Russ Christ works with clients like the Southwest Section PGA to create winning strategic public relations plans. We don’t generate publicity for publicity’s sake – we make sure that the results from the PR plan will support and accelerate the business goals of the client.
Sales presentation of an affordable, effective and efficient public relations program for small and mid-size Destination Marketing Organizations and Attractions.
Shawn Mikus has over 10 years of experience in marketing communications, public relations, and social media consulting. He has developed social media strategies and marketing plans that have increased engagement for various organizations. Mikus also teaches undergraduate communications courses at DePaul University. Previously, he worked as a publicist managing media relations for restaurants at the CityCenter resort in Las Vegas and supported PR efforts for a Kia vehicle launch. Mikus received his master's degree in organizational communication from DePaul University and bachelor's degree in journalism from Indiana University.
Barbara R. Kessler has over 20 years of experience in marketing, advertising, sales, fundraising, and event planning. She has worked in roles developing advertising materials, managing fundraising campaigns, increasing sales, and planning special events. She is proficient in Microsoft Office, Adobe, and CRM software and has experience in executive administration.
Parisnicole Payton is a public relations, marketing and communications professional with over 15 years of experience. She serves as the Director of Public Relations, Marketing & Communications at The PNP Agency, where she plans strategies and executes plans for NFL players. Some of her accomplishments include increasing social media engagement by 30% and the fan base by 10%. She also coordinates public appearances and manages various community outreach and philanthropic initiatives through her agency.
Portfolio Project One. Christopher Lo Presti Personal Brand Exploration. I discuss Identity, profession, target audience, goals, skills, and many more. I hope you enjoy it!
Valerie Roberts Gray has over 30 years of experience in communications, public relations, and media relations. She has held roles at Chevron, Kaiser Permanente, the Internal Revenue Service, and Los Angeles Department of Water and Power. Her background includes writing, editing, event planning, project management, and leadership communications. She holds a Master's degree in Mass Communications and a Bachelor's degree in Journalism and Communications.
- The Renaissance Mayflower Hotel in Washington, D.C. launched an amnesty program allowing guests to return items stolen from the hotel over the past 80 years with no questions asked.
- The goal is to gather stolen items like wine glasses, punch bowls, and banquet chairs to put on display, but also collect stories from returning the items from former guests and their families.
- Other historic hotels have implemented similar programs to build their memorabilia collections and preserve their history through returning artifacts and obtaining stories from former guests.
March 2009 presentation to prospective employer for a sales/marketing position. Unfortunately I didn\'t get the job but I enjoyed the process and giving this presentation.
Sales presentation of an affordable, effective and efficient public relations program for small and mid-size Destination Marketing Organizations and Attractions.
Shawn Mikus has over 10 years of experience in marketing communications, public relations, and social media consulting. He has developed social media strategies and marketing plans that have increased engagement for various organizations. Mikus also teaches undergraduate communications courses at DePaul University. Previously, he worked as a publicist managing media relations for restaurants at the CityCenter resort in Las Vegas and supported PR efforts for a Kia vehicle launch. Mikus received his master's degree in organizational communication from DePaul University and bachelor's degree in journalism from Indiana University.
Barbara R. Kessler has over 20 years of experience in marketing, advertising, sales, fundraising, and event planning. She has worked in roles developing advertising materials, managing fundraising campaigns, increasing sales, and planning special events. She is proficient in Microsoft Office, Adobe, and CRM software and has experience in executive administration.
Parisnicole Payton is a public relations, marketing and communications professional with over 15 years of experience. She serves as the Director of Public Relations, Marketing & Communications at The PNP Agency, where she plans strategies and executes plans for NFL players. Some of her accomplishments include increasing social media engagement by 30% and the fan base by 10%. She also coordinates public appearances and manages various community outreach and philanthropic initiatives through her agency.
Portfolio Project One. Christopher Lo Presti Personal Brand Exploration. I discuss Identity, profession, target audience, goals, skills, and many more. I hope you enjoy it!
Valerie Roberts Gray has over 30 years of experience in communications, public relations, and media relations. She has held roles at Chevron, Kaiser Permanente, the Internal Revenue Service, and Los Angeles Department of Water and Power. Her background includes writing, editing, event planning, project management, and leadership communications. She holds a Master's degree in Mass Communications and a Bachelor's degree in Journalism and Communications.
- The Renaissance Mayflower Hotel in Washington, D.C. launched an amnesty program allowing guests to return items stolen from the hotel over the past 80 years with no questions asked.
- The goal is to gather stolen items like wine glasses, punch bowls, and banquet chairs to put on display, but also collect stories from returning the items from former guests and their families.
- Other historic hotels have implemented similar programs to build their memorabilia collections and preserve their history through returning artifacts and obtaining stories from former guests.
March 2009 presentation to prospective employer for a sales/marketing position. Unfortunately I didn\'t get the job but I enjoyed the process and giving this presentation.
