Getting your SEO basics right is essential for getting results in Google and other search engines. Myths and misconceptions are debunked in this easy-to-understand presentation by Jens Peter Nielsen
The document provides an overview of search engine optimization (SEO). It defines SEO as improving website visibility in search engines to gain traffic. It explains that people use search engines to find information, news, entertainment and products. The basics of SEO include on-page optimization like including keywords in titles and meta tags, and off-page optimization like getting backlinks. Key factors that search engines consider in ranking pages are keywords, content relevancy, and popularity as measured by backlinks and social shares. The document outlines best practices for SEO strategies and tactics.
This document provides an overview of search engine optimization (SEO) techniques. It discusses what SEO is, why it is important, and covers on-page and off-page optimization strategies. Specific topics covered include on-page fixes, technical SEO, ranking factors, keyword research, myths and best practices. The document provides guidance on optimizing titles, meta descriptions, URLs, images and internal linking to improve a site's ranking in search engines.
The document discusses search engine optimization (SEO) and provides tips for optimizing websites and blogs. It explains that SEO involves driving organic traffic from search engines by making websites relevant to keyword searches and attracting inbound links. Specific on-site optimization tips include including keywords in titles, content, images, and meta tags. Off-site optimization involves activities like forum signatures, blog commenting, and article marketing to build backlinks. Plugins like Yoast SEO and XML Sitemaps can help optimize Wordpress blogs. Overall rankings depend on high-quality, unique content.
Schema can sound scary, but it doesn’t have to be. In this presentation, we’ll run through the basics of schema and chat about how you can apply it in key areas like products and local SEO.
Grab more free training at https://www.rebeccagill.com and https://www.ithemes.com.
Hello Web Marketing fans,
For those that made it out last night to my Website Marketing seminar I hope the seminar was valuable and time well spent. For those that were not able to make the seminar the feedback seems to lean towards hosting another workshop, stay tuned in 2010. For anyone that would like to see my presentation, I have posted my slides on my website:
http://www.youneedseo.com/dec8/Website-Marketing-Seminar-2009.ppt (~40MB file)
I updated one of the last slides (SEO Resources) to include some information on some notable players in the SEO/Social Media world, as well as a feature within Google Reader that allows me to share my daily reading (blog) list.
If there are any questions for me please never hesitate to email (michael@youneedseo.com). Lastly, if you or your organization is interested in a free Website Marketing Seminar & Workshop please let me know, I am happy to discuss!
Thanks,
Michael
michael@youneedseo.com
http://www.youneedseo.com
This document provides an overview of search engine optimization (SEO) including:
- Defining SEO as the process of improving website visibility in organic search results.
- Describing how search engines work by crawling, indexing, processing queries, and retrieving results.
- Explaining the difference between on-page SEO which involves optimizing individual pages, and off-page SEO which focuses on links and relationships between sites.
- Noting the importance of both technical elements like keywords and meta tags as well as content and links to effectively optimize a site.
The document provides an overview of search engine optimization (SEO). It defines SEO as improving website visibility in search engines to gain traffic. It explains that people use search engines to find information, news, entertainment and products. The basics of SEO include on-page optimization like including keywords in titles and meta tags, and off-page optimization like getting backlinks. Key factors that search engines consider in ranking pages are keywords, content relevancy, and popularity as measured by backlinks and social shares. The document outlines best practices for SEO strategies and tactics.
This document provides an overview of search engine optimization (SEO) techniques. It discusses what SEO is, why it is important, and covers on-page and off-page optimization strategies. Specific topics covered include on-page fixes, technical SEO, ranking factors, keyword research, myths and best practices. The document provides guidance on optimizing titles, meta descriptions, URLs, images and internal linking to improve a site's ranking in search engines.
The document discusses search engine optimization (SEO) and provides tips for optimizing websites and blogs. It explains that SEO involves driving organic traffic from search engines by making websites relevant to keyword searches and attracting inbound links. Specific on-site optimization tips include including keywords in titles, content, images, and meta tags. Off-site optimization involves activities like forum signatures, blog commenting, and article marketing to build backlinks. Plugins like Yoast SEO and XML Sitemaps can help optimize Wordpress blogs. Overall rankings depend on high-quality, unique content.
Schema can sound scary, but it doesn’t have to be. In this presentation, we’ll run through the basics of schema and chat about how you can apply it in key areas like products and local SEO.
