SlideShare a Scribd company logo
Ego vs. Empathy
Challenges of a UX designer


                      Ego vs. Empathy
My battle
My battle
Industrial   Interaction   Management    UX             UX          Experience
designer     Designer      / UX          Consultant     Architect   Director
                           consultant
University   In-house      Management    User-Centred   Europe’s    Multi-
                           consultancy   Design         biggest     disciplinary
                                         consultancy    digital     brand and
                                                        agency      comms agency
My battle
Industrial    Interaction   Management     UX             UX           Experience
designer      Designer      / UX           Consultant     Architect    Director
                            consultant
University    In-house      Management     User-Centred   Europe’s     Multi-
                            consultancy    Design         biggest      disciplinary
                                           consultancy    digital      brand and
                                                          agency       comms agency

My            Internal      Evangelising   Evangelisin    Fighting a   Evangelisin
inabilities   politics      design and     g design       marketing    g user
to make                     user           and            and          experience
things with                 experience     business       creative     to the
my hands                                                  uprising     brand and
                                                                       marketing
                                                                       old school
My battle
Industrial    Interaction   Management     UX             UX           Experience
designer      Designer      / UX           Consultant     Architect    Director
                            consultant
University    In-house      Management     User-Centred   Europe’s     Multi-
                            consultancy    Design         biggest      disciplinary
                                           consultancy    digital      brand and
                                                          agency       comms agency

My            Internal      Evangelising   Evangelisin    Fighting a   Evangelisin
inabilities   politics      design and     g design       marketing    g user
to make                     user           and            and          experience
things with                 experience     business       creative     to the
my hands                                                  uprising     brand and
                                                                       marketing
                                                                       old school


                    But what makes the best designs?
My battle
Industrial    Interaction   Management     UX             UX           Experience
designer      Designer      / UX           Consultant     Architect    Director
                            consultant
University    In-house      Management     User-Centred   Europe’s     Multi-
                            consultancy    Design         biggest      disciplinary
                                           consultancy    digital      brand and
                                                          agency       comms agency

My            Internal      Evangelising   Evangelisin    Fighting a   Evangelisin
inabilities   politics      design and     g design       marketing    g user
to make                     user           and            and          experience
things with                 experience     business       creative     to the
my hands                                                  uprising     brand and
                                                                       marketing
                                                                       old school


                    But what makes the best designs?
                            Ego or Empathy?
Ego Empathy
Confident

  Decisive

Convincing

 Visionary

     Pride




Ego Empathy
Confident    Reassured

  Decisive   Safe

Convincing   Team

 Visionary   Altruism

     Pride   Mediating




Ego Empathy
Confident     Reassured

  Decisive    Safe

Convincing    Team

 Visionary    Altruism

     Pride    Mediating




Ego Empathy
 Disruptive

   Difficult

 Arrogant

    Selfish
Confident     Reassured

  Decisive    Safe

Convincing    Team

 Visionary    Altruism

     Pride    Mediating




Ego Empathy
 Disruptive   Indecisive

   Difficult   Soft

 Arrogant     Weak

    Selfish    Slow
Confident     Reassured

                    Decisive    Safe

                  Convincing    Team

                   Visionary    Altruism

                       Pride    Mediating

   Experience

Self-confidence    Ego Empathy
      Expertise    Disruptive   Indecisive

                     Difficult   Soft

                   Arrogant     Weak

                      Selfish    Slow
Confident     Reassured

                    Decisive    Safe

                  Convincing    Team

                   Visionary    Altruism

                       Pride    Mediating

   Experience
                                             Consultation

Self-confidence    Ego Empathy                Wanting to
                                             be liked
      Expertise    Disruptive   Indecisive   Care factor
                     Difficult   Soft

                   Arrogant     Weak

                      Selfish    Slow
Ego   Empathy
Genius   Advertising   Product   Open Co-design User
      design                 design    source         Research

Ego                                                              Empathy
Ross        Norman       Steve     Dieter   James    Jakob
  Lovegrove   Foster       Jobs      Rams     Dyson    Nielsen




        Genius    Advertising   Product   Open Co-design User
        design                  design    source         Research

Ego                                                                 Empathy
Ross         Norman       Steve     Dieter   James    Jakob
  Lovegrove    Foster       Jobs      Rams     Dyson    Nielsen




          Genius   Advertising   Product   Open Co-design User
          design                 design    source         Research

Ego                                                                  Empathy



      House                                            Izzie
Ross         Norman            Steve    Dieter   James     Jakob
  Lovegrove    Foster            Jobs     Rams     Dyson     Nielsen




          Genius      Advertising    Product    Open Co-design User
          design                     design     source         Research

Ego                                                                           Empathy



      House                                                 Izzie




                                                                       R2D2
                   Darth Vader      Hans Solo
Ross          Norman           Steve    Dieter   James     Jakob
  Lovegrove     Foster           Jobs     Rams     Dyson     Nielsen




          Genius      Advertising    Product    Open Co-design User
          design                     design     source         Research

Ego                                                                           Empathy



      House                                                 Izzie




                                                                       R2D2
                   Darth Vader      Hans Solo




        Lex Luther                                     Superman
A typical UCD approach?


