Purpose of our service Help members, clients and partners to anticipate and better prepare for emerging opportunities and risks through better strategic foresight and action planning

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INTRODUCTION
Our Purpose
⮚ Help you to identify and manage change to
achieve strategic agility, organizational
resilience, innovation and risk mitigation
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connecting, collecting, computing, and creating.

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WHY STRATEGIC FORESIGHT?
The world is morphing fast:
⮚ Low economic growth
⮚ Increasing uncertainty
⮚ Accelerating change
⮚ Increasing complexity
⮚ Digitalization
⮚ More chance of surprise
Organizations refocusing on:
⮚ Improving efficiency
⮚ Agility
⮚ Stability
⮚ Capability
⮚ Risk mitigation
⮚ Developing alternative scenarios
⮚ Innovation that create better futures for all
AND
⮚ Changing their story accordingly and quickly
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‘Strategic Foresight practices
boost profitability by 33%
and market capitalization
growth by 200%.’
Rohrbeck and Kurn 2018

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MANAGING CHANGE
⮚ Managing change is a process that can be
systematized
⮚ Increasing strategic foresight capability is
the first step in systematic change
management
⮚ Having strategic foresight increases future
opportunity and reduces emerging risk
⮚ Begin by identifying and monitoring
change going on in the world around you,
then critique the implications, imagine
future differences, envision your preferred
future and plan and act on what you now
know
“Foresight is an art not a science that requires
much practice” [D. Loveridge]
but,
“Practice means you can turn vicious issues into
long-term virtual cycles of success” [M. Jackson]
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By kind permission of Wendy Schultz

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4WHAT IS STRATEGIC FORESIGHT?
4
By kind permission of John M. Schutte
We endeavor to provide this complete system, digitally, to our members and clients
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WHAT STRATEGIC FORESIGHT IS NOT!
⮚ Only using the rear-view mirror to drive
your car i.e. using straight line projected
past and concurrent trends to navigate
without seeing bends, shortcuts and
roadblocks in the road ahead. A trend is
only a trend until it bends!
⮚ Following fads, fashions and rivals
without deep, innovative and usually
collaborative thinking.
⮚ A fun, playtime exercise rather than a
serious chess game with real-world
results and outcomes.
⮚ Comfortable or easy.
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If you drive your car through the rear view mirror
you will miss what’s right in front of you.
⮚
Slavishly following past trends and driving till the road
runs out means you are likely to take a route that
others have already left with the danger that you will
crash or die. Think the 2009 Global Financial Crisis,
Newspapers, Kodak, Nokia, MySpace etc.

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WHAT YOU CAN DO HERE?
⮚ Scan the horizon for emerging intelligence
and solutions to your emerging issues
⮚ Plan your organization’s anticipatory
strategy
⮚ Act on your decisions at the best time
⮚ Network and share emerging challenges
⮚ Learn how to be more resilient to change
⮚ Ask us to research your future
opportunities and risks
⮚ Privatize your own content and thinking
and own-brand this site
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RATIONALE
Today:
⮚ Strategic thinking is complex, messy,
costly, time-consuming, requires
considerable knowledge and expertise
which is in no one place
⮚ Similarly, education in strategic thinking
⮚ Strategic thinking is mostly in the hands of
experts (Hedgehogs1) and they in turn are
constrained by the same issues above
⮚ Consequently, only a few organizations are
wold-class in strategic thinking and most
people make decisions based on past
experiences and partial knowledge without
the complete picture
1 Source: http://www.agilemarketing.net/fox-
hedgehog/
Tomorrow:
⮚ As the pace of change accelerates
organizations need a simpler, faster way to
do strategic thinking, to respond just-in-
time and to become agile and resilient in
ever more uncertain times
⮚ Education in strategic thinking needs to be
immediate and knowledge of what we all
can see of the future, near-instant, to drive
competitive advantage and shape better
tomorrows
⮚ Strategic thinking needs to be in the hands
of non-experts (Foxes1) too, to speed up
decision-making, get most organizations in
the world to best and next practice and
help more people become forward-thinking
in their outlook and actions
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“We are here to help you make better decisions today, faster
and cheaper than ever before through strategic foresight”
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DAT
A
INFORMATION
KNOWLEDGE
WISDOM
Raw evidence to
INSIGHTS
Extracted indicators to
FORECASTS
QUESTIONS* to ANSWERS &
POTENTIAL SOLUTIONS
METHODS to RESPONSES
`
What must be done?
What could be done?
What is predicted?
What is reported?
Our
Process
OUR KNOWLEDGE MODEL (DIKW)
Strategic
Foresight
Reference: https://en.wikipedia.org/wiki/DIKW_pyramid
Sources
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* Athena now gathers the Data and extracts
verbatim Information instantly. She is now
beginning to offer Knowledge on what could
be done by finding Answers to extracted
Questions on the Web and potential solutions.

