My talk from BrightonSEO 2022 was about taking the whole “BIG SEO PROCESS” and cutting it into small tasks so the SEO process will be better, more accurate, and easier to execute.

1. Small Tasks
Make Big Changes
Shmulik Dorinbaum | Highver
slideshare.net/ShmulikDorinbaum
@Shmul_D

6. 1 •Declare the problem
2 •Find The solution
3 •Fix the problem
4 •Thank Shmulik

7. Who is: Shmulik Dorinbaum
• SEO expert since 2003
• SEO Agency (50+ clients / 4 full time employees)
• SEO Online Courses (over 1,200 students)
• Highver - Task Management Tool for SEO
• Divorced + 2
• Plays Guitar / Piano (and drums when no one is watching)
• Loves Country / Grange and 90’s Rock
• Grey hair by nature and by all of the above

8. 1
Declare the
problem

9. ❑ Keyword Research
❑ Competitors Research
❑ Site Audit
❑ Meta Tags Replacements
❑ Hierarchy Optimization
❑ Content Rewrite
❑ Removing Crappy Pages (404 / Poor Content etc’)
❑ Internal / External Links
❑ Images Optimization (ALT / Size)
❑ And So On…
What we have in our SEO Process

10. KeywordResearchCompetitorsRes
earchSiteAuditMetaTagsReplacem
entsHierarchyOptimizationContent
RewriteRemovingCrappyPagesInte
rnalExternalLinksImagesOptimizati
onS**tNeverMindImstopingtheSE
O
What Our Clients Understand

11. “Process"

12. Rank #1

13. ❑ Weight Loss
❑ Get in Shape
❑ Hair Growing
❑ Getting Healthy (Stop Smoking, Eat Well..)
❑ Financial Success (Get Rich..)
❑ Personal Success (Get Married, Kids..)
❑ SEO
What all have in Common

14. If you start them
today, nothing will
happen tomorrow

15. 2
Find The
solution

16. Do You know which
professional must deal with
600(ish) tasks in one shift?
Questio
n

21. He brought his knowledge,
to the SEO…
SO…

22. Small Tasks

23. 3
Fix the
problem

24. “If I cannot do
great things, I can
do small things in
a great way.”
Dr Martin Luther King

25. Break Any Process
to Milestones

27. SEO
❑ Keyword Research
❑ Competitors Research
❑ Site Audit
❑ Fix Meta Tags
❑ And So On…
Keyword
Research
Competitors
Research
Site Audit Fix Meta Tags

28. My Milestones
Month 1
❑ Keyword Research
❑ Competitors Research
❑ GA + GSC
❑ 1st Site Audit
❑ 1st Ranking Report
Month 2
❑ Fix 15-20 Pages
❑ Build 3-4 Links
❑ Build Content
Strategy
❑ 2nd Ranking Report
Month 3
❑ Fix 15-20 Pages
❑ Build 3-4 Links
❑ Write 3-4 Posts
❑ 3rd Ranking
Report

29. Quarter Milestone
❑ What have we done?
❑ How did you start?
❑ Where are you now?
Month 4th Report

30. Milestones Types
Month 1 Month 2 Month 3 Month 4
My SEO Milestones

31. Milestones Types
My ORM Process Milestones
Day 1 Day 15 Day 30 Day 45

32. Milestones Types
Month
1
Month
2
Month
3
Month
4
Month
5
Month
6
Month
7
Month
8
Month
9
Month
10
Month
11
Month
12
My Niche Affiliate Site Milestones

33. Fixed
homepage
meta tags
Got 2 links
from CNN
last post
about mold
Month
1
Month
2
Month
3
Month
4
10
5
1
Best Part of SEO Milestone

34. ✔ Don’t rank #1, get your post done right.
✔ Don’t rank #1, get that link you wanted.
✔ Don’t rank #1, get more keywords with new posts.
✔ Don’t rank #1, add new internal links to old pages.
✔ Don’t rank #1, add speed to your landing pages.
✔ Don’t rank #1, fix those 404 pages.
✔ And then…
Tell yourself

35. Rank #1

36. 4
Thank
Shmulik!
Highver.com
Any Questions?
Shmulik@highver.com