SlideShare a Scribd company logo
The public sector must
                                                  start planning now for
                                                  collaboration needs of




                                                                                                TECHNOLOGY
                                                  the future.




The Future State of Collaboration
                                                                           by bill annibell


        The title of the Bob Dylan classic “The Times They Are a-Changin" may be
        an appropriate theme to describe the expected shifts in collaboration portals
        not only within commercially focused organizations, but also within the
        public sector. A variety of factors—including innovation initiatives, branding
        requirements at a multitude of levels, and the need to create community-
        focused, externally facing portals to enable transparency—are diving these shifts.
           In addition, the increased demands that Generations X and Y end-users
        will place on IT moving forward as they transition into senior levels of
        public-sector management will affect future collaboration use and models.
        IT managers should begin planning now to meet the future demands and
        requirements of collaboration portals.

        History
            People have been collaborating in some form or another forever. The concept
        is not new, nor has it changed all that much throughout history—at least
        until recently. Certainly, technology has changed how we communicate, but
        collaboration is a different story.
            Email is the 800-pound gorilla in the room that has undermined many
        collaboration projects within organizations. This is not to say that the
        existence of current collaboration portals is a fallacy. They do exist. Far too
        often, however, the collaborative portal’s original purpose has morphed into
        document repositories, and they have become an ineffective mechanism for
        driving broad content to end-users. The original intent of a truly dynamic,
        collaborative environment is often lost in a less-than-real-time user experience
        that fails to bring role-specific, pertinent data to the end-user.


                                                      The Public Manager   | WinTer 2010   11
Traditionally, collaboration portals    on to ensure that only the best ideas   Personalized sites that offer business-
have been labeled intranets, portals,      bubble to the top. Crowdsourcing is     focused Facebook and MySpace
team sites, and so forth, where            an empowering technology and cannot     functionality will become the norm
information could be shared among          be overlooked. Workers will demand it   and the jump-off point to other
employees, contractors, team members,      moving forward.                         parts of the portal. These sites will
and even cross-agency (think                                                       enable individuals to showcase their
extranet). Although these models           Brand Awareness                         work and connect with like-minded
have had varying levels of success,           Once upon a time, branding a         individuals within the organization.
they often have been plagued by poor       collaboration portal was as easy as     With the advent of such sites, subject
planning, design, and implementation,      ensuring the logo was placed at the     matter expertise will evolve organically
and therefore, poor adoption.              top of a webpage. As organizations      and in a grassroots fashion.
                                           within the public sector become             External users visiting public-
Innovation                                 more brand-aware, collaboration         sector sites will expect personalization
   Although not all organizations are      portal requirements will shift. Brand   as well. Visitors will look for ways
created equally, many have become          awareness will continue to be about     to share profile information as
increasingly aware they have been          identification, but it will also be     externally facing portals develop and
                                                                                   citizen engagement matures. This
                                                                                   functionality will ensure content
 as content delivery becomes more focused, the internal,                           is finely focused and appropriately
                                                                                   distributed as external end-users enter
 end-user brand will become the focal point of entry into                          the portal.
 future collaboration portals. Personalized sites that offer
 business-focused Facebook and MySpace functionality Community and Transparency
                                                                Today, collaboration often happens
 will become the norm and the jump-off point to other        outside of firewalls, and future
                                                             collaboration portals will be forced
 parts of the portal.                                        to address this requirement. Self-
                                                                                   registering community portals will
living in the dark ages with regard        about managing both internal and        become more prevalent in the future,
to effective use of collaboration.         external perception.                    with interagency collaboration leading
Mechanisms for unleashing innovative          For organizations to influence       the charge. Many agencies will require
ideas will take the forefront within       perception, content will need to be     the establishment of community
future collaboration portals.              more dynamic, increasingly targeted,    portals with academia and the private
    As organizational innovation           and measurable by useful analytics.     sector to achieve their missions.
processes mature, the need for             Gone are the days of manually              Common collaborative tools will
tools—both old and new—will                updating static pages. True content     be required, including those that
become paramount. For example,             management functionality will           enable blogging, discussion forums,
wikis are tools, long in tradition, that   become a necessity to ensure that       video, and persistent chat. Learning
are most often leveraged by multiple       focused, relevant, and role-specific    management system functionality,
end-users for sharing and expounding       information is delivered to internal    including whiteboards, audio and
on ideas. Demand for wikis will            and external users. This content        video conferencing, and desktop
likely increase as organizations           will be measured and analyzed for       sharing will also be standard
become more innovative in their            usability and relevance to ensure       requirements. Integration with a
collaboration approaches.                  perception is managed effectively.      variety of social media technologies,
    In addition, crowdsourcing                As content delivery becomes more     including the likes of YouTube, Flickr,
capabilities will be required so ideas     focused, the internal, end-user brand   and Twitter will become mandatory.
from the masses—both externally and        will become the focal point of entry       The Open Government Directive
internally—can be captured and voted       into future collaboration portals.      has hastened transparency, and