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BENEFITS OF AI
Before
⮚ Random human scanning
⮚ 60 Insights per week
⮚ Zero forecasts per week
⮚ When spotted
⮚ One by one
⮚ Statistically irrelevant
⮚ <50 human researchers
⮚ Full time editor
⮚ ~3,000 sources
⮚ Many missed changes
⮚ Project time 6-26 weeks
⮚ Limited uses
⮚ Limited USP
After
⮚ Systematic robot scanning
⮚ >5,000 Insights per week
⮚ >2,500 Forecasts per week
⮚ Daily
⮚ Massive scale
⮚ Instant pattern identification
⮚ Robot equivalent of 5,000+ researchers
⮚ Part time editor
⮚ ~40,000+sources
⮚ Few missed changes
⮚ Project time less than one day
⮚ Growing uses
⮚ Huge USP (90% cheaper than traditional
methods and real-time)

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BENEFITS TO YOU & YOUR ORGANIZATION
Your Organization
⮚ Keep abreast of market developments and
stay steps ahead of your competition in
real-time.
⮚ Spot fresh opportunities for innovation and
growth
⮚ Mitigate emerging risks
⮚ Improve confidence in your actions and
reduce uncertainty through collaboration
⮚ Be smarter, agile and resilient through
taking a systemic and forward-looking
approach to your decision-making and
subsequent actions
⮚ Develop your organization to be constantly
future-focused
⮚ Survive and succeed in a period of massive
disruptive change
⮚ Create new markets and play on fields your
competitors don’t
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You
Increase your foresight
Improve your personal contribution
Be a leader not a follower
Build your internal and external networks
Develop new thinking skills
Contribute to making a better world

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11OUR AIM
Our aim is to help you continuously anticipate how we will live and
better prepare for emerging global opportunities and risks.
What you’ll find here to help you do a great job:
⮚ PROFILE: keep your profile up-to-date and let us help you
⮚ GUIDE: learn how to get the best out of the service
⮚ SOURCES: add and view content originators
⮚ CHALLENGES: get instant, prospective on the future
⮚ REPORTS: create and publish customized reports
⮚ DECISIONS: manage your innovation and threat pipeline
⮚ MEMBERS: learn from other future interested people
⮚ ACTIVITIES: view actions you’ve taken
⮚ ASK ATHENA: ask our robot for help
⮚ EXPERT PANELS: find experts
⮚ ADVISORY SERVICES: hire our facilitators
⮚ HOW WILL THE FUTURE BE DIFFERENT?: global survey
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Sources
320,000+
auto produced
searchable
forecasts
8-15 vital few
Decisions
Members Groups
Organizations
Keywords
Pundits
Experts
Forecasts
Metrics
Tools
Intelligence
Act Now
Not yet
Watch
Forget
Completed
Making better
decisions today
~30,000+
HOW SHAPING TOMORROW WORKS
ST’s white box system
AI Tool
s
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1313SETTINGS
⮚ Please help us to help you by keeping your
profile, email subscriptions, interests and
style up-to-date
⮚ You will benefit by allowing other members
to contact you and we will be able to tailor
our service to your needs
⮚ We respect and protect your privacy (we
were fully GDPR compliant even before
GDPR)
⮚ Personal information about you is not
disclosed to any third party without first
receiving your permission
⮚ By contributing to our service you can
increase your personal standing and
competence within our community and
help shape tomorrow for the benefit of all
First things first
A little time spent polishing your profile will pay big
dividends here
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GUIDE
Learn more in our onsite, training manual
⮚ If you are new here or need a refresher our
Guide will lead you through how to get the
best out of this service.
⮚ If you still can’t find what you need then
Ask Athena: your digital assistant,
personal coach and online educator. She
can help you with your questions about the
service.
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15SOURCES
Add Sources
⮚ Add automatic and manual material’
⮚ Set up continuous tracking of sources and keywords
⮚ View your Source log or Sources of change
Special features
⮚ Add, edit and view in your native language
⮚ Create your own corporate memory
⮚ Develop your enterprise-wide knowledge management
system
⮚ Subscribe to our multi-lingual service for an additional
fee per selected country
Track emerging evidence of change
To begin you can either Add Sources of interest to you or just explore our database
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FORECASTS
The system finds instant and automatic future
‘Forecasts' about probable, possible and potential
future world conditions.
You need merely Add Sources and Athena, our
robot, will do the rest,
You can then develop the likely future story of your
chosen topic in text form by clicking:
Summary: latest forecasts added by Athena
Narrative: longer report organized by theme
Chronology: same but organized by time
Questions: auto extraction of questions by
Athena and access to possible answers at Google
Refine: improve your search term
Get instant, extracted prospective on your interest topics
With this system, members can develop their strategic
responses, create professional foresight reports and
presentations in less than half a day on any topic of their
choice compared with the many weeks taken by
traditional methods
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METRICS
Picture the future of your interest with:
⮚ System map – view related topics
⮚ Outlooks: likely prospects over time
⮚ Comparisons – compare topics, sectors, countries ..
⮚ Opinions – check sentiments, sources and leaders views
⮚ SWOT – view strengths, weaknesses, opportunities and
threats
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TOOLS
⮚ Deploy the very best, collaborative Strategic
Thinking methods to determine your responses
to emerging change in hours rather than the
traditional methods that take months or years.
⮚ The six top methods available here are:
- Options Analysis: develop fast responses
to emerging change
- Gapfinder: instantly identify your
organizations disconnects
- Rivalries: examine your competitors future
- CLA: Causal Layered Analysis – identify
transformative spaces for the creation of
alternative futures
- Scenarios: examine and respond to 4 global
futures
- Three Horizons: manage your current
performance while maximizing future
opportunities for growth
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More inside