Vanessa Capogreco has over 20 years of experience in public relations, event management, media buying, and music/concert planning. She holds a Bachelor's degree in Communications & Media from SUNY Fredonia, with a concentration in Broadcasting and minor in Journalism. Her resume highlights experience managing various events and festivals, developing creative strategies and building client relationships, negotiating media buys, and leveraging her extensive industry network in Western New York.
Joseph Swaney is an experienced PR professional with over 15 years of experience managing communications for media companies. He has a track record of creating award-winning social responsibility campaigns that improved brand metrics. His experience includes positions at Turner Broadcasting and Cartoon Network where he led PR for initiatives that increased viewership by double digits. Currently he works as a freelance PR consultant for media companies, a medical clinic, and SouthCrest Bank.
Voight Motorsports Management provides public relations, branding, and promotional services for drivers, teams, and sponsors in motorsports. Their services include developing strategic PR and branding plans, maintaining a strong presence on social media, creating compelling content to highlight sponsors, and facilitating media relations and sponsor activations. They aim to build an all-encompassing identity for clients and ensure a connection with fans.
Vivian Penn seeks a marketing position utilizing her experience in marketing communications and interpersonal skills. She holds a Bachelor's degree in Business Administration and has over 30 years of experience in marketing, public relations, event planning, and social media marketing. She has independently worked with several advertising agencies and small businesses managing their social media presence and analytics.
Anhad is a full-service marketing agency specializing in the Asian-American market. They offer services across advertising, direct marketing, PR, media planning and buying. They have over 25 years of experience developing culturally resonant marketing programs. Their team innovates across platforms including digital, print, TV, radio, and experiential marketing. They have extensive experience working with major clients in media, entertainment and other industries.
The document is a cover letter and resume from Danielle Sarno applying for a position. In the cover letter, she introduces herself and her experience in event management and marketing. Her resume details her experience planning successful events for companies like Disney, Eli Lily, and Fidelity Investments. She demonstrates skills in budgeting, client relations, and creative event design. She is seeking a new opportunity to take on greater responsibilities with her experience in event management and marketing communications.
The document provides biographies of key members of the Dawson Marketing Group. It introduces James Dawson, the president and founder of the company, and describes his experience leading successful branding efforts for various organizations. It then summarizes the backgrounds and areas of expertise of other members, including the chief research officer, creative director, vice president of new media, and media director. The biographies emphasize the individuals' proven track records in marketing, research, creative services, new media, and media planning.
The document provides case studies for several music festivals and events that The Firm Media has worked with to develop comprehensive digital marketing strategies. These strategies included social media management, digital advertising, content creation, and branding to increase engagement, brand awareness, and revenue. Through integrated approaches, The Firm Media was able to achieve significant increases in metrics like social reach, website traffic, and returns on digital advertising spending, demonstrating the success of their work.
The Firm Media provided digital marketing services for several music festivals and events. For FreakNight Festival, they created an online persona and branding. For Paradiso, their services included design, tone, social media, and advertising. Through integrated strategies, they increased engagement, awareness and revenue for various clients.
You can help me find a job! I have recently completed my Master's in Sports Management and am seeking a career position in marketing and/or event management.
*2018 Update*
It is really fun to go back and see where I was at coming out of graduate school. I have definitely found my niche in event venue management and find this career so fulfilling. It has been a long road to www.stylehawkevents.com
Robin Kofsky is a senior media sales professional with over 30 years of experience in print, online, and integrated media sales. She has a proven track record of growing sales with existing clients and acquiring new clients across many industries. Her client roster includes major companies like Toyota, Apple, Microsoft, Johnson & Johnson, and several large banks. She has held sales leadership roles at several publishing companies where she exceeded sales quotas and received awards for her performance.
Joshua Davidson is an experienced corporate communications professional seeking a strategic position. He has over 15 years of experience producing distinguished communications, branding, and executive programs for major companies including General Motors, IBM, DaimlerChrysler, and AAA. His resume highlights skills in strategic writing, publications, program management, and trade publishing. He has a proven track record of producing high-quality annual reports, speeches, marketing materials, and publications.
This document provides an overview of Pure Sports Public Relation, Events Management, and Sponsorship Evaluation services. It outlines various event services including equipment rental, corporate events, lighting and sound, in-stadium advertising, and sponsorship sales. It also describes community and youth programs as well as sports PR distribution to local, regional, and international media outlets. Samples of media placements and pre-match news articles are included to showcase their work in various Arabic newspapers and sports websites. The document promotes their mission to support spreading sports news globally and explains how they work behind the scenes to raise brand awareness and engagement through targeted publicity strategies.
David Cordero is a public relations professional with over 15 years of experience in digital and print media. He has expertise in content creation, publicity, social media marketing, and written/oral communication. His career includes roles as a public relations specialist, planning editor, executive editor, culture/trends editor, and sports editor/copy editor. He is currently a public relations specialist at Sorenson Advertising where he develops PR plans and executes events and social media campaigns.
The document provides tips for sports public relations professionals to expand their skills and become more multidisciplinary. It recommends gaining experience in different types of organizations, cultivating media relationships, and promoting teams or events using various publications and functions. The document also discusses career development strategies like networking, continuing education and gaining experience in other marketing disciplines.
