Google made several algorithm updates between 2012-2013 that focused on original content, freshness of updates, and user engagement over unnatural optimization techniques. The Panda, Penguin and subsequent updates aimed to reward high-quality websites and reduce the impact of content farms, link schemes, and over-optimized sites. Google also began integrating more social features through Google+ to encourage user interaction.
Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird
Industry influencer Navneet Kaushal, CEO, PageTraffic led a webinar on ‘How to Master SEO in 2017’. Herein, he threw light upon what it takes to get SERPs domination with zero rank (yes you heard it right) and not rank one!
Here are ten outdated SEO practices that you need to eliminate from your skill-set so that you can avoid Google penalties and thereby find success in your SEO campaigns in 2017. To know more, check out this interesting blog https://goo.gl/9Bdk2v
With Google doing so many algorithm changes in last few years SEO has all changed now. Learn all about the next generation of SEO techniques, tips and guidelines to help you get more organic visitors
Panda and penguin google search algorithmbankimpandey
Panda focuses on the overall quality of your site for the user. To get that quality, use Google's checklist of questions to ask yourself as a general guide. The Penguin focuses on the backlink profile of your site and now works in a granular, real-time fashion. To respond accordingly, improve your overall backlink profile and delete the spammy link. It is also important to remember that in spite of some initial predictions, Google Disavow Tool still has a place in your SEO strategy. Use this to avoid manual penalties related to manual penalties and manual actions which may be beyond the scope of the penguins, but may still affect your ranking.
Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird
Industry influencer Navneet Kaushal, CEO, PageTraffic led a webinar on ‘How to Master SEO in 2017’. Herein, he threw light upon what it takes to get SERPs domination with zero rank (yes you heard it right) and not rank one!
Here are ten outdated SEO practices that you need to eliminate from your skill-set so that you can avoid Google penalties and thereby find success in your SEO campaigns in 2017. To know more, check out this interesting blog https://goo.gl/9Bdk2v
With Google doing so many algorithm changes in last few years SEO has all changed now. Learn all about the next generation of SEO techniques, tips and guidelines to help you get more organic visitors
Panda and penguin google search algorithmbankimpandey
Panda focuses on the overall quality of your site for the user. To get that quality, use Google's checklist of questions to ask yourself as a general guide. The Penguin focuses on the backlink profile of your site and now works in a granular, real-time fashion. To respond accordingly, improve your overall backlink profile and delete the spammy link. It is also important to remember that in spite of some initial predictions, Google Disavow Tool still has a place in your SEO strategy. Use this to avoid manual penalties related to manual penalties and manual actions which may be beyond the scope of the penguins, but may still affect your ranking.
Link Earning Vs Link Building: Facts And MythsSUVAANCE
Link Earning Vs Link Building ! Which will be beneficial for you, what Google suggests ? Learn various facts and myths on link earning and link building.
Below are the Techniques that you should be paying attention to increase your site's Organic Traffic as we move into 2021. They're not the only SEO tactics you'll need to be using, but these techniques should form a core part of your strategy. By working to implement each of these, you'll be able to work on improving your Visibility and Traffic.
Visit On:- https://www.samaritaninfotech.com
Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore
Advanced SEO for Ecommerce Sites - Patrick Altoft at Ecommerce Expo 2013Branded3
This presentation will cover how brands and ecommerce sites can position themselves to take advantage of future Google updates and deliver long term sustainable rankings.
PageTraffic Reviews Metric Driven SEO at TFMA Navneet Kaushal
Are SEO Metrics like PageRank and backlinks enough?
Going beyond the numbers and learning how to make sense of metrics when it comes to SEO and reviewing best practicies to measure your SEO campaign success by PageTraffic
Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
Modern SEO: What You Need to Compete in 2018Rebecca Gill
Modern SEO offers a world of unlimited opportunities and marketers are just beginning to experience the magic of advanced search engine optimization. Today’s search environment is an exciting time for website owners and bloggers.
What does modern SEO include?
Mobile first indexing
Voice search
The Knowledge Graph
Speed and performance optimization
AMP
Technical SEO
In this presentation, we review shifts in SEO and we cover some of the top SEO trends. You’ll learn what you focus on to be successful in 2018.