    Understand              Model and             Prototype                Design + spec
    current state           Prototype             Detail                   Detail, QA build
                            Concepts
A                                                                                             B

    Expert review           Personas              Interactive prototypes   Wireframe
    Usability review        Scenarios             Visual design            Specification
    Competitor/comparator   Sketches and scamps                            QA build
    review                  Wireframes
    User needs              Sitemap
                            Paper prototypes
                            Co-design
                            Concept test
Grow some balls
 Get from A-to-B via Z


            Take risks
     Put your neck on the line
        Stand your ground
 Think beyond current capabilities
Do something that makes you proud
A   B
AB
AB
ABCDEFGHIJKLMNOPQRSTUVWXYZ
AB
ABCDEFGHIJKLMNOPQRSTUVWXYZ
AB
ABCDEFGHIJKLMNOPQRSTUVWXYZ
AB
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Ego   Empathy
Feed and follow your gut
Feed and follow your gut

Build up your experience,
expertise and confidence

Get into design research
Read up on others’ research
Test different design approaches
Find our what works for you
Understand the problem as much as possible
Feed and follow your gut

Make quick decisions based
on your gut instinct


Be prepared to make mistakes
Bounce back from failure
Speak with conviction
Balance your empathy
Balance your empathy
        Business




          Good
         design




Users              Technology
Career
                                    Fun
           Cost-
        effectivenes
              s           Keeping
                            job           Profits


            Learning
                                Control

                         Good
                          cv




Understand business people
Challenges
      .Net or
                               Open
       Java -
                             source or
       rarely
                                not
        both     Getting
                 a good
                 day rate
        Peer
       respec                Learning
          t                 something
                               new




Understand developers
Fun


                                 Awards
        Aesthetics

                       Peer
                     respect
                                   Craft
          Pride


                     Portfolio




Understand visual designers
Fun

      Craft
                       Community

              Career
    Work/
     life              Self-
                       worth
              ??




Understand yourself
Grow some balls
Feed and follow your gut
 Balance your empathy
But above all...
But above all...
Balance your ego
   and your
   empathy
But above all...
Balance your ego
   and your
   empathy


     I believe
But above all...
Balance your ego
   and your
   empathy


     I believe

More Related Content

What's hot

Place in Space (AKA "How to Design A Concept Model")
Place in Space (AKA "How to Design A Concept Model")Place in Space (AKA "How to Design A Concept Model")
Place in Space (AKA "How to Design A Concept Model")
Stephen Anderson
 
Abby Y Covert: An Information Architecture Portfolio
Abby Y Covert: An Information Architecture Portfolio Abby Y Covert: An Information Architecture Portfolio
Abby Y Covert: An Information Architecture Portfolio
Abby Covert
 
Agile design thinking and you... ux australia2011
Agile design thinking and you... ux australia2011Agile design thinking and you... ux australia2011
Agile design thinking and you... ux australia2011
Jason Furnell
 
1 - Le Design Thinking à IBM par Sandra Belfils, User Research et Sophie De B...
1 - Le Design Thinking à IBM par Sandra Belfils, User Research et Sophie De B...1 - Le Design Thinking à IBM par Sandra Belfils, User Research et Sophie De B...
1 - Le Design Thinking à IBM par Sandra Belfils, User Research et Sophie De B...
Use Age
 
UX and Design Thinking for Startups
UX and Design Thinking for StartupsUX and Design Thinking for Startups
UX and Design Thinking for Startups
Rafael Citadella Daron
 
IBM Design Thinking_fin
IBM Design Thinking_finIBM Design Thinking_fin
IBM Design Thinking_fin
tadams76
 
Great UX Portfolios
Great UX PortfoliosGreat UX Portfolios
Great UX Portfolios
Mary Wharmby
 
Brand driven innovation 2010
Brand driven innovation 2010Brand driven innovation 2010
Brand driven innovation 2010
Erik Roscam Abbing
 
An Introduction To Graphic Design
An Introduction To Graphic DesignAn Introduction To Graphic Design
An Introduction To Graphic Design
Negeri Pelangi
 
Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC
Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYCLean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC
Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC
Ariadna Font Llitjos
 
Service Design: Your Next Career Move
Service Design: Your Next Career MoveService Design: Your Next Career Move
Service Design: Your Next Career Move
Brandon Ward
 
Introduction to User Experience Design 10/07/17
Introduction to User Experience Design 10/07/17Introduction to User Experience Design 10/07/17
Introduction to User Experience Design 10/07/17
Robert Stribley
 
IBM Design Thinking with z/OS Communications Server
IBM Design Thinking with z/OS Communications ServerIBM Design Thinking with z/OS Communications Server
IBM Design Thinking with z/OS Communications Server
zOSCommserver
 
Evangelizing User Experience Design
Evangelizing User Experience DesignEvangelizing User Experience Design
Evangelizing User Experience Design
Dustin DiTommaso
 
Graphic Design Introduction Upload
Graphic Design Introduction   UploadGraphic Design Introduction   Upload
Graphic Design Introduction Upload
Nida Aslam
 
UX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & designUX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & design
Morgan McKeagney
 