Grab more free training at https://www.rebeccagill.com and https://www.ithemes.com.
Hello Web Marketing fans,
For those that made it out last night to my Website Marketing seminar I hope the seminar was valuable and time well spent. For those that were not able to make the seminar the feedback seems to lean towards hosting another workshop, stay tuned in 2010. For anyone that would like to see my presentation, I have posted my slides on my website:
http://www.youneedseo.com/dec8/Website-Marketing-Seminar-2009.ppt (~40MB file)
I updated one of the last slides (SEO Resources) to include some information on some notable players in the SEO/Social Media world, as well as a feature within Google Reader that allows me to share my daily reading (blog) list.
If there are any questions for me please never hesitate to email (michael@youneedseo.com). Lastly, if you or your organization is interested in a free Website Marketing Seminar & Workshop please let me know, I am happy to discuss!
Thanks,
Michael
michael@youneedseo.com
http://www.youneedseo.com
This document provides an overview of search engine optimization (SEO) including:
- Defining SEO as the process of improving website visibility in organic search results.
- Describing how search engines work by crawling, indexing, processing queries, and retrieving results.
- Explaining the difference between on-page SEO which involves optimizing individual pages, and off-page SEO which focuses on links and relationships between sites.
- Noting the importance of both technical elements like keywords and meta tags as well as content and links to effectively optimize a site.
Total Search Engine Optimization Presentation In Bangla For The First Time. If Follow The Presentation Step By Step i Hope You Will Find You As A SEO Expert.
SEO Fundamentals and Off Page Best PracticesVaishali Singh
This document provides an overview of search engine optimization (SEO) fundamentals and techniques. It defines SEO as optimizing a website's visibility in organic search results. It explains how search engines like Google work by crawling the web, indexing pages, and using over 200 ranking factors to determine a page's relevance and authority. The document outlines important Google algorithm updates and discusses on-page SEO techniques like optimizing content and internal linking as well as off-page techniques like building high-quality backlinks from authoritative websites on related topics. It provides guidelines for an effective link building strategy in a natural, non-spammy way.
A presentation from BlueTraffic (www.bluetraffic.com) on search engine optimization from February, 2009. This was done in conjunction with the Iowa AMA and the Des Moines Partnership in West Des Moines, Iowa.
These are the training slides from the SEO training delivered by Noisy Little Monkey at their offices in Bristol.
They cover: technical, on-site, off-site, local and mobile SEO.
The document provides an overview of search engine optimization (SEO) concepts, including:
- How search engines work by indexing websites, retrieving relevant information for search queries, and ranking pages.
- Key on-site optimization factors like meta tags, keyword density, internal linking that can influence search engine rankings.
- The importance of off-site optimization like link building through guest blogging, social bookmarking, and directory submissions.
- Popular SEO tools for auditing websites, tracking links and traffic, and researching keywords.
Webmarketing123 The Myth and Math of SEODemandWave
The document discusses myths and truths about SEO. It summarizes common SEO myths and provides the factual truths, backed by data and analytics. Key takeaways are that myths can be misleading, the importance of demystifying false beliefs to get real results, and using available tools and knowledge to move closer to online success. The presentation encourages requesting a customized SEO assessment which may qualify for an Amazon gift card.
SEO Code-Breaking: How Smarter Content Leads to Better Search RankingsChris Prendergast
The document provides tips for improving SEO through better content. It discusses performing keyword research to understand user intent. This involves generating keywords, supplementing the list with site data, expanding keywords using tools, and analyzing statistics and intent for each keyword. It also discusses finding the right home for content by conducting an SEO audit and mapping keywords to pages. Tips are provided for writing better content, including using web-specific best practices, structuring pages well, and understanding specialty categories like ecommerce. More advanced tactics like structured data and featured snippets are also covered. The overall message is that creating comprehensive, well-structured content that answers user intent is key to better search rankings.
This document summarizes technical SEO issues and best practices for URL structures, redirects, duplicate and thin content. It provides guidance on properly handling redirects, avoiding cannibalization, structuring domains and URLs, and dealing with duplicate and thin content to avoid search engine penalties. Key recommendations include using 301 redirects, internal linking, and rewriting duplicate content rather than leaving it accessible to search engines.
