More Related Content Similar to Using Digital PR Strategies To Widen Your Target Audience (20) Using Digital PR Strategies To Widen Your Target Audience2. I have been working in
the industry for over a
year now
3. I want to take away the
complexity of explaining
Digital PR to an adverse
client
7. 2
How this will win links
from niche
publications and
widen your client’s
target audience
10. Tell them to imagine
your stories in their
lifestyle magazine or
their blog
22. “It’s no longer
enough to be
popular; you also
need to be relevant.”
Beth Nunnington, Journey Further
Source: 'For PR, link quantity doesn't matter; link
relevancy does.’ Feb 2022. The Drum.
30. Pour Moi’s customers are:
social-media-savvy, likely to
engage with celebrity news
and follow the latest trends, TV
shows and music
33. 176 links
Average DA of 52
50% new linking domains
Increased USA DA from 16 to 39
73% followed links
37. Thank you for listening
Feel free to reach out on Twitter
with any questions:
@MaddieDaviesPR