12     WWW.ThePublicManager.Org
externally facing collaboration portals     to their impatient and growing user-
will conform or be left behind. These       base. A variety of public and private




                                                                                                                                                       TECHNOLOGY
portals will be forced to evolve from       cloud-based technologies will be
unstructured data repositories,             required to meet such demands. IT
such as Data.gov, to ones that offer        managers will have to respond to ever-
both structured and unstructured            changing requirements in a far more
data services that can be accessed          agile way than they may be used to.
via web services and application-
programming interfaces.                     The Future
   End-users will demand tools that            The future is now. The patience
enable them to “mash-up” data within        of public-sector collaboration
the portal itself. Analysis, integration,   portal users is growing increasingly

                                                                                                     Announcing
and reporting tools will need to be         short. Innovation, brand awareness,
integrated into the collaboration           community building, and
portals to appease non-technical end-
users. Semantic search will become
                                            transparency are the driving forces
                                            behind the many expectations being                         our new
the norm, so individuals can quickly
and easily find what they are looking
                                            placed on public-sector IT managers.
                                               As Generations X and Y assume
                                                                                                    podcast series
for regardless of whether they typed        senior leadership roles within the                     Interviews with industry
in the correct search term.                 public sector, they will not only                      leaders and influencers,
                                            require changes, but also demand                       including:
Generation Gap                              change regularly as technology evolves.
    As Baby Boomers begin to                IT managers must be prepared to                        Preston Tim Brown,
retire from their senior government         respond far more quickly than ever                     Manager, Grant Thornton
positions, they will be replaced by         before, which requires a flexible, agile               Richard “Rick” Koonce,
                                                                                                   Certified Executive Coach
Generation X and Y workers, both            model that is capable of adapting
                                                                                                   Matt Peters,
of which seem to embrace change.            rapidly to an agency’s mission needs.                  CLO, Defense Intelligence
Many claim that these generations—                                                                 Agency
the creators of Twitter, Facebook,                                                                 Christine Rush,
and Google—expect diversity, learn                                                                 Assistant Professor of Public
from video games, and communicate                                                                  Administration, Cleveland State
                                                                                                   University
with peers via text messaging and
instant messaging. They are quick                                                                  A full calendar of interviews
to adapt to the latest technology                                                                  planned for 2011
and often look forward to see what                                                                 Visit The Public Manager
technological advancements are on                                                                  online to listen to the latest
the horizon. They are well aware of                                                                interviews offering new
their personal brands and the impact                                                               perspectives and deeper
it has on their future.                                                                            understanding of the diverse
    If a technology to make their jobs                                                             challenges facing today’s
more efficient is not available to them,                                                           public managers.
workers from these generations will
find one and leverage it regardless         Bill Annibell is a director of technology and chief
of whether it is approved. Typically,       technology officer of Sapient Government Services.      WWW.THEPUBLICMANAGER.ORG
they do not stand for status quo in         He has deployed a variety of collaborative
the realm of technology, putting a          technologies within the private and public sectors
                                                                                                  111035.98110




significant strain on IT managers           in the United States and abroad. Contact him at
responsible for delivering such tools       bannibell@sapient.com.