Lights! Camera! Interaction! What Designers Can Learn From Filmmakers
Lights! Camera! Interaction! What Designers Can Learn From FilmmakersLights! Camera! Interaction! What Designers Can Learn From Filmmakers
Lights! Camera! Interaction! What Designers Can Learn From Filmmakers
Adam Connor
 
IBM design thinking @LeanUXNYC
IBM design thinking @LeanUXNYCIBM design thinking @LeanUXNYC
IBM design thinking @LeanUXNYC
Ariadna Font Llitjos
 
Experience Mapping Workshop Interaction South America 2014
Experience Mapping Workshop Interaction South America 2014Experience Mapping Workshop Interaction South America 2014
Experience Mapping Workshop Interaction South America 2014
John Labriola
 
IBM Design Thinking - Hen shkedi
IBM Design Thinking - Hen shkediIBM Design Thinking - Hen shkedi
IBM Design Thinking - Hen shkedi
Hen Shkedi
 

What's hot (20)

Place in Space (AKA "How to Design A Concept Model")
Place in Space (AKA "How to Design A Concept Model")Place in Space (AKA "How to Design A Concept Model")
Place in Space (AKA "How to Design A Concept Model")
 
Abby Y Covert: An Information Architecture Portfolio
Abby Y Covert: An Information Architecture Portfolio Abby Y Covert: An Information Architecture Portfolio
Abby Y Covert: An Information Architecture Portfolio
 
Agile design thinking and you... ux australia2011
Agile design thinking and you... ux australia2011Agile design thinking and you... ux australia2011
Agile design thinking and you... ux australia2011
 
1 - Le Design Thinking à IBM par Sandra Belfils, User Research et Sophie De B...
1 - Le Design Thinking à IBM par Sandra Belfils, User Research et Sophie De B...1 - Le Design Thinking à IBM par Sandra Belfils, User Research et Sophie De B...
1 - Le Design Thinking à IBM par Sandra Belfils, User Research et Sophie De B...
 
UX and Design Thinking for Startups
UX and Design Thinking for StartupsUX and Design Thinking for Startups
UX and Design Thinking for Startups
 
IBM Design Thinking_fin
IBM Design Thinking_finIBM Design Thinking_fin
IBM Design Thinking_fin
 
Great UX Portfolios
Great UX PortfoliosGreat UX Portfolios
Great UX Portfolios
 
Brand driven innovation 2010
Brand driven innovation 2010Brand driven innovation 2010
Brand driven innovation 2010
 
An Introduction To Graphic Design
An Introduction To Graphic DesignAn Introduction To Graphic Design
An Introduction To Graphic Design
 
Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC
Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYCLean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC
Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC
 
Service Design: Your Next Career Move
Service Design: Your Next Career MoveService Design: Your Next Career Move
Service Design: Your Next Career Move
 
Introduction to User Experience Design 10/07/17
Introduction to User Experience Design 10/07/17Introduction to User Experience Design 10/07/17
Introduction to User Experience Design 10/07/17
 
IBM Design Thinking with z/OS Communications Server
IBM Design Thinking with z/OS Communications ServerIBM Design Thinking with z/OS Communications Server
IBM Design Thinking with z/OS Communications Server
 
Evangelizing User Experience Design
Evangelizing User Experience DesignEvangelizing User Experience Design
Evangelizing User Experience Design
 
Graphic Design Introduction Upload
Graphic Design Introduction   UploadGraphic Design Introduction   Upload
Graphic Design Introduction Upload
 
UX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & designUX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & design
 
Lights! Camera! Interaction! What Designers Can Learn From Filmmakers
Lights! Camera! Interaction! What Designers Can Learn From FilmmakersLights! Camera! Interaction! What Designers Can Learn From Filmmakers
Lights! Camera! Interaction! What Designers Can Learn From Filmmakers
 
IBM design thinking @LeanUXNYC
IBM design thinking @LeanUXNYCIBM design thinking @LeanUXNYC
IBM design thinking @LeanUXNYC
 
Experience Mapping Workshop Interaction South America 2014
Experience Mapping Workshop Interaction South America 2014Experience Mapping Workshop Interaction South America 2014
Experience Mapping Workshop Interaction South America 2014
 
IBM Design Thinking - Hen shkedi
IBM Design Thinking - Hen shkediIBM Design Thinking - Hen shkedi
IBM Design Thinking - Hen shkedi
 

Viewers also liked

The Triforce of UX: Empathy, Curiosity, Humility
The Triforce of UX: Empathy, Curiosity, HumilityThe Triforce of UX: Empathy, Curiosity, Humility
The Triforce of UX: Empathy, Curiosity, Humility
Brandon Ward
 
United Way Youth Ventures: What is Marketing?
United Way Youth Ventures: What is Marketing? United Way Youth Ventures: What is Marketing?
United Way Youth Ventures: What is Marketing?
HubSpot
 
ChalkboardPortfolio
ChalkboardPortfolioChalkboardPortfolio
ChalkboardPortfolio
Marjorie Sample
 
Introduction to wireframing ux and design
Introduction to wireframing ux and designIntroduction to wireframing ux and design
Introduction to wireframing ux and design
Kevin Picalausa
 
Journey to Freedom
Journey to FreedomJourney to Freedom
Journey to Freedom
scottreall
 
