC E, D Iu-CS Iu-PS Internet RNC-Based (a.k.a. “Iu-b based”) Iu-b  over IP RAN Gateway (a.k.a. “Iu based”) Internet Iu over IP RNC Existing Mobile  Core Network (Circuit, Packet,  IMS services) Security & Aggregation GW (SMS) GW (SMS) GW (SMS) Femtocell Femtocell RAN GW Femtocell Radio Management Functions Core I/F
Challenges to Femtocell Deployment Service offer Benefit today for operators Network Offload, coverage in-fill What drives consumers to take service? Today:  Cheap Voice Need to expand into data Cost Need femtocells at $200 or less Driven by standards, in turn drive volumes Standards Time to standards = Time to Market UMA offers best option for femtocell standard in 2008 “ With a very conservative update of new innovative services enabled by femtocell solutions, it could take  as much as five years before carriers go into the black on femtocell solutions .” Stuart Carlaw,  February 2007 £ € $
2008 UMA Femtocell Market Outlook The Race to Initial Deployments Most major operators will field trial femtocells 2008 For leaders: trials in 1H08 -> pilots in 2H08 UMA Position : UMA solutions ready to support, NOW The Race to Standards 3GPP initiates formal standardization  UMA Position : Only approach standardize-able in 2008 NEC, Motorola, Kineto making joint submissions to 3GPP
Femtocell Announcements Europe The Race to Initial Deployments “ Kineto Ready to Support Commercial Femtocell Rollouts” Latest release meets operator requirements for full service deployment (Wed Feb 6) “ T-Mobile to Trial Ubiquisys Femtocell” Based on an investment in the company “ Vodafone to Trial Femtocells” Trialing both Alcatel/Lucent and Huawei “ O2 Announces Femtocell Trial” Based on NEC solution “ Telia Announces Femtocell Trial” Based on Motorola solution “ NEC Announces Trials of Femtocell Solutions” Announced trial activities and femtocell product portfolio “ Motorola Announces Family of Femtocell Access Points” 8000 is stand-alone femto, 8100 is home gateway + femto International
UMA Market Update
3GPP UMA Technology  Rapidly Growing UMA Device Portfolio Terminal Adaptors Dual-mode Handsets Femtocells
2007 UMA Dual-Mode Handset Summary The Year of Commercialization Over 15% of handsets available from Orange FR are UMA-enabled Over 10% of the handsets from T-Mobile US are UMA-enabled France Denmark Commercial UMA Devices Commercial UMA Device Vendors 1M+ ~100K UMA Handsets Sold Commercial UMA Operators YE 2007 YE 2006 France Sweden UK Spain Poland
2008 UMA DMH Market Outlook Handset portfolio no longer an issue Full range covered (low, mid, high) Significant focus on 3G Remaining vendors enter the market Continued deployment momentum YE06(a) YE07(a ) YE08(est) More Devices   2   15   40 More Operators   2   11   15 More Subscribers   0.1M   ~1M   6-8M Service focus expands beyond “Cheap Voice” Advanced data services (e.g. Mobile TV,…) Drive towards Connected Home
UMA Terminal Adaptor T-Mobile “Talk Forever” VoIP Service Objective Capture *all* voice traffic in the home Challenge Consumer preference for fixed line (ergonomic?) Lack of fixed line infrastructure Solution UMA-enabled terminal adaptor Unlimited calling  to US landlines and mobiles from home $10/month Add-on plan   Talk Forever
Conclusion
Strong Industry Recognition "We believe UMA will go down in history as the most important wireless industry phenomenon since the advent of GSM in 1992.“ "UMA, which was believed to have short legs just a year ago, is the predominant technology deployed today to implement seamless FMC between wireless LAN and 2G cellular networks. For those who still believe UMA will be short lived, it can now support 3G, is backed by the 3GPP, has a clear migration roadmap to IMS and is becoming  the default case for femtocells .” Femtocell Dual-mode Handset Jim Ballsillie sees "unbelievable" potential in Wi-fi technology and UMA. This convergence, Balsillie said, is "incredibly positive to a carrier that thoughtfully embraces it."
UMA: The Platform for HZ2.0 Mobile operators NEED to “own the home” Start with low cost voice, expand into data services Cellular-based Home Zone solutions are limited Revenue leakage Margin squeeze No coverage improvement Voice only Home Zone 2.0 (HZ2.0) solutions happening today Low power access point in home (femto, Wi-Fi) Leverage broadband to lower costs Addresses voice and data applications UMA is the 3GPP standard for Home Zone 2.0
Thank you
Comparison of Home Zone 2.0 Offers T-Mobile HotSpot @Home Handset One of five HS@H devices CPE Bring your own Wi-Fi, or Purchase ‘optimized’ Wi-Fi from T-Mobile; $50 Voice service offer Can be used without service plan to improve coverage Unlimited domestic calling from Wi-Fi in home/office; $10/month Can be used outside US Data service offer TBD Sprint Airave Handset Any Sprint 1xRTT device CPE Purchase Airave femtocell from Sprint; $50 Voice service offer Unlimited domestic calling from Femto; $15/month Data service offer TBD

Shaw Steve

  • 1.