DEVENEY is a lifestyle marketing leader in New Orleans, along the United States' Gulf coast, and throughout the United States. Our work with the Louisiana Office of Tourism post-Katrina and during and after the BP oil spill has earned us the top awards in our industry.
Led by award winning public relations professional John Deveney, we are independent, self-directed, result-driven, and clear in our priorities. We’re a full-service marketing and public relations company. One unlike any other. We work in partnership with smart, demanding clients who are similarly inspired to lead, to win, to stamp their identity on their markets.
Our people. Our culture. Our way. All that defines us makes us one unlike. It’s what John Deveney always knew a communication company could be.
One unlike: What we are and why we’re proud to be Deveney.
Danielle Sarno has over 10 years of experience in event management, media, and marketing. She has a proven track record of executing seamless events and marketing programs, building client relationships, and balancing priorities to meet deadlines. Her previous roles include Event Account Manager, Account Executive at The Walt Disney Company, and Marketing and Promotions Assistant. She holds a Bachelor's degree in Communication from Bryant University.
Dawn Kimball has over 10 years of experience in public relations, marketing, advertising, and event planning. She has worked as the Public Relations and Marketing Director for two restaurants, where she implemented strategic business plans, arranged promotional campaigns, conducted market analysis, and collaborated with internal and external teams. She has a Bachelor's degree in Business and Marketing. She has authored articles and planned successful PR campaigns that resulted in national media coverage.
Spotlight on Mike Corey:
This Phoenix, Arizona resident is president of Imaging Technology Solutions. Mike Corey is also an active member of his community, a husband, father of three and annual host of one of Ahwatukee's most popular "Haunted Houses" on October 31.
Philip Francis was once considered one of the top junior golf prospects as the number one ranked U.S. junior player. However, after struggling in his first year at UCLA and on the PGA Tour, the sophomore had a strong showing at the John Deere Classic where he shot rounds of 67 and 64 to be within four shots of the lead. While Francis fell back on the final day, finishing tied for 34th, it was still seen as a step in the right direction and a sign he was regaining his former confidence and form.
Vanessa Capogreco has over 20 years of experience in public relations, event management, media buying, and music/concert planning. She holds a Bachelor's degree in Communications & Media from SUNY Fredonia, with a concentration in Broadcasting and minor in Journalism. Her resume highlights experience managing various events and festivals, developing creative strategies and building client relationships, negotiating media buys, and leveraging her extensive industry network in Western New York.
Joseph Swaney is an experienced PR professional with over 15 years of experience managing communications for media companies. He has a track record of creating award-winning social responsibility campaigns that improved brand metrics. His experience includes positions at Turner Broadcasting and Cartoon Network where he led PR for initiatives that increased viewership by double digits. Currently he works as a freelance PR consultant for media companies, a medical clinic, and SouthCrest Bank.
Voight Motorsports Management provides public relations, branding, and promotional services for drivers, teams, and sponsors in motorsports. Their services include developing strategic PR and branding plans, maintaining a strong presence on social media, creating compelling content to highlight sponsors, and facilitating media relations and sponsor activations. They aim to build an all-encompassing identity for clients and ensure a connection with fans.
Vivian Penn seeks a marketing position utilizing her experience in marketing communications and interpersonal skills. She holds a Bachelor's degree in Business Administration and has over 30 years of experience in marketing, public relations, event planning, and social media marketing. She has independently worked with several advertising agencies and small businesses managing their social media presence and analytics.
Anhad is a full-service marketing agency specializing in the Asian-American market. They offer services across advertising, direct marketing, PR, media planning and buying. They have over 25 years of experience developing culturally resonant marketing programs. Their team innovates across platforms including digital, print, TV, radio, and experiential marketing. They have extensive experience working with major clients in media, entertainment and other industries.
The document is a cover letter and resume from Danielle Sarno applying for a position. In the cover letter, she introduces herself and her experience in event management and marketing. Her resume details her experience planning successful events for companies like Disney, Eli Lily, and Fidelity Investments. She demonstrates skills in budgeting, client relations, and creative event design. She is seeking a new opportunity to take on greater responsibilities with her experience in event management and marketing communications.
The document provides biographies of key members of the Dawson Marketing Group. It introduces James Dawson, the president and founder of the company, and describes his experience leading successful branding efforts for various organizations. It then summarizes the backgrounds and areas of expertise of other members, including the chief research officer, creative director, vice president of new media, and media director. The biographies emphasize the individuals' proven track records in marketing, research, creative services, new media, and media planning.
The document provides case studies for several music festivals and events that The Firm Media has worked with to develop comprehensive digital marketing strategies. These strategies included social media management, digital advertising, content creation, and branding to increase engagement, brand awareness, and revenue. Through integrated approaches, The Firm Media was able to achieve significant increases in metrics like social reach, website traffic, and returns on digital advertising spending, demonstrating the success of their work.
The Firm Media provided digital marketing services for several music festivals and events. For FreakNight Festival, they created an online persona and branding. For Paradiso, their services included design, tone, social media, and advertising. Through integrated strategies, they increased engagement, awareness and revenue for various clients.
