The document provides tips for search engine optimization (SEO) and social media in 2011. It discusses how search engines work using techniques like latent semantic analysis and multiple search filters. It then gives on-page and off-page optimization tips as well as recommendations for using social media sites, tools to optimize time, and posting regular content. Lastly, it shares some post-Panda SEO tips and notes that 25% of daily searches are for new phrases.
Before suggesting SEO improvements and implementing best practices on social media, it's first important that we fully understand the gaps in organizational strategies as compared to industry standards. According to Alexander Kesler of Search Engine Journal, there are 10 common mistakes that prevent business from ranking well on Google. This compiled analysis will also serve as best practice guidelines to determine SEO adjustments moving forward.
This document outlines 6 SEO strategies for businesses: 1) maximize technical SEO like speed and security; 2) maximize local SEO through listings on Google My Business and local directories; 3) research keywords customers search for and create relevant content; 4) maximize on-page SEO to target better search engine rankings; 5) pursue efficient content marketing by producing useful content for users and search engines; 6) pursue backlinks from other sites to establish authority and acquire quality links to improve search rankings.
Menachem rosenbaum long tail link buildingBarry Schwartz
Long tail link building focuses on less competitive keyword combinations and phrases with more than just the target phrase or brand name. These long tail keywords and phrases account for a large portion of search traffic and have lower competition. The document recommends link building tactics for long tail keywords like social bookmarks, press releases, guest blogging, and web 2.0 platforms. It also provides tips for finding long tail anchor text and emphasizes building links with long tail anchors to quality pages to improve search rankings.
This document provides information on various Google tools that can help optimize blogs for search engines and audiences. It discusses tools for keyword research, trend analysis, page speed optimization, authorship verification, analytics, file sharing and webmaster tools. The goal is to make blogs more search engine friendly, boost audience and earnings using free Google services.
Fundamentals of Video SEO - Brighton SEO April 2016Rachael Dines
The presentation on video SEO (search engine optimisation) from Rachael Dines at the April 2016 Brighton SEO Conference. Rachael is Director of Marketing and PR for Shake It Up Creative Ltd.
Before suggesting SEO improvements and implementing best practices on social media, it's first important that we fully understand the gaps in organizational strategies as compared to industry standards. According to Alexander Kesler of Search Engine Journal, there are 10 common mistakes that prevent business from ranking well on Google. This compiled analysis will also serve as best practice guidelines to determine SEO adjustments moving forward.
This document outlines 6 SEO strategies for businesses: 1) maximize technical SEO like speed and security; 2) maximize local SEO through listings on Google My Business and local directories; 3) research keywords customers search for and create relevant content; 4) maximize on-page SEO to target better search engine rankings; 5) pursue efficient content marketing by producing useful content for users and search engines; 6) pursue backlinks from other sites to establish authority and acquire quality links to improve search rankings.
Menachem rosenbaum long tail link buildingBarry Schwartz
Long tail link building focuses on less competitive keyword combinations and phrases with more than just the target phrase or brand name. These long tail keywords and phrases account for a large portion of search traffic and have lower competition. The document recommends link building tactics for long tail keywords like social bookmarks, press releases, guest blogging, and web 2.0 platforms. It also provides tips for finding long tail anchor text and emphasizes building links with long tail anchors to quality pages to improve search rankings.
This document provides information on various Google tools that can help optimize blogs for search engines and audiences. It discusses tools for keyword research, trend analysis, page speed optimization, authorship verification, analytics, file sharing and webmaster tools. The goal is to make blogs more search engine friendly, boost audience and earnings using free Google services.
Fundamentals of Video SEO - Brighton SEO April 2016Rachael Dines
The presentation on video SEO (search engine optimisation) from Rachael Dines at the April 2016 Brighton SEO Conference. Rachael is Director of Marketing and PR for Shake It Up Creative Ltd.
Top Page Positioning on Google - Why and HowDavid Viniker
3 FAQs Answered
1 Why do I need top page positioning on Google?
2 Which of my preferred keywords can my webpages achieve top page positioning on Google?
3 How do we achieve top page positioning on Google
1) Arnie Kuenn discusses the convergence of search, social, and content marketing and outlines an 8 step process for an effective content marketing strategy.
2) The 8 steps include developing a strategy, conducting keyword and market research, creating optimized content, promoting and distributing content, building links, and measuring results.
3) Following the 8 steps can lead to positive results like increased traffic, more indexed pages, and content comprising the top landing pages.
Post Panda: Affiliates guide to surviving Google - Daniel Bianchiniauexpo Conference
The document discusses Google's Panda algorithm updates and provides tips to avoid being negatively affected by Panda. It recommends evaluating all website content, improving overall quality, removing low-quality pages, and focusing on high-quality original content to improve search rankings. History of Panda updates is also presented.
How to cultivate a great relationship with your developerBillieHyde
This document provides tips for cultivating a good relationship with developers by effectively communicating technical SEO issues and suggestions. It advises presenting suggestions using the PEE method (Point, Evidence, Explain), providing specific examples to demonstrate issues, considering the developer's perspective, and following up respectfully if a suggestion is declined. Key recommendations include doing thorough research, being clear and direct, highlighting business impacts, and offering resolution options to gain developer cooperation on SEO improvements.
10 simple seo tips you can implement right now tempocreative
This document provides 10 tips for improving search engine optimization (SEO). It recommends using key phrases instead of keywords, answering questions that users may search for on Google, and completing a Google Places profile for local traffic. It also suggests adding new content daily, creating an XML sitemap, checking backlinks, implementing 301 redirects when changing URLs, engaging on social media, and adding original value to content.
Google Penguin exposed some SEO terms that are important for marketing a business online. Key terms include alt text descriptions for images, backlinks from high quality websites to avoid penalties, using header tags to denote important text, internal links to help users navigate a site and help ranking, focusing on long tail keywords that are more specific terms with less searches but better rankings, using meta keywords in website headers, and optimizing the title tag which is prominently displayed in search results.
Affordable SEO - On Page SEO, The First Step Of GOOGLE Or BING RankingMS HOQUE
On-page SEO involves 13 steps to optimize a website for search engine ranking. These include conducting keyword research; setting up a domain and hosting; creating informative content; optimizing titles, URLs, and metadata; improving site speed; submitting sitemaps; and verifying the site in search console and analytics. Following these on-page best practices helps search engines understand and index a site properly to increase visibility and drive organic traffic.
Social Media Agency & Digital Marketing Company in IndoreIshan Mishra
The document discusses various digital marketing strategies and tactics including leveraging digital platforms, generating custom content, measuring campaign success, and identifying target audiences. It also provides tips on search engine optimization, social media marketing, content creation, and using analytics tools like Google Analytics. Specific tactics mentioned include keyword research, link building, social media posting best practices, creating shareable content, and tracking trends.
Seo tutorial: Practical seo learning for beginners with tutorialPurpalyn
Here is a SEO step by step guide for beginners. This practical SEO tutorial and beginners guide will teach you the basics and fundamentals of SEO in a step by step and methodical manner.
The document discusses SEO strategies and opportunities for 2022. It recommends focusing on content that solves problems for the target audience by identifying their problems and building content to address them better than competitors. Technical SEO should be optimized, including passage ranking, featured snippets, the EAT principle, and long-tail keywords. Both new and old content should be created and updated, and images, backlinks, and user experience should not be ignored. Brand authority and speed are also important soft factors.
Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let's just say you probably won't master these your first few months.
Driving More Traffic to eCommerce Sites - Tea-Time SEO Series of Daily SEO Li...Authoritas
This document provides tips from three eCommerce SEO experts - Kristina Azarenko, Paul Lovell, and Luci Wood - on driving more traffic to eCommerce sites. Some of the tips include creating valuable category pages, using filters from Google Image search and internal site search data to find new category ideas, applying noindex tags to internal pages with low search volumes, ensuring faceted navigation pages have consistent URLs and updated metadata, and using internal linking to valuable filter pages. The experts discussed best practices for category and filter page optimization to expand keyword visibility and drive more qualified traffic.
The document discusses search engine optimization (SEO) and its importance for increasing organic website traffic and rankings. It covers both on-page optimization techniques like optimizing content, title tags, and metadata, as well as off-page techniques like building high-quality backlinks from other relevant sites. The goal of SEO is to analyze keywords, optimize web pages for those keywords, and increase a site's authority and link popularity to rank well for target searches.
Internal website linking and SEO content structure - Tea-Time SEO Series of D...Authoritas
Get practical advice from SEO experts: Mark Williams-Cook is the Digital Marketing Director at Candour who also organises the SearchNorwich meetup; Maret Reutelingsperger is the founder of Mobe Digital, an inbound marketing and SEO consultancy and Mike Stepney is SEO Director of Blue Array, one of the UK's fastest growing SEO agencies.
In this short ~20 minute talk they present bite-sized actionable SEO strategy and tips for improving the structure and content of your website in a manner that is friendly to users and search engines. This is offered free to the SEO community working from home during the coronavirus pandemic.
