A four days work shop using LSP method for those companies who are trying to design a new service or redesign an existing service. this work shop should conduct with a certified LSP facilitator to help the organization.
This design was presented in LEGO Serious Play Annual conference 2015 in Billund, Denmark
Company's situation and key actions in planning - LEGO Serious Play WorkshopMohamad Mahdi Afshar Azad
This workshop design is a very useful and constructive one with very tangible results for the companies, I have facilitate this workshop in different kind of companies and it was really worked, it opened a new opportunity between managers and staff to communicate about company or department situation.
It is a very good opportunity for those managers who want to go to change phase but they don't know where to start.
There are some tips and tricks that I found during its implementation in different departments and different companies.
I am able to customize and facilitate it in your company.
It is a one day (8 hours) workshop for maximum 12 persons.
A four days work shop using LSP method for those companies who are trying to design a new service or redesign an existing service. this work shop should conduct with service designers and a certified LSP facilitator and to help the organization.
This design was presented in LEGO Serious Play Annual conference 2015 in Billund, Denmark
Your success in taking on a leadership role is dependent on building positive working relationships with direct reports and being able to exercise authority when necessary.
Our Two-Minute Read, Transitioning from Peer to Leader outlines steps to help make the switch from peer to leader as smooth as possible:
Business Model Innovation via JTBD MethodologyPralabh Verma
Project aimed to develop alternative business model to bring new products to market using Jobs-to-be-done methodology. This project helped to answer following business questions for the organisation:
a. How to gain critical mass for a new product
b. How to develop new product launch model for self sustainablity
c. How to develop orgnaisation wide process capability for innovation
Slides from Re-Wired Group's talk on understanding and uncovering 'Jobs to be Done' at Business of Software Conference 2013.
More information about Business of Software - www.BusinessofSoftware.org
Company's situation and key actions in planning - LEGO Serious Play WorkshopMohamad Mahdi Afshar Azad
This workshop design is a very useful and constructive one with very tangible results for the companies, I have facilitate this workshop in different kind of companies and it was really worked, it opened a new opportunity between managers and staff to communicate about company or department situation.
It is a very good opportunity for those managers who want to go to change phase but they don't know where to start.
There are some tips and tricks that I found during its implementation in different departments and different companies.
I am able to customize and facilitate it in your company.
It is a one day (8 hours) workshop for maximum 12 persons.
A four days work shop using LSP method for those companies who are trying to design a new service or redesign an existing service. this work shop should conduct with service designers and a certified LSP facilitator and to help the organization.
This design was presented in LEGO Serious Play Annual conference 2015 in Billund, Denmark
Your success in taking on a leadership role is dependent on building positive working relationships with direct reports and being able to exercise authority when necessary.
Our Two-Minute Read, Transitioning from Peer to Leader outlines steps to help make the switch from peer to leader as smooth as possible:
Business Model Innovation via JTBD MethodologyPralabh Verma
Project aimed to develop alternative business model to bring new products to market using Jobs-to-be-done methodology. This project helped to answer following business questions for the organisation:
a. How to gain critical mass for a new product
b. How to develop new product launch model for self sustainablity
c. How to develop orgnaisation wide process capability for innovation
Slides from Re-Wired Group's talk on understanding and uncovering 'Jobs to be Done' at Business of Software Conference 2013.
More information about Business of Software - www.BusinessofSoftware.org
How to work with the JTBD framework and why UXers need to be using itCarmen Brion
Presenting the reasons to use JTBD as part of product development and presenting the main areas on the JTBD Framework.
How to define the customer isn't covered.
My motto this year is "Evolve & Disrupt". I did a couple of keynotes on the matter recently, so I'm sharing this presentation to illustrate how I handle the "fuzzy front-end" of product development, aside from the Lean Startup stuff everybody talks about. Don't be fooled by the funny (and a bit irreverent) cartoons; Jobs To Be Done is a major breakthrough with a lot of practical applications. I have been working solidly on it for the last year and it is totally influencing how I see the world.
This is a sample of our needs assessment capabilities. The client was a retail call center who wanted their Customer Service Reps to be more consultative.