SEO Service Corp (SSC) provides free preliminary SEO audit reports of websites upon request. The report is worth $799 in the market. Here is a sample audit report for reference. Visit our website to request a free audit report of your website and identify opportunities for enhancing your visibility.
Adam Dince will present on technical SEO tips for e-commerce sites, including tips for semantic search, navigation and canonicals, CMS configuration, and web servers. The presentation will cover several important best practices in 15 minutes, though not an exhaustive list. Technical SEO is important for websites to be found by search engines.
How to Optimize Your Website for Crawl EfficiencySemrush
During this webinar, Dawn will tell you about the major issues and errors that may block spiders from crawling your website and hurt website’s rankings.
Search engine optimization - SEO is the process of improving the volume or quality of traffic to your web site from search engines such as Google, Yahoo, MSN etc. via "organic" or un-paid search results.
This document provides an introduction to search engine optimization (SEO) through a presentation given by Dan Taylor, an SEO expert with 7 years of experience. The presentation covers the basics of SEO, including defining what SEO is, discussing the value of SEO for businesses, and outlining the key components of an SEO strategy, such as keyword research, on-page optimization, and link building. The goal is to help attendees understand how to improve a website's visibility and ranking in search engines through organic or unpaid search results.
This document discusses search engine optimization (SEO) and search engine marketing (SEM). It defines them as SEO involving modifying a website to increase organic search rankings through techniques like keywords, links and titles, while SEM involves paying for paid search listings on a cost-per-click basis. The document provides details on important SEO elements and techniques like keywords, titles, descriptions and submitting to search engines. It also discusses paid listing types for SEM like paid inclusions and paid placements on search engines like Google. The conclusion recommends undertaking both SEO and SEM if budget allows or focusing on SEO if budget is limited.
Calgary Entrepreneurs Search Engine Marketing with Laura CallowUlistic Inc.
Laura Callow from Intuit and Stuart Crawford from Bulletproof InfoTech hosted June's Calgary Entrepreneur Meetup with our topic on Search Engine Marketing. This was a great presentation on what small business owners can do immediately to grow their business online.
I can speak from experience that Bulletproof InfoTech does a tremendous amount of marketing online to bring our quality IT support services to business in Calgary and laying the ground work for those in search of Central Alberta IT services.
The document provides information on search engine optimization (SEO) including the basic SEO process, keyword research tools, on-page optimization techniques like optimizing titles, meta tags and HTML code, and off-page optimization techniques like building links through directories and reciprocal linking. It emphasizes the importance of keyword research, targeting keywords in titles, meta tags and content, keeping content length optimized, and getting natural one-way links from other sites.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results — often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers.[1] SEO may target different kinds of search, including image search, local search, video search, academic search,[2] news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search,[3] Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach on their internet strategies[4]
This document provides strategies for becoming a creative and profitable online presence. It discusses the differences between offline and online marketing and provides facts about online searches and purchases. It then covers key internet marketing strategies like search engine optimization, search engine marketing, branding, and social media. Specific tips are provided on keywords, links, titles, and submitting sites to search engines. The document concludes by discussing brands, branding touchpoints, and the importance of internet marketing.
Total Search Engine Optimization Presentation In Bangla For The First Time. If Follow The Presentation Step By Step i Hope You Will Find You As A SEO Expert.
SEO Fundamentals and Off Page Best PracticesVaishali Singh
This document provides an overview of search engine optimization (SEO) fundamentals and techniques. It defines SEO as optimizing a website's visibility in organic search results. It explains how search engines like Google work by crawling the web, indexing pages, and using over 200 ranking factors to determine a page's relevance and authority. The document outlines important Google algorithm updates and discusses on-page SEO techniques like optimizing content and internal linking as well as off-page techniques like building high-quality backlinks from authoritative websites on related topics. It provides guidelines for an effective link building strategy in a natural, non-spammy way.
A presentation from BlueTraffic (www.bluetraffic.com) on search engine optimization from February, 2009. This was done in conjunction with the Iowa AMA and the Des Moines Partnership in West Des Moines, Iowa.
These are the training slides from the SEO training delivered by Noisy Little Monkey at their offices in Bristol.
They cover: technical, on-site, off-site, local and mobile SEO.
The document provides an overview of search engine optimization (SEO) concepts, including:
- How search engines work by indexing websites, retrieving relevant information for search queries, and ranking pages.