Watch a recording of the stream to go with these slides here:
https://www.youtube.com/watch?v=y50xCfx76Sg
Visit https://www.authoritas.com for more SEO advice and SEO tools and data to help you drive more organic traffic to your ecommerce stores.
Seven Common Redesign Pitfalls... and How to Avoid ThemBeacon
When redesigning a website the focus tends to be centered on overhauling the aesthetic appearance. The goal tends to revolve around developing a modern-day look that delivers great user experience, and rightly so.
The document discusses the importance of content in SEO and Google Authorship. It notes that content should be for humans, not search engines. It lists factors that make content important like Google preferring unique content and readers not wanting to waste time. It also discusses how quality content can help ranking and page rank. The document then covers what Google Authorship is and how it works, including linking Google profiles to verify authors and give them authority. It notes author rank and personality are important to introduce real authors to users.
Let me google that for you: 10 SEO tips for getting more traffic from organic...Emma Budd
The document provides 10 tips for getting more organic search traffic to a website. It discusses measuring progress, understanding site size, choosing keywords, optimizing pages for keywords through content, titles, URLs, descriptions and headings. It also recommends setting up 301 redirects, canonicalization, getting links through various means like content, social media and influencer marketing. Regularly creating great content and monitoring competitors are also suggested. Tools like Google Search Console, Keyword Planner, Moz and Ahrefs can help with optimization and analysis.
SEO 101: Obstacles, Opportunities and the FutureRichDD
An SEO 101 overview with a look at some examples of present day challenges and areas of improvement. Also a look at the future of SEO and potential areas for future optimization
SEO Strategy 2013 - An iGaming perspective Blueclaw
Blueclaw Head of Business Development John Ward gave a presentation at the ICE gaming conference in February 2013 which considered some of the most recent developments in search and social marketing in the iGaming sector.
I must pay attention to author rank... BlueclawBlueclaw
This document discusses author rank, a new Google algorithm update that aims to give more weight to author profiles. Some key points:
- Author rank could significantly impact how content is ranked and displayed in search engine results pages. It may benefit content creators and bloggers who implement it early.
- However, author rank also opens the door to potential manipulation, as link profiles have been in the past. Google will need to identify and counteract abusive behaviors.
- In the short term, author rank may most notably boost click-through rates through rich snippets displayed for authors. This could translate to more traffic and engagement.
- Brands should proceed cautiously with author rank rather than placing all emphasis on individual author profiles
Top Page Positioning on Google - Why and HowDavid Viniker
3 FAQs Answered
1 Why do I need top page positioning on Google?
2 Which of my preferred keywords can my webpages achieve top page positioning on Google?
3 How do we achieve top page positioning on Google
1) Arnie Kuenn discusses the convergence of search, social, and content marketing and outlines an 8 step process for an effective content marketing strategy.
2) The 8 steps include developing a strategy, conducting keyword and market research, creating optimized content, promoting and distributing content, building links, and measuring results.
3) Following the 8 steps can lead to positive results like increased traffic, more indexed pages, and content comprising the top landing pages.
Post Panda: Affiliates guide to surviving Google - Daniel Bianchiniauexpo Conference
The document discusses Google's Panda algorithm updates and provides tips to avoid being negatively affected by Panda. It recommends evaluating all website content, improving overall quality, removing low-quality pages, and focusing on high-quality original content to improve search rankings. History of Panda updates is also presented.
How to cultivate a great relationship with your developerBillieHyde
This document provides tips for cultivating a good relationship with developers by effectively communicating technical SEO issues and suggestions. It advises presenting suggestions using the PEE method (Point, Evidence, Explain), providing specific examples to demonstrate issues, considering the developer's perspective, and following up respectfully if a suggestion is declined. Key recommendations include doing thorough research, being clear and direct, highlighting business impacts, and offering resolution options to gain developer cooperation on SEO improvements.
10 simple seo tips you can implement right now tempocreative
This document provides 10 tips for improving search engine optimization (SEO). It recommends using key phrases instead of keywords, answering questions that users may search for on Google, and completing a Google Places profile for local traffic. It also suggests adding new content daily, creating an XML sitemap, checking backlinks, implementing 301 redirects when changing URLs, engaging on social media, and adding original value to content.
Google Penguin exposed some SEO terms that are important for marketing a business online. Key terms include alt text descriptions for images, backlinks from high quality websites to avoid penalties, using header tags to denote important text, internal links to help users navigate a site and help ranking, focusing on long tail keywords that are more specific terms with less searches but better rankings, using meta keywords in website headers, and optimizing the title tag which is prominently displayed in search results.
Affordable SEO - On Page SEO, The First Step Of GOOGLE Or BING RankingMS HOQUE
On-page SEO involves 13 steps to optimize a website for search engine ranking. These include conducting keyword research; setting up a domain and hosting; creating informative content; optimizing titles, URLs, and metadata; improving site speed; submitting sitemaps; and verifying the site in search console and analytics. Following these on-page best practices helps search engines understand and index a site properly to increase visibility and drive organic traffic.
Social Media Agency & Digital Marketing Company in IndoreIshan Mishra
The document discusses various digital marketing strategies and tactics including leveraging digital platforms, generating custom content, measuring campaign success, and identifying target audiences. It also provides tips on search engine optimization, social media marketing, content creation, and using analytics tools like Google Analytics. Specific tactics mentioned include keyword research, link building, social media posting best practices, creating shareable content, and tracking trends.
Seo tutorial: Practical seo learning for beginners with tutorialPurpalyn
Here is a SEO step by step guide for beginners. This practical SEO tutorial and beginners guide will teach you the basics and fundamentals of SEO in a step by step and methodical manner.
The document discusses SEO strategies and opportunities for 2022. It recommends focusing on content that solves problems for the target audience by identifying their problems and building content to address them better than competitors. Technical SEO should be optimized, including passage ranking, featured snippets, the EAT principle, and long-tail keywords. Both new and old content should be created and updated, and images, backlinks, and user experience should not be ignored. Brand authority and speed are also important soft factors.
Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let's just say you probably won't master these your first few months.
Driving More Traffic to eCommerce Sites - Tea-Time SEO Series of Daily SEO Li...Authoritas
This document provides tips from three eCommerce SEO experts - Kristina Azarenko, Paul Lovell, and Luci Wood - on driving more traffic to eCommerce sites. Some of the tips include creating valuable category pages, using filters from Google Image search and internal site search data to find new category ideas, applying noindex tags to internal pages with low search volumes, ensuring faceted navigation pages have consistent URLs and updated metadata, and using internal linking to valuable filter pages. The experts discussed best practices for category and filter page optimization to expand keyword visibility and drive more qualified traffic.
The document discusses search engine optimization (SEO) and its importance for increasing organic website traffic and rankings. It covers both on-page optimization techniques like optimizing content, title tags, and metadata, as well as off-page techniques like building high-quality backlinks from other relevant sites. The goal of SEO is to analyze keywords, optimize web pages for those keywords, and increase a site's authority and link popularity to rank well for target searches.
Internal website linking and SEO content structure - Tea-Time SEO Series of D...Authoritas
Get practical advice from SEO experts: Mark Williams-Cook is the Digital Marketing Director at Candour who also organises the SearchNorwich meetup; Maret Reutelingsperger is the founder of Mobe Digital, an inbound marketing and SEO consultancy and Mike Stepney is SEO Director of Blue Array, one of the UK's fastest growing SEO agencies.
In this short ~20 minute talk they present bite-sized actionable SEO strategy and tips for improving the structure and content of your website in a manner that is friendly to users and search engines. This is offered free to the SEO community working from home during the coronavirus pandemic.
Watch a recording of the stream to go with these slides here:
https://www.youtube.com/watch?v=y50xCfx76Sg
Visit https://www.authoritas.com for more SEO advice and SEO tools and data to help you drive more organic traffic to your ecommerce stores.
Seven Common Redesign Pitfalls... and How to Avoid ThemBeacon
When redesigning a website the focus tends to be centered on overhauling the aesthetic appearance. The goal tends to revolve around developing a modern-day look that delivers great user experience, and rightly so.
The document discusses the importance of content in SEO and Google Authorship. It notes that content should be for humans, not search engines. It lists factors that make content important like Google preferring unique content and readers not wanting to waste time. It also discusses how quality content can help ranking and page rank. The document then covers what Google Authorship is and how it works, including linking Google profiles to verify authors and give them authority. It notes author rank and personality are important to introduce real authors to users.
Let me google that for you: 10 SEO tips for getting more traffic from organic...Emma Budd
The document provides 10 tips for getting more organic search traffic to a website. It discusses measuring progress, understanding site size, choosing keywords, optimizing pages for keywords through content, titles, URLs, descriptions and headings. It also recommends setting up 301 redirects, canonicalization, getting links through various means like content, social media and influencer marketing. Regularly creating great content and monitoring competitors are also suggested. Tools like Google Search Console, Keyword Planner, Moz and Ahrefs can help with optimization and analysis.