    Home Zone 2.0AKA “the state of FMC and Femtocells” March 17, 2008
  • 2.
    Home Zones (Whatproblem is the operator trying to solve)
  • 3.
    Current Telecom “Battleground”Mobile Operators Fixed Operators VoIP Operators Who will own voice services in the home? “ Battle for the Building” Fixed-to-Mobile Substitution Fixed-to-VoIP Substitution Mobile-to-VoIP Substitution
  • 4.
    The Mobile Operator’sDilemma How to offer service differentiations Mobile Advantage: Common Service Experience across the network Mobile Dis-Advantage: Common Service Experience across the network Home Office Hot Spot
  • 5.
    Home Zone MobileOperator Approach for Owning the Home Home Zone Definition A service zone where operators can be aggressive on price Today, ‘Zone’ is defined by the cell towers surrounding the home Consumer demand is strong O2 DE – Genion Discounted calling when in ‘zone’ 74% of post paid subscribers take Genion, 3.94m subs. Voda DE – Zuhause 2.4m subscribers Operator objectives Accelerate FMS Reduce churn Cellular Home Zone (Based on Cell ID) Home Zone
  • 6.
    Home Zone Mobile Operator Approach for Owning the Home However, significant concerns with cellular home zones Squeezed Margins (Same Cost of Service) Standard MoU Home Zone MoU Poor Performance (In-building Coverage) Revenue Leakage (Poor Location Accuracy) Cellular Home Zone (Based on Cell ID) = Home Zone Home Zone (Or Village Zone?)
  • 7.
    Home Zone 2.0Leverage Broadband and Access Points Mobile Core Network (Circuit, Packet, IMS services) UMA Network Controller (a.k.a. RAN Gateway) Internet & Broadband Dual-Mode Handsets Wi-Fi Access Point UMTS Standard 3G Handset Femtocells Home Zone 2.0
  • 8.
    Home Zone 2.0Leverage Broadband and Access Points Addresses Home Zone 1.0 Challenges Lower Cost (Leverage broadband/IP) Standard MoU Home Zone MoU Improved Performance (Dedicated in-building radio) Targeted Zone (Radius of access point) Home Zone 2.0 (Femtocell or Wi-Fi) =
  • 9.
    Commercial Home Zone2.0 Services Talk 4 minutes for every 1 minute in your plan when on Wi-Fi £19/month Unlimited calling to land-lines and Orange mobiles when on Wi-Fi € 15/month Add-on plan Unlimited calling to US landlines and mobiles when on Wi-Fi $10/month Add-on plan € 13/month Add-on plan Unlimited calling to landlines and Telia mobiles when on Wi-Fi Unlimited calling to US landlines and mobiles when on Wi-Fi $10/month Add-on plan CB Home Run Unlimited calling to US landlines and mobiles when on Femtocell $15/month Add-on plan Airave
  • 10.
    France Telecom/Orange HomeZone 2.0 Success Story
  • 11.
    Vision for HomeZone 2.0 Build upon the need for cheap voice Address Threats Pain Killer Vitamin Open Opportunities Home Zone 2.0 Connected Home Compelling Mobile Data Low Cost, High Quality Voice My Music My Pictures My Videos My Computer My Tasks My Camera My Printer My Network
  • 12.
    Vision for HomeZone 2.0 Build upon the need for cheap voice
  • 13.
  • 14.
    2007 Femtocell MarketSummary Market consensus on approach: ‘Iu-based’ RAN Gateway ‘ Iu-b’ and SIP approaches too costly and limited UMA Position : UMA is the leading Iu-based implementation Lead operators enter lab trials Vodafone, O2/Telefonica, Telia, SFR, T-Mobile,… UMA Position : UMA solutions in trial at SEVEN major operators Industry recognizes need for core interface standard Key objective of Femto Forum 3GPP study items in progress UMA Position : Current 3GPP UMA/GAN standard meets requirements Only approach fully standardize-able in 2008
  • 15.
    Femtocell-to-Core Network ConnectivityPrimary Implementation Options SIP-Based (a.k.a. IMS based) SIP Internet Security HSS SIP MSC E, D Iu-CS Iu-PS Internet RNC-Based (a.k.a. “Iu-b based”) Iu-b over IP RAN Gateway (a.k.a. “Iu based”) Internet Iu over IP RNC Existing Mobile Core Network (Circuit, Packet, IMS services) Security & Aggregation GW (SMS) GW (SMS) GW (SMS) Femtocell Femtocell RAN GW Femtocell Radio Management Functions Core I/F
  • 16.
