This document discusses how jobs-to-be-done (JTBD) research can be combined with user experience (UX) research. It provides an overview of JTBD theory and frameworks, then discusses how JTBD interviews and analysis can be used alongside typical UX methods to better understand user needs. As an example, it analyzes research done with Format trial users who did not become paying customers. Their JTBD revealed two main jobs: making site building/maintenance less of a hassle, and helping promote their work. By mapping trial users' timelines and the forces influencing them, Format can focus on increasing progress and reducing habits/anxieties preventing continued use.