Search Rediscovered: Adapting to the New World of Structured Data and SchemaRebecca Gill
In 2019 we don’t just compete with our peers in search. The knowledge Graph has arrived, and it is dominated by schema and structured data. Google is now a portal for search and our direct competition online.
Google has slowly migrated away from traditional search and pushed further into a world that is controlled by artificial intelligence and structured data. Few marketers have acknowledged this shift and adapted to Google’s usage of advanced SEO techniques.
While many marketers are starting to think about popular topics such as AI and voice search, they are missing the underlying code base that will help prepare them for the new world of digital marketing and search.
The search results page is evolving, and it is shifting even faster for certain types of queries. Will you be prepared?
Learning Objectives:
Learn the basic elements of schema and how Google uses structured data to better understand your website and how it relates to a user’s search queries.
Learn the action steps necessary to prepare your organization for schema identification, implementation, and validation.
Streamline Results is proud to release its 1st edition Digital Results E-Magazine. In this edition we will go over some of the best free PPC tools, Facebook Local Effect, and some SEO strategies for 2015. Enjoy!
This presentation will help you to understand SEO Trends and tactics which you can follow to create a winning strategy for 2021. Watch this presentation to get detailed information about new updates from Google which are planned to launch in May 2021 and how you apply them to stay ahead of your competition.
Content Marketing for B2B: Aligning Storytelling to Lead GenerationDigital Vidya
Explore effective content marketing strategy for B2B businesses. Gain insights from webinar on 'Content Marketing For B2B: Aligning Storytelling To Lead Generation' led by Bianca Ghose, Global Head – Content Marketing, HCL Technologies.
Link Earning Vs Link Building: Facts And MythsSUVAANCE
Link Earning Vs Link Building ! Which will be beneficial for you, what Google suggests ? Learn various facts and myths on link earning and link building.
Below are the Techniques that you should be paying attention to increase your site's Organic Traffic as we move into 2021. They're not the only SEO tactics you'll need to be using, but these techniques should form a core part of your strategy. By working to implement each of these, you'll be able to work on improving your Visibility and Traffic.
Visit On:- https://www.samaritaninfotech.com
Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore
Advanced SEO for Ecommerce Sites - Patrick Altoft at Ecommerce Expo 2013Branded3
This presentation will cover how brands and ecommerce sites can position themselves to take advantage of future Google updates and deliver long term sustainable rankings.
PageTraffic Reviews Metric Driven SEO at TFMA Navneet Kaushal
Are SEO Metrics like PageRank and backlinks enough?
Going beyond the numbers and learning how to make sense of metrics when it comes to SEO and reviewing best practicies to measure your SEO campaign success by PageTraffic
Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
Modern SEO: What You Need to Compete in 2018Rebecca Gill
Modern SEO offers a world of unlimited opportunities and marketers are just beginning to experience the magic of advanced search engine optimization. Today’s search environment is an exciting time for website owners and bloggers.
What does modern SEO include?
Mobile first indexing
Voice search
The Knowledge Graph
Speed and performance optimization
AMP
Technical SEO
In this presentation, we review shifts in SEO and we cover some of the top SEO trends. You’ll learn what you focus on to be successful in 2018.
Search Rediscovered: Adapting to the New World of Structured Data and SchemaRebecca Gill
In 2019 we don’t just compete with our peers in search. The knowledge Graph has arrived, and it is dominated by schema and structured data. Google is now a portal for search and our direct competition online.
Google has slowly migrated away from traditional search and pushed further into a world that is controlled by artificial intelligence and structured data. Few marketers have acknowledged this shift and adapted to Google’s usage of advanced SEO techniques.
While many marketers are starting to think about popular topics such as AI and voice search, they are missing the underlying code base that will help prepare them for the new world of digital marketing and search.
The search results page is evolving, and it is shifting even faster for certain types of queries. Will you be prepared?
Learning Objectives:
Learn the basic elements of schema and how Google uses structured data to better understand your website and how it relates to a user’s search queries.
Learn the action steps necessary to prepare your organization for schema identification, implementation, and validation.