                                                                                                             The Public Manager   | WinTer 2010   13

More Related Content

What's hot

Brochure Binder
Brochure BinderBrochure Binder
Brochure Binder
Chris Lakatos
 
Enterprise 2.0 – adding a social layer to SharePoint
Enterprise 2.0 – adding a social layer to SharePointEnterprise 2.0 – adding a social layer to SharePoint
Enterprise 2.0 – adding a social layer to SharePoint
Jacobs Australia
 
5 steps to becoming a social enterprise andrew bishop-jacobs
5 steps to becoming a social enterprise andrew bishop-jacobs5 steps to becoming a social enterprise andrew bishop-jacobs
5 steps to becoming a social enterprise andrew bishop-jacobs
Jacobs Australia
 
SharePoint's Social Computing Scorecard_TEC2011
SharePoint's Social Computing Scorecard_TEC2011SharePoint's Social Computing Scorecard_TEC2011
SharePoint's Social Computing Scorecard_TEC2011
Christian Buckley
 
Enterprise 2.0 – Social Tools used with SharePoint
Enterprise 2.0 – Social Tools used with SharePointEnterprise 2.0 – Social Tools used with SharePoint
Enterprise 2.0 – Social Tools used with SharePoint
Yianni Achele
 
Sociala Media Corporate Efficiency
Sociala Media Corporate EfficiencySociala Media Corporate Efficiency
Sociala Media Corporate Efficiency
SNS
 
Introduction to MSLGROUP India Social
Introduction to MSLGROUP India SocialIntroduction to MSLGROUP India Social
Introduction to MSLGROUP India Social
MSL
 
Pmc
PmcPmc
Future of Search
Future of SearchFuture of Search
Future of Search
Havas Media Miami
 
4 Reasons Facebook for the Enterprise Isn't Enough
4 Reasons Facebook for the Enterprise Isn't Enough 4 Reasons Facebook for the Enterprise Isn't Enough
4 Reasons Facebook for the Enterprise Isn't Enough
tibbr
 
Library 2.0: Citizens Co-creating Culture
Library 2.0: Citizens Co-creating CultureLibrary 2.0: Citizens Co-creating Culture
Library 2.0: Citizens Co-creating Culture
Darren Sharp
 
Developing effectie social media policies.pdf
Developing effectie social media policies.pdfDeveloping effectie social media policies.pdf
Developing effectie social media policies.pdf
Anjanette Delgado
 
LS12 BP304 The Way Of The Social Dragon
LS12 BP304 The Way Of The Social DragonLS12 BP304 The Way Of The Social Dragon
LS12 BP304 The Way Of The Social Dragon
cmcasas
 
SharePoint's Social Computing Scorecard - DevConnections Orlando 2011
SharePoint's Social Computing Scorecard - DevConnections Orlando 2011SharePoint's Social Computing Scorecard - DevConnections Orlando 2011
SharePoint's Social Computing Scorecard - DevConnections Orlando 2011
Christian Buckley
 
The Evolution of the Social Brand - ITAC Digital Commerce Forum
The Evolution of the Social Brand - ITAC Digital Commerce ForumThe Evolution of the Social Brand - ITAC Digital Commerce Forum
The Evolution of the Social Brand - ITAC Digital Commerce Forum
Bilal Jaffery
 
Social Media in B2B Companies
Social Media in B2B CompaniesSocial Media in B2B Companies
Social Media in B2B Companies
Harri Lakkala
 
How to adapt qualitative research techniques to market research online commun...
How to adapt qualitative research techniques to market research online commun...How to adapt qualitative research techniques to market research online commun...
How to adapt qualitative research techniques to market research online commun...
Daniel Alexander-Head
 
Social Is The Next Search 2010
Social Is The Next Search 2010Social Is The Next Search 2010
Social Is The Next Search 2010
Plínio Okamoto
 
The Social Organization - IBM - The Business Value of Social Software CIO Forum
The Social Organization - IBM - The Business Value of Social Software CIO ForumThe Social Organization - IBM - The Business Value of Social Software CIO Forum
The Social Organization - IBM - The Business Value of Social Software CIO Forum
Bilal Jaffery
 

What's hot (19)

Brochure Binder
Brochure BinderBrochure Binder
Brochure Binder
 
Enterprise 2.0 – adding a social layer to SharePoint
Enterprise 2.0 – adding a social layer to SharePointEnterprise 2.0 – adding a social layer to SharePoint
Enterprise 2.0 – adding a social layer to SharePoint
 
5 steps to becoming a social enterprise andrew bishop-jacobs
5 steps to becoming a social enterprise andrew bishop-jacobs5 steps to becoming a social enterprise andrew bishop-jacobs
5 steps to becoming a social enterprise andrew bishop-jacobs
 