The secret of succesful Appraisals & Performance Management Hedda Bird
Creating succesful performance reviews and appraisals is not magic or an accident! It's the result of studying what works in practice! Who is responsibe for what? If managers are responsible for everything you cannot be surprised if, to quote a client of ours ' they run screaming in the other direction'. There is a better way...
Understanding is everything. JTBD is the best framework for product marketing and management, but it can seem a bit hard to grasp. USEFUL can help your team to do that.
Jobs to Be Done :: Overview and Interview TechniqueBrian Rhea
Jobs to Be Done (JTBD) is a powerful product design framework that is gaining ground in startup communities across in the US. Companies like Basecamp and Intercom are using JTBD to heavily influence their product and marketing efforts with great success.
If you'd like to go deeper, visit https://hirebrianrhea.com/jobs-to-be-done-course to receive a free email course on Jobs to Be Done.
Who:
Brian Rhea (Product Lead at Revve) and Jason Hall (Chief Revenue Officer at Mocavo) have been actively practicing the JTBD framework and have implemented a number of their findings in their respective roles.
How:
In this workshop, we will present an overview of the JTBD framework, the main tools (forces diagram & timeline) and then conduct a JTBD interview with an audience participant to show you how it's done.
This is my interpretation of Design Thinking – a very well know framework! I have mixed it with a few well know lenses for innovation – again, nothing new. It is presented here just as an aid for those who may not already be using it!
The Jobs-To-Be-Done Theory is an economic theory from well-known Harvard Business School Professor Clayton Christensen. The theory will help you with business leadership, disruptive innovation, and growth marketing strategy. The theory was crafted around the notion that instead of looking at the product that people are buying, you need to examine why they are buying the product. You need to ask yourself, "what is the desired outcome that consumers are trying to achieve that is causing them to purchase this product?"
In the past, I have written about using the Lean trio of SDCA, PDCA, EDCA with an umbrella of CAP-Do or in Non-Lean terms; Standard Work, Continuous Improvement, Design Thinking (Exploration), and Reflection.
In the book, Cracked it!: How to solve big problems and sell solutions like top strategy consultants, the authors lay out their 4s Framework in much the same manner with a flowchart to guide you through the use of it. Their dive into each discipline is excellent. Enjoy the read.
The part of the framework that they took the time with that most problem-solving books don’t is the Sell Stage. Of course, I am partial to that area but even though I am, when doing it for myself, I often just think people get it. Everyone wants to grow revenue or save time and money?
I also like that though it is convenient to put documentation at the end and part of this stage, I took a little deeper meaning from it. The part of sustaining, and even improving again often rests on the idea of how we deliver/sell the results.
Develop your skills as a professional and have a competitive edge over others hunting for a job in the same field. Keep improving your skills as and when you feel that the job market is taking its own twists and turns.
drsapnasharmabooks.com
Estonian Consultancy Market Study - Summary of the Report Presentation 13 Mar...Marko Rillo
Estonian Consultancy Market Study - Summary of the Report Presentation 13 March 2015
Study commissioned by the EBRD (European Bank for Reconstruction and Development), delivered by Civitta Eesti AS team: Marko Rillo, Ander Ojandu & Mario Luik
How to work with the JTBD framework and why UXers need to be using itCarmen Brion
Presenting the reasons to use JTBD as part of product development and presenting the main areas on the JTBD Framework.
How to define the customer isn't covered.
My motto this year is "Evolve & Disrupt". I did a couple of keynotes on the matter recently, so I'm sharing this presentation to illustrate how I handle the "fuzzy front-end" of product development, aside from the Lean Startup stuff everybody talks about. Don't be fooled by the funny (and a bit irreverent) cartoons; Jobs To Be Done is a major breakthrough with a lot of practical applications. I have been working solidly on it for the last year and it is totally influencing how I see the world.
This is a sample of our needs assessment capabilities. The client was a retail call center who wanted their Customer Service Reps to be more consultative.
The secret of succesful Appraisals & Performance Management Hedda Bird
Creating succesful performance reviews and appraisals is not magic or an accident! It's the result of studying what works in practice! Who is responsibe for what? If managers are responsible for everything you cannot be surprised if, to quote a client of ours ' they run screaming in the other direction'. There is a better way...
Understanding is everything. JTBD is the best framework for product marketing and management, but it can seem a bit hard to grasp. USEFUL can help your team to do that.
