Jenzabar Foundation Guide For Student Groups

Is This The End? It’s Just The Beginning.

Jenzabar Foundation builds careers and transforms dreams into reality.

Thursday, December 6, 12

content.
Strive to develop quality content.

Post interviews with staff, interns, volunteers.

Capture your co-workers projects as content for you to publish.

Invite guest bloggers to write a post related to your mission.

Invite followers/fans to ask questions, give opinions.

Use events that you host/attend as either video/audio/written content.

Offer experts in your non-profit as interviewees to other bloggers.


content curation.

User generated contests for your next web ad

Use quality content from your allies in a ‘Best Of’ blog post.

Assist your larger community by collecting quality content and putting it in one location.

Echo other studies, graphics, charts, presentations, infographics etc.


content curation.

use your networks.

Ford launches FiestaMovement.com as a “content creation factory.”

Encourages enthusiasts to blog, post videos, and stories about their Ford Fiesta.


Publishers Need Content

Interview professors, and public ofﬁcials- audio/video/text/skype
Real Time - photos, tweets, posts from events.


Be Human

Your voice should be natural, loose, and direct.
Be conversational - write a post as if you were writing to a friend.
Show, don’t tell. How do your ideas impact the reader.
Worry about creating awesome content, not being professional.


Share is an online community for parents of babies born prematurely or who have spent time in a
neonatal intensive care unit (NICU). Brought to you by the March of Dimes, share is intended to
offer parents a safe place to talk about their experiences and gain support from each other.


Your donors will be able to interact with giving by experiencing a visual animated graphic when they
donate. Examples include coins dropping into a receptacle, an animated action, a child smiling, the
customization options are endless . Let your donors have Fun.

Social media, fan pages, web sites, blogs, you tube, twitter, can all be updated using Nadanu’s backend.


Consider Geo-Location to expand your
student-group’s digital presence.


call to action.
Build data, increase applications.

Strong use of Petitions from change.org


tell a story.

Unity College students will take one of the panels on a biodiesel-powered road trip through
Boston and New York on their way to the White House where they hope to deliver the panel
back to President Obama and encourage him to get a new set for himself. The students will
host press conferences along the way in Boston, New York, and Washington, D.C. Some of
the original team of White House installers will join the presentations.
Media and the public will be able to follow the road trip which will feature: 38 videos in 1 day.
• Twitter feed from the road
60 second ad.
• Daily YouTube video updates
• High res video from press conferences in each city
• Interviews with the solar road trip team, 350.org founder Bill McKibben, and the original
White House solar panel installers


tell a story.

• ArmyStrongStories.com
• Soldiers blog about their experiences
• hundreds of videos from soldiers
• 1,400 unfiltered blog posts.
• Links to GoArmy.com, Facebook, iPhone apps etc..
• Any rank-and-file soldier may post a blog

“We trust these men and women to put a gun in their hands, have them deploy overseas, and ask
them to make life- and-death decisions for their teammates, the population, and the enemy they face.
Why can’t we trust them to do the right thing with social media?”


Encourage better communication with your
student group by creating a SMS group using
groupme.


Assign tasks and assignments to members of
your student group and track progress.


Add a video to your powerpoint presentation to
add further context to your slides on your
website.


Consolidate your social media presence across
several platforms in one, central location to
show all of your activity.


Get a free phone number for your student
group using Google Voice. You can direct calls
to this number to connect with you on your cell,
work, or home phone numbers. Voicemails go
into the gmail inbox account that is connected
to your google voice account.


Enhance your communication within your
student group via Yammer, a twitter-like private
communications platform.


quick response.
Experiment with QR codes for your student group.


Direct Mail - Drive Them To Act Online

Event Materials

Business Cards

QRStuff.com SMS

CALENDAR EVENT

CONTACT INFO

EMAIL ADDRESS

GEO LOCATION

PHONE NUMBER

URL


Juvenile Diabetes Research Foundation
Brochures - links to volunteer video describing benefits of joining advocacy team.

National Aquarium in Baltimore
Posted on their exhibits throughout the Aquarium.

"Wonder how dolphins spend their day?"
"Why save the sand dunes?"
Video that provides info.

The Big Wild
Do something small to save something big.” They posted it in seven Canadian cities, hoping to
grab smartphone owners attention and entice them to scan the image and access one of their
mobile friendly petitions.


google +.

Student Groups can now get their own G+ page.


pictures.

Instagram
Webstagram
ﬂickr


pictures.

Add a creative element to your photos using filters.


blog platforms.


network.


Track conversations about your student group
using SocialMention, a free service.


google docs.
Use google docs to collaborate with multiple
students in your group.


google docs.


google docs.
Create online forms for simple RSVP, and other
data collection efforts.


twitter.

Visualize tweets about your non-profit, event, or any topic.


twitter.

