This document provides numerous tips for small businesses to improve their search engine optimization (SEO) and rankings. It suggests focusing on relevant keywords, optimizing on-page elements like titles, meta descriptions and headings, building high-quality backlinks, creating engaging content, and monitoring analytics and search engine updates. It also emphasizes the importance of patience, as SEO takes time to see results and maintaining efforts ongoing.

1. SEO tips for small business to
improve your rankings in Google
search engine results – presented
to you by :- www.seopremo.co.uk

2. If you are a small business owner and you do not do SEO then your
website will not get visitors from search engines, without search engines
visiting they will not understand and categories your site for the relevant
keywords you want to rank your business for.

3. Use Google Analytics to monitor how your visitors find
your site, how long they stay, if they bounce or not, what
keywords they use to find you and your conversions.

4. New websites can take time to gain authority and trust so it
is not feasible to outrank older well-established sites, you
need to be patient and build up your rankings over time.

5. Algorithm updates change constantly, in order to get
good rankings it is important to modify your SEO
strategy to search engine changes.

6. It is your responsibility to monitor the SEO work performed
on your website, search engines that apply a penalty are not
going to remove it because you were not aware of the details
of the SEO work performed on your site.

7. Google offers lots of advice, check out their Webmaster
Guidelines and informative Help videos.

8. Use the Meta description to provide informative eye catching descriptive
click bate. Use all the 160 characters to outline the topic of the page
using persuasive language that encourages people to click on your site
link rather than the competing sites listed in the search results.

9. Make sure you are recognised as the author of your content,
by doing so and claiming and linking to your Google+
account, it improves not only your rankings but also your
CTR.

10. If you have the budget utilise pay per click in tandem with
SEO. Using PPC can be expensive but it has the benefit of
driving visitors to your site without having to wait for organic
rankings for your keywords.

11. You need to engage in on-site SEO and off-site SEO,
both are needed if you want to get good results, on their
own you will not be competitive

12. New content results in improved rankings, extra visitors
& more sales, search engines will reward websites that
have lots of good quality content and visitors will trust your
site as it appears to be authority and informative on its topic.

13. A website build is never finished. Making your site stay on
top and rank higher than the competition, gain more visitors
and increase your sales, you will have to constantly work at
improving it.

14. Understand what the competition are doing, analyse the
sites that are ranking on the front page for search terms you
want your site to rank for, Discover their on-site and off-site
strategies then mimic and improve upon them.

15. Find a happy medium between creating content for marketing and
content for your customers, writing content without thinking about
marketing will result in people being unable to discover it, if they cannot
find it they will not share it with others or link to it from social networks.

16. Do not build low quality links, by low quality backlinks, I mean those made by automated
software programs, that also produce low quality content, it would result in penalties from
search engines.Create content for people who read it not for the search engines. It is
something to keep in mind, as even if your content ranks well, if it is written for machines
and does not entice your customers they will not spend money with you.

17. Use the Google+ page for business to help contextually
localise it, Google likes this and doing so will help
improve rankings for your keywords.

18. Use the very helpful Google Webmaster Tools to monitor
sites linking to yours as well as the keywords your site is
ranking for.

19. Create content primarily for people, not search engines. There is no point
creating content that ranks well if it does not help people, interest them,
or persuade them to buy from you.Get rid of low quality pages, creating
duplicate content will get you penalised, because lots of similar pages
what are very similar will not be indexed.

20. Create visuals such as infographics, chart or statistical
graphs that are informative and useful, your users will
be inclined to share these more so than written content.

21. Get rid of pages with thin content or combine them to create more substantial
pages, pages with little content result in low page view times and a high bounce
rate, his will ultimately lead to search engines lowing your site’s keyword
rankings.If you are going to copy content from other websites make sure you
completely rewrite it and check with a service like Copyscape for similarity.

22. SEO results take time, to get good results from SEO work
that you perform today it may take weeks or even months
before the credit from search engines is attributed to your
site.