Jobs to Be Done :: Overview and Interview TechniqueBrian Rhea
Jobs to Be Done (JTBD) is a powerful product design framework that is gaining ground in startup communities across in the US. Companies like Basecamp and Intercom are using JTBD to heavily influence their product and marketing efforts with great success.
If you'd like to go deeper, visit https://hirebrianrhea.com/jobs-to-be-done-course to receive a free email course on Jobs to Be Done.
Who:
Brian Rhea (Product Lead at Revve) and Jason Hall (Chief Revenue Officer at Mocavo) have been actively practicing the JTBD framework and have implemented a number of their findings in their respective roles.
How:
In this workshop, we will present an overview of the JTBD framework, the main tools (forces diagram & timeline) and then conduct a JTBD interview with an audience participant to show you how it's done.
This is my interpretation of Design Thinking – a very well know framework! I have mixed it with a few well know lenses for innovation – again, nothing new. It is presented here just as an aid for those who may not already be using it!
The Jobs-To-Be-Done Theory is an economic theory from well-known Harvard Business School Professor Clayton Christensen. The theory will help you with business leadership, disruptive innovation, and growth marketing strategy. The theory was crafted around the notion that instead of looking at the product that people are buying, you need to examine why they are buying the product. You need to ask yourself, "what is the desired outcome that consumers are trying to achieve that is causing them to purchase this product?"
In the past, I have written about using the Lean trio of SDCA, PDCA, EDCA with an umbrella of CAP-Do or in Non-Lean terms; Standard Work, Continuous Improvement, Design Thinking (Exploration), and Reflection.
In the book, Cracked it!: How to solve big problems and sell solutions like top strategy consultants, the authors lay out their 4s Framework in much the same manner with a flowchart to guide you through the use of it. Their dive into each discipline is excellent. Enjoy the read.
The part of the framework that they took the time with that most problem-solving books don’t is the Sell Stage. Of course, I am partial to that area but even though I am, when doing it for myself, I often just think people get it. Everyone wants to grow revenue or save time and money?
I also like that though it is convenient to put documentation at the end and part of this stage, I took a little deeper meaning from it. The part of sustaining, and even improving again often rests on the idea of how we deliver/sell the results.
Develop your skills as a professional and have a competitive edge over others hunting for a job in the same field. Keep improving your skills as and when you feel that the job market is taking its own twists and turns.
drsapnasharmabooks.com
Estonian Consultancy Market Study - Summary of the Report Presentation 13 Mar...Marko Rillo
Estonian Consultancy Market Study - Summary of the Report Presentation 13 March 2015
Study commissioned by the EBRD (European Bank for Reconstruction and Development), delivered by Civitta Eesti AS team: Marko Rillo, Ander Ojandu & Mario Luik
Re- Imagine the way How HR is reshaped for Start up community Maj. Shailesh Kumar
We are Startup ! with over 30 Years of experience in HR industry . We understand the tone | we are in your shoe to tackle day to day HR issues | Leave it to us ! Laureate , One stop shop for all your HR Needed with Start up focused | No sitting , Only standing and perform best .
This short PowerPoint presentation shows five great ways to get the attention of your audience during your speech or sales pitch.
Try them out in your next speech and you will see how you can engage your audience with these simple tips.
This presentation was created 100% in PowerPoint by my presentation design agency Slides. We are based in Spain (Europe) but have clients worldwide.
Drop me an email and we will discuss your project.
Lego serious play en encuentro gestión del conocimiento by identicPaco Prieto
En el Encuentro de Organizaciones Inteligentes en la Gestión del Conocimiento, realizaré un Taller sobre Lego Serious Play, como aproximación a la metodología entre las organizaciones del tercer sector, para identificar mecanismos de colaboración e identificar nuevas formas de co-crear conjuntamente.
UX Nights Vol 03.03: Diseño de experiencias con LEGO Serious PlayUX Nights
Abraham Tonix lleva la práctica del prototipado al siguiente nivel con LEGO Serious Play, una metodología que utiliza los famosos bloques de plástico dentro del marco de Design Thinking.
Programa de Innovación Estratégica - abril 2016Claudia Alfaro
Desbloquea tu creatividad y aprende las últimas herramientas y metodologías para Innovar. Matricúlate aquí: http://bit.ly/MatriculaCrew3
El programa inicia el 16 de Abril!
