Topics Covered: 1. Intro (Speaker, LLM, Will AI replace you) 2. AI for SEO 3. Understanding Prompts 4. How we @Botpresso Use AI (Python Scripts & Case Study) 5. DOs & DONTs 6. Tools 7. 10 Commandments 8. AI-driven Prompt Mastery 🎁 AI Prompts for SEO E-book: https://botpresso.com/ai-prompts-for-seo/

1. A presentation by Nitin Manchanda,
Founder & Chief SEO Consultant @Botpresso
Powerful AI Prompting 🚀
Using AI prompts to empower your SEO

2. 1. Intro (Speaker, LLM, Will AI replace you)
2. AI for SEO
3. Understanding Prompts
4. How we @Botpresso Use AI (Python Scripts & Case Study)
5. DOs & DONTs
6. Tools
7. 10 Commandments
8. AI-driven Prompt Mastery 🎁
Agenda

3. A Bit About Me (Nitin Manchanda)
● Founder and Chief SEO Consultant, Botpresso
● Ex-trivago, Omio, Flipkart
● Inspired by technology and numbers
● Started my career as an engineer
● Learnt automations
● Deep interest in AI for SEO
● Loves SEO
● Keynote speaker

4. ● LLMs are advanced AI systems that generate human-like text
● Trained on diverse data, LLMs understand and generate text
● They perform tasks like completion, translation, and summarization
● LLMs work in multiple languages and find applications in various fields
LLM (Large Language Model)
Image Source: https://docs.cohere.com/docs/introduction-to-large-language-models

6. Will AI Replace Humans?

7. 90% Marketers believe AI cannot
replace Humans and will always
require human involvement.
Source: botpresso.com/ai-prompts-for-seo/
Source: botpresso.com/ai-prompts-for-seo/

8. How AI Adds Value to Your Already Awesome Marketing Efforts?
Idea Generation Keyword Research
Data-Driven Decisions
Competitive Analysis Technical Optimization
Source: botpresso.com/ai-prompts-for-seo/

9. 1. Structure and format
2. Keywords and phrases
3. Level of detail
4. Tone and language
5. Contextual information
6. Bias and perspective
7. Length and specific instructions
Source: botpresso.com/ai-prompts-for-seo/
The Impact of Prompts on AI's Responses

10. Prompt 1:
The Impact of Prompts on AI's Responses

11. Prompt 2:
The Impact of Prompts on AI's Responses

12. Prompt 3:
The Impact of Prompts on AI's Responses

13. Prompt 4:
The Impact of Prompts on AI's Responses

14. 1. Mega-prompts:
One prompt with complete breakdown of the tasks and the expectation.
2. Prompt chaining:
Breaking the request into smaller chunks.
The Two Methods of Prompting

15. Source: botpresso.com/ai-prompts-for-seo/
Prompt:
I'm interested in creating SEO-friendly
content for featured snippets.
Can you provide tips and best
practices for formatting and
structuring content to increase the
chances of appearing in featured
snippets?
On Page

16. Prompt 1:
I want to improve my website's mobile
user experience. Can you suggest
mobile optimization techniques, such
as responsive design, mobile-friendly
navigation, and page speed
improvements in a tabular format?
Mobile Page Speed / Mobile SEO
Source: botpresso.com/ai-prompts-for-seo/

17. Prompt 2:
I want to improve my website's
mobile-first indexing. Can you provide
insights on mobile-friendly design
practices, optimizing structured data
for mobile, and ensuring a seamless
mobile experience based on the
impact it has on the performance?
Mobile Page Speed / Mobile SEO
Source: botpresso.com/ai-prompts-for-seo/

18. Prompt 1:
I'm optimizing my website for local
SEO. Can you provide a list of relevant
local keywords for my (SEO company),
location (Melbourne) and suggest
strategies to improve my local search
visibility?
Source: botpresso.com/ai-prompts-for-seo/
Local SEO

19. Prompt 2:
I'm interested in optimizing my
website for local voice search.
Can you provide insights on local
language patterns, colloquialisms, and
long-tail keywords that are commonly
used in voice searches within my
target region? (Business: SEO services,
Location: Melbourne)
Source: botpresso.com/ai-prompts-for-seo/
Local SEO

20. Prompt 1:
You're a content creator for a lifestyle
blog. Generate a list of lifestyle-related
keywords for [target audience - Air
Jordan lovers in Australia] that can be
used to create engaging content and
capture the interests of the target
demographic.
Source: botpresso.com/ai-prompts-for-seo/
Content