SEO 101: Obstacles, Opportunities and the FutureRichDD
An SEO 101 overview with a look at some examples of present day challenges and areas of improvement. Also a look at the future of SEO and potential areas for future optimization
SEO Strategy 2013 - An iGaming perspective Blueclaw
Blueclaw Head of Business Development John Ward gave a presentation at the ICE gaming conference in February 2013 which considered some of the most recent developments in search and social marketing in the iGaming sector.
I must pay attention to author rank... BlueclawBlueclaw
This document discusses author rank, a new Google algorithm update that aims to give more weight to author profiles. Some key points:
- Author rank could significantly impact how content is ranked and displayed in search engine results pages. It may benefit content creators and bloggers who implement it early.
- However, author rank also opens the door to potential manipulation, as link profiles have been in the past. Google will need to identify and counteract abusive behaviors.
- In the short term, author rank may most notably boost click-through rates through rich snippets displayed for authors. This could translate to more traffic and engagement.
- Brands should proceed cautiously with author rank rather than placing all emphasis on individual author profiles
Working your Retail Ecommerce Store for Conversions - BlueclawBlueclaw
These slides were first used in a presentation by Blueclaw Media, a SEO and Conversion Optimisation Agency based in Leeds, UK on the 11th November 2010. The presentation was part of a series of events for Leeds Digital Festival.
For more information, please visit http://www.blueclaw.co.uk and get in touch!
El documento describe las características de los estados financieros y principios contables básicos. Los estados financieros deben ser confiables, equitativos y comprensibles. Los principios incluyen el costo, causación, revelación suficiente y otros conceptos como continuidad y consistencia. También explica componentes comunes del balance general como activos, pasivos y patrimonio, así como el estado de resultados.
How to implement Google Authorship - BlueclawBlueclaw
This document provides a brief how-to guide for setting up Author Rich Snippets in Google to increase click-through rate. It outlines the steps to create a Google+ account, link to it from webpages, and add reciprocal links. Plugins for WordPress are also mentioned to simplify the process. A more detailed guide on the topic will be posted to the Blueclaw blog soon.
The reality for companies that are trying to figure out their blogging or content strategy is that there's a lot of content to write beyond just the "buy now" page.
You’ve got a website. You’ve got a Facebook page. Check & check. So how come it sometimes feels like the whole internet is passing you by? What are the main issues holding your website back? And how can you turn visitors to your site into evangelists for your cause?
Plan on attending when brand mechanic and award winning marketer Bob Nunn shares 11 tips, tricks & secrets to getting found online. This fast-paced & lively tune-up clinic will share relevant examples and take volunteers from the audience and examine their websites live to show you what you need to do to get found and get fans.
Takeaways:
- An 11-point checklist to improving your online performance
- Tips, tricks & secrets to getting found
- Real life & real live examples
The world of search engine optimization is changing faster than ever, thanks to artificial intelligence, and marketers are clamoring for new updates to websites to meet these changes.
What changes are most important to the website and how do you manage these? What should you be proactive about, and how do you stay on track with an ever-evolving discipline?
Learning Objectives & Outcomes:
In this session, attendees will learn the key points behind the biggest changes in search, and the common requests they'll hear from their marketing teams. Attendees will leave equipped to speak to these requests and prioritize according to their capacity and impact on site performance.
Basic Training for Link Building and Search engine OptimizationAmelia
This document provides an overview of basic link building and search engine optimization (SEO). It discusses key topics such as:
1. What link building and SEO are, and their importance for increasing website traffic and sales.
2. Common questions around strategies for improving search engine rankings, including tools, processes, and factors like keyword research and on-page optimization.
3. Differences between manual and automated approaches to link building, as well as potential pitfalls like spamming.
The document aims to give readers foundational knowledge on basic tactics for link building and SEO.
This document outlines 10 takeaways for online success from a presentation. It discusses interacting with prospects on social media by listening, providing value, and establishing expertise. It also covers developing a web strategy with goals and metrics, understanding users with analytics, optimizing content and pages for search engines using keywords, titles, and headings, and continually updating websites with new content. The document provides contacts and encourages participants to provide feedback to help improve future sessions.
A small SEO guide curated by the Endemaj Funds marketing department to guide SMEs and startups. To know more about Endemaj, visit https://endemajfunds.com/
A comprehensive guide covering best practices nowadays to develop and implement successful SEO Strategies. Followed up by real life examples and a case study.
Digitoliens is a SEO training institute in Dilsukhnagar, India that offers advanced SEO techniques taught by experienced instructors using real-world examples. The document discusses what SEO is, the different types of SEO (white hat, black hat, grey hat), and the on-page and off-page factors involved in SEO. These include on-page elements like titles, descriptions and content, and off-page elements like backlinks from directories, social media, and article/press release submissions. Digitoliens claims to teach both established and newest SEO techniques to help students optimize websites and improve search engine rankings.
This document provides an overview of key factors for search engine optimization (SEO) success. It discusses 9 important SEO factors including search intent, backlinks, page speed, user experience, content quality, site authority, security, structured data, and optimizing for voice search. For each factor, it provides best practices and techniques to improve rankings, such as keyword research, creating valuable content, link building outreach, image compression, and implementing structured data. The overall message is that SEO requires focusing on user experience and playing the long game of continuous optimization.
This document provides a simple SEO strategy for startups to get more organic website traffic. The strategy involves adding more informational pages to the site about the product's key aspects and features. It outlines a process to research keywords, create pages optimized for those keywords, and link to and promote the new pages. The goal is to generate relevant traffic from search engines to the new pages, which should start happening if the site already has a solid technical foundation for SEO.
Effective search and social in 2016 | Online advertising | South West Network...CharityComms
Phil McMinn, head of Google Grants and Jonny Grum, head of social media marketing at Torchbox
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The document discusses the author's journey learning SEO and shares lessons learned over time. It provides an overview of the author's career history and SEO experience, highlights strategies for learning SEO like sharing knowledge online and through conferences, and discusses both ethical "white hat" and unethical "black hat" SEO tactics, cautioning that many black hat techniques no longer work. It also offers examples of content marketing tactics like creating infographics, eBooks, and guest posts that can build high-quality backlinks naturally.
Page 1 Rank (1st page SERP) for your top 2 to 5 keyword phrases and leapfrog the competition.
The document covers SEO from a B2B SaaS Perspective:
(1) Basic overview of how B2B SEO works
(2) Basic overview of free tools and software to help with SEO
(3) How to select keywords for which you will optimize your website
(4) How to implement keywords into your website to drive SEO
(5) How to create backlinks to your website to improve SEO
If these software backlink builders worked so great, everyone would be using them and no one would bother spending time to manually build backlinks, right? Another thing that’s worth mentioning is that Google and the other search engines put more emphasis on the QUALITY of content being published more so than anything else.
CLICK HERE:http://bit.ly/3pumQQ6
FOR MORE DETAILS:https://magicsubmitterreviews9.blogspot.com
Challenges of Big Brand SEO and Finding the Right Partners for SuccessRichard Greenwood
This document discusses the challenges of search marketing for big brands. It summarizes the search marketing team and roles at Flight Centre, which manages SEO and SEM for three of its largest retail brands. It outlines tips for managing search marketing in-house, such as keeping search integral to marketing, staying up-to-date on changes, and addressing issues like thin content and duplicate content. The document also provides advice for selecting a search marketing agency and avoiding pitfalls like cookie-cutter packages and guarantees.
This webinar reviews the most common SEO mistakes made by new and experienced website owners. We’ll identify the biggest mistakes and we’ll give advice on preventing them moving forward.
Keeping Up with Google's Insane Pace of ChangeRand Fishkin
Rand Fishkin's presentation on how marketers can scale with the updates and shifts Google makes on a regular basis, and how to be successful with SEO in 2013.
Supercharge & Make Your Business Searchable on Google.pptxIMSeoKing.com
This document provides an overview of search engine optimization (SEO) strategies and techniques. It begins with an introduction to SEO and discusses how search engines like Google work. It then presents a case study of a business that achieved the first page of Google search results. The document outlines specific steps businesses can take to make themselves more searchable, such as optimizing website content, building backlinks, prioritizing user experience, and ensuring the business is searchable across different content formats. It warns against misleading SEO practices and predicts emerging SEO trends like voice search, chatbots, and analytics. The overall message is that SEO requires an in-depth understanding of search engines and implementation of both on-page and off-
The document is an FAQ page about search engine optimization (SEO). It contains summaries of 57 common SEO questions. Some of the key points addressed include:
- SEO is the strategy of optimizing a web page for search queries to improve online visibility and organic search traffic.
- The best SEO tactics include securing websites with HTTPS, improving site speed, focusing on low-competition keywords, optimizing content, and interlinking pages.
- Local or map SEO has emerged as businesses now get up to 40% of customers through local map searches, so visibility on maps is crucial. This requires optimizing a Google My Business profile.