Creatividad, Design Thinking y Modelos de Negocio.
Workshop, Santiago de Chile, 26 de Sept. 2009.
Consulting Design
Diego Rodriguez + Alejandro Rodriguez Musso
Construye la mejor versión de tus ideas.
LSP es una experiencia de reflexión y resolución creativa que utiliza la metodología de Lego Serious Play para motivar la exploración intuitiva, inspirar la innovación y diseñar jugando.
Innovation Games — The Seriously Fun Way to Do Work!Michael Tarnowski
Innovation Games are a set of originally market research oriented, facilitated and directed games. They are focussed, on real-time collaborative games as means of engaging customers and stakeholders to reveal what really matters to them and to get breakthrough ideas.
Use Innovation Games for such things as portfolio management, requirements management and any number of tasks that require innovative thinking, priorisation, brainstorming and cross-functional collaboration.
What is Agile & Agile Project Management?. Introduction to Plan-based vs value-driven development; Scrum framework and roles and ceremonies; self-organised team, agile values. and leadership
Multi-stakeholder 'dry run' using LEGO Serious PlayWiro Kuipers
This presentation was shown during the LEGO Serious Play Facilitator meeting in 2014 by Wiro Kuipers. It illustrates a 'dry run' of a complex multi-stakeholder issue in health and education, using the methodology of LEGO Serious Play.
The relationship between Business and Design: the Lego Serious Play casePatrizia Bertini
The relationship between business and design has gone through deep changes in the past years. We are assisting at a convergence between business and design lead by the formalisation and adoption of design thinking and the revelation that good design is good business: many approaches from design have migrated into business and management enhancing the potential of business focused companies. But there is a very special case of a method that was developed as an answer to a business need that has successfully migrated to design practices. This is the case of Lego Serious Play: developed from the '90s to improve the quality of strategic development meetings it has now been adopted by design companies to enhance creative processes.
Presented at #CassCreativity Seminar series on May 4th 2916.
Product designer is amalgamation of technology, computer science and management thus it is a very responsible post. If we see it from a business perspective then we find that a business is a giant structure as a whole and there are different aspects to it. A product designer is responsible for creating or making a product which is useful to users. He needs to take direction from the business and its goal along with his own creativity.
Product designer is amalgamation of technology, computer science and management thus it is a very responsible post. If we see it from a business perspective then we find that a business is a giant structure as a whole and there are different aspects to it. A product designer is responsible for creating or making a product which is useful to users. He needs to take direction from the business and its goal along with his own creativity.
A new offer for innovation consulting and development within the Plan.Net Group is being launched under the name Plan.Net Innovation.
A interdisciplinary team focuses on two areas of expertise.
The first is innovation consulting with the aim of boosting companies’ innovation skills and supporting them in the development of digital solutions.
The second is the development of state-of-the-art products and services.
All further information can be found in the presentation
Contact: mailto:m.kammermayer@plan-net.com
Go Beyond Digital: Elevate Your UX with Service Design ThinkingUXPA Boston
Today, users expect great, consistent experiences with brands – regardless of the context or technology they are using. The entire customer experience, including both offline and digital touchpoints, is what builds customer loyalty.
As UX designers, we often focus too narrowly on the digital experience of the end product. But it’s not all about digital! Widening the lens beyond digital UX to include the entire ecosystem of actions is a much more impactful and meaningful way to design for the user.
Service Design provides a unique, holistic way of considering all touchpoints in the customer journey. And it’s not all that different from the design thinking that UX designers apply to digital products today! Service design uses many of the same principles, design thinking, methods, and tools – just at a much more intersectional and macro-level way.
This session will provide an overview of service design, why it’s important for UX designers, and how to start thinking about it. Using a case study of a non-profit looking to increase customer satisfaction, we’ll explore the challenges, lessons learned, and opportunities that service design provided.
The UX Design Process consists of five key phases: Product Definition, Research, Analysis, Design, and Testing.