You can help me find a job! I have recently completed my Master's in Sports Management and am seeking a career position in marketing and/or event management.
*2018 Update*
It is really fun to go back and see where I was at coming out of graduate school. I have definitely found my niche in event venue management and find this career so fulfilling. It has been a long road to www.stylehawkevents.com
Robin Kofsky is a senior media sales professional with over 30 years of experience in print, online, and integrated media sales. She has a proven track record of growing sales with existing clients and acquiring new clients across many industries. Her client roster includes major companies like Toyota, Apple, Microsoft, Johnson & Johnson, and several large banks. She has held sales leadership roles at several publishing companies where she exceeded sales quotas and received awards for her performance.
Joshua Davidson is an experienced corporate communications professional seeking a strategic position. He has over 15 years of experience producing distinguished communications, branding, and executive programs for major companies including General Motors, IBM, DaimlerChrysler, and AAA. His resume highlights skills in strategic writing, publications, program management, and trade publishing. He has a proven track record of producing high-quality annual reports, speeches, marketing materials, and publications.
This document provides an overview of Pure Sports Public Relation, Events Management, and Sponsorship Evaluation services. It outlines various event services including equipment rental, corporate events, lighting and sound, in-stadium advertising, and sponsorship sales. It also describes community and youth programs as well as sports PR distribution to local, regional, and international media outlets. Samples of media placements and pre-match news articles are included to showcase their work in various Arabic newspapers and sports websites. The document promotes their mission to support spreading sports news globally and explains how they work behind the scenes to raise brand awareness and engagement through targeted publicity strategies.
David Cordero is a public relations professional with over 15 years of experience in digital and print media. He has expertise in content creation, publicity, social media marketing, and written/oral communication. His career includes roles as a public relations specialist, planning editor, executive editor, culture/trends editor, and sports editor/copy editor. He is currently a public relations specialist at Sorenson Advertising where he develops PR plans and executes events and social media campaigns.
The document provides tips for sports public relations professionals to expand their skills and become more multidisciplinary. It recommends gaining experience in different types of organizations, cultivating media relationships, and promoting teams or events using various publications and functions. The document also discusses career development strategies like networking, continuing education and gaining experience in other marketing disciplines.
DEVENEY is a lifestyle marketing leader in New Orleans, along the United States' Gulf coast, and throughout the United States. Our work with the Louisiana Office of Tourism post-Katrina and during and after the BP oil spill has earned us the top awards in our industry.
Led by award winning public relations professional John Deveney, we are independent, self-directed, result-driven, and clear in our priorities. We’re a full-service marketing and public relations company. One unlike any other. We work in partnership with smart, demanding clients who are similarly inspired to lead, to win, to stamp their identity on their markets.
Our people. Our culture. Our way. All that defines us makes us one unlike. It’s what John Deveney always knew a communication company could be.
One unlike: What we are and why we’re proud to be Deveney.
Danielle Sarno has over 10 years of experience in event management, media, and marketing. She has a proven track record of executing seamless events and marketing programs, building client relationships, and balancing priorities to meet deadlines. Her previous roles include Event Account Manager, Account Executive at The Walt Disney Company, and Marketing and Promotions Assistant. She holds a Bachelor's degree in Communication from Bryant University.
Dawn Kimball has over 10 years of experience in public relations, marketing, advertising, and event planning. She has worked as the Public Relations and Marketing Director for two restaurants, where she implemented strategic business plans, arranged promotional campaigns, conducted market analysis, and collaborated with internal and external teams. She has a Bachelor's degree in Business and Marketing. She has authored articles and planned successful PR campaigns that resulted in national media coverage.
Spotlight on Mike Corey:
This Phoenix, Arizona resident is president of Imaging Technology Solutions. Mike Corey is also an active member of his community, a husband, father of three and annual host of one of Ahwatukee's most popular "Haunted Houses" on October 31.
Philip Francis was once considered one of the top junior golf prospects as the number one ranked U.S. junior player. However, after struggling in his first year at UCLA and on the PGA Tour, the sophomore had a strong showing at the John Deere Classic where he shot rounds of 67 and 64 to be within four shots of the lead. While Francis fell back on the final day, finishing tied for 34th, it was still seen as a step in the right direction and a sign he was regaining his former confidence and form.
Russ Christ is a public relations professional based in Phoenix, Arizona with 15 years of experience. He introduces himself and his company, which specializes in creating effective media relations and community outreach programs for mid-size businesses. He provides testimonials from satisfied clients praising his professionalism, strategic approach, and ability to generate results through securing media coverage. Russ can be reached by email or phone to discuss public relations services.
The document discusses the results of a study on the effects of a new drug on memory and cognitive function in older adults. The double-blind study involved 100 participants aged 65-80 who were given either the drug or a placebo daily for 6 months. Researchers found that those who received the drug performed significantly better on memory and problem-solving tests at the end of the study compared to those who received the placebo.