- User engagement is an important ranking signal as
Similar to Top 12 SEO and Social Medias for 2011 by Gary Beal (20)
1. Michelle King, Strategic Sales Director (Digital Media EMEA) - TravelportBlueclaw
According to a survey of 23,000 travelers from 20 countries who had taken two roundtrip flights in the past year:
1) While value is the top priority for over 80% of travelers when booking flights, many find it difficult to find the best value.
2) Travelers are increasingly frustrated by a lack of transparency around flight details and add-ons, as well as not having control over or access to their bookings via mobile devices.
3) Emerging technologies like social media, reviews, augmented reality, and voice search are influencing travel decisions, especially among younger generations, but many travelers still value speaking with a human when issues arise.
12. Jennifer Cormack, Marketing Director - Windermere Lake CruisesBlueclaw
Jennifer Cormack is the Sales & Marketing Director of Windermere Lake Cruises, one of England's top 10 paid visitor attractions that saw over 1.63 million passenger journeys in 2017. She holds several board positions related to tourism in the Lake District. Over 30% of Windermere Lake Cruises' visitors are from overseas, with the largest markets being China and Japan, and China now being both the largest and fastest growing market.
9. Glen Davies and Hayley Stansfield, Online Media Relations and PR Managers ...Blueclaw
This document provides tips for digital PR campaigns in the travel industry. It discusses how travel news is highly competitive with many brands and aggregators vying for coverage. It analyzes the types of stories, keywords, and publications that are most likely to generate coverage. The document advises focusing campaigns on data-driven stories that will be useful to journalists and their readers. Examples of successful campaigns are also presented.
8. Simon Kngsnorth, Chief Marketing Officer - City RelayBlueclaw
City Relay is a short-let management company in London that blends physical and digital services. They provide reception spaces and concierge services to guests at their properties, offering personal interaction. City Relay has grown through highly targeted social media, influencers, and search engine optimization. They focus on building helpful online and offline communities to become the most trusted short-let company in London. City Relay also emphasizes sustainable practices to appeal to environmentally conscious consumers.
7. Caroline Bremner, Head of Travel Research - EuromonitorBlueclaw
The document discusses the growing power of Instagram for travel commerce. It notes that while s-commerce is still in its early days, young consumers and those in emerging markets are more open to making purchases on social media platforms like Instagram. The document outlines how travel brands are increasing their engagement on Instagram and explores examples like EasyJet and Traveling Jackie that are leveraging Instagram to improve discovery and drive direct bookings. It predicts that Instagram will continue to be important for travel inspiration and that further integration of shopping features and payments could help shorten the booking window and drive more sales within the app.
The document discusses an on-site SEO campaign for Royal Caribbean that led to increased bookings, conversion rates, and impressions. It provides details on keyword rankings and shares gained. The rest of the document offers guidance on identifying SEO opportunities through keyword research, understanding user needs, benchmarking competitors, and developing plans with a consumer-focused approach. Charts show the impact on organic share for keywords after implementing plans. The key takeaways emphasize getting data, segmenting opportunities, understanding Google and user objectives, monitoring results, and adapting ongoing efforts.
4. Steve Paine, UK Country Manager - SISTRIXBlueclaw
This document contains information from Steve Paine at SISTRIX regarding travel sector domains and the impact of Thomas Cook's bankruptcy. It includes data on domain authority gains and losses over 12 months for major travel sites. It also addresses questions about whether thomascook.com will lose search rankings after the bankruptcy, which domains may gain visibility, and if rankings could return if redirects are removed. Other topics discussed include the biggest URL in the travel industry and finding best practices from unexpected competitors.
3. Josh Colbeck, Head of Biddable - BlueclawBlueclaw
This document summarizes best practices for using paid search in the travel industry. It discusses data available from Google, trends in the UK travel market, defining key performance indicators, attribution modeling, channel crossover opportunities, retargeting audiences, bid model testing, and call tracking. The document provides tactical recommendations in these areas and notes future developments like monetized search results, image search ads, and AI optimization.
3. Adrian Vella and Rebecca Connée, Sales Director and Sales Executive - TailifyBlueclaw
The document discusses best practices for influencer marketing. It emphasizes the importance of measuring influencer marketing campaigns and having clear goals, like brand awareness, engagement, or sales. An effective strategy is integrated, data-driven, and focuses on ROI. It provides an example where influencer marketing generated over £180,000 in tangible returns, with a ROI of 297.3%, through impressions, engagements, content creation, and direct sales. The key takeaways are that influencer marketing can be measured, deciding what to measure guides strategy, and it's best not to reinvent methods that are already proven.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
Must Know Postgres Extension for DBA and Developer during MigrationMydbops
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
Follow us on LinkedIn: https://in.linkedin.com/company/mydbops
For more details and updates, please follow up the below links.
Meetup Page : https://www.meetup.com/mydbops-databa...
Twitter: https://twitter.com/mydbopsofficial
Blogs: https://www.mydbops.com/blog/
Facebook(Meta): https://www.facebook.com/mydbops/
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving
What began over 115 years ago as a supplier of precision gauges to the automotive industry has evolved into being an industry leader in the manufacture of product branding, automotive cockpit trim and decorative appliance trim. Value-added services include in-house Design, Engineering, Program Management, Test Lab and Tool Shops.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...Fwdays
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
High performance Serverless Java on AWS- GoTo Amsterdam 2024Vadym Kazulkin
Java is for many years one of the most popular programming languages, but it used to have hard times in the Serverless community. Java is known for its high cold start times and high memory footprint, comparing to other programming languages like Node.js and Python. In this talk I'll look at the general best practices and techniques we can use to decrease memory consumption, cold start times for Java Serverless development on AWS including GraalVM (Native Image) and AWS own offering SnapStart based on Firecracker microVM snapshot and restore and CRaC (Coordinated Restore at Checkpoint) runtime hooks. I'll also provide a lot of benchmarking on Lambda functions trying out various deployment package sizes, Lambda memory settings, Java compilation options and HTTP (a)synchronous clients and measure their impact on cold and warm start times.
"Scaling RAG Applications to serve millions of users", Kevin GoedeckeFwdays
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
Top 12 SEO and Social Medias for 2011 by Gary Beal
1. Gary Beal Head of Search Top 12 SEO & Social Media Tips for 2011 Internet World Presentation
2. What you will learn How Current Search Engines Work On-Page Optimisation Off-Page Optimisation SEO Tools to Optimise Your Time Social Media Tips & Tricks
3. How do search engines work? Latent Semantic Analysis Social Media Venues Actual Search Information Multiple Search Filters End-User Information
13. 25% of all daily searches are first-time search phrases
14. Visit Booth 117 for presentation details or a free 30 minute one-on-one meeting with Gary Beal Questions? www.blueclaw.co.uk
Editor's Notes
1. Navigation (on-page SEO elements) Use your canonical tag - The canonical tags prevents losing juice from back links that may have been used wrongly. WWW versus a non-www url in the links pointing back to your site. The canonical tag tells the search engines which page is your primary and redirects the link juice to that page. You can also manually tell Google in Webmaster Central which url is your selected primary. This will also prevent duplicate content . Keep your url ’ s clean Session ID ’s and messy URL’s should be rewritten to include keywords. If you have a CMS (content management system) this can be as simple as a plugin. Using capital letters instead of lower case can also be an issue. Don ’ t use ‘ rel ’ tag when you can use absolutes Using a relative tag has the potential to confuse the search engines. Absolute tags are very powerful when used correctly and too when compared side to side with a relative tag. This is part of the silo method of building or rebuilding your site. Check for infinite loops Most programs like Joomla have auto-detection for these but its always a good idea to run Screaming Monkey to look for loops. Some sites use a plugin that will create links automatically from a selected keyword to the internal page targeting that term. Identify duplicate content issue with cross-domain rel="canonical" link element Ecommerce sites that are fed by xml product feeds are known for causing this issue because they syndicate their descriptions along with their products, but sometimes it can be caused by the shopping cart software creating multiple paths to the same content. If someone was searching for holidays in Greece and this content can be reached by several paths within your site you may have an issue. http://www.example.com/products/greece/holidays http://example.com/shop/index.php?product_id=32 &highlight=greek+holiday+specials&cat_id=1&sessionid=123&affid=431 > http://example.com/greece/specials?gclid=ABCD http://www.example.com/dresses/greekholidays.html Also, many website owners have more than a single website but u se the same content feeds for both. This link element can also resolve this issue. Canonic al Link Element at page level Alternatively, If y ou don ’t have access to server-side redirects and you can’t use a 301 redirect (free hosting or no access to changing the code) you can use the Canonical link element First Link Rule According to Rand over at SEO Moz and copious other research by several people, Google only counts the first internal link in your page. Use CSS to prevent this from happening on your header logo if it (and a link to the homepage) comes first in your code. I knew about the 'first link rule' for content but wasn't aware of this application of it. It seems like when Google initially crawls and parses a site the header would be considered part of the template and ignored as it looked for new content. If you look at log files and when googlebot crawls a website you see they have frequent 'small crawls' and at other times, 'deep crawls'. Both are progressively more frequent if there is a regular stream of fresh content near the root. When Google started constant crawling and updating a year or two ago, they said they were deep crawling even more often but were optimising their crawl. So did they buy a million more servers? No they optimised the way the bots crawl by eliminating the time spent on looking at duplicate code throughout the website. 2. Check your site for errors I regularly run Xenu or Screaming Monkey SEO Spider to identify orphan files, links or other on-page issues. I ’ve used Xenu for years but since it is not an SEO Tool the elements that it checks have grown outdated. Screaming Frog checks the following; Errors – Client & server errors (4XX, 5XX) Redirects – (3XX, permanent or temporary) External Links – All followed links and their subsequent status codes URI Issues – Non ASCII characters, underscores, uppercase characters, dynamic uris, over 115 characters Duplicate Pages – Hash value / MD5checksums lookup for pages with duplicate content Page Title – Missing, duplicate, over 70 characters, same as h1, multiple Meta Description – Missing, duplicate, over 156 characters, multiple Meta Keyword – Mainly for reference as it ’s only (barely) used by Yahoo the last time I checked. Missing, duplicate, multiple H1 – Missing, duplicate, over 70 characters, multiple H2 – Missing, duplicate, over 70 characters, multiple Meta Robots – Index, noindex, follow, nofollow, noarchive, nosnippet, noodp, noydir etc Meta Refresh – Including target page and time delay Canonical link element File Size - SPEED COUNTS Page depth level Inlinks – All pages linking to a URI Outlinks – All pages a URI links out to Anchor Text – All link text. Alt text from images with links Follow & Nofollow – At link level (true/false) Images – All URIs with the image link & all images from a given page. Images over 100kb, missing alt text, alt text over 100 characters Custom Source Code Search – The spider allows you to find anything you want in the source code of a website! Whether that ’s analytics code, specific text, or code etc.