2015 HubSpot Keynote Address Recap
2015 HubSpot Keynote Address Recap2015 HubSpot Keynote Address Recap
2015 HubSpot Keynote Address Recap
HubSpot
 
Layout and Wireframing
Layout and WireframingLayout and Wireframing
Layout and Wireframing
Omar Duarte
 
design thinking portfolio
design thinking portfoliodesign thinking portfolio
design thinking portfolio
Natasha Koshy
 
UX Portfolio Workshop for exploreUX
UX Portfolio Workshop for exploreUXUX Portfolio Workshop for exploreUX
UX Portfolio Workshop for exploreUX
Michelle Chin
 
Samsung Mobile Content Strategy Sample
Samsung Mobile Content Strategy SampleSamsung Mobile Content Strategy Sample
Samsung Mobile Content Strategy Sample
Shawn Roe
 
The Lifestyle 21 - Mobile UX design & wireframe concept for HUBBA
The Lifestyle 21 - Mobile UX design & wireframe concept for HUBBAThe Lifestyle 21 - Mobile UX design & wireframe concept for HUBBA
The Lifestyle 21 - Mobile UX design & wireframe concept for HUBBA
Carzanova
 
5 Pieces of SEO Advice You Should Definitely Ignore
5 Pieces of SEO Advice You Should Definitely Ignore5 Pieces of SEO Advice You Should Definitely Ignore
5 Pieces of SEO Advice You Should Definitely Ignore
HubSpot
 
THE UX INTERVIEW – 3 Quick Questions. 3 Short Answers.
THE UX INTERVIEW – 3 Quick Questions. 3 Short Answers.THE UX INTERVIEW – 3 Quick Questions. 3 Short Answers.
THE UX INTERVIEW – 3 Quick Questions. 3 Short Answers.
Marc-Oliver Gern
 
Experience Impact Framework
Experience Impact FrameworkExperience Impact Framework
Experience Impact Framework
nForm User Experience
 
5 Winning Lead Gen Tactics You Haven't Tried, Yet
5 Winning Lead Gen Tactics You Haven't Tried, Yet5 Winning Lead Gen Tactics You Haven't Tried, Yet
5 Winning Lead Gen Tactics You Haven't Tried, Yet
DemandWave
 
The 30 Greatest Lead Generation Tips, Tricks & Ideas
The 30 Greatest Lead Generation Tips, Tricks & IdeasThe 30 Greatest Lead Generation Tips, Tricks & Ideas
The 30 Greatest Lead Generation Tips, Tricks & Ideas
Marketing Genome
 
Recognizing ego states (Transactional analysis / TA is an integrative approac...
Recognizing ego states (Transactional analysis / TA is an integrative approac...Recognizing ego states (Transactional analysis / TA is an integrative approac...
Recognizing ego states (Transactional analysis / TA is an integrative approac...
Manu Melwin Joy
 
#INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah #INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah
HubSpot
 
Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...
Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...
Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...
Amy Cueva
 
Storytelling with Data - See | Show | Tell | Engage
Storytelling with Data - See | Show | Tell | EngageStorytelling with Data - See | Show | Tell | Engage
Storytelling with Data - See | Show | Tell | Engage
Amit Kapoor
 

Viewers also liked (20)

The Triforce of UX: Empathy, Curiosity, Humility
The Triforce of UX: Empathy, Curiosity, HumilityThe Triforce of UX: Empathy, Curiosity, Humility
The Triforce of UX: Empathy, Curiosity, Humility
 
United Way Youth Ventures: What is Marketing?
United Way Youth Ventures: What is Marketing? United Way Youth Ventures: What is Marketing?
United Way Youth Ventures: What is Marketing?
 
ChalkboardPortfolio
ChalkboardPortfolioChalkboardPortfolio
ChalkboardPortfolio
 
Introduction to wireframing ux and design
Introduction to wireframing ux and designIntroduction to wireframing ux and design
Introduction to wireframing ux and design
 
Journey to Freedom
Journey to FreedomJourney to Freedom
Journey to Freedom
 
2015 HubSpot Keynote Address Recap
2015 HubSpot Keynote Address Recap2015 HubSpot Keynote Address Recap
2015 HubSpot Keynote Address Recap
 
Layout and Wireframing
Layout and WireframingLayout and Wireframing
Layout and Wireframing
 
design thinking portfolio
design thinking portfoliodesign thinking portfolio
design thinking portfolio
 
UX Portfolio Workshop for exploreUX
UX Portfolio Workshop for exploreUXUX Portfolio Workshop for exploreUX
UX Portfolio Workshop for exploreUX
 
Samsung Mobile Content Strategy Sample
Samsung Mobile Content Strategy SampleSamsung Mobile Content Strategy Sample
Samsung Mobile Content Strategy Sample
 
The Lifestyle 21 - Mobile UX design & wireframe concept for HUBBA
The Lifestyle 21 - Mobile UX design & wireframe concept for HUBBAThe Lifestyle 21 - Mobile UX design & wireframe concept for HUBBA
The Lifestyle 21 - Mobile UX design & wireframe concept for HUBBA
 
5 Pieces of SEO Advice You Should Definitely Ignore
5 Pieces of SEO Advice You Should Definitely Ignore5 Pieces of SEO Advice You Should Definitely Ignore
5 Pieces of SEO Advice You Should Definitely Ignore
 
THE UX INTERVIEW – 3 Quick Questions. 3 Short Answers.
THE UX INTERVIEW – 3 Quick Questions. 3 Short Answers.THE UX INTERVIEW – 3 Quick Questions. 3 Short Answers.
THE UX INTERVIEW – 3 Quick Questions. 3 Short Answers.
 