SharePoint's Social Computing Scorecard_TEC2011
SharePoint's Social Computing Scorecard_TEC2011SharePoint's Social Computing Scorecard_TEC2011
SharePoint's Social Computing Scorecard_TEC2011
 
Enterprise 2.0 – Social Tools used with SharePoint
Enterprise 2.0 – Social Tools used with SharePointEnterprise 2.0 – Social Tools used with SharePoint
Enterprise 2.0 – Social Tools used with SharePoint
 
Sociala Media Corporate Efficiency
Sociala Media Corporate EfficiencySociala Media Corporate Efficiency
Sociala Media Corporate Efficiency
 
Introduction to MSLGROUP India Social
Introduction to MSLGROUP India SocialIntroduction to MSLGROUP India Social
Introduction to MSLGROUP India Social
 
Pmc
PmcPmc
Pmc
 
Future of Search
Future of SearchFuture of Search
Future of Search
 
4 Reasons Facebook for the Enterprise Isn't Enough
4 Reasons Facebook for the Enterprise Isn't Enough 4 Reasons Facebook for the Enterprise Isn't Enough
4 Reasons Facebook for the Enterprise Isn't Enough
 
Library 2.0: Citizens Co-creating Culture
Library 2.0: Citizens Co-creating CultureLibrary 2.0: Citizens Co-creating Culture
Library 2.0: Citizens Co-creating Culture
 
Developing effectie social media policies.pdf
Developing effectie social media policies.pdfDeveloping effectie social media policies.pdf
Developing effectie social media policies.pdf
 
LS12 BP304 The Way Of The Social Dragon
LS12 BP304 The Way Of The Social DragonLS12 BP304 The Way Of The Social Dragon
LS12 BP304 The Way Of The Social Dragon
 
SharePoint's Social Computing Scorecard - DevConnections Orlando 2011
SharePoint's Social Computing Scorecard - DevConnections Orlando 2011SharePoint's Social Computing Scorecard - DevConnections Orlando 2011
SharePoint's Social Computing Scorecard - DevConnections Orlando 2011
 
The Evolution of the Social Brand - ITAC Digital Commerce Forum
The Evolution of the Social Brand - ITAC Digital Commerce ForumThe Evolution of the Social Brand - ITAC Digital Commerce Forum
The Evolution of the Social Brand - ITAC Digital Commerce Forum
 
Social Media in B2B Companies
Social Media in B2B CompaniesSocial Media in B2B Companies
Social Media in B2B Companies
 
How to adapt qualitative research techniques to market research online commun...
How to adapt qualitative research techniques to market research online commun...How to adapt qualitative research techniques to market research online commun...
How to adapt qualitative research techniques to market research online commun...
 
Social Is The Next Search 2010
Social Is The Next Search 2010Social Is The Next Search 2010
Social Is The Next Search 2010
 
The Social Organization - IBM - The Business Value of Social Software CIO Forum
The Social Organization - IBM - The Business Value of Social Software CIO ForumThe Social Organization - IBM - The Business Value of Social Software CIO Forum
The Social Organization - IBM - The Business Value of Social Software CIO Forum
 

Similar to The Future State of Collaboration

Infosys - Aerospace Web 2.0 Social Computing | Digital Consumer Ecommerce
Infosys - Aerospace Web 2.0 Social Computing | Digital Consumer EcommerceInfosys - Aerospace Web 2.0 Social Computing | Digital Consumer Ecommerce
Infosys - Aerospace Web 2.0 Social Computing | Digital Consumer Ecommerce
Infosys
 
Make social networking work for you
Make social networking work for youMake social networking work for you
Make social networking work for you
Nuno Fraga Coelho
 
Five Key Focus Areas for New-Age Collaboration
Five Key Focus Areas for New-Age CollaborationFive Key Focus Areas for New-Age Collaboration
Five Key Focus Areas for New-Age Collaboration
Cognizant
 
View point4 - the evolution of the corporate website
View point4  - the evolution of the corporate websiteView point4  - the evolution of the corporate website
View point4 - the evolution of the corporate website
View Strategic PLC
 
Defense Acquisition Enterprise 2.0 Article
Defense Acquisition Enterprise 2.0 ArticleDefense Acquisition Enterprise 2.0 Article
Defense Acquisition Enterprise 2.0 Article
Pete Modigliani
 