1. Navigation (on-page SEO elements) Use your canonical tag - The canonical tags prevents losing juice from back links that may have been used wrongly. WWW versus a non-www url in the links pointing back to your site. The canonical tag tells the search engines which page is your primary and redirects the link juice to that page. You can also manually tell Google in Webmaster Central which url is your selected primary. This will also prevent duplicate content . Keep your url ’ s clean Session ID ’s and messy URL’s should be rewritten to include keywords. If you have a CMS (content management system) this can be as simple as a plugin. Using capital letters instead of lower case can also be an issue. Don ’ t use ‘ rel ’ tag when you can use absolutes Using a relative tag has the potential to confuse the search engines. Absolute tags are very powerful when used correctly and too when compared side to side with a relative tag. This is part of the silo method of building or rebuilding your site. Check for infinite loops Most programs like Joomla have auto-detection for these but its always a good idea to run Screaming Monkey to look for loops. Some sites use a plugin that will create links automatically from a selected keyword to the internal page targeting that term. Identify duplicate content issue with cross-domain rel="canonical" link element Ecommerce sites that are fed by xml product feeds are known for causing this issue because they syndicate their descriptions along with their products, but sometimes it can be caused by the shopping cart software creating multiple paths to the same content. If someone was searching for holidays in Greece and this content can be reached by several paths within your site you may have an issue. http://www.example.com/products/greece/holidays http://example.com/shop/index.php?product_id=32 &highlight=greek+holiday+specials&cat_id=1&sessionid=123&affid=431 > http://example.com/greece/specials?gclid=ABCD http://www.example.com/dresses/greekholidays.html Also, many website owners have more than a single website but u se the same content feeds for both. This link element can also resolve this issue. Canonic al Link Element at page level Alternatively, If y ou don ’t have access to server-side redirects and you can’t use a 301 redirect (free hosting or no access to changing the code) you can use the Canonical link element First Link Rule According to Rand over at SEO Moz and copious other research by several people, Google only counts the first internal link in your page. Use CSS to prevent this from happening on your header logo if it (and a link to the homepage) comes first in your code. I knew about the 'first link rule' for content but wasn't aware of this application of it. It seems like when Google initially crawls and parses a site the header would be considered part of the template and ignored as it looked for new content. If you look at log files and when googlebot crawls a website you see they have frequent 'small crawls' and at other times, 'deep crawls'. Both are progressively more frequent if there is a regular stream of fresh content near the root. When Google started constant crawling and updating a year or two ago, they said they were deep crawling even more often but were optimising their crawl. So did they buy a million more servers? No they optimised the way the bots crawl by eliminating the time spent on looking at duplicate code throughout the website. 2. Check your site for errors I regularly run Xenu or Screaming Monkey SEO Spider to identify orphan files, links or other on-page issues. I ’ve used Xenu for years but since it is not an SEO Tool the elements that it checks have grown outdated. Screaming Frog checks the following; Errors – Client & server errors (4XX, 5XX) Redirects – (3XX, permanent or temporary) External Links – All followed links and their subsequent status codes URI Issues – Non ASCII characters, underscores, uppercase characters, dynamic uris, over 115 characters Duplicate Pages – Hash value / MD5checksums lookup for pages with duplicate content Page Title – Missing, duplicate, over 70 characters, same as h1, multiple Meta Description – Missing, duplicate, over 156 characters, multiple Meta Keyword – Mainly for reference as it ’s only (barely) used by Yahoo the last time I checked. Missing, duplicate, multiple H1 – Missing, duplicate, over 70 characters, multiple H2 – Missing, duplicate, over 70 characters, multiple Meta Robots – Index, noindex, follow, nofollow, noarchive, nosnippet, noodp, noydir etc Meta Refresh – Including target page and time delay Canonical link element File Size - SPEED COUNTS Page depth level Inlinks – All pages linking to a URI Outlinks – All pages a URI links out to Anchor Text – All link text. Alt text from images with links Follow & Nofollow – At link level (true/false) Images – All URIs with the image link & all images from a given page. Images over 100kb, missing alt text, alt text over 100 characters Custom Source Code Search – The spider allows you to find anything you want in the source code of a website! Whether that ’s analytics code, specific text, or code etc.
1. Navigation (on-page SEO elements) Use your canonical tag - The canonical tags prevents losing juice from back links that may have been used wrongly. WWW versus a non-www url in the links pointing back to your site. The canonical tag tells the search engines which page is your primary and redirects the link juice to that page. You can also manually tell Google in Webmaster Central which url is your selected primary. This will also prevent duplicate content . Keep your url ’ s clean Session ID ’s and messy URL’s should be rewritten to include keywords. If you have a CMS (content management system) this can be as simple as a plugin. Using capital letters instead of lower case can also be an issue. Don ’ t use ‘ rel ’ tag when you can use absolutes Using a relative tag has the potential to confuse the search engines. Absolute tags are very powerful when used correctly and too when compared side to side with a relative tag. This is part of the silo method of building or rebuilding your site. Check for infinite loops Most programs like Joomla have auto-detection for these but its always a good idea to run Screaming Monkey to look for loops. Some sites use a plugin that will create links automatically from a selected keyword to the internal page targeting that term. Identify duplicate content issue with cross-domain rel="canonical" link element Ecommerce sites that are fed by xml product feeds are known for causing this issue because they syndicate their descriptions along with their products, but sometimes it can be caused by the shopping cart software creating multiple paths to the same content. If someone was searching for holidays in Greece and this content can be reached by several paths within your site you may have an issue. http://www.example.com/products/greece/holidays http://example.com/shop/index.php?product_id=32 &highlight=greek+holiday+specials&cat_id=1&sessionid=123&affid=431 > http://example.com/greece/specials?gclid=ABCD http://www.example.com/dresses/greekholidays.html Also, many website owners have more than a single website but u se the same content feeds for both. This link element can also resolve this issue. Canonic al Link Element at page level Alternatively, If y ou don ’t have access to server-side redirects and you can’t use a 301 redirect (free hosting or no access to changing the code) you can use the Canonical link element First Link Rule According to Rand over at SEO Moz and copious other research by several people, Google only counts the first internal link in your page. Use CSS to prevent this from happening on your header logo if it (and a link to the homepage) comes first in your code. I knew about the 'first link rule' for content but wasn't aware of this application of it. It seems like when Google initially crawls and parses a site the header would be considered part of the template and ignored as it looked for new content. If you look at log files and when googlebot crawls a website you see they have frequent 'small crawls' and at other times, 'deep crawls'. Both are progressively more frequent if there is a regular stream of fresh content near the root. When Google started constant crawling and updating a year or two ago, they said they were deep crawling even more often but were optimising their crawl. So did they buy a million more servers? No they optimised the way the bots crawl by eliminating the time spent on looking at duplicate code throughout the website. 2. Check your site for errors I regularly run Xenu or Screaming Monkey SEO Spider to identify orphan files, links or other on-page issues. I ’ve used Xenu for years but since it is not an SEO Tool the elements that it checks have grown outdated. Screaming Frog checks the following; Errors – Client & server errors (4XX, 5XX) Redirects – (3XX, permanent or temporary) External Links – All followed links and their subsequent status codes URI Issues – Non ASCII characters, underscores, uppercase characters, dynamic uris, over 115 characters Duplicate Pages – Hash value / MD5checksums lookup for pages with duplicate content Page Title – Missing, duplicate, over 70 characters, same as h1, multiple Meta Description – Missing, duplicate, over 156 characters, multiple Meta Keyword – Mainly for reference as it ’s only (barely) used by Yahoo the last time I checked. Missing, duplicate, multiple H1 – Missing, duplicate, over 70 characters, multiple H2 – Missing, duplicate, over 70 characters, multiple Meta Robots – Index, noindex, follow, nofollow, noarchive, nosnippet, noodp, noydir etc Meta Refresh – Including target page and time delay Canonical link element File Size - SPEED COUNTS Page depth level Inlinks – All pages linking to a URI Outlinks – All pages a URI links out to Anchor Text – All link text. Alt text from images with links Follow & Nofollow – At link level (true/false) Images – All URIs with the image link & all images from a given page. Images over 100kb, missing alt text, alt text over 100 characters Custom Source Code Search – The spider allows you to find anything you want in the source code of a website! Whether that ’s analytics code, specific text, or code etc.