Experience Impact Framework
Experience Impact FrameworkExperience Impact Framework
Experience Impact Framework
 
5 Winning Lead Gen Tactics You Haven't Tried, Yet
5 Winning Lead Gen Tactics You Haven't Tried, Yet5 Winning Lead Gen Tactics You Haven't Tried, Yet
5 Winning Lead Gen Tactics You Haven't Tried, Yet
 
The 30 Greatest Lead Generation Tips, Tricks & Ideas
The 30 Greatest Lead Generation Tips, Tricks & IdeasThe 30 Greatest Lead Generation Tips, Tricks & Ideas
The 30 Greatest Lead Generation Tips, Tricks & Ideas
 
Recognizing ego states (Transactional analysis / TA is an integrative approac...
Recognizing ego states (Transactional analysis / TA is an integrative approac...Recognizing ego states (Transactional analysis / TA is an integrative approac...
Recognizing ego states (Transactional analysis / TA is an integrative approac...
 
#INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah #INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah
 
Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...
Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...
Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...
 
Storytelling with Data - See | Show | Tell | Engage
Storytelling with Data - See | Show | Tell | EngageStorytelling with Data - See | Show | Tell | Engage
Storytelling with Data - See | Show | Tell | Engage
 

Similar to Ego vs. Empathy - the challenges of a UX designer

Fallon Brainfood: 15 #Winning Ideas for young hopefuls seeking to enter adver...
Fallon Brainfood: 15 #Winning Ideas for young hopefuls seeking to enter adver...Fallon Brainfood: 15 #Winning Ideas for young hopefuls seeking to enter adver...
Fallon Brainfood: 15 #Winning Ideas for young hopefuls seeking to enter adver...
Aki Spicer
 
Param Info Eggheads
Param Info EggheadsParam Info Eggheads
Param Info Eggheads
Ashish Nanda
 
Design for business Impact: How design triggers transformation
Design for business Impact: How design triggers transformationDesign for business Impact: How design triggers transformation
Design for business Impact: How design triggers transformation
frog
 
Designing The Future of Things & Experiences
Designing The Future of Things & ExperiencesDesigning The Future of Things & Experiences
Designing The Future of Things & Experiences
HumanCentered
 
Design Thinking @ Mobile Monday
Design Thinking @ Mobile MondayDesign Thinking @ Mobile Monday
Design Thinking @ Mobile Monday
Jens Otto Lange
 
UX for Startups - Nasscom Product Conclave
UX for Startups - Nasscom Product ConclaveUX for Startups - Nasscom Product Conclave
UX for Startups - Nasscom Product Conclave
saritarora
 
Design Principles: The Philosophy of UX
Design Principles: The Philosophy of UXDesign Principles: The Philosophy of UX
Design Principles: The Philosophy of UX
Whitney Hess
 
Design principles philopsohy of ux -Whitney Hess
Design principles philopsohy of ux -Whitney HessDesign principles philopsohy of ux -Whitney Hess
Design principles philopsohy of ux -Whitney Hess
www.usarte.co
 
Think NON Overview
Think NON OverviewThink NON Overview
Think NON Overview
Think NON
 
Design Driven Development
Design Driven DevelopmentDesign Driven Development
Design Driven Development
Henry Jacob
 
Aju stories about story telling (1)
Aju stories about story telling (1)Aju stories about story telling (1)
Aju stories about story telling (1)
Aju Thomas
 
Strategic Planning In Advertising - Griffin Farley
Strategic Planning In Advertising - Griffin FarleyStrategic Planning In Advertising - Griffin Farley
Strategic Planning In Advertising - Griffin Farley
Ignasi Pardo
 
Strategic planning in advertising
Strategic planning in advertising Strategic planning in advertising
Strategic planning in advertising
N. Bilge Ispir
 
Strategic Planning In Advertising
Strategic Planning In AdvertisingStrategic Planning In Advertising
Strategic Planning In Advertising
Griffin Farley
 
Bf Presentation2012
Bf Presentation2012Bf Presentation2012
Bf Presentation2012
francisbf
 
Param uxd
Param uxdParam uxd
Param uxd
Ashish Nanda
 
Multi-dimensional: Building 21st Century Experiences for Financial Outcomes
Multi-dimensional:  Building 21st Century Experiences for Financial Outcomes Multi-dimensional:  Building 21st Century Experiences for Financial Outcomes
Multi-dimensional: Building 21st Century Experiences for Financial Outcomes
Harriet Wakelam
 
Experience Design + Th Digital Agency (Phizzpop Edition)
Experience Design + Th Digital Agency (Phizzpop Edition)Experience Design + Th Digital Agency (Phizzpop Edition)
Experience Design + Th Digital Agency (Phizzpop Edition)
guest76e321
 
Experience Design + The Digital Agency (Phizzpop version)
Experience Design + The Digital Agency (Phizzpop version)Experience Design + The Digital Agency (Phizzpop version)
Experience Design + The Digital Agency (Phizzpop version)
David Armano
 
Binary Profile
Binary ProfileBinary Profile

Similar to Ego vs. Empathy - the challenges of a UX designer (20)

Fallon Brainfood: 15 #Winning Ideas for young hopefuls seeking to enter adver...
Fallon Brainfood: 15 #Winning Ideas for young hopefuls seeking to enter adver...Fallon Brainfood: 15 #Winning Ideas for young hopefuls seeking to enter adver...
Fallon Brainfood: 15 #Winning Ideas for young hopefuls seeking to enter adver...
 