    Challenges to FemtocellDeployment Service offer Benefit today for operators Network Offload, coverage in-fill What drives consumers to take service? Today: Cheap Voice Need to expand into data Cost Need femtocells at $200 or less Driven by standards, in turn drive volumes Standards Time to standards = Time to Market UMA offers best option for femtocell standard in 2008 “ With a very conservative update of new innovative services enabled by femtocell solutions, it could take as much as five years before carriers go into the black on femtocell solutions .” Stuart Carlaw, February 2007 £ € $
  • 17.
    2008 UMA FemtocellMarket Outlook The Race to Initial Deployments Most major operators will field trial femtocells 2008 For leaders: trials in 1H08 -> pilots in 2H08 UMA Position : UMA solutions ready to support, NOW The Race to Standards 3GPP initiates formal standardization UMA Position : Only approach standardize-able in 2008 NEC, Motorola, Kineto making joint submissions to 3GPP
  • 18.
    Femtocell Announcements EuropeThe Race to Initial Deployments “ Kineto Ready to Support Commercial Femtocell Rollouts” Latest release meets operator requirements for full service deployment (Wed Feb 6) “ T-Mobile to Trial Ubiquisys Femtocell” Based on an investment in the company “ Vodafone to Trial Femtocells” Trialing both Alcatel/Lucent and Huawei “ O2 Announces Femtocell Trial” Based on NEC solution “ Telia Announces Femtocell Trial” Based on Motorola solution “ NEC Announces Trials of Femtocell Solutions” Announced trial activities and femtocell product portfolio “ Motorola Announces Family of Femtocell Access Points” 8000 is stand-alone femto, 8100 is home gateway + femto International
  • 19.
  • 20.
    3GPP UMA Technology Rapidly Growing UMA Device Portfolio Terminal Adaptors Dual-mode Handsets Femtocells
  • 21.
    2007 UMA Dual-ModeHandset Summary The Year of Commercialization Over 15% of handsets available from Orange FR are UMA-enabled Over 10% of the handsets from T-Mobile US are UMA-enabled France Denmark Commercial UMA Devices Commercial UMA Device Vendors 1M+ ~100K UMA Handsets Sold Commercial UMA Operators YE 2007 YE 2006 France Sweden UK Spain Poland
  • 22.
    2008 UMA DMHMarket Outlook Handset portfolio no longer an issue Full range covered (low, mid, high) Significant focus on 3G Remaining vendors enter the market Continued deployment momentum YE06(a) YE07(a ) YE08(est) More Devices 2 15 40 More Operators 2 11 15 More Subscribers 0.1M ~1M 6-8M Service focus expands beyond “Cheap Voice” Advanced data services (e.g. Mobile TV,…) Drive towards Connected Home
  • 23.
    UMA Terminal AdaptorT-Mobile “Talk Forever” VoIP Service Objective Capture *all* voice traffic in the home Challenge Consumer preference for fixed line (ergonomic?) Lack of fixed line infrastructure Solution UMA-enabled terminal adaptor Unlimited calling to US landlines and mobiles from home $10/month Add-on plan Talk Forever
  • 24.
  • 25.
    Strong Industry Recognition"We believe UMA will go down in history as the most important wireless industry phenomenon since the advent of GSM in 1992.“ "UMA, which was believed to have short legs just a year ago, is the predominant technology deployed today to implement seamless FMC between wireless LAN and 2G cellular networks. For those who still believe UMA will be short lived, it can now support 3G, is backed by the 3GPP, has a clear migration roadmap to IMS and is becoming the default case for femtocells .” Femtocell Dual-mode Handset Jim Ballsillie sees "unbelievable" potential in Wi-fi technology and UMA. This convergence, Balsillie said, is "incredibly positive to a carrier that thoughtfully embraces it."
  • 26.
    UMA: The Platformfor HZ2.0 Mobile operators NEED to “own the home” Start with low cost voice, expand into data services Cellular-based Home Zone solutions are limited Revenue leakage Margin squeeze No coverage improvement Voice only Home Zone 2.0 (HZ2.0) solutions happening today Low power access point in home (femto, Wi-Fi) Leverage broadband to lower costs Addresses voice and data applications UMA is the 3GPP standard for Home Zone 2.0
  • 27.
  • 28.
    Comparison of HomeZone 2.0 Offers T-Mobile HotSpot @Home Handset One of five HS@H devices CPE Bring your own Wi-Fi, or Purchase ‘optimized’ Wi-Fi from T-Mobile; $50 Voice service offer Can be used without service plan to improve coverage Unlimited domestic calling from Wi-Fi in home/office; $10/month Can be used outside US Data service offer TBD Sprint Airave Handset Any Sprint 1xRTT device CPE Purchase Airave femtocell from Sprint; $50 Voice service offer Unlimited domestic calling from Femto; $15/month Data service offer TBD