1. Navigation (on-page SEO elements) Use your canonical tag - The canonical tags prevents losing juice from back links that may have been used wrongly. WWW versus a non-www url in the links pointing back to your site. The canonical tag tells the search engines which page is your primary and redirects the link juice to that page. You can also manually tell Google in Webmaster Central which url is your selected primary. This will also prevent duplicate content . Keep your url ’ s clean Session ID ’s and messy URL’s should be rewritten to include keywords. If you have a CMS (content management system) this can be as simple as a plugin. Using capital letters instead of lower case can also be an issue. Don ’ t use ‘ rel ’ tag when you can use absolutes Using a relative tag has the potential to confuse the search engines. Absolute tags are very powerful when used correctly and too when compared side to side with a relative tag. This is part of the silo method of building or rebuilding your site. Check for infinite loops Most programs like Joomla have auto-detection for these but its always a good idea to run Screaming Monkey to look for loops. Some sites use a plugin that will create links automatically from a selected keyword to the internal page targeting that term. Identify duplicate content issue with cross-domain rel="canonical" link element Ecommerce sites that are fed by xml product feeds are known for causing this issue because they syndicate their descriptions along with their products, but sometimes it can be caused by the shopping cart software creating multiple paths to the same content. If someone was searching for holidays in Greece and this content can be reached by several paths within your site you may have an issue. http://www.example.com/products/greece/holidays http://example.com/shop/index.php?product_id=32 &highlight=greek+holiday+specials&cat_id=1&sessionid=123&affid=431 > http://example.com/greece/specials?gclid=ABCD http://www.example.com/dresses/greekholidays.html Also, many website owners have more than a single website but u se the same content feeds for both. This link element can also resolve this issue. Canonic al Link Element at page level Alternatively, If y ou don ’t have access to server-side redirects and you can’t use a 301 redirect (free hosting or no access to changing the code) you can use the Canonical link element First Link Rule According to Rand over at SEO Moz and copious other research by several people, Google only counts the first internal link in your page. Use CSS to prevent this from happening on your header logo if it (and a link to the homepage) comes first in your code. I knew about the 'first link rule' for content but wasn't aware of this application of it. It seems like when Google initially crawls and parses a site the header would be considered part of the template and ignored as it looked for new content. If you look at log files and when googlebot crawls a website you see they have frequent 'small crawls' and at other times, 'deep crawls'. Both are progressively more frequent if there is a regular stream of fresh content near the root. When Google started constant crawling and updating a year or two ago, they said they were deep crawling even more often but were optimising their crawl. So did they buy a million more servers? No they optimised the way the bots crawl by eliminating the time spent on looking at duplicate code throughout the website. 2. Check your site for errors I regularly run Xenu or Screaming Monkey SEO Spider to identify orphan files, links or other on-page issues. I ’ve used Xenu for years but since it is not an SEO Tool the elements that it checks have grown outdated. Screaming Frog checks the following; Errors – Client & server errors (4XX, 5XX) Redirects – (3XX, permanent or temporary) External Links – All followed links and their subsequent status codes URI Issues – Non ASCII characters, underscores, uppercase characters, dynamic uris, over 115 characters Duplicate Pages – Hash value / MD5checksums lookup for pages with duplicate content Page Title – Missing, duplicate, over 70 characters, same as h1, multiple Meta Description – Missing, duplicate, over 156 characters, multiple Meta Keyword – Mainly for reference as it ’s only (barely) used by Yahoo the last time I checked. Missing, duplicate, multiple H1 – Missing, duplicate, over 70 characters, multiple H2 – Missing, duplicate, over 70 characters, multiple Meta Robots – Index, noindex, follow, nofollow, noarchive, nosnippet, noodp, noydir etc Meta Refresh – Including target page and time delay Canonical link element File Size - SPEED COUNTS Page depth level Inlinks – All pages linking to a URI Outlinks – All pages a URI links out to Anchor Text – All link text. Alt text from images with links Follow & Nofollow – At link level (true/false) Images – All URIs with the image link & all images from a given page. Images over 100kb, missing alt text, alt text over 100 characters Custom Source Code Search – The spider allows you to find anything you want in the source code of a website! Whether that ’s analytics code, specific text, or code etc.
1. Navigation (on-page SEO elements) Use your canonical tag - The canonical tags prevents losing juice from back links that may have been used wrongly. WWW versus a non-www url in the links pointing back to your site. The canonical tag tells the search engines which page is your primary and redirects the link juice to that page. You can also manually tell Google in Webmaster Central which url is your selected primary. This will also prevent duplicate content . Keep your url ’ s clean Session ID ’s and messy URL’s should be rewritten to include keywords. If you have a CMS (content management system) this can be as simple as a plugin. Using capital letters instead of lower case can also be an issue. Don ’ t use ‘ rel ’ tag when you can use absolutes Using a relative tag has the potential to confuse the search engines. Absolute tags are very powerful when used correctly and too when compared side to side with a relative tag. This is part of the silo method of building or rebuilding your site. Check for infinite loops Most programs like Joomla have auto-detection for these but its always a good idea to run Screaming Monkey to look for loops. Some sites use a plugin that will create links automatically from a selected keyword to the internal page targeting that term. Identify duplicate content issue with cross-domain rel="canonical" link element Ecommerce sites that are fed by xml product feeds are known for causing this issue because they syndicate their descriptions along with their products, but sometimes it can be caused by the shopping cart software creating multiple paths to the same content. If someone was searching for holidays in Greece and this content can be reached by several paths within your site you may have an issue. http://www.example.com/products/greece/holidays http://example.com/shop/index.php?product_id=32 &highlight=greek+holiday+specials&cat_id=1&sessionid=123&affid=431 > http://example.com/greece/specials?gclid=ABCD http://www.example.com/dresses/greekholidays.html Also, many website owners have more than a single website but u se the same content feeds for both. This link element can also resolve this issue. Canonic al Link Element at page level Alternatively, If y ou don ’t have access to server-side redirects and you can’t use a 301 redirect (free hosting or no access to changing the code) you can use the Canonical link element First Link Rule According to Rand over at SEO Moz and copious other research by several people, Google only counts the first internal link in your page. Use CSS to prevent this from happening on your header logo if it (and a link to the homepage) comes first in your code. I knew about the 'first link rule' for content but wasn't aware of this application of it. It seems like when Google initially crawls and parses a site the header would be considered part of the template and ignored as it looked for new content. If you look at log files and when googlebot crawls a website you see they have frequent 'small crawls' and at other times, 'deep crawls'. Both are progressively more frequent if there is a regular stream of fresh content near the root. When Google started constant crawling and updating a year or two ago, they said they were deep crawling even more often but were optimising their crawl. So did they buy a million more servers? No they optimised the way the bots crawl by eliminating the time spent on looking at duplicate code throughout the website. 2. Check your site for errors I regularly run Xenu or Screaming Monkey SEO Spider to identify orphan files, links or other on-page issues. I ’ve used Xenu for years but since it is not an SEO Tool the elements that it checks have grown outdated. Screaming Frog checks the following; Errors – Client & server errors (4XX, 5XX) Redirects – (3XX, permanent or temporary) External Links – All followed links and their subsequent status codes URI Issues – Non ASCII characters, underscores, uppercase characters, dynamic uris, over 115 characters Duplicate Pages – Hash value / MD5checksums lookup for pages with duplicate content Page Title – Missing, duplicate, over 70 characters, same as h1, multiple Meta Description – Missing, duplicate, over 156 characters, multiple Meta Keyword – Mainly for reference as it ’s only (barely) used by Yahoo the last time I checked. Missing, duplicate, multiple H1 – Missing, duplicate, over 70 characters, multiple H2 – Missing, duplicate, over 70 characters, multiple Meta Robots – Index, noindex, follow, nofollow, noarchive, nosnippet, noodp, noydir etc Meta Refresh – Including target page and time delay Canonical link element File Size - SPEED COUNTS Page depth level Inlinks – All pages linking to a URI Outlinks – All pages a URI links out to Anchor Text – All link text. Alt text from images with links Follow & Nofollow – At link level (true/false) Images – All URIs with the image link & all images from a given page. Images over 100kb, missing alt text, alt text over 100 characters Custom Source Code Search – The spider allows you to find anything you want in the source code of a website! Whether that ’s analytics code, specific text, or code etc.