Param Info Eggheads
Param Info EggheadsParam Info Eggheads
Param Info Eggheads
 
Design for business Impact: How design triggers transformation
Design for business Impact: How design triggers transformationDesign for business Impact: How design triggers transformation
Design for business Impact: How design triggers transformation
 
Designing The Future of Things & Experiences
Designing The Future of Things & ExperiencesDesigning The Future of Things & Experiences
Designing The Future of Things & Experiences
 
Design Thinking @ Mobile Monday
Design Thinking @ Mobile MondayDesign Thinking @ Mobile Monday
Design Thinking @ Mobile Monday
 
UX for Startups - Nasscom Product Conclave
UX for Startups - Nasscom Product ConclaveUX for Startups - Nasscom Product Conclave
UX for Startups - Nasscom Product Conclave
 
Design Principles: The Philosophy of UX
Design Principles: The Philosophy of UXDesign Principles: The Philosophy of UX
Design Principles: The Philosophy of UX
 
Design principles philopsohy of ux -Whitney Hess
Design principles philopsohy of ux -Whitney HessDesign principles philopsohy of ux -Whitney Hess
Design principles philopsohy of ux -Whitney Hess
 
Think NON Overview
Think NON OverviewThink NON Overview
Think NON Overview
 
Design Driven Development
Design Driven DevelopmentDesign Driven Development
Design Driven Development
 
Aju stories about story telling (1)
Aju stories about story telling (1)Aju stories about story telling (1)
Aju stories about story telling (1)
 
Strategic Planning In Advertising - Griffin Farley
Strategic Planning In Advertising - Griffin FarleyStrategic Planning In Advertising - Griffin Farley
Strategic Planning In Advertising - Griffin Farley
 
Strategic planning in advertising
Strategic planning in advertising Strategic planning in advertising
Strategic planning in advertising
 
Strategic Planning In Advertising
Strategic Planning In AdvertisingStrategic Planning In Advertising
Strategic Planning In Advertising
 
Bf Presentation2012
Bf Presentation2012Bf Presentation2012
Bf Presentation2012
 
Param uxd
Param uxdParam uxd
Param uxd
 
Multi-dimensional: Building 21st Century Experiences for Financial Outcomes
Multi-dimensional:  Building 21st Century Experiences for Financial Outcomes Multi-dimensional:  Building 21st Century Experiences for Financial Outcomes
Multi-dimensional: Building 21st Century Experiences for Financial Outcomes
 
Experience Design + Th Digital Agency (Phizzpop Edition)
Experience Design + Th Digital Agency (Phizzpop Edition)Experience Design + Th Digital Agency (Phizzpop Edition)
Experience Design + Th Digital Agency (Phizzpop Edition)
 
Experience Design + The Digital Agency (Phizzpop version)
Experience Design + The Digital Agency (Phizzpop version)Experience Design + The Digital Agency (Phizzpop version)
Experience Design + The Digital Agency (Phizzpop version)
 
Binary Profile
Binary ProfileBinary Profile
Binary Profile
 

More from Jason Mesut

Shaping Designers and Design Teams: IxDA Berlin 10th Anniversary addition
Shaping Designers and Design Teams: IxDA Berlin 10th Anniversary additionShaping Designers and Design Teams: IxDA Berlin 10th Anniversary addition
Shaping Designers and Design Teams: IxDA Berlin 10th Anniversary addition
Jason Mesut
 
Growing your UX Career through community interactions
Growing your UX Career through community interactionsGrowing your UX Career through community interactions
Growing your UX Career through community interactions
Jason Mesut
 
Building your Design A-Team
Building your Design A-TeamBuilding your Design A-Team
Building your Design A-Team
Jason Mesut
 
Resonance - When Interaction Design meets Music Tech
Resonance - When Interaction Design meets Music TechResonance - When Interaction Design meets Music Tech
Resonance - When Interaction Design meets Music Tech
Jason Mesut
 
User Interfaces beyond the screen
User Interfaces beyond the screenUser Interfaces beyond the screen
User Interfaces beyond the screen
Jason Mesut
 
Remixing Mobile User Experience
Remixing Mobile User ExperienceRemixing Mobile User Experience
Remixing Mobile User Experience
Jason Mesut
 
The Craft of Collaboration
The Craft of CollaborationThe Craft of Collaboration
The Craft of Collaboration
Jason Mesut
 
The Future of User Interfaces
The Future of User InterfacesThe Future of User Interfaces
The Future of User Interfaces
Jason Mesut
 
