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Session10 Firms in Competitive Markets  Lectured by Prof. Dr. Ferdinand D. Saragih, MA
WHAT IS A COMPETITIVE MARKET? ,[object Object],[object Object],[object Object],[object Object]
WHAT IS A COMPETITIVE MARKET? ,[object Object],[object Object],[object Object]
WHAT IS A COMPETITIVE MARKET? ,[object Object],[object Object]
The Revenue of a Competitive Firm ,[object Object],[object Object]
The Revenue of a Competitive Firm ,[object Object]
The Revenue of a Competitive Firm ,[object Object],[object Object]
The Revenue of a Competitive Firm ,[object Object]
The Revenue of a Competitive Firm ,[object Object],[object Object]
The Revenue of a Competitive Firm ,[object Object]
Table 1 Total, Average, and Marginal Revenue for a Competitive Firm Copyright©2004  South-Western
PROFIT MAXIMIZATION AND THE COMPETITIVE FIRM’S SUPPLY CURVE ,[object Object],[object Object]
Table 2 Profit Maximization: A Numerical Example Copyright©2004  South-Western
Figure 1 Profit Maximization for a Competitive Firm Copyright © 2004  South-Western Quantity 0 Costs and Revenue MC ATC AVC MC 1 Q 1 MC 2 Q 2 The firm maximizes profit by producing  the quantity at which marginal cost equals marginal revenue. Q MAX P  =  MR 1  =  MR 2 P  =  AR  =  MR
PROFIT MAXIMIZATION AND THE COMPETITIVE FIRM’S SUPPLY CURVE ,[object Object]
PROFIT MAXIMIZATION AND THE COMPETITIVE FIRM’S SUPPLY CURVE ,[object Object],[object Object],[object Object]
Figure 2 Marginal Cost as the Competitive Firm’s Supply Curve Copyright © 2004  South-Western Quantity 0 Price MC ATC AVC P 1 Q 1 P 2 Q 2 This section of the firm’s  MC  curve is also the firm’s supply curve.
The Firm’s Short-Run Decision to Shut Down ,[object Object],[object Object]
The Firm’s Short-Run Decision to Shut Down ,[object Object],[object Object]
The Firm’s Short-Run Decision to Shut Down ,[object Object],[object Object],[object Object],[object Object]
Figure 3 The Competitive Firm’s Short Run Supply Curve Copyright © 2004  South-Western Quantity 0 Costs MC ATC AVC Firm shuts down if P < AVC Firm ’ s short-run supply curve If  P  >  AVC,  firm will continue to produce in the short run. If  P  >  ATC , the firm will continue to produce at a profit.
The Firm’s Short-Run Decision to Shut Down ,[object Object]
The Firm’s Long-Run Decision to Exit or Enter a Market ,[object Object],[object Object],[object Object],[object Object]
The Firm’s Long-Run Decision to Exit or Enter a Market ,[object Object],[object Object],[object Object],[object Object]
Figure 4 The Competitive Firm’s Long-Run Supply Curve Copyright © 2004  South-Western Quantity 0 Costs MC = long-run S Firm exits if P  <  ATC  ATC Firm ’ s long-run supply curve Firm enters if P  >  ATC
THE SUPPLY CURVE IN A COMPETITIVE MARKET ,[object Object]
Figure 4 The Competitive Firm’s Long-Run Supply Curve Copyright © 2004  South-Western Quantity 0 Costs MC ATC Firm ’ s long-run supply curve
THE SUPPLY CURVE IN A COMPETITIVE MARKET ,[object Object],[object Object],[object Object],[object Object]
Figure 5 Profit as the Area between Price and Average Total Cost Copyright © 2004  South-Western (a) A Firm with Profits Quantity 0 Price (profit-maximizing quantity) P  =  AR  = MR ATC MC P ATC Q Profit
Figure 5 Profit as the Area between Price and Average Total Cost Copyright © 2004  South-Western (b) A Firm with Losses Quantity 0 Price (loss-minimizing quantity) ATC MC P  =  AR  = MR P ATC Q Loss
THE SUPPLY CURVE IN A COMPETITIVE MARKET ,[object Object]
The Short Run: Market Supply with a Fixed Number of Firms ,[object Object],[object Object]
Figure 6 Market Supply with a Fixed Number of Firms Copyright © 2004  South-Western (a) Individual Firm Supply Quantity (firm) 0 Price (b) Market Supply Quantity (market) 0 Price MC 1.00 100 $2.00 200 Supply 1.00 100,000 $2.00 200,000
The Long Run: Market Supply with Entry and Exit ,[object Object],[object Object],[object Object]
Figure 7 Market Supply with Entry and Exit Copyright © 2004  South-Western (a) Firm ’ s Zero-Profit Condition Quantity (firm) 0 Price (b) Market Supply Quantity (market) Price 0 P = minimum ATC Supply MC ATC
The Long Run: Market Supply with Entry and Exit ,[object Object],[object Object],[object Object]
Why Do Competitive Firms Stay in Business If They Make Zero Profit? ,[object Object],[object Object],[object Object]
A Shift in Demand in the Short Run and  Long Run ,[object Object],[object Object]
Figure 8 An Increase in Demand in the Short Run and Long Run Firm (a) Initial Condition Quantity (firm) 0 Price Market Quantity (market) Price 0 D Demand,  1 S Short-run supply,  1 P 1 ATC Long-run supply P 1 1 Q A MC