- Key on-site optimization factors like meta tags, keyword density, internal linking that can influence search engine rankings.
- The importance of off-site optimization like link building through guest blogging, social bookmarking, and directory submissions.
- Popular SEO tools for auditing websites, tracking links and traffic, and researching keywords.
Webmarketing123 The Myth and Math of SEODemandWave
The document discusses myths and truths about SEO. It summarizes common SEO myths and provides the factual truths, backed by data and analytics. Key takeaways are that myths can be misleading, the importance of demystifying false beliefs to get real results, and using available tools and knowledge to move closer to online success. The presentation encourages requesting a customized SEO assessment which may qualify for an Amazon gift card.
SEO Code-Breaking: How Smarter Content Leads to Better Search RankingsChris Prendergast
The document provides tips for improving SEO through better content. It discusses performing keyword research to understand user intent. This involves generating keywords, supplementing the list with site data, expanding keywords using tools, and analyzing statistics and intent for each keyword. It also discusses finding the right home for content by conducting an SEO audit and mapping keywords to pages. Tips are provided for writing better content, including using web-specific best practices, structuring pages well, and understanding specialty categories like ecommerce. More advanced tactics like structured data and featured snippets are also covered. The overall message is that creating comprehensive, well-structured content that answers user intent is key to better search rankings.
This document summarizes technical SEO issues and best practices for URL structures, redirects, duplicate and thin content. It provides guidance on properly handling redirects, avoiding cannibalization, structuring domains and URLs, and dealing with duplicate and thin content to avoid search engine penalties. Key recommendations include using 301 redirects, internal linking, and rewriting duplicate content rather than leaving it accessible to search engines.
SEO Service Corp (SSC) provides free preliminary SEO audit reports of websites upon request. The report is worth $799 in the market. Here is a sample audit report for reference. Visit our website to request a free audit report of your website and identify opportunities for enhancing your visibility.
Adam Dince will present on technical SEO tips for e-commerce sites, including tips for semantic search, navigation and canonicals, CMS configuration, and web servers. The presentation will cover several important best practices in 15 minutes, though not an exhaustive list. Technical SEO is important for websites to be found by search engines.
How to Optimize Your Website for Crawl EfficiencySemrush
During this webinar, Dawn will tell you about the major issues and errors that may block spiders from crawling your website and hurt website’s rankings.
Search engine optimization - SEO is the process of improving the volume or quality of traffic to your web site from search engines such as Google, Yahoo, MSN etc. via "organic" or un-paid search results.
This document provides an introduction to search engine optimization (SEO) through a presentation given by Dan Taylor, an SEO expert with 7 years of experience. The presentation covers the basics of SEO, including defining what SEO is, discussing the value of SEO for businesses, and outlining the key components of an SEO strategy, such as keyword research, on-page optimization, and link building. The goal is to help attendees understand how to improve a website's visibility and ranking in search engines through organic or unpaid search results.
This document discusses search engine optimization (SEO) and search engine marketing (SEM). It defines them as SEO involving modifying a website to increase organic search rankings through techniques like keywords, links and titles, while SEM involves paying for paid search listings on a cost-per-click basis. The document provides details on important SEO elements and techniques like keywords, titles, descriptions and submitting to search engines. It also discusses paid listing types for SEM like paid inclusions and paid placements on search engines like Google. The conclusion recommends undertaking both SEO and SEM if budget allows or focusing on SEO if budget is limited.
Calgary Entrepreneurs Search Engine Marketing with Laura CallowUlistic Inc.
Laura Callow from Intuit and Stuart Crawford from Bulletproof InfoTech hosted June's Calgary Entrepreneur Meetup with our topic on Search Engine Marketing. This was a great presentation on what small business owners can do immediately to grow their business online.
I can speak from experience that Bulletproof InfoTech does a tremendous amount of marketing online to bring our quality IT support services to business in Calgary and laying the ground work for those in search of Central Alberta IT services.
