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  1. 1. «Differently abled» project
  2. 2. Who we are? 4,83milsubscribersOver 2000employees 15yearsonmarket Our customers trust us! We are a part of 16,450 Telekom Austria Group employees We are the company with the biggest number of corporate clients
  3. 3. Belarus is the last country in Europe that doesn’t sign The Convention on the Rights of Persons with Disabilities What’s the problem? Our Code of Conduct is based on the same principles as The Convention on the Rights of Persons with Disabilities:  Non-discrimination  Full and effective participation and inclusion in society  Equality of opportunity and as well as others So we want to join the Convention at the local level
  4. 4. What we want? Destroy barriers and prejudices in business environment to show the right of persons with disabilities to work, on an equal basis with others Receive privileges from the State according to the Article #5 of the Social Security Act of Disabled Promote the principles of non- discrimination, equality of opportunity, accessibility, full and effective participation and inclusion in society among people Assure corporate social responsibility (CSR) Provide employment opportunities to differently abled people
  5. 5.  Offer vacancies for differently abled people  Provide opportunity to work both in the office and remotely  Guarantee appropriate work places  Address to opinion leaders  Address to business velcom provides equal employment opportunities to all members of society How we will make it?
  6. 6.  employment assistance to differently abled people  promotion of the principles of the Convention  staff stability and staff loyalty increase  State expenses recovery according to the legislative norm  socially-oriented company image branding What about profits? Guidelines and tone of voice: Please, avoid “disability”, “disable” and all the words that started with “dis” How should you talk about it? Office for the Rights of People with Disabilities profits: velcom’s profits: Gently Inspiring Confident
  7. 7. Work to be done Target audience Differently abled people velcom employees B2C B2B I’m able to work and want to work! But I haven’t got an opportunity. There are a lot of differently abled people in our society, but I can’t accept equal relationship because they don’t participate in social life. There are too much difficulties in hiring differently abled people Insight Adaptation strategy for differently abled people in the framework of velcom company Strategy for promoting of the principles of Convention to the masses Promotion strategy in the business environment Buzz in social media: Twitter, Facebook, VK, Odnoklassniki Agency task
  8. 8. What the result? 200 HR interviews 65 new employees 10 mentions in the media Domino effect in Belarusian HR $100 000 KPI: Budget: Awareness about disability etiquette in velcom