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INTELLIGENCE
⮚ Search for more lagging and co-incident
intelligence on:
- Organizations: see what specific
organizations are doing
- Meetings: see where future-oriented
meetings are scheduled
- R&D: know what research projects
are planned
- Funding: find whose investing in what
⮚ View All:
- My: only you can see your work
- Our: only you and your associates can
see each other’s work
- All: everyone with access to the platform
can see your work
⮚ Export All: download the latest spreadsheet
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WORLD CHALLENGES
⮚ The World Challenges charts show the top
threats and opportunities as they are
forecasted to be in the future
⮚ World Challenges pops up every time you
enter the service.
⮚ We believe this is a world first!
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SOLUTIONS
⮚ In what we think is another world first our
robot can suggest solutions to your
challenges and issues you search for
⮚ This is an extract of forecasts looking for
those that suggest next practice
⮚ We still have much development to do here
⮚ But, you can already explore this list for
next practice ideas to bring to your
organization ahead of most others
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YOUR CHALLENGES
Keep abreast of your own emerging challenges:
⮚ If you are a client, you can set up your own,
private, automated, summary reports on topics of
your choice
⮚ That means that once your Sources are established
and your Challenges defined that your scanning
will be automatic, near to real-time and require
very little human intervention other than deciding
your strategic responses using our methods
Or you can watch
⮚ United Nations global goals that will affect you
⮚ G20 Watch for emerging issues likely to impact
you
⮚ Your own pre-selected benchmark organizations
⮚ Our suggestions as to the key organizations to
learn from
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REPORTS
⮚ Add, view and publish customized reports
⮚ Read our Trending Now newsletter archive
⮚ Challenge your thinking with strategic
management questions
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DECISIONS
⮚ Use the ‘Decisions’ button to determine
where a project fits in your pipeline:
- Act now!: do this immediately
- Not yet: manage until ready
- Watch: keep under review
- Forget: reject
- Completed: implemented solution
⮚ Your decision(s) will appear in the left-
hand navigation bar
⮚ Once you have made some decisions you
can move your decisions up and down the
pipeline.
Manage your projects
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25MEMBERS
Here you can:
Find futurists and ask for their advice, hire them, listen to, learn and help each other anticipate change
Find new opportunities to collaborate and co-create the future in public or in private
⮚ ‘Add’ to your profile to maximize your membership benefits by:
- editing your basic information
- adding your interests so we can tailor our
service to you
- describing your career for other members
to find you for their projects
⮚ - evaluating your style – worldview and
cognitive reasoning
⮚ View ‘All’ visible members, email them and see their interests
⮚ Dialog with others, critique and or add views in the ‘Forums’
⮚ Join and or view All Groups (Groups allow their members to work
with our content directly (Social media networks like LinkedIn don’t)
⮚ The Groups capability allows you to ‘Tag’, ‘Report’, ‘Share’ and add Forecasts and Insights as evidence etc.
Determine how you will respond
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ACTIVITIES
⮚ Details recent visits you have made here
⮚ Shows recent forecasts you have looked at
⮚ Lists Tags you added to Sources and
Forecasts
⮚ Lists Tags you added to Insights
⮚ Gives information on your Pay-As-You-Go
purchases
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PRIVACY AND PRICING
You can choose to:
⮚ Work in public: ‘All’* - any first content
page is available in a free trial. Your work
will be visible to others
⮚ Work on your own privately with a single
licence and subscribe to see all open
content
⮚ Work with associates privately or publicly
and have access to all open content and our
many other bespoke services
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ALERTS
⮚ Each week either our robot, Athena,
creates a short Trend Alert on a key
emerging issue that is sent to our ~10,000
members
⮚ You can also ask us for a customized, Trend
Alert or in-depth GIST report on any other
topic of interest to you
⮚ Use these as fire-starters with your
executives and managers to get their juices
flowing on how these might affect your
organization and what to do next
⮚ You can use our Questioning methods to
prompt their responses
⮚ If you are a client you will need a second
email address to receive these and access
your own private site
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CUSTOM SERVICES
Contact us, if you want your own private or partner
site giving you the following:
⮚ Own logo – Own look and feel – Private content
⮚ Multi-team licenses
⮚ Read only facility available
⮚ Choice of blank content site, selected or full
member content
Or, foresight, strategy and change management
advice, futures research, reports, talks,
newsfeeds, research, surveys, coaching &
training, and stakeholder inspiration,
engagement or enablement
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MULTILINGUAL
We now offer multilingual forecast extraction
to clients on a country by country basis