23. SEO is not always expensive but can be time consuming to do it
right. Getting results without a big budget is possible by creating
good content, getting the small details right and building
relationships online with other non-competing businesses.

24. Produce videos, by watching a video on your site people
will spend more time there and you can pick up links
from video sharing websites publish them.

25. Do not just rely on Google for traffic; diversify traffic
sources so in case of any major upheavals in in the
algorithm you will not be as exposed.

26. It is not necessary to submit your website to search engines
anymore, as you add a new website or webpage, they can
easily be notified via webmaster tools.

27. Begin your SEO as soon as you start, beginning now will help
you get the edge on your competitors sooner, the longer you
leave it the harder it will become to rank higher in the search
results than they do.

28. Understanding the variables that make a site rank
highly is complex, hone your SEO strategy, be wary of
sites that guarantee their work will get you #1 position.

29. Utilise a blog platform, by linking to it from your website, you can quickly
and easily add new pages of content to your site.Create content to
syndicate to other people’s websites or blogs. Guest posting or writing
content for other peoples sites will encourage them to link to you.

30. Avoid getting hit with Google penalties, its important as they
dominate the search market and if you get a penalty it
inevitably results in a major loss of visitors to your site, it’s
hard to reverse and can last a long time.

31. Dont copy content, if search engines view your content on
your site and believe to have been copied from somewhere
else it can result in a loss of rankings for the page or even all
of your domains webpages.

32. Your content has to be good enough to appear on the first page, if you are producing thin
content that is not competing with pages already listed on the first page for the keyword
you are targeting then your site will not out rank existing pages.Ensure you are creating
content that is engaging and interesting to your visitors. By improving, the quality people
will stay on your site longer; this will result in search engines rewarding you with good
rankings.

33. It is important that you write a distinctive informative page
title for every page; try to keep this to 55 characters or less
so that it clearly defines the topic of the page to search
engines and human visitors.

34. Target keywords with commercial intent, some phrases
are research or informational searches, attract the
visitors who want to spend their money.

35. Ask your employees, customers, friends and family to
brainstorm with you to help better understand how others
see your business you may find that they discover different
keywords and phrases to describe your products or services.

36. Use keywords towards the beginning of your content add
them to the most important pages such as page titles,
URLS, Meta descriptions, header tags and image alt
attributes.

37. Focus on relevant keywords, by discovering more targeted
keywords, you will find it easier to rank quicker for them and
the visitors you attract through them will be more likely to
convert in to customers.

38. Focus each page of your website on a specific keyword that
you are targeting, by doing this it is easier for search engines
to understand what your page is about, enables them to
place pages in categories and rank your pages well.

39. Discovering the long-tail keywords will deliver an excellent source of
traffic to your site. It makes sense to do so because it is cheaper to rank
for longer more specific keyword phrases and these longer four word or
more searches account for a significant portion (40%) of overall
searches.

40. Google's Keyword tool is a great way to conduct initial
research in to a topic and provides a good list of keywords
and phrases to target, get keyword ideas and expand upon
them to discover long-tail search patterns.

41. Try not to repeat the keyword to much "keyword stuffing"
repeating a keyword phrase to often will result in you
being penalised if you use it to often on a page.

42. Avoid gaining links to rapidly; backlink velocity is important,
a consistent steady pace of link growth is better than hitting
backlink targets that trigger a penalty.

43. Try to get backlinks from relevat sources, Links from relevant
pages and sites provide search engines with a strong signal
that your site is related and relevant when keywords in links
from other sites correlate strongly with your sites theme.

44. Link out to related websites or other people’s blogs, this can
result in a reciprocal link from them to you, if your site is of
good quality it will encourage them to link back.

45. Brand links are generally safer and will help you avoid penalties from search
engines for link spam. Branded, a backlink profile with your company name or
naked URL "www.yourbusinessdomain.co.uk" are safe, too many exact match
anchor text links will look unnatural and signal to search engines that you are
trying to alter the search results by using manipulative link building tactics.