The document provides information on search engine optimization (SEO) including the basic SEO process, keyword research tools, on-page optimization techniques like optimizing titles, meta tags and HTML code, and off-page optimization techniques like building links through directories and reciprocal linking. It emphasizes the importance of keyword research, targeting keywords in titles, meta tags and content, keeping content length optimized, and getting natural one-way links from other sites.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results — often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers.[1] SEO may target different kinds of search, including image search, local search, video search, academic search,[2] news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search,[3] Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach on their internet strategies[4]
This document provides strategies for becoming a creative and profitable online presence. It discusses the differences between offline and online marketing and provides facts about online searches and purchases. It then covers key internet marketing strategies like search engine optimization, search engine marketing, branding, and social media. Specific tips are provided on keywords, links, titles, and submitting sites to search engines. The document concludes by discussing brands, branding touchpoints, and the importance of internet marketing.
This document provides strategies for becoming a creative and profitable online presence. It discusses the differences between offline and online marketing and provides facts about online searches and micro commerce. It then covers key aspects of site building like search engine optimization (SEO), search engine marketing (SEM), keywords, links, paid placements, and other internet marketing strategies. Definitions are provided for important terms. The conclusion emphasizes that both SEO and SEM should be used together to drive traffic and track ROI.
This document provides strategies for becoming a creative and profitable online presence. It discusses the differences between offline and online marketing and some key internet marketing facts. It then covers definitions and strategies for search engine optimization (SEO) and search engine marketing (SEM). Specific SEO techniques discussed include keywords, links, titles, meta tags, and submitting sites to search engines. Paid search options like paid inclusion and paid placement programs are also outlined. The document concludes by recommending pursuing both organic SEO and paid SEM strategies when possible and taking advantage of a free consultation offer from PerfectWebWare.
This document provides strategies for becoming a creative and profitable online presence. It discusses the differences between offline and online marketing and provides facts about online searches and micro commerce. It then covers key aspects of site building like search engine optimization (SEO), search engine marketing (SEM), keywords, links, titles, meta tags and submitting sites to search engines. Other strategies discussed include usability, content, affiliate programs, email marketing and traffic analysis. The document concludes by offering a free consultation from PerfectWebWare to help businesses get online results.
This document provides strategies for becoming a creative and profitable online presence. It discusses the differences between offline and online marketing and provides facts about online searches and purchases. It then covers definitions related to search engine optimization and marketing. The main sections discuss search engine optimization strategies like keywords, links, titles and meta tags. It also covers search engine marketing strategies like paid placements and pay-per-click advertising. Other internet marketing strategies like content, affiliate programs, and email marketing are also mentioned. The document emphasizes using both SEO and SEM approaches for online promotion and branding.
Offline businesses rely on foot traffic and passerby to enter their store, while online people search alone using search engines. Millions search each month on search engines for information. Key factors for online and offline businesses are location, traffic, and information. Search engines index billions of webpages and people conduct hundreds of millions of searches each month looking for products, services and company information. Successful online marketing utilizes search engine optimization and search engine marketing to drive traffic from search engines.
This document provides strategies for becoming an effective online presence, focusing on search engine optimization (SEO) and search engine marketing (SEM). It discusses key elements of SEO like keywords, links, titles and descriptions. Paid search marketing options like paid placements and inclusions on search engines are also covered. The document recommends using both organic SEO and paid SEM strategies together for best results in online marketing.
Slides of the SEO workshop conducted at RiseUp 2016.
References included in the slides.
Special thanks to: Bernard Huang's programmatic SEO slides.
http://www.slideshare.net/bernardjhuang/programmatic-seo-bernard-huang-500-startups-distro-dojo
This document provides an overview of search engine optimization (SEO). It discusses what SEO is, why it is important to optimize websites for search engines. Key factors that affect search engine rankings are covered, including on-page elements like titles, meta descriptions and keywords; and off-page elements like backlinks, social sharing and authority sites. Common SEO myths are debunked. Best practices for SEO are outlined, such as optimizing titles and content, building high-quality links, using keyword research tools, and submitting sitemaps to search engines.
This document discusses search engine optimization (SEO) and search engine marketing (SEM). SEO involves optimizing websites to increase organic search rankings, while SEM involves paid search advertising like pay-per-click. SEO techniques discussed include keywords, links, titles, descriptions and submitting sites to search engines. Factors that help or hurt SEO rankings are also outlined. Internet marketing is important for driving customers, leads, sales and building brand awareness. Both SEO and SEM can be effective marketing strategies, though SEO has advantages of being free while SEM allows for ROI tracking.
Presentation given at Showcase Ireland by Stephen Marron on online marketing and SEO. The presentation also gives a basic introduction to using a content management system (CMS) such as Wordpress to manage your site.
