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BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf

🇺🇲 🇬🇧 Kara ThurkettleSenior SEO Manager at Kaizen

1) What is "The Metaverse?" 2) What technologies are being used within The Metaverse? 3) How are these technologies transforming shopping behavior? 4) How are the technologies impacting search? 5) Why should search professionals care and how do we optimise for this? 6) What gives NFTs their value and how can we optimise them? 7) What types of experiences are industries creating with these technologies? 8) What the user concerns around "The Metaverse" and how cam we be more ethical?

BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf

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Search in the Metaverse
Kara Thurkettle | Kaizen
SLIDESHARE.NET/KARABARBERMADSEN
@5MINUTESNIPPETS
@5minutesnippets
Why are we all here?
@5minutesnippets
Source: Google Trends
“Metaverse” Popularity
Grew by 7,875% in 2021
Search:
“metaverse”
Comparison:
Jan to Dec
@5minutesnippets
Gartner
By 2026, 1 in 4 people will spend at
least 1 hour a day in
“The Metaverse”.
@5minutesnippets
Gartner
By 2026, 30% of the organisations
in the world will have products and
services ready for “The Metaverse”.
@5minutesnippets
What is the
agenda for
today?

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