SNHHUG November 2015 Meet-up Presentation
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Presentation from the 2015 Southern NH Hubspot User Group meet-up at UNH Manchester. This presentation recaps Hubspot's new features and takes a look at the value of inbound certification and qualities of new marketing hires.
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SNHHUG November 2015 Meet-up Presentation
- 1. HOSTED BY: SAVOIR FAIRE MARKETING/COMMUNICATIONS SAVOIRFAIRE-US.COM WELCOME.
- 2. LinkedIn Group: Southern NH HUG snhhug.hubspotusergroups.com HOSTED BY: SAVOIR FAIRE MARKETING/COMMUNICATIONS SAVOIRFAIRE-US.COM Hashtag: #SNHHUG
- 3. AGENDA Fall 2015 HUG: INBOUND Announcements Recap INBOUND Introduction INBOUND Certification
- 5. ADS ADD-ON $100/month The easiest way to create, measure, and leverage ads for inbound marketing.
- 6. REPORTING ADD-ON $200/month A centralized place to create multiple dashboards with custom reports for all your reporting needs.
- 7. PREDICTIVE LEAD SCORING ENTERPRISE ONLY A grade or score calculated based on historical data that shows how likely a contact is to close into a customer.
- 8. HUBSPOT CONNECT A series of new integrations that bring data into one integrated platform, HubSpot.
- 9. EASY INITIATIVE - EDITORS ALL CUSTOMERS A newly designed editing experience that includes the option to create content with an inline editor.
- 10. EASY INITIATIVE - DASHBOARDS ALL CUSTOMERS Newly designed dashboards for landing pages and website that allow you to manage and analyze your pages.
- 11. EASY INITIATIVE – POST-PUBLISH PAGE DETAILS ALL CUSTOMERS Easily view how your individual landing, or website pages are performing in one screen and how each is contributing to your overall marketing objectives.
- 12. EASY INITIATIVE - LISTS ALL CUSTOMERS A newly designed interface designed to facilitate the process of building lists and allows marketers to explore their data faster.
- 13. EASY INITIATIVE – CONTACT RECORD ALL CUSTOMERS The Contact Record in the Marketing Platform and CRM has been merged to provide a standard experience across both platforms.
- 14. EASY INITIATIVE - WORKFLOWS PROFESSIONAL AND ENTERPRISE You can now create your starting conditions, goals, and branching logic for your workflows without leaving the app.
- 15. SMART CONTENT INSIGHTS PROFESSIONAL AND ENTERPRISE CUSTOMERS A tool within the editors that provides insights about your contacts database to help you figure out where to add smart content.
- 17. PROSPECTS EMAILS ALL CUSTOMERS The redesigned Prospects email shows companies who match your criteria, connections you have at those companies, and recent news stories about those companies.
- 18. SIDEKICK CONNECTIONS SIDEKICK FOR BUSINESS CUSTOMERS Sidekick now surfaces connections between your network and the companies you are selling to that you never previously knew existed.
- 19. SEQUENCES SIDEKICK FOR BUSINESS CUSTOMERS Enroll a prospect to receive a sequence of templated emails right from inside Gmail or HubSpot CRM.
- 20. SIDEKICK FOR BUSINESS + SALESFORCE SIDEKICK FOR BUSINESS CUSTOMERS Sidekick for Business users will now have full access to the Sidekick sidebar right inside Salesforce. This includes all of the current sidebar functionality, including the ability to make calls right from the sidebar.
- 21. @MENTIONS ALL CUSTOMERS @mentions in HubSpot CRM allow you to mention a co-worker from any note space in the CRM. Your colleague will receive an email notifying them of the mention.
- 22. GMAIL INTEGRATION ALL CUSTOMERS Gmail integration will allow HubSpot CRM users to pull their full history of interactions - including messages both sent and received - into HubSpot CRM automatically.
- 23. MULTIPLE DEAL PIPELINES ALL CUSTOMERS Multiple deal pipelines will make it possible for teams to set up separate pipelines for different divisions, teams, or products inside HubSpot CRM.
- 30. INBOUND CERTIFICATION • FREE & OPEN TO EVERYONE • The Inbound Certification is a comprehensive marketing course that covers the core elements of the Inbound Methodology. • The self-paced curriculum introduces the fundamentals of how to attract visitors, convert leads, close customers and delight customers into promoters.
- 31. WHO SHOULD GET CERTIFIED • Marketers looking to round out their ‘digital’ skillsets. • Non-marketers who need to learn the foundation of Inbound Marketing. • Entrepreneurs building their businesses from the ground up. • College students looking for internships or full- time positions.
- 32. WHY GET CERTIFIED • Inbound Marketing grows businesses and grows your career. • The knowledge gained is immediately applicable and will help you kickstart your organization’s • You’ll also expand your business and marketing skill set.
- 33. THANK YOU. HOSTED BY: SAVOIR FAIRE MARKETING/COMMUNICATIONS SAVOIRFAIRE-US.COM
Editor's Notes
- Discussion point: How do you measure the ROI of your paid ads?
- Discussion point: What metrics does your team need to report on regularly?
- Discussion point: How do your sales and marketing teams use lead scoring to prioritize their time and resources?
- Discussion point: What integrations do you currently use with HubSpot?
- Discussion point: What are some benefits of seeing a live preview of your site as you create content?
- Discussion point: How is it helpful to separate the managing and creating experience within your website pages?
- Discussion point: How do you measure the performance of an individual page?
- Discussion point: How is it helpful to see a preview of your list as you build it?
- Discussion point: What new information in the contact record are you excited to see?
- Discussion point: What are the benefits to staying within the Workflow app when creating your starting conditions?
- Discussion point: How does viewing data that tells you where to add smart content help you optimize your pages for different audiences?
- Discussion point: How can this email help your sales team prioritize who to reach out to?
- Discussion point: How do you currently get introduced to a mutual connection?
- Discussion point: What is your typical follow-up strategy for your prospects?
- Discussion point: How does having easy access to this information make you more efficient?
- Discussion point: What tools does your team use to collaborate on deals or tasks?
- Discussion point: When multiple people on your team are working with the same prospect, how do you know their current status?
- Discussion point: Do you have different teams or divisions who track to different goals in your organization?
- A method of attracting visitors and converting them to leads and then to customer and lastly customers into promoters. Using a variety of tools during different stages. To attract, initially you create, distribute and promote content Next, using forms, CTAs and Landing pages, converting visitors into leads Thirdly, using workflows and nurturing tools to close those leads Finally using Events, social media and targeted content to delight customers and turn them into evangelist.