‘Wish Tree Foundation’ points out the social taboos in the society and promote the message by spreading it through digital medium across World by making various advertisement campaigns to access three fundamental rights – Education, Dignified livelihood and Legal Empowerment.

1. Who am I ????
• ‘Wish Tree Foundation’
points out the social
taboos in the society and
promote the message by
spreading it through digital
medium across World by
making various
advertisement campaigns
to access three
fundamental rights –
Education, Dignified
livelihood and Legal
Empowerment.

2. SEX EDUCATION????
…..What the f**k??

3. A Brief Overview
• Some Facts about the topic
• Brand Keys
• The Creative Brief
• Print Advertisements
• Television Commercial

4. India : A Fool’s Paradise
Our Mentality:
Don’t
know…Don’t
Care…The
less you
see…Ignorance
is bliss

5. We don’t know about Sex
that’s why we have a
population of 1.4 Billion

6. You take any
flight…A
flight of
67,we will
have seven
new born
babies…We
are making
babies all
the time

7. Do we remember this figure????

8. Yes…You are right
Sunny Leone

9. India is leading in one sector only
Do you know what it is????

10. Pornographic Search
• India records the
highest statistics
in the search of
pornography
while compared
to the other
countries of the
world.

11. What a Brilliant progress

12. India : The Land of Kama Sutra
India is a place
from where
Kama sutra is
originated. And
in such a country
Sex Education is
banned.
Excellent.

13. Let us take a
look at the
brilliant art
sculptures in
Konark Sun
Temple

14. Our leaders of India
A minister was
caught watching
pornography in the
Parliament. Who
knows may be it’s
the same minister
who talks about
banning sex
education in public

15. Let us take a look what they said to
Media
Isn’t it
awesome?

16. One question rise in our mind :
Are we Hypocrites????

17. Look what ‘Amul’ said

18. Here’s a glance of what the People
have to say

19. India : The Land of Devi’s
We have the nine shrines. When they go to
Kamakshya or Vaishno Devi who do we see
praying there? Mostly Men. India is a very
special country. India’s uniqueness can’t be
matched by any country. Our history, our
culture everything is so special.

21. Do we call India ‘Father India’ ever?
It’s ‘Mother India’ !!!!

22. And what’s the outcome ????

23. In a poll of 370 gender experts on how well
women fared in G20 countries, India was
ranked the worst country to be a woman

24. Is India a Democratic Country ????

25. The Battle Begins
• Before we
move further
let us go
through the
brand keys

26. Competitive Environment
• The fight is mainly with
other countries like
Germany and USA where
sex education is a subject
in high schools. All kinds
of Non Governmental
Organizations those who
are working on this topic
are our competetitors.

27. Target Audience
• Sec A : Persons
who are in power
like higher
Government
Officials or CEO’s.
• Sec B : Educated
Middle Class.

28. Insight

29. Benefits
• To ‘Educate
India’
• To get a
socially
concerned
future
generation.

30. Reasons
• Every 20 minutes a woman is raped in India
according to the number of registered rapes (this
figure it much higher as most rapes go
undocumented).
• India is ranked third in rape after US and South
Africa.
• 228,650 of the 256,329 violent crimes recorded
in 2011 were against women.
• Today’s youth is today’s AIDS generation.
• Over 5.7 million Indians are already infected,
according to a figure by WHO.

32. India : The Land of Rapes ????

33. And still we are silent…
• We like walking roads
with candles in our
hands and upload
those photos in face-
book just to show we
are ‘Socially Aware'.
Did we ever think the
girl who was raped
can be my mom or
sister?

34. Discriminator
• To ‘Educate
India’
• Education is the
most powerful
weapon which
we can use to
change the
world.

35. So, What is Sex Education
actually????

36. However some people still thinks
that…

37. The Creative Brief
• Before we
proceed further
lets take a look
at the creative
brief.

38. Opportunities/Problems
• If we don't know what sex is all about and differentiate it from
procreation.
• If the teenagers don’t know about sexually transmitted diseases.
• If they don’t know that touching anybody’s body without the
consent or permission amongst to abuse how are we going to keep
safe.
• Removing sex education from high school is a dangerous decision.
• Unless we know how our bodies work how we are going to respect
it.
• Knowledge is very important. There is nothing more dangerous
than mal information.
• The earlier we begin the better off we would be. We would have
more knowledge and more safety.

39. Or else incidents like these will
occur…

40. The Windows of Reaction
• What do we want
from the people as
a result of this
advertising is to
introduce and
accept sex
education as a
subject in high
schools.

41. Knowing our Target Audience
• The Government,
The Educational
Councils of India
like C.B.S.E or
I.C.S.E etc.
• The Parentary
Authority Board
at various schools
is our target for
this campaign.

42. From the Consumer’s Desk
• Sex is a fishy thing in
today’s society.
• We want an open or
shared platform for the
kids to talk about this
social taboo. Every parent
must come forward and
discuss freely about sex
with their children.

43. The Keys of Guidance
• The phenomenon of teenage pregnancy seems to be a worldwide trend
with countries like the US and UK reporting high rates along with India and
others in South Asia.
• Latest data suggests that teen pregnancy in India is high with 62
pregnant teens out of every 1,000 women. In comparison, 24 British
teens get pregnant before their 19th birthday while the figure is 42 in the
US.
• UNICEF statistics reveal that teenage pregnancy and motherhood is 9
times more in India for women who have had no schooling compared to
those with 12 years or more of schooling.
• Close to 78000 women die every year due to childbirth in India.
• The problem of teenage pregnancy has also started to show up more in
urban areas of India, albeit due to rise in acceptance of pre-marital sex as
normal among youth. Moreover, proper sex education is not given to
children because parents hardly expect their children to behave so.

44. The Teenage Pregnancy

45. I am HIV Positive
• According to a 2006
report by UNAIDS, there
are about 40 million
people worldwide
infected with HIV; of this
figure one third are
young people.
• Around half of all
infections each year are
people under 25 –
meaning there are 6,000
new infections a day; one
every 15 seconds.

46. Watt's More????
School students suffering from HIV A young girl suffering from HIV disease

47. Brand Personality
• Vision without
action is merely
a dream. Action
without vision
just passes the
time. Vision with
action can
change the
world.

48. Remember, the change you want to
see in the world, and in your school,
begins with ‘You’

49. The ‘X’ Factor
• Let us assume my
budget for this
campaign is 80 lakhs
and I want to
advertise in print,
television and digital
media. I will decide
the spending in each
sector depending
upon the present
rates of different
media vehicles.

50. The Final Touch
• We have to
always remember
one thing in mind
that ‘Sex is not
only about sex,it’s
all about
educating
yourself.’

51. Print Advertisements

56. Television Commercial

58. And the Battle Continues…

59. Presented By
Shankar Bhattacharya

60. Thank You