For more details, visit : https://mitidinnovation.com/recreation/ux-design-process/
Optimize Customer Experiences with Design ThinkingJared Hill
If you are looking to generate engaging digital experiences but are unsure where to begin, leveraging the knowledge within your organization is a good starting point. However, information is typically dispersed across the company in silos. Different business units often have their own vernacular. Design thinking provides a common language. It’s a customer-centric approach to problem solving that is both creative and practical.
Industry leaders have been using design thinking methodology to work with cross-functional and multidisciplinary teams to create innovative customer journeys. Learn how in our recorded webinar, Optimize Customer Experiences with Design Thinking.
You will learn:
• Why leverage design thinking
• How to successfully lead a remote workshop
• How to document winning customer journeys
• How to map desired experiences in Signavio for builders
If you are looking to generate engaging digital experiences but are unsure where to begin, leveraging the knowledge within your organization is a good starting point. However, information is typically dispersed across the company in silos. Different business units often have their own vernacular. Design thinking provides a common language. It’s a customer-centric approach to problem solving that is both creative and practical.
Industry leaders have been using design thinking methodology to work with cross-functional and multidisciplinary teams to create innovative customer journeys. Learn how in our recorded webinar, Optimize Customer Experiences with Design Thinking.
You will learn:
• Why leverage design thinking
• How to successfully lead a remote workshop
• How to document winning customer journeys
• How to map desired experiences in Signavio for builders
EssayStatement of purpose in 500 words, state your purpose .docxdebishakespeare
Essay
Statement of purpose: in 500 words, state your purpose in undertaking graduate study at The George Washington University; describe your academic objectives, research interests, and career plans; and discuss your related qualifications, including collegiate, professional, and community activities, and any other substantial accomplishments not already mentioned
1
Unit 10 – Emerging Practices 2
PMGT 574
2
Recap Last Unit
n Lean Startup
n MVP
n Lean Change Management
n Kotter's Change Process
3
Opening Discussion
Discussion on previous unit assignments
4
Emerging Practices 2
5
Emerging Practices
Lean
Startup
LeanUX Lean
Change
Lean
Canvas
6
LeanUX
7
8
Lean UX
https://www.youtube.com/watch?v=F4Mry7L-vwM&t=92s
6 mins
9
1. Collaboration over Silos
2. Problem-focused over Feature-driven
3. Outcomes over Outputs
Lean UX: 3 Key Mind Shifts
10
n Small, cross-functional teams
n Product, UX, Dev, QA
n Other supporting groups where appropriate
n Engaged from project inception through completion
n No Egos, ninjas, or rock stars
n All team members are equally important
n All ideas equally worthy of consideration
n Shared product knowledge and customer understanding
Collaboration Over Silos
11
n Many teams immediately jump from a customer concern, or request, to
prescribing a solution. Lean UX asks us to step back and focus on the
problem:
n What are the users’ challenges?
n What problem(s) should we solve for the user? For the business?
n Being problem-focused:
n Shows trust in the team
n Builds shared understanding and investment
n Reduces waste
n Focuses on the customer
n Delivers innovative solutions not incremental change
Problem-focused Over Feature-driven
12
n Features = Outputs
n User Needs + Business Goals = Outcomes
n Deliver measurable results
n Analytics: we can’t validate success if we aren’t measuring
Outcomes over Outputs
13
1. Reduces waste
2. Builds shared understanding
3. Small experiments deliver rapid customer insight
Lean UX: 3 Key Benefits
14
Traditional UX
Lean UX
15
#!
16
Lean UX Process
17
1. Product identifies a project to be worked from Roadmap
2. Product and UX write problem statement
3. Gather team and Conduct Assumptions Workshop:
• Declare all assumptions embedded in problem statement
• Prioritize assumptions
• Write Hypothesis Statement
• Identify features, functionality, tactics that may satisfy the targeted outcomes
Lean UX Process: Assumptions, Hypotheses, & Outcomes
18
Learner Assignments was designed to provide Learners with access to their
required assignments. Through the Assignments screen, Learners can find
assignments based on assignment status, module or name. We have
observed that the interface does not display assignment information in a
manner that drives Learners to take action and complete assigned work. The
Assignments screen does not meet accessibility requirements nor is it mobile-
friendly. These fact.
