Immersive technologies, serious games, and gamification will play a vital role in addressing important challenges in business and society. Digital technologies have changed society from hierarchical and structured to networked and asymmetric, giving individuals unprecedented choice and power. Society now faces challenges like an aging population and obesity. Serious games and simulations can help train staff, encourage healthy behaviors, and provide personalized and adaptive learning. They may help transform society by reconnecting choice and consequence through visualizing sensor data and gameplay. This could help create more sustainable solutions for issues like supporting an aging population.