Web Community
Web CommunityWeb Community
Web Community
rdemaestri
 
Social business advent of a new age
Social business advent of a new ageSocial business advent of a new age
Social business advent of a new age
Wirehead Technology
 
The guide to social media marketing and buisness intel.pdf
The guide to social media marketing and buisness intel.pdfThe guide to social media marketing and buisness intel.pdf
The guide to social media marketing and buisness intel.pdf
Anjanette Delgado
 
Ibm Social Business Advent Of A New Age
Ibm Social Business  Advent Of A New AgeIbm Social Business  Advent Of A New Age
Ibm Social Business Advent Of A New Age
Friedel Jonker
 
Towards the intranet of the future
Towards the intranet of the futureTowards the intranet of the future
Towards the intranet of the future
Janus Boye
 
IDC on Social Collaboration
IDC on Social CollaborationIDC on Social Collaboration
IDC on Social Collaboration
Stefan Kim (Grahn)
 
Collaboration Tools, Portals And Intranets
Collaboration Tools, Portals And IntranetsCollaboration Tools, Portals And Intranets
Collaboration Tools, Portals And Intranets
Daniella Matutes
 
QUESTIONDiscuss how has Web 2.0 changed the behavior of Internet .pdf
QUESTIONDiscuss how has Web 2.0 changed the behavior of Internet .pdfQUESTIONDiscuss how has Web 2.0 changed the behavior of Internet .pdf
QUESTIONDiscuss how has Web 2.0 changed the behavior of Internet .pdf
FOREVERPRODUCTCHD
 
Classified ventures case study final
Classified ventures case study finalClassified ventures case study final
Classified ventures case study final
Project Leadership Associates, Inc.
 
Web 2.0 And Content Creation And Distribution
Web 2.0 And Content Creation And DistributionWeb 2.0 And Content Creation And Distribution
Web 2.0 And Content Creation And Distribution
guest168710
 
Approaches to online collaboration
Approaches to online collaborationApproaches to online collaboration
Approaches to online collaboration
Kate Carruthers
 
SharePoint Fest Denver
SharePoint Fest DenverSharePoint Fest Denver
SharePoint Fest Denver
Jeff Willinger
 
Intranet 2011 Presentation Trends & Best Practices
Intranet 2011 Presentation   Trends & Best PracticesIntranet 2011 Presentation   Trends & Best Practices
Intranet 2011 Presentation Trends & Best Practices
anusha_santhanam
 
Intranet 2011 Presentation Trends & Best Practices
Intranet 2011 Presentation   Trends & Best PracticesIntranet 2011 Presentation   Trends & Best Practices
Intranet 2011 Presentation Trends & Best Practices
topraveen85
 
Sociala medier och effektivitet enabling final ver01
Sociala medier och effektivitet   enabling final ver01Sociala medier och effektivitet   enabling final ver01
Sociala medier och effektivitet enabling final ver01
Charles Limerius
 

Similar to The Future State of Collaboration (20)

Infosys - Aerospace Web 2.0 Social Computing | Digital Consumer Ecommerce
Infosys - Aerospace Web 2.0 Social Computing | Digital Consumer EcommerceInfosys - Aerospace Web 2.0 Social Computing | Digital Consumer Ecommerce
Infosys - Aerospace Web 2.0 Social Computing | Digital Consumer Ecommerce
 
Make social networking work for you
Make social networking work for youMake social networking work for you
Make social networking work for you
 
Five Key Focus Areas for New-Age Collaboration
Five Key Focus Areas for New-Age CollaborationFive Key Focus Areas for New-Age Collaboration
Five Key Focus Areas for New-Age Collaboration
 
View point4 - the evolution of the corporate website
View point4  - the evolution of the corporate websiteView point4  - the evolution of the corporate website
View point4 - the evolution of the corporate website
 
Defense Acquisition Enterprise 2.0 Article
Defense Acquisition Enterprise 2.0 ArticleDefense Acquisition Enterprise 2.0 Article
Defense Acquisition Enterprise 2.0 Article
 
Web Community
Web CommunityWeb Community
Web Community
 
Social business advent of a new age
Social business advent of a new ageSocial business advent of a new age
Social business advent of a new age
 