Figure 8 An Increase in Demand in the Short Run and Long Run Copyright © 2004  South-Western Market Firm (b) Short-Run Response Quantity (firm) 0 Price Quantity (market) Long-run supply Price 0 P 1 MC ATC Profit P 1 D 1 D 2 S 1 P 2 Q 1 A Q 2 P 2 B
Figure 8 An Increase in Demand in the Short Run and Long Run Copyright © 2004  South-Western P 1 Firm (c) Long-Run Response Quantity (firm) 0 Price MC ATC Market Quantity (market) Price 0 P 1 P 2 Q 1 Q 2 Long-run supply B D 1 S 1 A D 2 S 2 Q 3 C
Why the Long-Run Supply Curve Might Slope Upward ,[object Object],[object Object]
Why the Long-Run Supply Curve Might Slope Upward  ,[object Object],[object Object]
Summary ,[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object]

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Session 10 firms in competitive markets

  • 1. Session10 Firms in Competitive Markets Lectured by Prof. Dr. Ferdinand D. Saragih, MA
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  • 11. Table 1 Total, Average, and Marginal Revenue for a Competitive Firm Copyright©2004 South-Western
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  • 13. Table 2 Profit Maximization: A Numerical Example Copyright©2004 South-Western
  • 14. Figure 1 Profit Maximization for a Competitive Firm Copyright © 2004 South-Western Quantity 0 Costs and Revenue MC ATC AVC MC 1 Q 1 MC 2 Q 2 The firm maximizes profit by producing the quantity at which marginal cost equals marginal revenue. Q MAX P = MR 1 = MR 2 P = AR = MR
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  • 17. Figure 2 Marginal Cost as the Competitive Firm’s Supply Curve Copyright © 2004 South-Western Quantity 0 Price MC ATC AVC P 1 Q 1 P 2 Q 2 This section of the firm’s MC curve is also the firm’s supply curve.
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  • 21. Figure 3 The Competitive Firm’s Short Run Supply Curve Copyright © 2004 South-Western Quantity 0 Costs MC ATC AVC Firm shuts down if P < AVC Firm ’ s short-run supply curve If P > AVC, firm will continue to produce in the short run. If P > ATC , the firm will continue to produce at a profit.
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  • 25. Figure 4 The Competitive Firm’s Long-Run Supply Curve Copyright © 2004 South-Western Quantity 0 Costs MC = long-run S Firm exits if P < ATC ATC Firm ’ s long-run supply curve Firm enters if P > ATC
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  • 27. Figure 4 The Competitive Firm’s Long-Run Supply Curve Copyright © 2004 South-Western Quantity 0 Costs MC ATC Firm ’ s long-run supply curve
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  • 29. Figure 5 Profit as the Area between Price and Average Total Cost Copyright © 2004 South-Western (a) A Firm with Profits Quantity 0 Price (profit-maximizing quantity) P = AR = MR ATC MC P ATC Q Profit
  • 30. Figure 5 Profit as the Area between Price and Average Total Cost Copyright © 2004 South-Western (b) A Firm with Losses Quantity 0 Price (loss-minimizing quantity) ATC MC P = AR = MR P ATC Q Loss
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  • 33. Figure 6 Market Supply with a Fixed Number of Firms Copyright © 2004 South-Western (a) Individual Firm Supply Quantity (firm) 0 Price (b) Market Supply Quantity (market) 0 Price MC 1.00 100 $2.00 200 Supply 1.00 100,000 $2.00 200,000
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  • 35. Figure 7 Market Supply with Entry and Exit Copyright © 2004 South-Western (a) Firm ’ s Zero-Profit Condition Quantity (firm) 0 Price (b) Market Supply Quantity (market) Price 0 P = minimum ATC Supply MC ATC
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  • 39. Figure 8 An Increase in Demand in the Short Run and Long Run Firm (a) Initial Condition Quantity (firm) 0 Price Market Quantity (market) Price 0 D Demand, 1 S Short-run supply, 1 P 1 ATC Long-run supply P 1 1 Q A MC
  • 40. Figure 8 An Increase in Demand in the Short Run and Long Run Copyright © 2004 South-Western Market Firm (b) Short-Run Response Quantity (firm) 0 Price Quantity (market) Long-run supply Price 0 P 1 MC ATC Profit P 1 D 1 D 2 S 1 P 2 Q 1 A Q 2 P 2 B
  • 41. Figure 8 An Increase in Demand in the Short Run and Long Run Copyright © 2004 South-Western P 1 Firm (c) Long-Run Response Quantity (firm) 0 Price MC ATC Market Quantity (market) Price 0 P 1 P 2 Q 1 Q 2 Long-run supply B D 1 S 1 A D 2 S 2 Q 3 C
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