Documents: Files up to 15 MB. Word (doc, docx), PowerPoint (ppt, pptx,
pps), Excel (xls, xlsx), PDF, PS, Open Office (odt, odp, sxw, sxl), and text
(txt, rtf).

Graphics / Photos: Files up to 10 MB. File extensions are jpg, png, and
gif.

Videos: Files up to 25 MB. File extensions are avi, mov, qt, mpg, mpeg,
mp4, m4v, wmv, and flv. These are supported on an experimental basis.
Please be aware that there may be substantial processing times before
an uploaded video becomes visible.


twitter.

Put in any Twitter username, get back a list of the other social networking profiles
for that person or business.


twitter.

Run a free report for your hashtag, link or brand name and TweetReach
tells you the number of unique users that saw a tweet about your topic.

$20.00

Delivered in PDF format within 24 hours at the email address specified at checkout.
The full report contains all tweets about your search term over the past 7 days up to a maximum of 1500 results.


twitter.

Find out basic stats about your account including how many times you tweet per month and even zoom in on any month to
see how many times you've tweeted on a given day. See who you've replied to the most, what Twitter apps you love and track
your follower counts over time. The sweet TweetCloud also allows you to see what words you


twitter.

Use your twitter id, and the id of your allies.


twitter.

create screencasts


twitter.

Follow the Opinion Makers on twitter in any particular field.


twitter.

Turn what people post on social media into compelling stories. You collect the best photos, video, tweets and more to publish
them as simple, beautiful stories that can be embedded anywhere.


twitter.

Find the conversations and influencers that matter to your business.

Monitor brand emerging trends

Discover the most interconnected community around any keyword

Our mission is to build a real time command center to provide intelligent analysis of social media
streams and a strategic response for brands and agencies interested in tracking the real-time
conversations had about their brands or products online.


Share rich voice messages with friends, family and the world
• Add your voice to Facebook, Twitter and your blog
• Broadcast from anywhere, anytime


plan.
Use every channel to distribute content.

Try and alter each content to fit each network.

Target LinkedIn Groups, Facebook groups/pages, YouTube channels, use Twitter searches to find relevant topics.

Comment on other blogs in your niche, be part of the discussions.

Engage, respond, reply, comment back, follow back.


location.
Reward those that are checking in to your event.

1% of internet users are using these apps to check-in and claim mayorships.

Twitter only had 6% of internet users on its platform after two years. Look at them now.

Tap the cross-posts to Twitter and Foursquare.

Get your supporters to leave “Tips” at local businesses pushing out stats on taxes/regulations.

Have a sponsor donate $ every time someone checks-in to your event or office.


mobile.
2008 was the first year text messages outnumbered cell phone calls.

Personal proximity.

98% open rates.

Little competition.


email marketing.
Keep your text short.

Develop content offers for your list:

autographed books

special souvenirs

use videos


email.
Combo of Glossy/Professional and stripped down text.
16% of email is read on mobile.
Personalize First Name - or use Hello.... Hey There...
Try and avoid the typical “Dear Friend” language.


email.

email is the number one activity people do on the
mobile web. In the last year email activity on
mobile devices increased from 37.4 percent to
41.6 percent.


newsletter.
your newsletter is not giving any value.

your newsletter is stale.

you do not communicate stories.

you fail to engage with a call to action.

you are infrequent with your newsletter.


infographics.


infographics.
New York Times Visualization Lab
Create your own charts, graphs, maps and other graphical
representations with your data.


present.

Upload and share your PowerPoint & Keynote presentations, Word & PDF
documents and professional videos on SlideShare. Add audio to make a webinar


ideas.

collaborate.


ideas.

Recognize - reward people that are doing good work for your student group.


ideas.

Slactivism is your enemy.

The word is considered a pejorative term that describes "feel-good" measures, in support of an issue or
social cause, that have little or no practical effect other than to make the person doing it feel satisfaction.
The acts also tend to dilute awareness campaigns and require minimal personal effort from the slacktivist.


fundraising.
• develop organic lists
• landing page
• surveys
• petitions
• polls

• advertising

• splash page


fundraising.
Show value ﬁrst, then ask for money.
From person, not organization.
Use surrogate ask to vary the “From” name.


fundraising.
High Dollar Donor • people don’t read, they skim.

• first two sentences must pack a powerful punch.
Mid Dollar Donor • don’t forget to ask!

Low Dollar Donor • use tangible items to ‘sell’


fundraising.

Low dollar donors are invested.

75% of Obama donors, at the end of campaign, contributed over $200


you.

you should have a passion for finding new ways to communicate and engage.

you should have an ear for stories/opportunities that play well.


you.

encourage you to listen and follow to your aggressive brain, ignore your
passive brain.

fear kills great ideas.

the biggest risk is to avoid embracing risk.


Jenzabar Foundation Guide For Student Groups

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