Rio Verde Country Club, a private golf community with 36 holes in Rio Verde, Arizona, hired Russ Christ as a consultant to produce Newsletters and handle media outreach. This is one example.
As president of Chandler, Arizona-based Healthcare Provider Connections, Heather Burke assists health plans with Network Development and Provider Contract Negotiations. She has successfully built networks for multiple HMO and PPO networks across the country. In this role, Ms. Burke has developed a network strategy approach, recruited targeted providers, and negotiated contract language and fee schedules. She’s also responsible for managing several consultants, operations, marketing, accounting and everything it takes to run a successful business.
While with Amerigroup prior to her current role, she built managed care networks for Medicaid, Medicare Advantage, and ABD products. Ms. Burke negotiated contract language, terms, and rates with hospitals, IPA's, PHO's, physician groups, and ancillary providers. She also performed orientations and credentialing site visits, responded to state complaints, second and third level payment appeal review and determination, claim adjustments and exceptions, and general servicing of providers.
In 2008 Ms. Burke started “Plan for Success,” a business development company that assists small business owners with business planning, strategic marketing, and ongoing consulting. Burke takes the techniques she mastered from developing new business for health care organizations and tailors it to fit any industry and create success.
Ms. Burke founded Holistic Acres with her nine-year-old daughter, Aryanna Burke, in December 2008.
www.holisticacres.org
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
1. What allows us to fundamentally understand the role that PR plays within the larger framework of a client’s goals?
APPROACH
An independent firm founded in 2003, Russ Christ PR provides senior-level public relations and communications counsel.
We help clients achieve their business goals by getting them exposure and credibility unmatched through any other
marketing medium. We strive to exceed their expectations at all times.
Russ Christ has developed a specialty focus on small and mid-sized companies with “innovativequot; ideas, services and
technology. Our clients include some of the Southwest’s most exciting and most innovative businesses, including the
Southwest Section PGA, Pine Canyon, Phoenix PMI Chapter, and Imaging Technology Solutions. Russ has also done
project-based work for a number of companies and organizations.
Russ has personal and professional relationships with key editors and reporters in a wide range of media
He has nearly 20 years experience in every facet of marketing and public relations both inside agencies, corporations and
non-profits
An accomplished writer, Russ has been published in numerous newspapers and trade journals under his own or his clients’
byline
His publicity strategies and execution continue to result in features on clients in respected and influential media outlets in
the county
Russ holds a bachelor’s degree in English from Hamilton College and has completed post-graduate work at Ohio
University.
2. Media initiatives for the Southwest Section PGA…
Generate increased awareness of The Southwest Section PGA and its involvement in the community
Solidify and develop relationships with local media
Secure profiles of members in local newspapers or magazines, including photos
Significantly assist with Media Day for the Arizona Open
Assist in media buys for year round advertising initiatives including the golf pass, Play Golf America, lesson advantage card
Develop copy for radio advertising
Spend time at the section office to open lines of communication and generate ideas for new PR initiatives
Work with new sponsors to develop press releases to announce their partnership and involvement with the section
Consistently work with sponsors to develop awareness within the section of new products, company initiatives, etc.
Be available for proofing bi-annual magazine and section calendar
Assist in gathering information for each of the above
Contribute articles of interest to be included in the Southwest Section PGA magazine or other publications
Gather printed material for uploading on the sections “members in the news” webpage
3. About The Southwest Section PGA
The Southwest Section PGA is one of 41 sections of the Professional Golfers' Association of America. Its
boundaries include Arizona and Clark County, Nevada. Within the Section is a Southern Nevada Chapter
and a Southern Chapter to further facilitate programs within those areas.
Its membership consists of a group of professionals dedicated to making golf a better game. They wear
many hats; trained instructor, business manager, accomplished player, personnel manager, junior golf
mentor, role model, community leader, rules authority, humanitarian, fund-raiser, and many more as
these club professionals are responsible for the day to day activities at many of our golf facilities. The
SWSPGA includes nearly 1,400 PGA members and apprentices involved in the operations of more than
350 golf facilities. The Section is the local delivery system for the PGA of America programs and activities
to promote the game of golf in this region and to enhance the skills of its members.
In 2007 the SWSPGA hired Russ Christ as a consultant for its media and public relations services.
4.
5. Russ Christ works with clients like the Southwest Section PGA to create winning strategic public relations plans. We don’t generate
publicity for publicity’s sake – we make sure that the results from the PR plan will support and accelerate the business goals of the
client.
Media Access
When you’re ready to tell your story, Russ Christ can access a media database to create a target list of editors, writers, reporters and
freelancers who cover your market. Russ has many direct media contacts as well as the experience to effectively build new ones on a
client’s behalf.
Press Release Writing
The team understands that the process of press release writing is a dying art. We still believe in the power of a well-written, correctly
formatted and attention getting press release. We also know that these are not works of art that require dozens of agency hours to
write. Our writers cut to the chase, creating a release that gets attention but not at the expense of the budget.
Authored Articles
Our work has been showcased in many major newspapers, Websites and other publications, either under our own byline or those of
our clients. We are expert at creating and then placing authored articles in publications that help clients gain credibility.