I taught a class titled "You Don't Know C.R.A.P. about UX/UI" for SkillShare Philadelphia on 8/23/11. For more information on the class visit: http://www.skillshare.com/You-Dont-Know-CRAP-about-UX-UI/1632896614/
‘Managing People Change in the Digital Era’ with Mr. Manoj Prasad, V.P. – Digital Transformation & People Change, Reliance Industries. He will be discussing why Digital Transformation is important in a VUCA (Volatile, Uncertain, Complex and Ambiguous) world, change management and the key to adopt a digital mind-set.
About Manoj Prasad: An HR Industry veteran with more than 21+ years of global work experience, he has been managing end to end complex HR Transformation & Organization Change program across globe. He is currently leading the recreate, redesign & transform e-digital platform initiatives across Reliance.
Facebook- https://www.facebook.com/NMIMSSCE/
Twitter- https://twitter.com/NMIMS_SCE
LinkedIn- https://www.linkedin.com/school/nmims/
Solving Design and Business Problems in 3 Days with Google Design Sprint by B...Borrys Hasian
This is the slides used to guide Google-style Design Sprint workshop. I've shared this process with more than 1600 people through workshop, seminar, Google Developers Festival, lecture, and some other initiatives. Feel free to reach out for discussion, and to engage Circle UX to build internal competence in your product and design team.
Creating Irresistible Products in 4 Steps by Google Product LeaderProduct School
Main Takeaways:
- Why do some products die off and others take off?
- What are the 4 key disciplines of product management and how do they maximize the chance that your product will deliver value?
- How can you master the 4 key disciplines and become in the top 10% of PMs?
A User Experience Model For Online Graduate Design EducationHumanCentered
Research and design development are reported on an improved and expansive model for graduate-level professional design education. The model proposes a comprehensive learning experience for blended groups of face-to-face and online learners. The current state of enterprise application software for online education was studied and followed by focused user research of online learners and graduate-level designers. A needs- clustering technique was employed to assess and group salient student needs. From these insights, design teams explored ways of coordinating and delivering a high quality learning experience to graduate designers.
The case study discusses the potential of drone delivery and the challenges that need to be addressed before it becomes widespread.
Key takeaways:
Drone delivery is in its early stages: Amazon's trial in the UK demonstrates the potential for faster deliveries, but it's still limited by regulations and technology.
Regulations are a major hurdle: Safety concerns around drone collisions with airplanes and people have led to restrictions on flight height and location.
Other challenges exist: Who will use drone delivery the most? Is it cost-effective compared to traditional delivery trucks?
Discussion questions:
Managerial challenges: Integrating drones requires planning for new infrastructure, training staff, and navigating regulations. There are also marketing and recruitment considerations specific to this technology.
External forces vary by country: Regulations, consumer acceptance, and infrastructure all differ between countries.
Demographics matter: Younger generations might be more receptive to drone delivery, while older populations might have concerns.
Stakeholders for Amazon: Customers, regulators, aviation authorities, and competitors are all stakeholders. Regulators likely hold the greatest influence as they determine the feasibility of drone delivery.
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...CIOWomenMagazine
This person is none other than Oprah Winfrey, a highly influential figure whose impact extends beyond television. This article will delve into the remarkable life and lasting legacy of Oprah. Her story serves as a reminder of the importance of perseverance, compassion, and firm determination.
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
Make the call, and we can assist you.
408-784-7371
Foodservice Consulting + Design
Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
2. Mohamad Mahdi Afshar Azad
Born 29th July 1982
Bachelor at Irrigation Engineering
University of Tehran - 2005
Master of Business Administration
Multi Media University - 2014
Certified STEM Teacher Trainer
LEGO Education Academy
Billund, Denmark - 2014
Facilitator and Workshop Designer
Rasmussen Consulting Co.
Milan, Italy - 2014
Education
Honors & awards
Email: afsharazad@gmail.com
Mob: +98 9122777121
: @MohMahAfsAz
3. Mohammad Javad Tabesh
Born 6th February 1990
College of Fine Arts, University of Tehran
Bachelor of arts (BA), industrial design
Student of Master of Arts (MA), industrial design
• Ranked first in master degree national university
entrance examination in the field of Industrial
Design
• Awarded prize by Automotive Industry Research
& Innovation Center of SAIPA which is the
second largest Iranian auto manufacturer
Honors & awards
Education
6. Design (verb)
1540s, from Latin designare “mark out, devise, choose, designate,
appoint,” from de- “out” + signare “to mark,” from signum “a mark,
sign”. Originally in English with the meaning now attached to
designate; many modern uses of design are metaphoric
extensions.