1. Navigation (on-page SEO elements) Use your canonical tag - The canonical tags prevents losing juice from back links that may have been used wrongly. WWW versus a non-www url in the links pointing back to your site. The canonical tag tells the search engines which page is your primary and redirects the link juice to that page. You can also manually tell Google in Webmaster Central which url is your selected primary. This will also prevent duplicate content . Keep your url ’ s clean Session ID ’s and messy URL’s should be rewritten to include keywords. If you have a CMS (content management system) this can be as simple as a plugin. Using capital letters instead of lower case can also be an issue. Don ’ t use ‘ rel ’ tag when you can use absolutes Using a relative tag has the potential to confuse the search engines. Absolute tags are very powerful when used correctly and too when compared side to side with a relative tag. This is part of the silo method of building or rebuilding your site. Check for infinite loops Most programs like Joomla have auto-detection for these but its always a good idea to run Screaming Monkey to look for loops. Some sites use a plugin that will create links automatically from a selected keyword to the internal page targeting that term. Identify duplicate content issue with cross-domain rel="canonical" link element Ecommerce sites that are fed by xml product feeds are known for causing this issue because they syndicate their descriptions along with their products, but sometimes it can be caused by the shopping cart software creating multiple paths to the same content. If someone was searching for holidays in Greece and this content can be reached by several paths within your site you may have an issue. http://www.example.com/products/greece/holidays http://example.com/shop/index.php?product_id=32 &highlight=greek+holiday+specials&cat_id=1&sessionid=123&affid=431 > http://example.com/greece/specials?gclid=ABCD http://www.example.com/dresses/greekholidays.html Also, many website owners have more than a single website but u se the same content feeds for both. This link element can also resolve this issue. Canonic al Link Element at page level Alternatively, If y ou don ’t have access to server-side redirects and you can’t use a 301 redirect (free hosting or no access to changing the code) you can use the Canonical link element First Link Rule According to Rand over at SEO Moz and copious other research by several people, Google only counts the first internal link in your page. Use CSS to prevent this from happening on your header logo if it (and a link to the homepage) comes first in your code. I knew about the 'first link rule' for content but wasn't aware of this application of it. It seems like when Google initially crawls and parses a site the header would be considered part of the template and ignored as it looked for new content. If you look at log files and when googlebot crawls a website you see they have frequent 'small crawls' and at other times, 'deep crawls'. Both are progressively more frequent if there is a regular stream of fresh content near the root. When Google started constant crawling and updating a year or two ago, they said they were deep crawling even more often but were optimising their crawl. So did they buy a million more servers? No they optimised the way the bots crawl by eliminating the time spent on looking at duplicate code throughout the website. 2. Check your site for errors I regularly run Xenu or Screaming Monkey SEO Spider to identify orphan files, links or other on-page issues. I ’ve used Xenu for years but since it is not an SEO Tool the elements that it checks have grown outdated. Screaming Frog checks the following; Errors – Client & server errors (4XX, 5XX) Redirects – (3XX, permanent or temporary) External Links – All followed links and their subsequent status codes URI Issues – Non ASCII characters, underscores, uppercase characters, dynamic uris, over 115 characters Duplicate Pages – Hash value / MD5checksums lookup for pages with duplicate content Page Title – Missing, duplicate, over 70 characters, same as h1, multiple Meta Description – Missing, duplicate, over 156 characters, multiple Meta Keyword – Mainly for reference as it ’s only (barely) used by Yahoo the last time I checked. Missing, duplicate, multiple H1 – Missing, duplicate, over 70 characters, multiple H2 – Missing, duplicate, over 70 characters, multiple Meta Robots – Index, noindex, follow, nofollow, noarchive, nosnippet, noodp, noydir etc Meta Refresh – Including target page and time delay Canonical link element File Size - SPEED COUNTS Page depth level Inlinks – All pages linking to a URI Outlinks – All pages a URI links out to Anchor Text – All link text. Alt text from images with links Follow & Nofollow – At link level (true/false) Images – All URIs with the image link & all images from a given page. Images over 100kb, missing alt text, alt text over 100 characters Custom Source Code Search – The spider allows you to find anything you want in the source code of a website! Whether that ’s analytics code, specific text, or code etc.
1. Navigation (on-page SEO elements) Use your canonical tag - The canonical tags prevents losing juice from back links that may have been used wrongly. WWW versus a non-www url in the links pointing back to your site. The canonical tag tells the search engines which page is your primary and redirects the link juice to that page. You can also manually tell Google in Webmaster Central which url is your selected primary. This will also prevent duplicate content . Keep your url ’ s clean Session ID ’s and messy URL’s should be rewritten to include keywords. If you have a CMS (content management system) this can be as simple as a plugin. Using capital letters instead of lower case can also be an issue. Don ’ t use ‘ rel ’ tag when you can use absolutes Using a relative tag has the potential to confuse the search engines. Absolute tags are very powerful when used correctly and too when compared side to side with a relative tag. This is part of the silo method of building or rebuilding your site. Check for infinite loops Most programs like Joomla have auto-detection for these but its always a good idea to run Screaming Monkey to look for loops. Some sites use a plugin that will create links automatically from a selected keyword to the internal page targeting that term. Identify duplicate content issue with cross-domain rel="canonical" link element Ecommerce sites that are fed by xml product feeds are known for causing this issue because they syndicate their descriptions along with their products, but sometimes it can be caused by the shopping cart software creating multiple paths to the same content. If someone was searching for holidays in Greece and this content can be reached by several paths within your site you may have an issue. http://www.example.com/products/greece/holidays http://example.com/shop/index.php?product_id=32 &highlight=greek+holiday+specials&cat_id=1&sessionid=123&affid=431 > http://example.com/greece/specials?gclid=ABCD http://www.example.com/dresses/greekholidays.html Also, many website owners have more than a single website but u se the same content feeds for both. This link element can also resolve this issue. Canonic al Link Element at page level Alternatively, If y ou don ’t have access to server-side redirects and you can’t use a 301 redirect (free hosting or no access to changing the code) you can use the Canonical link element First Link Rule According to Rand over at SEO Moz and copious other research by several people, Google only counts the first internal link in your page. Use CSS to prevent this from happening on your header logo if it (and a link to the homepage) comes first in your code. I knew about the 'first link rule' for content but wasn't aware of this application of it. It seems like when Google initially crawls and parses a site the header would be considered part of the template and ignored as it looked for new content. If you look at log files and when googlebot crawls a website you see they have frequent 'small crawls' and at other times, 'deep crawls'. Both are progressively more frequent if there is a regular stream of fresh content near the root. When Google started constant crawling and updating a year or two ago, they said they were deep crawling even more often but were optimising their crawl. So did they buy a million more servers? No they optimised the way the bots crawl by eliminating the time spent on looking at duplicate code throughout the website. 2. Check your site for errors I regularly run Xenu or Screaming Monkey SEO Spider to identify orphan files, links or other on-page issues. I ’ve used Xenu for years but since it is not an SEO Tool the elements that it checks have grown outdated. Screaming Frog checks the following; Errors – Client & server errors (4XX, 5XX) Redirects – (3XX, permanent or temporary) External Links – All followed links and their subsequent status codes URI Issues – Non ASCII characters, underscores, uppercase characters, dynamic uris, over 115 characters Duplicate Pages – Hash value / MD5checksums lookup for pages with duplicate content Page Title – Missing, duplicate, over 70 characters, same as h1, multiple Meta Description – Missing, duplicate, over 156 characters, multiple Meta Keyword – Mainly for reference as it ’s only (barely) used by Yahoo the last time I checked. Missing, duplicate, multiple H1 – Missing, duplicate, over 70 characters, multiple H2 – Missing, duplicate, over 70 characters, multiple Meta Robots – Index, noindex, follow, nofollow, noarchive, nosnippet, noodp, noydir etc Meta Refresh – Including target page and time delay Canonical link element File Size - SPEED COUNTS Page depth level Inlinks – All pages linking to a URI Outlinks – All pages a URI links out to Anchor Text – All link text. Alt text from images with links Follow & Nofollow – At link level (true/false) Images – All URIs with the image link & all images from a given page. Images over 100kb, missing alt text, alt text over 100 characters Custom Source Code Search – The spider allows you to find anything you want in the source code of a website! Whether that ’s analytics code, specific text, or code etc.