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30A CLIENT CASE STUDY
Manual Tracking and categorization of data:
• 1st year of TFA we had a contractor create and maintain the Research Database.
• Not effective at all. Costly, hard to update, not used after the fact.
Search for a solution:
• Next year spent 3 to 4 months searching for solutions and had a few companies provide demos and trials.
Results:
• Very complete but complex ones…. but too expensive ~ $200K+/year
• News services which are also expensive and have limited in scope and access.
• Wide collection of free and paid for tools that was way too cumbersome to manage and would require some
programming to integrate and use effectively.
Shaping Tomorrow:
• Mentioned by my a Foresight colleague in another organization, fit the bill for information search and
management , Foresight tools and reasonable cost. We signed up.
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This Canadian client signed up for ST’s service in 2016. They moved jobs and made this
presentation to their new colleagues. They have now signed up too.

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PROOF POINTS
⮚ "You have created a unique and very impressive scanning and foresight platform"
James Mason, AllState Insurance United States
⮚ "The Shaping Tomorrow workshop was incredibly valuable in demonstrating the potential use of
the integrated foresight, strategy and change tools - I am impressed with how widely the tools
can be applied to our daily work and how the systematic approach ensures that we cover off areas
we perhaps wouldn't think of including in our analysis. I really like its systematic approach
and the fact that it can be used in diverse areas such as policy formulation,
forecasting, provision of advice to senior levels of government etc."
Raana Asgar - DAFF (Australia)
⮚ "Shaping Tomorrow provided the tools and expertise to quickly assimilate market
information, identify key drivers and create multiple scenarios. We were able to
identify many options to help steer the company and test our strategic plans."
Russell Trueman, Strategic Planning Manager - British Gypsum (United Kingdom)
⮚ "I've been using Shaping Tomorrow for more than 3 years now. It not only has significantly
shortened the amount of time needed to scan, but has also increased the quantity of information
reviewed and the quality of the hits. This allows more time for analysis and interpretation (where
Shaping Tomorrow also has some great tools to support). And the team at Shaping Tomorrow
couldn't be more helpful."
Angela Stone, Queensland Department Transport & Main Roads Australia
⮚
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NOW GET STARTED
⮚ Begin exploring the service
⮚ Consult the other detailed help ‘GUIDES’
here
⮚ Learn how to get ahead of rivals
⮚ Contact us if you have any difficulties or
would like up to 40 minutes free, online
training
We are here to help. Feel free to contact us
⮚ +44 (0) 1273 832221
⮚ info@shapingtomorrow.com
⮚ Skype: shapingtomorrow
⮚ Ask Athena
“We are here to help you make
better strategy decisions today,
faster.
better and cheaper than ever before”
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