Design (noun)
1580s, from Middle French desseign “purpose, project, design,”
from Italian disegno, from disegnare “to mark out,” from Latin
designare “to mark out” (see design (v.)).
(Source: Etymology Dictionary)
7. The term Design will gain a deeper meaning by thinking
about it like this.
Design
Aesthetics
Planning Function
8. That’s why the concept of the design transcends
single disciplines and can be applied to web,
mobile, software, fashion, industrial, interiors etc.
10. The service industry accounts for around of the western
economy at 2008 and is growing …
from:
“Designing
the
Intangible:
an
Introduction
to
Service
Design”.
J
Bove,
2008
But services are rarely designed with the same care and
attention to detail as products.
Better designed services lead to greater customer loyalty - from
customers who pay more! - and more efficient business
processes.
75%
11. A method for designing experiences that reach people through
many different touch-point, and that happen over time.
What is Service Design?
12. Service design can be both tangible and intangible. It can
involve artifacts and other things including:
communication,
environment
and behaviors.
Whichever form it takes, it must be consistent, easy to use and
have strategic alliance.
from:
“Total
Design:
Managing
the
design
process
in
the
service
Sector”.
W
&
G
Hollins,
1990
15. Professor Bryan R Lawson
School of Architecture, The University of
Sheffield
Architectural Engineering, Industrial Design, Cognitive
Psychology
Dip Arch (dist) (Oxford), Msc (dist), PhD (Aston), RIBA, Registered Architect
16. A: Analysis
S: Synthesis
E: Evaluation
The overal impression
17. 17
A: Pose the question, Service Challenge
B: Persona
C: Ideation and Design
D: Scenario Play and test.
Service
Design
Process
1
23
4
Preparation - 1,2
Incubation
insight - 3
Evaluation - 4
Elaboration - 4
Margaret A. Boden OBE, Research
Professor of cognitive science at the
Department of informatics at the University
of Sussex.
2.5
- 2.5
Learning Systematic Creativity
MyDesign
18. 18
Shared Model
of Objectives
• What is the most important Service Objective?
Challenge 1
• Build a shared model of Service Objective.
Individual Models
LevelA
PosetheQuestion,ServiceChallenge
19. • What will happen if your service is a success?
for company, for users, in the business
atmosphere.
• Build a shared model of Service Results.
Challenge 2
Shared Model of
Service Results
Individual Models
LevelA
PosetheQuestion,ServiceChallenge
20. 20
ResultsObjectives
Choose one of the results from Shared Model, Identify one or more objectives that
made this results happen. Build the relation.
• What is the relation?
• What is the nature of the relation? (rigid, flexible, solid, …)
• What flows in the connection and how that impacts nature?
Challenge 3
LevelA
PosetheQuestion,ServiceChallenge
21. Build a model and tell a story about what can prevent
us to achieve objectives? It could be:
• Internal limitation (in the organization)
• External limitation (out of the organization)
ResultsObjectives
Internal Restriction
External Restriction
Build the relation between each limitation and objective
that made most effect on it!
Challenge 4
LevelA
PosetheQuestion,ServiceChallenge
22. Build a model and explain how you can measure the
success of results.
Optional: you can build the relation between each
measurement and results that measure.
Internal
Restriction
External
Restriction
ResultsObjectives
Success
Measurement
(KPI’s)
Challenge 5
LevelA
PosetheQuestion,ServiceChallenge
23. 23
LevelA
PosetheQuestion,ServiceChallenge
Extracting the Slogan for the Service.
This challenge is very similar to extracting Simple Guiding Principles.
Another way to help participants extract SGP’s is to ask them,
Imagine your future service as one of below items
An Animal
A Meal
An Environment
A Functional Object
now you can extract the slogan easier…
Challenge 6
24. 24
1. Design Challenge Sample Question:
How we can (users) (Verb) to (objective)?
2. Some Suggested Slogans for the Service.
3. And below Land Scape…
Internal
External
ResultObjectiv
Success
Measureme
nt
Now we have:
25. LevelB
Persona
Challenge 1
Think about the users of your service:
Build a model and explain what is the most important characteristic that
have influence on your service?