21. Prompt 2:
Imagine you're a lifestyle blogger.
Create an outline for a listicle-style
blog post featuring the top [10]
[summer apparels] for [30 year old
man in Australia], targeting readers
with a fun and engaging tone.
Source: botpresso.com/ai-prompts-for-seo/
Content

22. Featured Snippet
Prompt 1:
I want to optimize my website for
table featured snippets.
Can you provide tips on creating and
structuring tables to increase the
chances of being featured in search
results?
Source: botpresso.com/ai-prompts-for-seo/

23. Featured Snippet
Prompt 2:
I'm planning to optimize my FAQ
pages for featured snippets.
Can you provide guidance on
selecting and formatting questions
and answers to improve the chances
of being featured?
Source: botpresso.com/ai-prompts-for-seo/

24. International SEO
Prompt:
I'm planning to target multiple
countries with my website.
Can you provide guidance on
implementing hreflang tags correctly
to indicate language and regional
variations of my content?
Source: botpresso.com/ai-prompts-for-seo/

25. Prompt 1:
I want to optimize my website's
product listings with structured data
for better e-commerce SEO. Can you
provide guidance on implementing
product schema markup, including
pricing, availability, reviews, and other
relevant information?
Structured Data
Source: botpresso.com/ai-prompts-for-seo/

26. Keyword Research
Source: botpresso.com/ai-prompts-for-seo/
Prompt:
Act as a content strategist for a travel
blog.
Generate a list of long-tail keywords
related to [Sydney] that can be used to
create informative and engaging
travel articles.

27. Want to See What Team Botpresso Has Been Cooking?

28. Source:botpresso.com/hreflang-xml-sitemap-generator-python-chatgpt/
ChatGPT x Python Powered Alchemy
Challenge: We had around
25000+ URLs targeting multiple
geographies and we had to
create sitemaps for 3
geographies with hreflang
alternate for each URL.
Solution:
Sought help from ChatGPT and
used a Python script provided
with the help of Scrapy to
generate the international
sitemap.

29. Problem:
A project that implemented
excellent internal linking
throughout the site still hadn’t
generated the expected
amount of growth.
The problem was that internal
links weren’t being rendered by
Google.
Solution:
Sought help from ChatGPT and
used a Python script to identify
the missing links of a webpage
missing from the rendered
HTML.
Source: botpresso.com/python-script-to-find-inlinks-missing-from-rendered-html/
ChatGPT-powered Python Script for the Win

30. “With the support of ChatGPT, we’ve
developed regexes tailored to our specific
needs, allowing us to extract valuable
insights from search console data and
optimize your website accordingly.
AI-powered regex generation streamlines
the process, enabling you to focus on other
critical aspects of your SEO strategy”.
- Tejaswi Suresh,
SEO Director @Botpresso
Our SEO Director Nose-diving Into the World of AI for SEO
Sample Regex
.*(Amazon|ac|mobile*).* -> To see list of
keywords only with specified keywords
([^” “]*s){3,}? -> Find long tail keywords
by replacing 3 with other no.

31. In-house Experiment: Chatgpt Content on Content Revamp Pages
Content
published:
5th April ‘23

32. All Rights Reserved
DOs DON’Ts
Be clear and specific in your prompts Don't rely solely on AI-generated content
Experiment with different prompt variations Don't use biased prompts
Provide context and background information Don't assume all responses are accurate
Use SEO-specific language and terminology Don't ignore ethical considerations
Critically evaluate and fact-check the generated content Don't overlook the importance of user experience
Supplement AI-generated content with human expertise Don't neglect continuous learning and adaptation
DOs & DON’Ts for AI prompts
Source: botpresso.com/ai-prompts-for-seo/

33. Fostering innovation and
adaptability in SEO practices
Preparing for the AI Revolution in SEO
Strategies for businesses and SEO professionals to stay ahead
Investing in AI education
and training
Hybrid approach: Combining human
expertise and AI technology

34. AI Tools for Maximizing Your Output: Content

35. Rise in the Adoption of AI-generated Images
Source: Search Engine Round Table

36. AI-powered Image Generation Tools

37. 10 Commandments
Review
and edit
Maintain a
consistent brand
voice
Fact check
And verify
information
Avoid
plagiarism
Optimize
for SEO
Add value
And originality
Consider
User intent
Proofread for
errors
Update regularly Monitor
performance
Source: botpresso.com/ai-prompts-for-seo/

38. Download AI Prompt Mastery by Botpresso
Download Link: https://bit.ly/44HSQ8c

39. Thank You!
@botpresso | @_nitman