This document provides an overview of search engine optimization (SEO). It discusses how Google and other search engines work by crawling websites, extracting data, and ranking pages based on various on-page and off-page factors. It emphasizes the importance of keyword research to identify relevant keywords and ensure content is optimized for those keywords. Both on-page factors like titles, headers, links and off-page factors like backlinks are covered. The document also provides examples of analyzing keyword search volumes and the competition.
Google uses web crawlers to continuously scan and index websites, updating its index hundreds of thousands of gigabytes per day. It considers over 200 factors when ranking pages for relevance to search queries, including links, freshness, and personalization. Major Google algorithms like Panda target low-quality content, Penguin addresses spam, and Hummingbird understands user intent and conversational searches by utilizing its vast knowledge graph.
Harness the Potential of Local Search for Your BusinessHubSpot
The document discusses optimizing local SEO for businesses. It begins with an overview of why local search is important given the large audience size and high purchase intent of local searches. It then covers the anatomy of a local SERP, explaining the difference between organic, paid, and local results. The presentation outlines how websites and citations factor into local rankings. It emphasizes optimizing websites for local keywords, building links, claiming citations across sources, and obtaining high-quality reviews to improve local search visibility.
Search engine marketing for e-commerce websites - whats new in Google SEO and...Ann Stanley
Search engine marketing for e-commerce websites - whats new in Google SEO and AdWords in 2014
Ann Stanley presented this workshop at the Ecommerce Expo on the 1st October at Olympia, London.
She starts by presenting data on online ad spend, the importance of search and mobile.
Then she runs through a all the algorithm changes in Google and other updates, before doing a similar summary of all the changes in AdWords, including announcement made during September
Learn about semantic search and, most importantly, how to facilitate it! My talk at SearchFest will dive deep into the implementation angle so that marketers and developers can not only learn about why structured data is important, but how to implement it on their sites using microdata and/or JSON-LD.
Google's Hummingbird and the Entity Search RevolutionCyrus Shepard
Google retooled its search engine late last year, introducing a new system called "Hummingbird" that moves beyond keyword search and into "entity search." Learn the difference between entity vs. keyword search on both Google and Bing, and how SEOs can _ and should _ take advantage of this change.
This document provides an overview of search engine optimization (SEO) strategies. It discusses what SEO is, why it is important given user behavior trends, and common barriers to implementing SEO. It then outlines potential benefits of doing SEO, such as increased traffic and brand awareness. The document also covers key on-page and off-page optimization techniques, how to research competitors, and tips for developing landing pages and backlinks. Overall, the document serves as a basic guide to SEO best practices for improving search engine rankings.
Google uses web crawlers to continuously scan and index websites, updating its index hundreds of thousands of gigabytes per day. It considers over 200 factors when ranking pages for relevance to search queries, including links, freshness, and personalization. Major Google algorithms like Panda target low-quality content, Penguin addresses spam, and Hummingbird understands user intent and conversational searches by utilizing its vast knowledge graph.
Harness the Potential of Local Search for Your BusinessHubSpot
The document discusses optimizing local SEO for businesses. It begins with an overview of why local search is important given the large audience size and high purchase intent of local searches. It then covers the anatomy of a local SERP, explaining the difference between organic, paid, and local results. The presentation outlines how websites and citations factor into local rankings. It emphasizes optimizing websites for local keywords, building links, claiming citations across sources, and obtaining high-quality reviews to improve local search visibility.
Search engine marketing for e-commerce websites - whats new in Google SEO and...Ann Stanley
Search engine marketing for e-commerce websites - whats new in Google SEO and AdWords in 2014
Ann Stanley presented this workshop at the Ecommerce Expo on the 1st October at Olympia, London.
She starts by presenting data on online ad spend, the importance of search and mobile.
Then she runs through a all the algorithm changes in Google and other updates, before doing a similar summary of all the changes in AdWords, including announcement made during September
Learn about semantic search and, most importantly, how to facilitate it! My talk at SearchFest will dive deep into the implementation angle so that marketers and developers can not only learn about why structured data is important, but how to implement it on their sites using microdata and/or JSON-LD.