The Power of Keywords - getting started with SEO, PPC and AnalyticsContentable
Getting found by google is high on the list for most marketing managers these days. Here Elyse covers the basics of three key components of this challenge - SEO, PPC and Analytics.
This document provides strategies for becoming a creative and profitable online presence. It discusses key internet marketing strategies like search engine optimization (SEO) and search engine marketing (SEM). It covers defining SEO and SEM, top search engines, domain names, keywords, titles, meta tags, and other on-page optimization techniques. It also discusses link building, submitting sites to search engines, and paid placement strategies. The document aims to help users understand how to maximize organic search rankings and paid search opportunities to drive traffic to their website.
We Are Delhi's Most Ranked Institute For Computer And IT Solution.ravikv8368
We Are Delhi's Most Ranked Institute For Computer And IT Solution. 30k Learner base under extreme latest technology and world class faculty. we Create Immersive Offline and Online Learning Experience from last 7 Years in this Industry. DizitalAdda in not Only Creating Best Skilled Manpower for the nation by offering best suitable and most demand courses through its super LMS Module
9 Steps to Search Engine Optimization (SEO) SuccessScott Mowery
Scott Mowery, Digital Marketing Manager at Cleveland Clinic, presented search engine marketing tips at the Sales and Marketing Executives (SME) of Cleveland Professional Development Day on Feb. 12, 2013.
The world of search engine optimization is changing faster than ever, thanks to artificial intelligence, and marketers are clamoring for new updates to websites to meet these changes.
What changes are most important to the website and how do you manage these? What should you be proactive about, and how do you stay on track with an ever-evolving discipline?
Learning Objectives & Outcomes:
In this session, attendees will learn the key points behind the biggest changes in search, and the common requests they'll hear from their marketing teams. Attendees will leave equipped to speak to these requests and prioritize according to their capacity and impact on site performance.
This document provides strategies for becoming a creative and profitable online presence. It discusses the differences between offline and online businesses and some key internet marketing statistics. It then covers the site building process and important issues to address like search engine optimization (SEO), search engine marketing (SEM), brand recognition, and definitions of common online marketing terms. Specific SEO techniques are outlined like keywords, links, titles, and submissions. Paid search marketing options through search engines are also reviewed. The document concludes with recommendations to undertake both SEO and SEM for online business success.
This presentation took a look back at how SEO has been mostly viewed in the past, what it is now and how to measure your traffic on site with some basic reporting.
Similar to SEO basics - a guide to SEO for everyone (20)
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
https://rb.gy/f409dk
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
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Kirill Klip GEM Royalty TNR Gold Copper Presentation
SEO basics - a guide to SEO for everyone
1. SEO – Search Engine Optimization
Getting the basics right
Keywords
Traffic or rankings
Linkbuilding
Tools of the trade
www.net-clue.com - info@netclue.dk
2. Jens Peter Nielsen
First SEO job in 1998
Marketing background – code? Couldn't write a line of it for my life
Founded Netclue Online Marketing in early 2012
Assists all kinds of website owners with SEO and PPC
The ”bragging” list:
www.net-clue.com - info@netclue.dk
3. SEO – Search Engine Optimization
SEO
Definition:
www.net-clue.com - info@netclue.dk
4. SEO – Search Engine Optimization
All SEO is keyword driven
But…..
If you forget about the basics, all
your SEO-efforts will fail!
www.net-clue.com - info@netclue.dk
5. SEO – Search Engine Optimization
Getting the basics right:
Choosing the right platform
Domain – are you global or local?
URLs – Help Google
Navigation – Most wanted action + structure
The title-tag
The Meta Description tag
Headings
Keywords
Traffic vs. rankings
Linkbuilding
www.net-clue.com - info@netclue.dk
6. SEO – Search Engine Optimization
Choosing the right webplatform – test for
“SEO-friendlyness”
www.net-clue.com - info@netclue.dk
7. SEO – Search Engine Optimization
Domain – are you global or local?
What kind of domain?
gTLD (generic Top Level Domain -
.com, .net, .org, .edu, .gov)
ccTLD (country code Top Level Domain - .dk)
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8. SEO – Search Engine Optimization
Domain – are you global or local?