• It could be positive characteristic (help us in the service)
• It could be negative characteristic (makes problem for us in the service)
Positive
(Extreme)
Negative
(Extreme)
Build each characteristic opposite if it is not available in the landscape.
26. LevelB
Persona
Challenge 2
Determine realistic combinations of characteristics
that together could form a single fictitious person.
Now build a model that express this person
Positive
(Extreme)
Negative
(Extreme)
Now complete your model and build what motivate and
what demotivate your person!
27. LevelB
Persona
Challenge 3
Which one of these persona’s is the most number of your customers?
Put your Red flag on him/her.
Second Persona: Yellow flag
Third Persona: white flag
Red: 3 Points
Yellow: 2 Points
white: 1 Point
calculate the point of each
Persona by getting the
above points to each flag
Positive
(Extreme)
Negative
(Extreme)
Persona Landscape
28. 28
1.Build the touch points?
A Touchpoint (contact point, customer contact, Moment of Truth,
point of contact) describes the interface of a product, service or
brand with customers/users, non-customers, employees and other
stakeholders, Before, During and After a transaction.
LevelC
IdeationandDesign-UsersJourney Level C
Ideation and Design - Users Journey
A user journey is a series of steps which represent a scenario in
which a user might interact with the things you are designing.
2.What is the user activity?
what the customer is doing at each one of the touch points.
3.What is the System Activity?
what is our system activities at each of the touch points
30. 30
LevelC
IdeationandDesign-UsersJourney
Challenge 2
touchpoint
Build a model and tell a story about where place might your
customer contact you or your brand During getting the
services.
this contact could be in purchasing or Introduction level.
Purchasing level Introduction level
User
Activity
System
Activity
31. 31
LevelC
IdeationandDesign-UsersJourney
Challenge 3
touchpoint
Build a model and tell a story about where place might your
customer contact you or your brand After using the services.
this contact could be in using or Advocacy level.
Using level Advocacy level
User
Activity
System
Activity
32. 32
Challenge 4
User
Activity
touchpoint
Using AdvocacyPurchasing IntroductionAwareness Consideration
User
Activity
touchpoint
LevelC
IdeationandDesign-UsersJourney
System
Activity
System
Activity
Using Narrowing Down Technique
Final Solution
Before During After
34. LevelD
ScenarioPlayAndTest
Challenge 1
For
the
test
of
the
service
you
need
to
put
each
of
the
key
personas
in
the
system
and
play
the
scenario
to
see
the
most
positive
and
most
negative
experience
For
each
activity,
make
a
note
of
the
experiences
and
try
to
change
the
final
solution
in
order
to
minimize
the
negative
experiences
and
maximize
the
positive
points.
Play the scenario
with one of the
persona’s
Note the
important
negative points
Reform the user
journey base on
feedbacks
35. 35
Workshop
Title Time
needed
1
A:
Pose
the
question,
Service
Challenge
10
Hours
2
Days
2 B:
Persona 6
Hours
3
C:
Ideation
and
Design
8
Hours
2
Days
4 D:
Scenario
Play
and
test.
H
hours
Timetablefortheholeworkshop
Time table for the hole workshop
36. 36
Book
Title Author Published Publisher Year
of
publication
1
Building
a
better
business
using
1
the
LEGO
SERIOUS
PLAY
method
Per
Kristiansen-‐Robert
Rasmussen
New
jersey Wiley
2014
2
This
is
Service
Design
Thinking:
2
Basics,
Tools,
Case
Marc
Stickdorn Wiley
2012
3
Design
Management:
Using
Design
to
Build
Brand
Value
and
Corporate
Innovation
Brigitte
Borja
de
Mozota Boston
the
prestigious
Design
Management
Institute
2003
4
How
Designers
Think:
The
Design
Process
Demystified
Bryan
Lawson Cambridge
The
university
press
1990
• Designprocess.de
• Servicedesigntools.org
• thisisservicedesignthinking.co
• Lens.polimi.it
• Slideshare.net/jlbove/designing-‐the-‐intangible-‐an-‐introduction-‐to-‐service-‐design-‐
presentation
References: