This document discusses the relationship between JavaScript (JS) and search engine optimization (SEO). It notes that while JS enables many modern website features, it can cause issues for crawlers and indexing if not implemented properly. The document explores crawling, indexing, rendering challenges with JS for search engines and potential solutions like server-side rendering. It also notes that SEO must consider non-Google search engines that may not support JS rendering as well.

1. How to make SEO JS?

2. 2
Nitin Manchanda
Global Head of SEO

4. Hello! JavaScript

5. Build Beautiful/Modern
Websites

6. Which are Fast!

7. = Happy User

8. Easy to Learn/Debug

9. Platform Independence,
Procedural Capabilities etc.

10. = Happy PM/Developer

11. Therefore, so popular!

12. > 90%
Of top
100k
Websites

13. JS is
Awesome!

14. Some Trending Ones

15. How’s the Relationship
with SEO?

16. Like typical partners
but...

17. In
Fight
Mode

18. JS is Awesome! Isn’t it?

19. Well, it depends!

20. How does work?

22. Web-rendering types

24. Why SEO hates JS?

25. Crawling?

28. Indexing?

29. Two Waves of Indexing

30. Can you really render JS?

31. Let’s go SSR

32. Problem Solved! *

33. Bots SSR

34. Users SSR
*Conditions Apply

35. Ranking?

36. I can’t render you fine!
Why should I rank you?

37. Give me the reason!

38. Google is not the only search
engine on this planet!

39. 92.86%Google
39
Source: http://gs.statcounter.com/search-engine-market-share
Worldwide

40. 88.13%Google
40
United States

41. 74.92%Google
41
Japan

42. In some markets, it’s not the
market leader!

43. 42.69% 53.97%
Google
Russia
Yandex
43

44. 2.67% 71.4%
Google
China
Baidu
44

45. Can Yandex, Baidu etc.
search engines render JS?

46. 46
Nitin Manchanda
Thank you!
@_nitman
nitman