46. Link networks are going to cause you more trouble, the links
acquired will be low quality and there is a high risk of your
site being penalised and result in losing rankings.

47. Ahrefs, Majestic SEO and MOZ Open Site Explorer are
excellent tools for discovering all your backlink data and can
be used to reverse engineer competing sites link profiles.

48. Get rid of outbound links that are not required, don’t pass
link juice to external pages outside of your domain unless
they are useful and will provide benefit to your sites users.

49. Site structure is important, linked SILO architecture can help you website
pages rank better, ensuring pages are linked to from other related pages
internally can help focus the theme of groups of pages on the same site,
make sure they are linked internally or from an external site.

50. It usually requires a lot of work to get high quality
backlinks; if a link is easily attainable then it is probably
of low value.

51. Research your competition and get good backlinks they
already have. Use tools such as AHrefs, Majestic and MOZ to
discover your competitions link profile and get the most
powerful ones that will also be good for you to.

52. Contact companies you already have a business
relationship with, they are a great source of backlinks.
Ask suppliers to link to your site for easy wins.

53. Do not just build backlinks to your home page but to all the pages
of your website you want to rank well. It is more difficult to get
links to inner-pages of your site but it will enhance your rankings
for specific keywords you are targeting.

54. Mix up your anchor text aim for 20% of backlinks with target
keywords in the link text; you must diversify your backlink
profile to include generic text such as "click here or "more
info".

55. Discover who is linking to you by analysis of linking
reports from Google Webmaster Tools or use 3rd party
reports that help you understand how people are linking
to your site, links and traffic are directly correlated so
it’s wise to monitor them closely.

56. Make sure you provide links to the most important
pages of your site from your homepage. The home page
usually has the most authority so it can pass that
authority to other pages and improve their rankings.

57. Link from within the paragraphs of text in the body of
your content to other relevant pages on your website,
this is helpful in passing authority and helps search
engines understand what keywords to rank pages for.

58. Try to get backlinks from trusted sources; links gained
from sites with good trust signals let search engines
know that your site is also trustworthy.

59. Don’t get involved in offering money to people to link to
your website the practice is specifically against what
Google recommends, buying backlinks may work, but it
can get you in trouble, so avoid sites who offer to sell
them to you.

60. Remember that IP address diversity is important so get
a wide range of links to diversify your backlinks.

61. Employ social media platforms to promote your content
and those who you interact with online. By promoting
others content you will not only help them but also they
will be more likely to be motivated in helping you out, so
helping behaviour can be beneficial to both of you and
creates a circle of trust.

62. Reviews are a great way to get noticed online Google+
offers a chance to get your customers to leave reviews
and important directories link YELP offer the
opportunity for users to leave reviews that can have a
positive impact on your sites rankings in Google Local
search listing results.

63. Make sure you address and phone number are clearly
displayed on every page of your website, this is
particularly important if you are trying to improve
rankings, build trust and drive sales from keyword
phrases that include your town or cities name in them.

64. related directory listings can be useful and local
directories can drive relevancy signals for locational
searches.

65. An advantage of running small businesses is that it can
afford you a more personal relationship with people you
interact with in your off-site SEO efforts. Emails, Tweets,
posting on other peoples blogs can all lead to greater
engagement with your brand, product or service.

66. Find leading bloggers in your industry, by discovering
relevant blogs you can build relationships with the
users of those forums and social sites. If you do so, they
may well link to your site and possibly share some of
your authority content.

67. Place social share buttons prominently on your website,
by making it easy for others to share your content you
will encourage them to do so.

68. Reach out to other businesses by phone, making a
personal relationship with other business owners can
be beneficial and usually this will have a much higher
success rate than an anonymous email.

69. Make connections with industry related sites and
extend your circle of influence, use press releases to
share industry news and your opinions to gain links
from other sites outside your industry.