Streamline Results is proud to release its 1st edition Digital Results E-Magazine. In this edition we will go over some of the best free PPC tools, Facebook Local Effect, and some SEO strategies for 2015. Enjoy!
This presentation will help you to understand SEO Trends and tactics which you can follow to create a winning strategy for 2021. Watch this presentation to get detailed information about new updates from Google which are planned to launch in May 2021 and how you apply them to stay ahead of your competition.
Content Marketing for B2B: Aligning Storytelling to Lead GenerationDigital Vidya
Explore effective content marketing strategy for B2B businesses. Gain insights from webinar on 'Content Marketing For B2B: Aligning Storytelling To Lead Generation' led by Bianca Ghose, Global Head – Content Marketing, HCL Technologies.
Hoe omgaan met het internet van morgen: wat geven we prijs en tegen welke kost?admkrm
Enkele reflecties over mediawijsheid op het internet van vandaag, morgen en overmorgen. Tevens een pleidooi om een bredere maatschappelijke awareness en open debat te creëren rond de komende en ingrijpende digitale evoluties rond bvb. internet of things. Deze is nodig om het dringende debat 'wat willen we', 'hoever willen we gaan' en 'welke innovaties geven effectief meerwaarde aan ons dagelijks leven'
Find details of all the Google Updates like Google Hummingbird, Google Mobile Friendly Update, Google Panda Update, Google Penguin Update, Google Pigeon Update, Google Payday Update, Google Pirate Update, Google EMD (Exact Match Domain) Update, with our comprehensive reporting.
How Does Google’s Helpful Content Update Impact SERP Rankings_.pptxUkti
Google first announced the Google Helpful Content Update on 18th August 2022 to crack down on low-quality, unhelpful content. This caused huge ripples in the search result rankings, as big websites like HubSpot and Search Engine Journal started experiencing month-over-month drops in total keyword traffic.
So, what does the update mean for your SEO and rankings? Here are all the important bits you need to know about Google’s Helpful Content Update and its impact on rankings.
Seo for higher ranking adapting to the latest google algorithms updatesSandeepa Nayak
Search engine optimization is an ongoing activity. One reason for constantly revising the SEO strategy of your website is to follow and adapt to the recent search algorithms of Google. Being a leading search engine, Google needs to keep a watchful eye on spamming websites and abnormal web practices to maintain a healthy ecosystem.
What marketers and SEO's need to know about the most recent changes in Google Web Search, with the latest news on major and minor Google Algorithm updates.
The Google Algorithm DECODING:Unveiling the Secrets of Search Rankingssachinbehera90788002
As we navigate the intricate landscape of the Google algorithm, it's clear that staying ahead requires a holistic approach. Website owners and digital marketers must prioritize high-quality content, user experience, and ethical SEO practices. By understanding the fundamental principles and keeping an eye on industry updates, one can navigate the ever-changing algorithmscape and ensure optimal visibility in the digital realm. As Google continues to refine its algorithm, the journey of decoding its secrets will remain an ongoing and fascinating endeavor for all those involved in the world of online presence.
Abstract: Google employs algorithms in such a way that it holds the capability of sensing what one might want to see, out of the keyword that we have entered. In other words Google’s algorithms accept our query as input and produce results in the form of webpages that may count up to many thousands or even millions.
There are certain criteria upon which the algorithm filters our search results. The technical term used to represent such criteria is ‘clues’. These clues are unique signals that help in determining what really we are looking for. They include information like the terms and condition of a website, how recent has the content been modified, the region in which the user exists, how good the title of a pages looks and rank of the page.
Google’s developers focus on refining the quality of result produced by employing different ‘clues’, that also determine if a page or website stands at position 1 in search results.
While the overall preview of how the algorithm works has been specified, a Google algorithm is not as easy as it meets the eye. Google algorithms are complicated and increase in the level of complexity as the search for a user’s query gets refined from level to level.
3. Google Panda
Farmer Penalties
Ever since the beginning of website development there have been people who steal
content from other websites. These website scraping domains came to be known as
content farms. As Panda progressed in 2012 there were rolling updates to the algorithm
as Google became better at recognizing these sites.