Customer / Member Communication
The advance of the Internet has led to an unprecedented ability to connect with customers or members. In many cases, these are
your most important constituencies. Any smart communications professional should make customer communication a critical part of
an overall public relations program. We work with clients to make sure that programs and messaging are aligned with
customer/member values and impressions of the brand.
Press Tours
Agency personnel have been on both sides of the Press Tour fence: the harried account exec making sure that the meetings come
together as well as the company exec whose business is on the line in each interview. This perspective serves clients well; We make
sure that press tours are productive but enjoyable; and ensure our clients are prepped before each interview with the information
they need to have a successful meeting.
6. Increase its visibility with placements in…
The Arizona Republic
East Valley Tribune
Arizona Golfer
Desert Golfer
Scottsdale Republic
Bunker to Bunker Golf Show
KTAR Radio 620 AM
Backspin the Golf Show
www.azcentral.com
Ahwatukee Magazine
Southern Arizona Tee Times
Tucson Citizen
Golfer’s Guide
www.azgolf.org
GolfAZRadio
…among others
7. What we did: Media outreach, authored article,
photo shoot coordination and
communication.
The result? Media coverage in regional
magazine.
8. What we did: Press release writing, media
outreach
The result? Media coverage in several
outlets, including the Arizona
Republic.
9. What we did: Press release writing, media
outreach, photography, interviews
The result? Media coverage in several
outlets, including the Arizona
Republic.
The winning team from the Southwest Section PGA beat their amateur counterparts from the
Arizona Golf Association for the 25th straight year at the 48th Goldwater Cup Matches in
December 2008 at Mesa Country Club.
10.
11. What we did: Media query to publisher,
coordination of photography,
authored article.
The result? A four-page piece in a highly-
regarded regional golf magazine.
12.
13. What we did: Press release and advertising
copy writing, media
outreach, photography
The result? Media coverage in several
newspapers, radio stations and
magazines.
Curt Hudek, executive director Southwest Section PGA, offers
instruction at Play Golf America Day.
14.
15. What we did: Press release writing, media
outreach
The result? Media coverage in several
outlets, including the Arizona
Republic and Arizona Golfer.
Southwest Section PGA Taps
Vito Berlingeri as Marketing Director
For Immediate Release
May 30, 2008
Contact: Russ Christ (480) 577-3698 e-mail: russchrist@msn.com
(Scottsdale, Ariz.)-- The Southwest Section PGA announced that Vito P. Berlingeri of Scottsdale has been
named marketing director.
For the last two years Mr. Berlingeri was director of operations/business development for Hot Stix Golf
in Scottsdale. Mr. Berlingeri was directly responsible for the leadership of day-to-day store operations at Hot
Stix, which included a staff of 50 employees in customer service, fulfillment and scheduling teams, club
builders and fitters. Prior to his position with Hot Stix, Mr. Berlingeri was vice president of marketing for
Scottsdale-based Profile Sports- GreenFix Golf.
A former Division I basketball player at Pace University in Westchester, N.Y., Mr. Berlingeri brings
extensive professional experience to his new role with the Southwest Section PGA. He has 20 years of
corporate management, marketing, communication and sales experience with AT&T, Lucent Technologies
and HCI Technologies.
Mr. Berlingeri, along with fellow marketing director Amanda Copithorne, will oversee the marketing and
sales opportunities for the section. Among his responsibilities are marketing/sales for the AT&T Arizona Open,
the Southwest Section PGA’s most prestigious event, and overseeing the success of the Bill Farkas Sr.
Charity Golf Tournament in Support of Junior Golf, which is held in December.
16.
17. What we did: Press release writing, media
outreach, photography and follow
up to ensure placement.
The result? Media coverage in several
publications.
18.
19. What we did: Press release writing, media
outreach
The result? Media coverage in Phoenix
Business Journal.
20. What we did: Created local angle. Media
outreach to editor and reporter.
Followed up with everyone
involved.
The result? Profile article in Scottsdale
Republic.
21.
22. What we did: Coordinate photo shoot, press
release writing, media access
and outreach.
The result? Coverage in several
media outlets, including the
Arizona Republic.
23.
24. What we did: Press release writing,
media outreach.
The result? Media coverage in
golf publication.
25. What we did: Media outreach, authored
articles, press release, photo
shoot coordination and
overall communication.
The result? Significant media coverage
across a wide spectrum of areas.
26. What we did: Media outreach, media tours of
property, creative design, and
leveraged relationships with
media.
The result? Arizona-based media coverage.
27. What we did: Media outreach,
photo shoot coordination and
press release writing.
The result? Media coverage local
publications.
Marcia Reck, (middle) director of Arizona Adoption & Foster Care, said the money is well timed. “It will make all the
difference,” Reck said. “It will help us fund a program to take foster children to a camp in Heber.” Mike Rafferty (left),
host of GolfAZRadio, called the AAFC a “very deserving organization.”
28. What we did: Media development and
photography
The result? Improved professional
relationships.