70. Build trust and relationships by presenting to the public
a website that encourages engagement and building
relationships with more people, trust will inevitably lead
to more people talking about your business and
encourage people to buy from you, helping you beat the
competition.

71. Reach out to small businesses in your locality with
relevant but non-competing companies. By building
healthy relationships with them you can cross promote
each other’s products and services, this is a great way
to do SEO as it works out cost-effective for all
concerned.

72. Do not just rely on social media, utilise it as part of an
overall SEO strategy to run side by side with your other
SEO efforts.

73. Utilise a logical concise URL format, make the URL
reflect the content of the pages theme.

74. Make sure canonical URLS are used on your site, and
ensure that search engines are qualifying and resolving
your sites domain addresses to either
www.yourcompany.co.uk or youcompany.co.uk to avoid
duplicate content penalties.

75. In your header tags (H1, H2, H3) make sure you include
your target keyword phrases and variations of them.

76. Minimise .css and .js files to improve your websites
page loading speed. Google has a free speed check tool
and Yahoo has Yslow plugin for your browser to check
for issues related to image and file size slowing down
the rendering of your pages.

77. #1 rankings do not always lead to sales; the #1-page
rankings are useless if they are not converting your
sites visitors in to sales or leads.

78. Make sure there are no dead pages on your website
that return 404 errors, if you change a pages URL 301
redirect via your .htaccess file to a relevant alternative
page so as not to waste link juice from external sites
pointing to the old page.

79. Even small businesses that have small advertising and
SEO budgets can rank higher than bigger businesses. A
small business’s site can rank higher than a page from
a corporate entity, if you do a better job of your onsite
SEO.

80. Make sure image alt attributes include relevant keyword
phrases you are targeting or include semantically
related phrases.

81. Ensure your site renders in different browsers such as
Chrome, Firefox, Opera, and Safari with different screen
resolutions on different operating systems and devices.
There are services that will provide you with cross
platform screen shots to check your site.

82. Follow leading industry figures to keep abreast of SEO
news and developing trends within the industry,
SEOmoz is a leading source of up to date data.

83. Spend a little extra money and host your website with a
reliable hosting company, a poorly performing host will
scupper all your efforts and keyword ranking efforts.

84. If your site is not ranked for the keyword you are
targeting in the top 3 then you will only get a small
amount (around 10%) of the search traffic from
searches for that keyword, this is particularly important
if you are focusing on long-tail search.

85. Modify your 404-response page to provide some sort of
clue to those who are viewing it as to what the problem
is and an alternative action they can perform such as a
link to your home page rather than just clicking back
and leaving your site.

86. Make sure your site is responsive and optimised for
mobile phone browsers, so it provides a good user
experience for those accessing your site via tablets or
smartphones.

87. Utilise good-relations rich snippets or other semantic
mark-up language to provide an alternative way for
search engines to understand your websites content
and data, this will improve your sites position in the
search results.

88. Forget PR (PageRank) it’s no longer relevant, when
trying to understand a sites high PR you may be misled,
as often sites with lower PR will outrank them.

89. Make sure you make backups of your website to be able
to re-upload your site so you do not lose rankings, if
search engines remove your site it will disappear from
their results so having a backup will enable you to
quickly restore your website.

90. Use silo website architecture and flatten your site, this
involved reducing the amount of clicks required to
reach any page on your site to a maximum of three
clicks.

91. It is important to know where you are ranking for any
given keyword, Use Google Webmaster Tools to analyse
your traffic and search queries used to find your
content, understanding where your site is ranking for
keywords is essential.Trying to rank in the top 10 results
is too broad; focus your efforts on a top three position.

92. If you do hire an SEO consultant make sure you know
what questions to ask them, understanding what
strategies they will use to rank your website will help
you know the mitigate risks involved.

93. Use SEO forums to gain knowledge from other users
and questions in online SEO forums, you can gain
valuable knowledge and it works out a lot cheaper than
hiring an SEO consultant.