Guess what? Google is going local
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9. SEO – Search Engine Optimization
URLs – Help Google
Looking for “adidas” – pop quiz: which of the
following is better?
http://www.zappos.com/adidas
or
http://www.soccer.com/Navigation.process?Ne=646&N=4294
959043
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10. SEO – Search Engine Optimization
Navigation – Most wanted action + structure
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11. SEO – Search Engine Optimization
Navigation – Most wanted action + structure
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12. SEO – Search Engine Optimization
Keep navigation and menus simple – it
works! (no. 1 and 2 in Google.com when
searching for “shoes”)
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13. SEO – Search Engine Optimization
Navigation – Most wanted action + structure
Keep it simple – it works!
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14. SEO – Search Engine Optimization
<title>The title-tag</title>
Google gives you 65 characters of free
advertising space – do you make the most of it?
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15. SEO – Search Engine Optimization
The title-tag – spam doesn’t work
<title>
</title>
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16. SEO – Search Engine Optimization
The title-tag – keep it simple – avoid “stop
words” if the competition is tough!
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17. SEO – Search Engine Optimization
The Meta Description tag – how about 150
characters more from Google? It’s free!
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18. SEO – Search Engine Optimization
<H1>Headings</H1>
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19. SEO – Search Engine Optimization
<H1>Headings</H1>
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20. SEO – Search Engine Optimization
Keywords
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21. SEO – Search Engine Optimization
Keywords
Misconceptions about keywords:
“We know what our clients search for”
“Our new product xclabytl is a good keyword
– it’s patented and trademark protected”
“If we are not ranked no. 1 in Google on this
keyword, it’s not worth the trouble”
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22. SEO – Search Engine Optimization
Keywords
Myths about keyword-implementation:
“Keyword density is all that matters”
“Using keywords in domains will be
penalized by Google”
“The meta-keyword tag is a good place
for your most important keywords”
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23. SEO – Search Engine Optimization
Keywords
It pays off to watch out for the trends
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24. SEO – Search Engine Optimization
Keywords - usage gets more and more precise – more than 70 %
of Google’s users, use 2 or more keywords when searching
2 words 33%
Words in search engines 3 words 27%
1 words 15%
4 words 14%
5 words 6%
3% 2% 6 words 3%
7 words 1%
6%
33%
14%
15%
27%
OneStat Oct. 2012
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25. SEO – Search Engine Optimization
Keywords – users want to feel they are in control
Research – generic keyword use
60-80 %
Selection – use of brand or
name of product in search
10-15 %
Conversion –
exact desire in
keyword use
6-8%
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26. SEO – Search Engine Optimization
Keywords – Knowing user-intentions is
better than guessing….
Keyword Purpose of search
(Source: Microsoft Ad Intelligence)
Google SEO Research
SEO services Selection
SEO company Colorado Purchase
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27. SEO – Search Engine Optimization
Keywords – know where to ”attack”
Short tail: many searches – high competition – low conversion
Medium-tail: Medium no. of searches – medium to low competition – medium to
high conversion
Volume Long-tail: Low volume pr. unique phrase – low competition – high
conversion
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28. SEO – Search Engine Optimization
Traffic or rankings
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29. SEO – Search Engine Optimization
Traffic or rankings
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30. SEO-Search Engine Optimization
Linkbuilding – always make content people wants to link to!
Fixing dead links –
internal as well as Press-sites
external
Social bookmarking
Digg.com
Flickr.com
Free apps linking
Social back to your site
Networks (Link-bait)
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31. SEO – Search Engine Optimization
A few free tools and inspirational sites for you
http://www.fasttrackseo.net
http://www.webposition.com
http://www.keywordspy.com
http://siteexplorer.search.yahoo.com
http://www.google.com/trends
http://www.google.com/insights/search/#
http://trends.google.com/websites?q=wikipedia.org
https://adwords.google.com/select/KeywordToolExternal
http://www.iwebtool.com/tools/
http://www.seo-browser.com
http://www.google.com/analytics
http://www.seomoz.org
http://www.google.com/alerts?hl=en
https://www.google.com/webmasters/tools/home?hl=en
http://www.mattcutts.com/blog/type/googleseo/
……that should keep you busy for a while
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32. SEO – Search Engine Optimization
http://twitter.com/netclueonline
jpn@netclue.dk
www.net-clue.com
www.fasttrackseo.net
http://www.linkedin.com/in/seoexpertdk
Questions? Feel free to mail
or tweet
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