Bridging the Physical-Digital Divide: Industrial Designer Edition
Bridging the Physical-Digital Divide: Industrial Designer EditionBridging the Physical-Digital Divide: Industrial Designer Edition
Bridging the Physical-Digital Divide: Industrial Designer Edition
Jason Mesut
 
Creating the Perfect User Experience Designer
Creating the Perfect User Experience DesignerCreating the Perfect User Experience Designer
Creating the Perfect User Experience Designer
Jason Mesut
 
Interactions 12 Redux - Beyond the screen
Interactions 12 Redux - Beyond the screenInteractions 12 Redux - Beyond the screen
Interactions 12 Redux - Beyond the screen
Jason Mesut
 
Sell Yourself Better 1.0
Sell Yourself Better 1.0Sell Yourself Better 1.0
Sell Yourself Better 1.0
Jason Mesut
 
Interactions 2011 Summary
Interactions 2011 SummaryInteractions 2011 Summary
Interactions 2011 Summary
Jason Mesut
 
Inspiring Interaction Design - From the world of music technology
Inspiring Interaction Design - From the world of music technologyInspiring Interaction Design - From the world of music technology
Inspiring Interaction Design - From the world of music technology
Jason Mesut
 
Kano - a quick intro
Kano - a quick introKano - a quick intro
Kano - a quick intro
Jason Mesut
 
Inspiring Music Technology for Physical Interaction Design
Inspiring Music Technology for Physical Interaction DesignInspiring Music Technology for Physical Interaction Design
Inspiring Music Technology for Physical Interaction Design
Jason Mesut
 
Play in User Experience
Play in User ExperiencePlay in User Experience
Play in User Experience
Jason Mesut
 
The Future of User Experience
The Future of User ExperienceThe Future of User Experience
The Future of User Experience
Jason Mesut
 
Get a Better Job
Get a Better JobGet a Better Job
Get a Better Job
Jason Mesut
 

More from Jason Mesut (19)

Shaping Designers and Design Teams: IxDA Berlin 10th Anniversary addition
Shaping Designers and Design Teams: IxDA Berlin 10th Anniversary additionShaping Designers and Design Teams: IxDA Berlin 10th Anniversary addition
Shaping Designers and Design Teams: IxDA Berlin 10th Anniversary addition
 
Growing your UX Career through community interactions
Growing your UX Career through community interactionsGrowing your UX Career through community interactions
Growing your UX Career through community interactions
 
Building your Design A-Team
Building your Design A-TeamBuilding your Design A-Team
Building your Design A-Team
 
Resonance - When Interaction Design meets Music Tech
Resonance - When Interaction Design meets Music TechResonance - When Interaction Design meets Music Tech
Resonance - When Interaction Design meets Music Tech
 
User Interfaces beyond the screen
User Interfaces beyond the screenUser Interfaces beyond the screen
User Interfaces beyond the screen
 
Remixing Mobile User Experience
Remixing Mobile User ExperienceRemixing Mobile User Experience
Remixing Mobile User Experience
 
The Craft of Collaboration
The Craft of CollaborationThe Craft of Collaboration
The Craft of Collaboration
 
The Future of User Interfaces
The Future of User InterfacesThe Future of User Interfaces
The Future of User Interfaces
 
Bridging the Physical-Digital Divide: Industrial Designer Edition
Bridging the Physical-Digital Divide: Industrial Designer EditionBridging the Physical-Digital Divide: Industrial Designer Edition
Bridging the Physical-Digital Divide: Industrial Designer Edition
 
Creating the Perfect User Experience Designer
Creating the Perfect User Experience DesignerCreating the Perfect User Experience Designer
Creating the Perfect User Experience Designer
 
Interactions 12 Redux - Beyond the screen
Interactions 12 Redux - Beyond the screenInteractions 12 Redux - Beyond the screen
Interactions 12 Redux - Beyond the screen
 
Sell Yourself Better 1.0
Sell Yourself Better 1.0Sell Yourself Better 1.0
Sell Yourself Better 1.0
 
Interactions 2011 Summary
Interactions 2011 SummaryInteractions 2011 Summary
Interactions 2011 Summary
 
Inspiring Interaction Design - From the world of music technology
Inspiring Interaction Design - From the world of music technologyInspiring Interaction Design - From the world of music technology
Inspiring Interaction Design - From the world of music technology
 
Kano - a quick intro
Kano - a quick introKano - a quick intro
Kano - a quick intro
 
Inspiring Music Technology for Physical Interaction Design
Inspiring Music Technology for Physical Interaction DesignInspiring Music Technology for Physical Interaction Design
Inspiring Music Technology for Physical Interaction Design
 
Play in User Experience
Play in User ExperiencePlay in User Experience
Play in User Experience
 
The Future of User Experience
The Future of User ExperienceThe Future of User Experience
The Future of User Experience
 