The guide to social media marketing and buisness intel.pdf
The guide to social media marketing and buisness intel.pdfThe guide to social media marketing and buisness intel.pdf
The guide to social media marketing and buisness intel.pdf
 
Ibm Social Business Advent Of A New Age
Ibm Social Business  Advent Of A New AgeIbm Social Business  Advent Of A New Age
Ibm Social Business Advent Of A New Age
 
Towards the intranet of the future
Towards the intranet of the futureTowards the intranet of the future
Towards the intranet of the future
 
IDC on Social Collaboration
IDC on Social CollaborationIDC on Social Collaboration
IDC on Social Collaboration
 
Collaboration Tools, Portals And Intranets
Collaboration Tools, Portals And IntranetsCollaboration Tools, Portals And Intranets
Collaboration Tools, Portals And Intranets
 
QUESTIONDiscuss how has Web 2.0 changed the behavior of Internet .pdf
QUESTIONDiscuss how has Web 2.0 changed the behavior of Internet .pdfQUESTIONDiscuss how has Web 2.0 changed the behavior of Internet .pdf
QUESTIONDiscuss how has Web 2.0 changed the behavior of Internet .pdf
 
Classified ventures case study final
Classified ventures case study finalClassified ventures case study final
Classified ventures case study final
 
Web 2.0 And Content Creation And Distribution
Web 2.0 And Content Creation And DistributionWeb 2.0 And Content Creation And Distribution
Web 2.0 And Content Creation And Distribution
 
Approaches to online collaboration
Approaches to online collaborationApproaches to online collaboration
Approaches to online collaboration
 
SharePoint Fest Denver
SharePoint Fest DenverSharePoint Fest Denver
SharePoint Fest Denver
 
Intranet 2011 Presentation Trends & Best Practices
Intranet 2011 Presentation   Trends & Best PracticesIntranet 2011 Presentation   Trends & Best Practices
Intranet 2011 Presentation Trends & Best Practices
 
Intranet 2011 Presentation Trends & Best Practices
Intranet 2011 Presentation   Trends & Best PracticesIntranet 2011 Presentation   Trends & Best Practices
Intranet 2011 Presentation Trends & Best Practices
 
Sociala medier och effektivitet enabling final ver01
Sociala medier och effektivitet   enabling final ver01Sociala medier och effektivitet   enabling final ver01
Sociala medier och effektivitet enabling final ver01
 

More from Bill Annibell

Drupal GovCon 2021 - Using Agile to Plan & Execute Better Together
Drupal GovCon 2021 - Using Agile to Plan & Execute Better TogetherDrupal GovCon 2021 - Using Agile to Plan & Execute Better Together
Drupal GovCon 2021 - Using Agile to Plan & Execute Better Together
Bill Annibell
 
Drupal GovCon 2021 - The MOST Important Agile Role NO ONE is Talking About
Drupal GovCon 2021 - The MOST Important Agile Role NO ONE is Talking AboutDrupal GovCon 2021 - The MOST Important Agile Role NO ONE is Talking About
Drupal GovCon 2021 - The MOST Important Agile Role NO ONE is Talking About
Bill Annibell
 
Innovation and risk taking quotes
Innovation and risk taking quotesInnovation and risk taking quotes
Innovation and risk taking quotes
Bill Annibell
 
Metz Middle School Career Day Prez
Metz Middle School Career Day PrezMetz Middle School Career Day Prez
Metz Middle School Career Day Prez
Bill Annibell
 
Cloud Computing Use Cases Whitepaper
Cloud Computing Use Cases WhitepaperCloud Computing Use Cases Whitepaper
Cloud Computing Use Cases Whitepaper
Bill Annibell
 
Presentation on Effectively and Securely Using the Cloud Computing Paradigm v26
Presentation on Effectively and Securely Using the Cloud Computing Paradigm v26Presentation on Effectively and Securely Using the Cloud Computing Paradigm v26
Presentation on Effectively and Securely Using the Cloud Computing Paradigm v26
Bill Annibell
 
NIST Definition of Cloud Computing v15
NIST Definition of Cloud Computing v15NIST Definition of Cloud Computing v15
NIST Definition of Cloud Computing v15
Bill Annibell
 

More from Bill Annibell (7)