4. Google Panda
Original Content
One of the ways Google began to recognize quality
websites was by determining the level of original
content produced. The idea is that your website, no
matter which competitive group it lives in, should have
enough interesting and original content to support
every page.
In other words, you can no longer expect a page to
rank for a certain keyword if the content on the page
does not back it up. Matt Cutts has been known for
stressing the importance of having adequate content
support for any page creation - not the other way
around.
5. Google Panda
Content Freshness
Another key factor for rankings that has
come from Panda is the idea that the
natural progression of a website should
have regular content additions. Google
believes that if a website is going to stay
relevant it will need to be interesting for
users and follow current trends.
Blog creation, regular updates on sale
information, weather updates,
upcoming events, etc. – These are just a
few of the ways a business can maintain
website freshness in its competitive
space.
6. Google Panda
EMD & PMD
Exact Match Domains (EMD) & Partial Match Domains (PMD) are receiving more
scrutiny from Google Panda these days. After an update in September 2012 there
were a lot of EMD that lost top page rankings if they were not supported by quality
content.
Having keywords in the domain name of your website used to be a ranking factor
toward the positive in the world of search. Talk of reducing the value of an exact match
domain has been around for a couple years, but it wasn’t until the Penguin update
came along to more closely measure the quality of a site that it was made possible.
www.NO-MORE-KEYWORD-STUFFING.com
7. Google Penguin
Page Quality Links
Layout
No More
Black Hat!!
User
Reduce Over Engagement
Optimization
8. Google Penguin
Page Title With Relevant Keyword
Page Layout
When Penguin was released in March of 2012 it
was originally called the Page Layout update by
Google. The algorithm was updated to evaluate Engaging Content Interesting
the quality of each individual pages based on its Visual
layout.
This part of penguin refers to the structure of the
page itself. In other words, how does the page
read and is it user friendly. The idea of placing
engaging content “above the fold” became an
important part of SEO practices. Interesting Engaging Content
Visual
9. Google Penguin
Reduce Over-optimization
Taking the page layout guidelines even further Google began to penalize over-optimization.
In a rare pre-release notification, Matt Cutts told the SEO community that this update was
intended to give equal opportunity to websites creating high quality content.
The Penguin algorithm update changed the nature of SEO so that nobody would have the
upper hand by using tricks to game the system. With this evolution happening in the SEO
world the industry became less focused on ways to gain rankings and more focused on
finding innovative business marketing strategies.
10. Google Penguin
Quality Links
The number of links that point to a website directly effects its domain authority. It used to
be that you could purchase links whether that was through link farm websites, directory
listings or article placements.
Google then took it one step further by penalizing websites who continue to have “bad
links” pointing to their domain can now be penalized by Google. They even began a new
service `in Google Webmaster Tools to alert website owners that they had “questionable
links” for their domains and should work to get them removed.
11. Google Penguin
User Engagement
For white hat SEOs this piece of our job has
always been the most important. How do users
interact with the website and are they finding
what their search queries brought them here
for? With the Penguin update fewer and fewer
poorly constructed websites are making the
cut.
Google has been reporting on user engagement
in Analytics for years and now they are giving
more value to how interesting a website is. Not
only is a website expected to have original and
robust content to support search queries, but
how a searcher behaves once they arrive to
your site is also very important.
13. Google+
Google+ Local
Everyone chuckled a little when Google
developed the “+” universe as competition to
the ever-popular Facebook. Then early this year
the switch was made from Google Places to
Google+ Local. With the popularity of Google
Maps and the slow start of Google+ they
decided to combine the two.
Business Pages
By creating a business page on Google+ you are
giving potential customers more information
about your product that may make it more
engaging. The more information you can
showcase about your business the more likely
you are to get new customers who find you
through relevant search queries.
14. Google+
User Reviews
Google has become more dependent on reviews in determining the value of a business in
the local market. Taking that one step further, Google also places value on the response
businesses give to their customer reviews and the ways in which they encourage people to
leave their thoughts.
Social Interaction
Google+ for business has become a way for many websites to incorporate social
interaction through their listings. Users who are signed in to Google can now leave reviews
at the push of a button and give your business a +1 at the same time.