29. What we did: Created query to publisher,
photo coordination and follow up
communication.
The result? Media coverage in regional golf
magazine.
30. What we did: Media outreach, photo shoot
coordination and communication.
The result? Media coverage two of the largest
daily circulated newspaper in
state (Arizona Republic and East
Valley Tribune.)
Jeff McElfresh, VP of AT&T, with amateur golfer Philip Francis.
31. What we did: Media query via e-mail and
telephone.
The result? Placement of article authored by
respected writer.
32. What we did: E-mail query to reporter.
The result? Preview article in major national
newspaper.
Trials can't knock Demsey off course
by John Davis - Sept. 10, 2008
The Arizona Republic
What, me worry?
Todd Demsey hasn't adopted that as his motto, but it would be hard to find one that fit any better.
Not that he hasn't had ample reason to fret.
After being sidelined for nearly two years by a ruptured disk and enduring two surgeries to
remove a golf ball-sized tumor from his brain, the former Arizona State All-American has been
through more tough times than your average golf pro.
Yet, none of it has thrown him off that even keel he has maintained since his high school days,
when he was laid up for two months with a fractured vertebra.
quot;I never really let it bother me too much, even when that stuff was going on,quot; Demsey said. quot;I
always just felt like everything was going to work out. Consciously, it never really affected me a
whole lot.quot;
Demsey will be playing in the AT&T Arizona Open, which runs today through Saturday at
Desert Mountain in Scottsdale, after receiving a sponsor exemption for the event that he won in
1998.
This year he returned to the PGA Tour for the first time since 1997, earning his tour card in
qualifying school last December by shooting a final-round 8-under 64. This season on the tour
has been an exercise in contrast as Demsey missed the cut in his first eight events and made the
cut in seven of his past 10. That leaves him 202nd on the money list and in need of a strong push
during the Fall Finish, which will include the Frys.com Open at Grayhawk Golf Club in
Scottsdale, Oct. 23-26.
quot;It works well with my schedule to play (in the Arizona Open),quot; Demsey said. quot;I was able to take
a couple weeks off, and now I can get back in competition before the final push. I had played 10
out of 12 weeks, and I really needed a break.
quot;Early this year, I wasn't really playing bad. I was missing cuts by 1 or 2 shots. I had used a long
putter for a long time and switched to a regular putter because I thought I could get on some
better runs with it, and it took time to get used to it.quot;
Demsey, who grew up in San Diego, had a stellar amateur career, which included an NCAA
Championship at ASU, where he teamed with Phil Mickelson. He had a 3-0 record in the Walker
Cup in 1993 as a teammate of Justin Leonard and was Tiger Woods' teammate on the winning
1994 World Cup team.
33. What we did: Media outreach, press release
writing, photo shoot coordination
and communication.
The result? Documented event history via
photos and news clippings in
local media..
Top (left to right)
Ashley Robison from the Phoenix Children’s
Hospital Foundation accepts a $10,000 check
from AT&T’s Jeff McElfresh.
The Southwest Section PGA announced that
Larry Miller Toyota in Peoria has was named
the presenting sponsor of the 2008 AT&T
Arizona Open. Joe Dennis speaks at the Pro-
Am.
Vito Berlingeri (orange shirt) presents awards
after the Pro-Am.
Bottom (left to right)
BB Smokes’ owner and SWSPGA sponsor
Brad Berko poses with Curt Hudek from the
SWSPGA.
Three-time champion Danny Briggs easily
wins the Pro-Am.
34.
35. What we did: Media outreach, press release
writing, e-mail blast and follow up.
The result? Media coverage in statewide
publications.
36. What we did: Media outreach, authored article
and press release, coordinated
photo shoot.
The result? Media coverage and
photography.
Larry Miller Toyota Named Presenting Sponsor
of 2008 AT&T Arizona Open
Scottsdale, Ariz. (July 28, 2008)--The Southwest Section PGA announced today that Larry Miller Toyota in
Peoria has been named the presenting sponsor of the 2008 AT&T Arizona Open. The prestigious 54-hole,
stroke play championship will be conducted in North Scottsdale at Desert Mountain’s Apache Course from
September 11 to 13.
Joe Dennis, general sales manager of Larry Miller Toyota, which has a 25-year history in the West Valley, is
excited about the partnership. Mr. Dennis said Larry Miller Toyota is one of the top Toyota dealerships in the
Denver (Western) region and one of the top six Internet dealers in the U.S.
Larry Miller Toyota, one of the largest Toyota automotive dealerships in Arizona, also has a full service
department, rental cars and used cars. “This is an exciting opportunity for Larry Miller Toyota to be involved
with professional golf, the Southwest Section PGA and the 2008 AT&T Arizona Open at Desert Mountain,”
Dennis said.
The second longest-running professional event in Arizona behind the PGA Tour’s FBR Open in Scottsdale,
the AT&T Arizona Open is also one of the most prestigious events of its kind in the United States. “That’s
primarily because of our players and our generous sponsors,” Curt Hudek, executive director of the
Southwest Section PGA, said. “It always has one of the best fields and largest purses in the country and
that’s because of our players and the involvement of companies like AT&T and Larry Miller Toyota.”
