This document proposes a solution to help retired people in Belarus feel socially active and useful. It suggests integrating Airbnb into the popular Belarusian social network Odnoklassniki to allow pensioners to easily list spare rooms in their homes. This would provide retired people with extra income from hosting tenants while reducing loneliness through new social interactions. The process of becoming a mini-hotel owner would be turned into a simple game on Odnoklassniki to engage elderly users familiar with that platform. This could help challenge public perceptions that retired individuals are a burden by demonstrating how they can remain socially and economically contributing members of society.
Часть глобальной статистики WeAreSocial по Digital и SMM для Беларуси
Критические и весьма удивительные изменения:
• Linkedin в Беларуси обогнал по аудитории Facebook,
• Tiktok преодолел планку 3 млн пользователей,
• из ТОП запросов в поисковиках пропал «коронавирус».
Основные выводы:
• На 9,44 млн жителей 8,03 млн интернет-пользователей. Проникновение интернета 85,1%. Рост за год — 3%.
• За 10 лет с 2012 количество пользователей выросло более чем в 2 раза — с 3,73 млн до 8,03 млн пользователей.
• Всего 4,35 млн интернет-пользователей (46,1%) имеют акаунты в соцсетях. В 2021 году таких пользователей было 3,9 млн или 46,1% от числа интернет-пользователей.
• 95,7% пользователей соцсетей используют их с мобильных устройств (прирост за год 0,7%).
• За год прирост пользователей соцсетей составил 450 тыс. человек (+11% за год).
• Средняя скорость мобильного интернет-соединения составляет 10 MBPS.
• Средняя скорость фиксированного интернет-соединения — 48,39 MBPS.
Как жители Беларуси относятся к биометрии при осуществлении платежейSergey Skorokhod
Агентством GfK Ukraine по заказу компании Visa провела исследование с целью изучить что жители Беларуси знают о понятии биометрии, как они к этому относятся, в том числе в сфере платежей.
Часть глобальной статистики WeAreSocial по Digital и SMM для Беларуси
Критические и весьма удивительные изменения:
• Linkedin в Беларуси обогнал по аудитории Facebook,
• Tiktok преодолел планку 3 млн пользователей,
• из ТОП запросов в поисковиках пропал «коронавирус».
Основные выводы:
• На 9,44 млн жителей 8,03 млн интернет-пользователей. Проникновение интернета 85,1%. Рост за год — 3%.
• За 10 лет с 2012 количество пользователей выросло более чем в 2 раза — с 3,73 млн до 8,03 млн пользователей.
• Всего 4,35 млн интернет-пользователей (46,1%) имеют акаунты в соцсетях. В 2021 году таких пользователей было 3,9 млн или 46,1% от числа интернет-пользователей.
• 95,7% пользователей соцсетей используют их с мобильных устройств (прирост за год 0,7%).
• За год прирост пользователей соцсетей составил 450 тыс. человек (+11% за год).
• Средняя скорость мобильного интернет-соединения составляет 10 MBPS.
• Средняя скорость фиксированного интернет-соединения — 48,39 MBPS.
Как жители Беларуси относятся к биометрии при осуществлении платежейSergey Skorokhod
Агентством GfK Ukraine по заказу компании Visa провела исследование с целью изучить что жители Беларуси знают о понятии биометрии, как они к этому относятся, в том числе в сфере платежей.
Здоровый образ жизни и мы: модульное обследование БелстатаSergey Skorokhod
Bтоги модульного обследования домашних хозяйств Белстата, которое проводилось с целью изучения отношения беларусов к здоровому образу жизни.
Всего в опросе приняло участие 6 тыс. респондентов в возрасте 16 лет и старше.