Get a Better Job
Get a Better JobGet a Better Job
Get a Better Job
 

Ego vs. Empathy - the challenges of a UX designer

  • 1. Ego vs. Empathy Challenges of a UX designer Ego vs. Empathy
  • 3. My battle Industrial Interaction Management UX UX Experience designer Designer / UX Consultant Architect Director consultant University In-house Management User-Centred Europe’s Multi- consultancy Design biggest disciplinary consultancy digital brand and agency comms agency
  • 4. My battle Industrial Interaction Management UX UX Experience designer Designer / UX Consultant Architect Director consultant University In-house Management User-Centred Europe’s Multi- consultancy Design biggest disciplinary consultancy digital brand and agency comms agency My Internal Evangelising Evangelisin Fighting a Evangelisin inabilities politics design and g design marketing g user to make user and and experience things with experience business creative to the my hands uprising brand and marketing old school
  • 5. My battle Industrial Interaction Management UX UX Experience designer Designer / UX Consultant Architect Director consultant University In-house Management User-Centred Europe’s Multi- consultancy Design biggest disciplinary consultancy digital brand and agency comms agency My Internal Evangelising Evangelisin Fighting a Evangelisin inabilities politics design and g design marketing g user to make user and and experience things with experience business creative to the my hands uprising brand and marketing old school But what makes the best designs?
  • 6. My battle Industrial Interaction Management UX UX Experience designer Designer / UX Consultant Architect Director consultant University In-house Management User-Centred Europe’s Multi- consultancy Design biggest disciplinary consultancy digital brand and agency comms agency My Internal Evangelising Evangelisin Fighting a Evangelisin inabilities politics design and g design marketing g user to make user and and experience things with experience business creative to the my hands uprising brand and marketing old school But what makes the best designs? Ego or Empathy?
  • 8. Confident Decisive Convincing Visionary Pride Ego Empathy
  • 9. Confident Reassured Decisive Safe Convincing Team Visionary Altruism Pride Mediating Ego Empathy
  • 10. Confident Reassured Decisive Safe Convincing Team Visionary Altruism Pride Mediating Ego Empathy Disruptive Difficult Arrogant Selfish
  • 11. Confident Reassured Decisive Safe Convincing Team Visionary Altruism Pride Mediating Ego Empathy Disruptive Indecisive Difficult Soft Arrogant Weak Selfish Slow
  • 12. Confident Reassured Decisive Safe Convincing Team Visionary Altruism Pride Mediating Experience Self-confidence Ego Empathy Expertise Disruptive Indecisive Difficult Soft Arrogant Weak Selfish Slow
  • 13. Confident Reassured Decisive Safe Convincing Team Visionary Altruism Pride Mediating Experience Consultation Self-confidence Ego Empathy Wanting to be liked Expertise Disruptive Indecisive Care factor Difficult Soft Arrogant Weak Selfish Slow
  • 14. Ego Empathy
  • 15. Genius Advertising Product Open Co-design User design design source Research Ego Empathy
  • 16. Ross Norman Steve Dieter James Jakob Lovegrove Foster Jobs Rams Dyson Nielsen Genius Advertising Product Open Co-design User design design source Research Ego Empathy
  • 17. Ross Norman Steve Dieter James Jakob Lovegrove Foster Jobs Rams Dyson Nielsen Genius Advertising Product Open Co-design User design design source Research Ego Empathy House Izzie
  • 18. Ross Norman Steve Dieter James Jakob Lovegrove Foster Jobs Rams Dyson Nielsen Genius Advertising Product Open Co-design User design design source Research Ego Empathy House Izzie R2D2 Darth Vader Hans Solo
  • 19. Ross Norman Steve Dieter James Jakob Lovegrove Foster Jobs Rams Dyson Nielsen Genius Advertising Product Open Co-design User design design source Research Ego Empathy House Izzie R2D2 Darth Vader Hans Solo Lex Luther Superman
  • 20. A typical UCD approach? Understand Model and Prototype Design + spec current state Prototype Detail Detail, QA build Concepts A B Expert review Personas Interactive prototypes Wireframe Usability review Scenarios Visual design Specification Competitor/comparator Sketches and scamps QA build review Wireframes User needs Sitemap Paper prototypes Co-design Concept test
  • 21. Grow some balls Get from A-to-B via Z Take risks Put your neck on the line Stand your ground Think beyond current capabilities Do something that makes you proud
  • 22. A B
  • 23. AB
  • 28.
  • 29. Ego Empathy
  • 30.
  • 31.
  • 32. Feed and follow your gut
  • 33. Feed and follow your gut Build up your experience, expertise and confidence Get into design research Read up on others’ research Test different design approaches Find our what works for you Understand the problem as much as possible
  • 34. Feed and follow your gut Make quick decisions based on your gut instinct Be prepared to make mistakes Bounce back from failure Speak with conviction
  • 36. Balance your empathy Business Good design Users Technology
  • 37. Career Fun Cost- effectivenes s Keeping job Profits Learning Control Good cv Understand business people
  • 38. Challenges .Net or Open Java - source or rarely not both Getting a good day rate Peer respec Learning t something new Understand developers
  • 39. Fun Awards Aesthetics Peer respect Craft Pride Portfolio Understand visual designers
  • 40. Fun Craft Community Career Work/ life Self- worth ?? Understand yourself
  • 41. Grow some balls Feed and follow your gut Balance your empathy
  • 42.
  • 44. But above all... Balance your ego and your empathy
  • 45. But above all... Balance your ego and your empathy I believe
  • 46. But above all... Balance your ego and your empathy I believe