Drupal GovCon 2021 - Using Agile to Plan & Execute Better Together
Drupal GovCon 2021 - Using Agile to Plan & Execute Better TogetherDrupal GovCon 2021 - Using Agile to Plan & Execute Better Together
Drupal GovCon 2021 - Using Agile to Plan & Execute Better Together
 
Drupal GovCon 2021 - The MOST Important Agile Role NO ONE is Talking About
Drupal GovCon 2021 - The MOST Important Agile Role NO ONE is Talking AboutDrupal GovCon 2021 - The MOST Important Agile Role NO ONE is Talking About
Drupal GovCon 2021 - The MOST Important Agile Role NO ONE is Talking About
 
Innovation and risk taking quotes
Innovation and risk taking quotesInnovation and risk taking quotes
Innovation and risk taking quotes
 
Metz Middle School Career Day Prez
Metz Middle School Career Day PrezMetz Middle School Career Day Prez
Metz Middle School Career Day Prez
 
Cloud Computing Use Cases Whitepaper
Cloud Computing Use Cases WhitepaperCloud Computing Use Cases Whitepaper
Cloud Computing Use Cases Whitepaper
 
Presentation on Effectively and Securely Using the Cloud Computing Paradigm v26
Presentation on Effectively and Securely Using the Cloud Computing Paradigm v26Presentation on Effectively and Securely Using the Cloud Computing Paradigm v26
Presentation on Effectively and Securely Using the Cloud Computing Paradigm v26
 
NIST Definition of Cloud Computing v15
NIST Definition of Cloud Computing v15NIST Definition of Cloud Computing v15
NIST Definition of Cloud Computing v15
 