Most of the tips below directly relate to the Panda Update in some way because the basis behind this update in my mind is saturating the amount of information utilised to establish the most relevant pages in Google. They are doing this with LSI, social media and information from third party bookmarking companies like Furl, Facebook and Reddit. This makes it much harder for SEO ’s to manipulate the results, and easier for Google to identify sites attempting to engineer the results in their favor.companies like Furl, Facebook and Reddit. This makes it much harder for SEO’s to manipulate the results, and easier for Google to identify sites attempting to engineer the results in their favor. I ’ve spoken many times in the past on Latent Semantic Indexing or LSI as its known. It’s use by all 3 search engines started years ago for various reasons and now it is being injected into Google’s algorithm more than ever before in the newest release of the “Panda” or “Farmer” update. Unlike the Jagger or the Caffeine updates, this directly targets sites by using LSI along with other triggers. For those of you that don ’t live and breath all things SEO, LSI is best defined,"Latent semantic indexing allows a search engine to determine what a page is about outside of specifically matching search query text. By placing additional weight on related words in content LSI has a net effect of lowering the value of pages which only match the specific term and do not back it up with related terms." That was SEO Guru Aaron Wall’s description and probably the best one when put into ‘layman’s terms. Over the last 4 years LSI has been in nearly half of the conferences I have had the opportunity to speak at, but unfortunately only by me it seemed. I started talking about it back when the ‘Minus 950’ penalty hit in one month and Universal Search was released the next. At that time I told of Google buying a US based company named Applied Semantics in April of 2003 to further their research on algorithms. Google even talked about the residual integration of LSI publicly. So did MSN and Yahoo. Yahoo even applied for a patent on their own version. The odd thing was...although these conferences were considered advanced (Gaming, Affiliate and SEO) no one else was talking about it. Google has been testing LSI in speech recognition software, cross-language document retrieval and search engine integration, as well as many others, for a long time. Its a bit scary when you think about it. The military used this stuff to identify terrorist chat amidst billions of spoken words in a short time frame. When you apply this powerful tool to search you reduce the potential of engineered results from guys like me - SEO ’s. Because it looks at relative terms, it makes it 1000x harder to “game” the algorithm because of the number of terms that could be considered relative. Apply this to enviroments like social networks, add in sloppy linguistics, slang, native language and a little local salt and you can get a lot of variables. That’s the data Google has at their disposal to analyse. Even scarier when you consider that Google gets their information from everything you do. Ever think about the fact that Google GMail serves up Adsense ads in your email that have some relevance to the actual content in your email? Techniques like buying links with relative anchor text takes on a whole mew meaning when you add LSI into the mix. I personally think that with all the data Google has now collected, they can finally utilise the findings of Applied Semantics and build their own sort of “Semantic Synonym” dictionary and use it as an algorithmic plug in at will. (Source: Smart Insights Digital Marketing) It makes sense that they would use this ability and possibly even have a knob to turn it up or down. The easiest way to reduce the ability of SEO ’s to manipulate the results is to spread the area (or add the information) into the playing field and water down their ability. At the same time they may truly have started their way toward delivering a top-notch set of results. Universal Search was meant to do this back in 2007 and although it helped to jumble the type of results, there were too many blogs, articles and quite a bit of spammy sites too. They have been tweaking it ever since, and average one update per day. So the significance of LSI or Longtail keyword targeting is hugely now a part of life and although it seems daunting, successful SEO can still be broken down into manageable terms. It may require that you outsource much of the grinding work like content writing but much of the tasks I paid ten of thousands to get accomplished over the past 10+ years have been automated. There are a few new elements like Social Media, Web 2.0 and Social Bookmarking but even these can be managed. On other thing that I would like to say before jumping into the Top 12 SEO Tips for 2010 that ’s is something that really needs to be said; Before April 12th the playing field was dominated and even though it still is to a point, the longtail variable in Google has opened the gates for people that have struggled in the past. Here ’s the facts: 25% of all searches are 1st time searches. That is a stunning statistic. When you combine that fact, and, if you are measured on conversions and conversion rates in whatever you do, then this next statistic will really open your eyes. 60% of all conversions come from this 25%. That ’s a conversion rate of 15%. When you consider the average conversion rate across all sectors is between 3-5% and it gaming its 1 ½ to 2%, 15% sounds pretty good doesn’t it. You would think. When I get ambitious SME ’s or Top FTSE/Fortune 500 companies questioning whether or not an investment in a SEO, PPC and Social Media mix for 12 months is worth the risk it “twists me melon” (I live in Yorkshire England and have been trying to fit that in somewhere but coming from an American it just doesn’t sound right).What other investment can you be out of the red in 6-12 months? What business school did these people go to? Whether its gaming, forex, binary options, memory foam mattresses or pet supplies, you can make money very quickly when SEO, PPC, Social Media and Conversion Optimisation are implemented correctly. It has always been a “sure bet” scenario. But now the Farmer Update has increased these odds. If you are an Affiliate this is huge because we have always targeted long tail, or had to target long tail because of big investment and/or brand protection in PPC. So where some feel this will hurt them, look at it this way; Affiliates have always delivered 40% of the income of any given company regardless of sector since time (Internet time that is) began, and this will not change. Plenty of the top Super Affiliate website have had good content and are neck-deep in social media and everything I have suggested to this point for some time now. Have a look at Bingoport. They are both Top Notch SEO ’s and Social Media Strategists. So just to finish on this thought and move on; if you haven ’t financially prepared yourself for a 12 month building process then you shouldn’t be investing in what you see as such a high risk endeavor. Some will get top 10 very quickly depending on your niche, and most will start to offset the expenses almost immediately using PPC (pay per click), but its now going to take a bit longer and take more effort.
Here ’s the facts: 25% of all searches are 1st time searches. That is a stunning statistic. When you combine that fact, and, if you are measured on conversions and conversion rates in whatever you do, then this next statistic will really open your eyes. 60% of all conversions come from this 25%. That ’s a conversion rate of 15%. When you consider the average conversion rate across all sectors is between 3-5% and it gaming its 1 ½ to 2%, 15% sounds pretty good doesn’t it. You would think. When I get ambitious SME ’s or Top FTSE/Fortune 500 companies questioning whether or not an investment in a SEO, PPC and Social Media mix for 12 months is worth the risk it “twists me melon” (I live in Yorkshire England and have been trying to fit that in somewhere but coming from an American it just doesn’t sound right).What other investment can you be out of the red in 6-12 months? What business school did these people go to? Whether its gaming, forex, binary options, memory foam mattresses or pet supplies, you can make money very quickly when SEO, PPC, Social Media and Conversion Optimisation are implemented correctly. It has always been a “sure bet” scenario. But now the Farmer Update has increased these odds. If you are an Affiliate this is huge because we have always targeted long tail, or had to target long tail because of big investment and/or brand protection in PPC. So where some feel this will hurt them, look at it this way; Affiliates have always delivered 40% of the income of any given company regardless of sector since time (Internet time that is) began, and this will not change. Plenty of the top Super Affiliate website have had good content and are neck-deep in social media and everything I have suggested to this point for some time now. Have a look at Bingoport. They are both Top Notch SEO ’s and Social Media Strategists. So just to finish on this thought and move on; if you haven ’t financially prepared yourself for a 12 month building process then you shouldn’t be investing in what you see as such a high risk endeavor. Some will get top 10 very quickly depending on your niche, and most will start to offset the expenses almost immediately using PPC (pay per click), but its now going to take a bit longer and take more effort.
Here ’s the facts: 25% of all searches are 1st time searches. That is a stunning statistic. When you combine that fact, and, if you are measured on conversions and conversion rates in whatever you do, then this next statistic will really open your eyes. 60% of all conversions come from this 25%. That ’s a conversion rate of 15%. When you consider the average conversion rate across all sectors is between 3-5% and it gaming its 1 ½ to 2%, 15% sounds pretty good doesn’t it. You would think. When I get ambitious SME ’s or Top FTSE/Fortune 500 companies questioning whether or not an investment in a SEO, PPC and Social Media mix for 12 months is worth the risk it “twists me melon” (I live in Yorkshire England and have been trying to fit that in somewhere but coming from an American it just doesn’t sound right).What other investment can you be out of the red in 6-12 months? What business school did these people go to? Whether its gaming, forex, binary options, memory foam mattresses or pet supplies, you can make money very quickly when SEO, PPC, Social Media and Conversion Optimisation are implemented correctly. It has always been a “sure bet” scenario. But now the Farmer Update has increased these odds. If you are an Affiliate this is huge because we have always targeted long tail, or had to target long tail because of big investment and/or brand protection in PPC. So where some feel this will hurt them, look at it this way; Affiliates have always delivered 40% of the income of any given company regardless of sector since time (Internet time that is) began, and this will not change. Plenty of the top Super Affiliate website have had good content and are neck-deep in social media and everything I have suggested to this point for some time now. Have a look at Bingoport. They are both Top Notch SEO ’s and Social Media Strategists. So just to finish on this thought and move on; if you haven ’t financially prepared yourself for a 12 month building process then you shouldn’t be investing in what you see as such a high risk endeavor. Some will get top 10 very quickly depending on your niche, and most will start to offset the expenses almost immediately using PPC (pay per click), but its now going to take a bit longer and take more effort.