Scottsdale resident Julien Trudeau is the defending champion. He won the 2007 AT&T Arizona Open at The
Golf Club Scottsdale.
37. What we did: Media outreach and press
release writing.
The result? Media coverage in regional
magazines, newspapers, radio
and more.
38.
39.
40. What we did: Media outreach, authored article,
photo shoot and interviews.
The result? Media coverage, photography.
Greg Bruckner, the 2003 champion, easily birdied the 54th hole in regulation to get to 18-under, but
lost in a one-hole playoff to Mike Ferris.
41. Mike Ferris pounds his drive 365 yards down the first fairway during the final round.
“I had an inner belief in myself the last couple months,” he said. “These last two
tournaments (he won Desert Mountain’s 2008 staff championship) I’ve committed
Ferris, who works at Desert Mountain, and lives in Scottsdale, myself to going out and winning.”
poses with championship trophy from the 64th AT&T Arizona
Open, contested at the Apache Course September 11-13, 2008.
He collected $20,000.
42. What we did: Media outreach, leveraged
relationships, press release
writing.
The result? Media coverage in respected
newspaper.
43. What we did: Photo shoot coordination and
communication.
The result? Media coverage and history
documentation.
44. The Third Annual “Swing Fore Kids Golf Classic” at Wildfire to Benefit Phoenix Children’s Hospital Animal Assisted Therapy Program
PGA Play Golf America Day Scheduled for McCormick Ranch Golf Club
Southwest Section PGA Taps Vito Berlingeri as Marketing Director
Eddie Grant, former NFL Player, Takes on Junior Golf Leadership Role for Southwest Section PGA
Southwest Section PGA Donates $10,000 to Phoenix Children’s Hospital Foundation
Vistal Golf Club to Host 2008 State Special Olympics Golf Championships
Larry Miller Toyota Named Presenting Sponsor of 2008 AT&T Arizona Open
Trudeau to Defend AT&T Arizona Open Championship at Desert Mountain
Southwest Section PGA Donates $2,500 to Arizona Adoption & Foster Care
64th AT&T Arizona Open at Desert Mountain’s Apache Course September 11-13
Amateurs among favorites at Open
Trials can't knock Demsey off course
Mike Ferris wins 64th AT&T Arizona Open in Playoff
Southwest Section PGA Donates $25,000 to Golf Industry Association
United Golf Group of America Named Southwest Section PGA Sponsor
PAYNE-MASON Cigars Are Like a Boutique Winery
SkyCaddie New Sponsor of Southern Nevada Chapter Meeting and Pro-Pro
Golf Industry Association of Arizona (GIA) to Host Annual Meeting at Moon Valley Country Club
Euan Dougal Settling in as Director of Golf at Silverleaf
BigChiefCigars.com and BB Smokes Named Sponsor of Southwest Section PGA
Golf Buddy Sponsors Two SWSPGA Events
SWSPGA sponsor Best Approach Unveils CourseFlight 3D Flyovers
Mulholland Broadens Brand Narrative and Heightens Fashion Presence with Four New Collections
Callaway Golf Apparel Introduces Fall Line
Southwest Section PGA Announces Sale of Annual Golf Pass
Southwest Section PGA beat amateur counterparts from the AGA for the 25 th straight year at the 48th Goldwater Cup Matches
Whitcomb's term as PGA president ending
Ashworth Announces New Collection
The Antigua Group Sponsors Antigua Team Championship Again at Grayhawk
Legendary Headwear Puts the Green Back in Green Grass Golf
Southwest Section PGA Names Annual Special Award Recipients
Thunderbirds Donate $10,000 to Support “FBR Junior Open” January 3-4 at Ocotillo Golf Resort in Chandler
45. STAFF
Executive Director - Curt Hudek - chudek@pgahq.com
Tournament Director - Jim Franko - jfranko@pgahq.com
Marketing Director - Vito Berlingeri - vberlingeri@pgahq.com
Junior Golf Director- Frank Calvin - fcalvin@pgahq.com
Tournament Operations/PAT - Mike Martino - mmartino@pgahq.com
Southern Nevada Chapter Coordinator - Paul Brown - pbrown@pgahq.com
Southern Chapter Coordinator - Rick Price - southernchapterpga@yahoo.com
Member Services - Maureen DeWolf - mdewolf@pgahq.com
Administration - Mike Burhans - mburhans@pgahq.com
Administration - Chuck Roose - croose@pgahq.com
Media Consultant: Russ Christ – russchrist@msn.com
Southwest Section PGA
10685 North 69th Street
Scottsdale, AZ 85254
Phone: (480) 443-9002
1-800-688-0742
Fax: (480) 443-9006
Web site: www.southwest.pga.com
46.
47. Russ Christ PR
306 E. South Fork Drive
Suite #201
Phoenix, AZ 85048
(480) 577-3698
russchrist@msn.com
http://www.linkedin.com/in/russchrist
http://twitter.com/russchrist