2. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
Learning Objectives
• Define mobile computing and mobile commerce.
• Discuss the major M-commerce applications.
• Define pervasive computing and describe two
technologies that underlie this technology
• Describe wireless networks according to their
effective distance
• Discuss the four major threats to wireless
networks.
2 N.Karami, MIS-Spring 2012
3. Opening Case
• Mobile checkstand
• Personal scanner
• Employee handheld devices
• Cart-mounted tablet PC
• Wi-Fi access
4. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
Mobile Computing
• Mobile computing: refers to real-time, wireless
connection between a mobile device and other
computing environments, such as the Internet and an
intranet.
• The characteristics, mobility and broad reach, create five
value-added attributes that break the barriers of
geography and time:
– Ubiquity
– Convenience
– Instant connectivity
– Personalization
– Localization of products and services
4 N.Karami, MIS-Spring 2012
5. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
The Landscape of Mobile
Computing and Commerce
5 N.Karami, MIS-Spring 2012
6. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
What is Mobile Commerce?
• Transactions and payments conducted in a non-PC-based
environment
• The transmission of user data (e.g., e-mail, spreadsheet)
without wires
• The management of the processes that handle the product or
service needs of a consumer via a mobile phone
• Use of wireless devices to facilitate the sale of products and
services, anytime, anywhere
The development of m-commerce is driven by the following factors:
Widespread availability of mobile devices
No need for a PC
The “Cell phone culture”
Declining prices
Bandwidth improvement
6 N.Karami, MIS-Spring 2012
7. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
Example of Mobile Commerce
7 N.Karami, MIS-Spring 2012
8. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
Example of mobile commerce
Car key and the
Speedpass
8 N.Karami, MIS-Spring 2012
9. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
Mobile Commerce
Applications(1)
• Financial Services
– Mobile Banking
– Wireless Electronic Payment Systems
– Micropayments
– Mobile (Wireless) Wallets
– Wireless Bill Payments
• Accessing Information
– Mobile Portal
– Voice Portal
9 N.Karami, MIS-Spring 2012
10. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
Mobile Commerce
Applications(2)
• Location Based Applications
– Shopping from Wireless Devices
Some shopping applications include:
• Restaurant chains enabling consumers to place an order
for pick up or delivery virtually any time, anywhere.
• eBay offers “anywhere wireless” services as does
Amazon.com
• Purchasing movie tickets by wireless device
– Location-based Advertising: Location-sensitive
advertising
10 N.Karami, MIS-Spring 2012
11. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
Mobile Commerce
Applications(3)
Location-based commerce (l-commerce) refers
to the delivery of advertisements, products and
services.
• The l-commerce services revolve around five key areas:
– Location: determining the basic position of a person or a
thing (e.g., car or boat).
– Navigation: plotting a route from one location to another.
– Tracking: monitoring the movement of a person or a thing
(e.g., a package or vehicle).
– Mapping: creating maps of specific geographical locations.
– Timing: determining the precise time at a specific location.
11 N.Karami, MIS-Spring 2012
12. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
Telemedicine
Telemedicine predicted in 1924
and today….
12 N.Karami, MIS-Spring 2012
13. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
Telemetry Applications
• Telemetry is the wireless transmission and
receipt of data gathered from remote sensors.
– Technicians can use telemetry to identify
maintenance problems in equipment;
– Doctors can monitor patients and control medical
equipment from a distance;
– Car manufacturers use telemetry for remote vehicle
diagnosis and preventive maintenance.
13 N.Karami, MIS-Spring 2012
14. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
Medical & Automotive
Telemetry
The OnStar
system from
GM
14 N.Karami, MIS-Spring 2012
15. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
The Aware System
Telemetry in the trucking industry
15 N.Karami, MIS-Spring 2012
16. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
Pervasive Computing
• Pervasive Computing (Ubiquitous computing)
Radio frequency identification (RFID)
Wireless sensor networks (WSNs)
16 N.Karami, MIS-Spring 2012
17. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
Various RFID Tags
17 N.Karami, MIS-Spring 2012
18. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
RFID Dust by Hitachi
Human hair
18 N.Karami, MIS-Spring 2012
19. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
RFID tracking tag from the movie
“Mission Impossible”
19 N.Karami, MIS-Spring 2012
20. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
Small RFID Reader and Tag
20 N.Karami, MIS-Spring 2012
21. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
RFID at Selexyz
RFID tag on book
RFID reader at Selexyz
21 N.Karami, MIS-Spring 2012
22. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
RuBee
A RuBee tag
RuBee signals will go through
metal and liquids, where RFID
signals will not
22 N.Karami, MIS-Spring 2012
23. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
Wireless Sensor Networks
(WSNs)
Mote
23 N.Karami, MIS-Spring 2012
24. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
Inrix Traffic System
24 N.Karami, MIS-Spring 2012
26. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
Wireless Computer Networks &
Internet Access
Short range wireless networks
Bluetooth
Ultra-wideband
Near-field Communications
Medium range wireless networks
Wide area wireless networks
26 N.Karami, MIS-Spring 2012
27. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
Bluetooth Devices
27 N.Karami, MIS-Spring 2012
28. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
FitSense: A Personal Area Network
28 N.Karami, MIS-Spring 2012
29. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
Near-field Communications in
Action
29 N.Karami, MIS-Spring 2012
30. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
Medium Range Wireless
Networks
Wireless fidelity (Wi-Fi)
Wireless access point
Hotspot
Wireless network interface card
30 N.Karami, MIS-Spring 2012
31. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
A Wi-Fi Hotspot
31 N.Karami, MIS-Spring 2012
32. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
Wi-Fi at McDonalds
32 N.Karami, MIS-Spring 2012
33. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
Example of a Mesh Network
A mesh network
from Meraki and
one node
33 N.Karami, MIS-Spring 2012
34. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
Wide-Area Wireless Networks
• Cellular Radio
– 1st Generation
– 2nd Generation
– 2.5 Generation
– 3rd Generation
• Wireless Broadband or WiMax
34 N.Karami, MIS-Spring 2012
35. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
A Wi-Max Hotspot
Golden
Gate bridge
35 N.Karami, MIS-Spring 2012
36. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
Wi-Max in Tehran
36 N.Karami, MIS-Spring 2012
37. Management Information Systems
Mobile Commerce
Graduate School of
Management & Economics
Wireless Security
Four major threats
– Rogue access point
– War driving ( http://www.wardriving.com/)
– Eavesdropping
– RF (Radio frequency) jamming
37 N.Karami, MIS-Spring 2012