«Ритейл в Беларуси: перспективы развития и какие технологии будут востребован...Sergey Skorokhod
Презентация belretail.by
«Ритейл в Беларуси: перспективы развития и какие технологии будут востребованы в ближайшее время»
на семинаре Microsoft «Автоматизация бизнес-процессов в розничных компаниях»
22 ноября 2017 года, Минск, Беларусь
Маркетинговое исследование мебельного рынка МинскаSergey Skorokhod
ТЦ «Мебельный МегаМаркет Домашний очаг» весной 2017 года провел маркетинговое исследование покупателей мебели в Минске.
Параметры исследования:
Опрос посетителей мебельных торговых центров «Домашний очаг», «Тивали», «Озерцо», «Дом мебели» проводился с 20 по 26 февраля 2017 года. Метод проведения исследования – анкетирование. Было опрошего 500 человек. Характеристики ЦА – покупатели мебели в сегментах эконом и средний минус.
Результаты опроса посетителей экологического фестиваля «Пастернак»
Портрет потребителя эко-продуктов в Беларуси.
Центр системных бизнес-технологий Satio
Цифры и тренды оффлайн и онлайн-ритейла в БеларусиSergey Skorokhod
- оффлайн и онлайн-ритейл в Беларуси. Общие цифры: товарооборот, охват интернет-аудитории, официальная статистика
- интернет-аудитория, охват, поведение онлайн-потребителей в Беларуси: тренды и данные последних исследований
- маркетплейсы vs интернет-магазинов. За и против.
- новые технологии в онлайн-ритейле - начало пути к omnichannelђ
Цифры и тренды белорусского рынка веб-разработок и e-commerce, презентация...Sergey Skorokhod
Рынок web-разработок Беларуси: сколько компании тратят на веб и сколько зарабатывают веб-студии
Какого уровня проекты и какие технологические решения востребованы сегодня на рынке
Проблемы: кадры, уровень компетенций заказчика
Оффлайн и онлайн-ритейл в Беларуси. Общие цифры: товарооборот, официальная статистика
Интернет-аудитория, охват, поведение
Маркетплейсы vs интернет-магазинов. За и против.
Тренды и новые технологии в онлайн-ритейле
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Team4
1. INTRODUCTION
13.9% of the Belarusian population are retired
They feel weak and defenseless
Society doesn’t need them anymore: there is no
common interests with the youth, communication
is reduced to a few family members and peers
Retirees miss work and want to be socially
significant again
But they don't know how…
2. CREATIVE INSIGHT
Part time jobs on pension is not just
an extra income, but a great
opportunity to feel fit and socially
acceptable again
3. SOLUTION
In order to earn some money and do not feel so
lonely, pensioners sometimes rent rooms in their
houses to students, young professionals or even
families
Despite the fact that elderly spend more time on
internet, they do renting in an old fashioned way:
through newspaper or personal contacts
To protect them from dishonest tenants and expand
geography of their social contacts, together with the
largest service on housing - AIRBNB.COM - we will
offer retirees to become owners of a small, but cozy
mini-hotel
4. SOLUTION
This project will be integrate into the
most popular among elderly people
in Belarus social network –
ODNOKLASSNIKI.RU
They read news feed and play
casual games there and by far it is
the most familiar and comfortable
online environment for them
5. HOW IT WORKS
Airbnb in Odnoklassniki will be presented as a
simple user-friendly game
All that is needed for seniors – is to install it
on theirs page and start playing
Game mechanics will simplify the procedure
of registration on Airbnb.com and give elderly
people the opportunity to search for tenants
both in Belarus and abroad, to communicate
with other owners of mini-hotels and even
have competitions with each other
6. HOW IT WORKS
All those who will book accommodation at senior’s place will receive a special mark "Social responsible"
at airbnb.com profile and get a $ 20 discount on the next booking
7. HOW IT WORKS
The transformation of a pensioner in a mini-
hotel owner in just 2 clicks will make aging an
active and interesting process
Thanks to new acquaintances elderly people
will stay socially active, motivated and with
some extra money
That’s how just a small perk will remove public
stereotype that old person is a burden