The Future State of Collaboration

  • 1. The public sector must start planning now for collaboration needs of TECHNOLOGY the future. The Future State of Collaboration by bill annibell The title of the Bob Dylan classic “The Times They Are a-Changin" may be an appropriate theme to describe the expected shifts in collaboration portals not only within commercially focused organizations, but also within the public sector. A variety of factors—including innovation initiatives, branding requirements at a multitude of levels, and the need to create community- focused, externally facing portals to enable transparency—are diving these shifts. In addition, the increased demands that Generations X and Y end-users will place on IT moving forward as they transition into senior levels of public-sector management will affect future collaboration use and models. IT managers should begin planning now to meet the future demands and requirements of collaboration portals. History People have been collaborating in some form or another forever. The concept is not new, nor has it changed all that much throughout history—at least until recently. Certainly, technology has changed how we communicate, but collaboration is a different story. Email is the 800-pound gorilla in the room that has undermined many collaboration projects within organizations. This is not to say that the existence of current collaboration portals is a fallacy. They do exist. Far too often, however, the collaborative portal’s original purpose has morphed into document repositories, and they have become an ineffective mechanism for driving broad content to end-users. The original intent of a truly dynamic, collaborative environment is often lost in a less-than-real-time user experience that fails to bring role-specific, pertinent data to the end-user. The Public Manager | WinTer 2010 11
  • 2. Traditionally, collaboration portals on to ensure that only the best ideas Personalized sites that offer business- have been labeled intranets, portals, bubble to the top. Crowdsourcing is focused Facebook and MySpace team sites, and so forth, where an empowering technology and cannot functionality will become the norm information could be shared among be overlooked. Workers will demand it and the jump-off point to other employees, contractors, team members, moving forward. parts of the portal. These sites will and even cross-agency (think enable individuals to showcase their extranet). Although these models Brand Awareness work and connect with like-minded have had varying levels of success, Once upon a time, branding a individuals within the organization. they often have been plagued by poor collaboration portal was as easy as With the advent of such sites, subject planning, design, and implementation, ensuring the logo was placed at the matter expertise will evolve organically and therefore, poor adoption. top of a webpage. As organizations and in a grassroots fashion. within the public sector become External users visiting public- Innovation more brand-aware, collaboration sector sites will expect personalization Although not all organizations are portal requirements will shift. Brand as well. Visitors will look for ways created equally, many have become awareness will continue to be about to share profile information as increasingly aware they have been identification, but it will also be externally facing portals develop and citizen engagement matures. This functionality will ensure content as content delivery becomes more focused, the internal, is finely focused and appropriately distributed as external end-users enter end-user brand will become the focal point of entry into the portal. future collaboration portals. Personalized sites that offer business-focused Facebook and MySpace functionality Community and Transparency Today, collaboration often happens will become the norm and the jump-off point to other outside of firewalls, and future collaboration portals will be forced parts of the portal. to address this requirement. Self- registering community portals will living in the dark ages with regard about managing both internal and become more prevalent in the future, to effective use of collaboration. external perception. with interagency collaboration leading Mechanisms for unleashing innovative For organizations to influence the charge. Many agencies will require ideas will take the forefront within perception, content will need to be the establishment of community future collaboration portals. more dynamic, increasingly targeted, portals with academia and the private As organizational innovation and measurable by useful analytics. sector to achieve their missions. processes mature, the need for Gone are the days of manually Common collaborative tools will tools—both old and new—will updating static pages. True content be required, including those that become paramount. For example, management functionality will enable blogging, discussion forums, wikis are tools, long in tradition, that become a necessity to ensure that video, and persistent chat. Learning are most often leveraged by multiple focused, relevant, and role-specific management system functionality, end-users for sharing and expounding information is delivered to internal including whiteboards, audio and on ideas. Demand for wikis will and external users. This content video conferencing, and desktop likely increase as organizations will be measured and analyzed for sharing will also be standard become more innovative in their usability and relevance to ensure requirements. Integration with a collaboration approaches. perception is managed effectively. variety of social media technologies, In addition, crowdsourcing As content delivery becomes more including the likes of YouTube, Flickr, capabilities will be required so ideas focused, the internal, end-user brand and Twitter will become mandatory. from the masses—both externally and will become the focal point of entry The Open Government Directive internally—can be captured and voted into future collaboration portals. has hastened transparency, and 12 WWW.ThePublicManager.Org
  • 3. externally facing collaboration portals to their impatient and growing user- will conform or be left behind. These base. A variety of public and private TECHNOLOGY portals will be forced to evolve from cloud-based technologies will be unstructured data repositories, required to meet such demands. IT such as Data.gov, to ones that offer managers will have to respond to ever- both structured and unstructured changing requirements in a far more data services that can be accessed agile way than they may be used to. via web services and application- programming interfaces. The Future End-users will demand tools that The future is now. The patience enable them to “mash-up” data within of public-sector collaboration the portal itself. Analysis, integration, portal users is growing increasingly Announcing and reporting tools will need to be short. Innovation, brand awareness, integrated into the collaboration community building, and portals to appease non-technical end- users. Semantic search will become transparency are the driving forces behind the many expectations being our new the norm, so individuals can quickly and easily find what they are looking placed on public-sector IT managers. As Generations X and Y assume podcast series for regardless of whether they typed senior leadership roles within the Interviews with industry in the correct search term. public sector, they will not only leaders and influencers, require changes, but also demand including: Generation Gap change regularly as technology evolves. As Baby Boomers begin to IT managers must be prepared to Preston Tim Brown, retire from their senior government respond far more quickly than ever Manager, Grant Thornton positions, they will be replaced by before, which requires a flexible, agile Richard “Rick” Koonce, Certified Executive Coach Generation X and Y workers, both model that is capable of adapting Matt Peters, of which seem to embrace change. rapidly to an agency’s mission needs. CLO, Defense Intelligence Many claim that these generations— Agency the creators of Twitter, Facebook, Christine Rush, and Google—expect diversity, learn Assistant Professor of Public from video games, and communicate Administration, Cleveland State University with peers via text messaging and instant messaging. They are quick A full calendar of interviews to adapt to the latest technology planned for 2011 and often look forward to see what Visit The Public Manager technological advancements are on online to listen to the latest the horizon. They are well aware of interviews offering new their personal brands and the impact perspectives and deeper it has on their future. understanding of the diverse If a technology to make their jobs challenges facing today’s more efficient is not available to them, public managers. workers from these generations will find one and leverage it regardless Bill Annibell is a director of technology and chief of whether it is approved. Typically, technology officer of Sapient Government Services. WWW.THEPUBLICMANAGER.ORG they do not stand for status quo in He has deployed a variety of collaborative the realm of technology, putting a technologies within the private and public sectors 111035.98110 significant strain on IT managers in the United States and abroad. Contact him at responsible for delivering such tools bannibell@sapient.com. The Public Manager | WinTer 2010 13