Google's Hummingbird and the Entity Search RevolutionCyrus Shepard
Google retooled its search engine late last year, introducing a new system called "Hummingbird" that moves beyond keyword search and into "entity search." Learn the difference between entity vs. keyword search on both Google and Bing, and how SEOs can _ and should _ take advantage of this change.
This document provides an overview of search engine optimization (SEO) strategies. It discusses what SEO is, why it is important given user behavior trends, and common barriers to implementing SEO. It then outlines potential benefits of doing SEO, such as increased traffic and brand awareness. The document also covers key on-page and off-page optimization techniques, how to research competitors, and tips for developing landing pages and backlinks. Overall, the document serves as a basic guide to SEO best practices for improving search engine rankings.
Technical SEO (Pagination & Crawling) by Adam AudetteAdam Audette
How to build a business case, the difference between high potential impact and high reliability, some top misses with pagination, and some top crawling tips.
Google Algorithm Updates are criterion that google uses in their search results to deliver more targeted results to the users. Google Algorithm Updates have major impact on SEO. Learn about important google updations
Google Hummingbird and Semantic Search - An UpdateEric Enge
Google's Hummingbird landed in September of 2013. Yet it was a soft landing with few noticing its impact, even though Google told us it impacted 90% of queries.
In this presentation at MN Search in Minneapolis, I provide an update on what's going on, and how the impact is becoming very real in 2014.
This document provides information about Google's Hummingbird update, which aims to better understand the contextual meaning and intent behind search queries. Some key points:
- Hummingbird was announced in September 2013 and affects how Google ranks pages for search results.
- It considers the full question or phrase rather than just keywords, especially for conversational or voice searches.
- To adapt, websites need to optimize content and keywords for common related search terms and questions about their business or industry.
- Proper use of keywords in anchors and surrounding text, as well as participation in knowledge panels can help websites remain relevant under Hummingbird.
Search Engines Demystified. The presentation covers about types of engines, search engine internal, comparative study, indexing, searching, information retrieval, inverted index, clustering, meta search engines, semantic search, search engine optimization, search evaluation, how to do search, search architecture and more.
This document provides tips for using advanced search features on Google to search more effectively. It discusses using keywords, word order, capitalization, special characters, math, quotation marks, filters like time, location, file type, translation and images to refine searches. It also introduces Google features like site: to search within sites, intext: to search text on pages, and date filters. Lastly, it includes a mini quiz to test understanding of advanced search techniques.
This document provides information about searching the web effectively. It discusses different types of search engines such as regular search engines, metasearch engines, and question-based search engines. It also covers techniques for conducting searches, including using advanced search options, Boolean operators, quotation marks and keywords. The document emphasizes evaluating the reliability of websites and provides tips for determining the credibility of sources. It includes examples for students to try out different search techniques hands-on.
This document provides information about searching the web effectively. It discusses different types of search engines such as regular search engines, metasearch engines, and question-based search engines. It also covers techniques for conducting searches, including using advanced search options, Boolean operators, quotation marks and keywords. The document emphasizes the importance of evaluating sources for reliability and provides tips for determining if a website can be trusted. The goal is to teach readers how to efficiently and accurately find information on the internet.
Kacha resort and spa koh chang Digital Marketinggigging2002
This document discusses internet marketing strategies for travel businesses. It outlines three key steps: 1) optimize the company website through search engine optimization techniques like keyword optimization of titles, descriptions and content; 2) use social media platforms like Facebook, YouTube, and TripAdvisor to engage customers and build the brand; 3) implement paid promotion strategies like pay-per-click advertising to drive traffic to the website and social media pages. The goal is to use both owned media like the website and earned social media, as well as paid promotion, to acquire new customers and engage existing customers online.
Hummingbird Proof eCommerce SEO Planning - #BrightonSEO April 2014Kunle Campbell
Google's Hummingbird update was a major rewrite of its search algorithm focused on understanding search queries through entities and relationships rather than just keywords. This has implications for e-commerce sites, which should optimize to be recognized as entities, build relationships between products and categories, and focus on answering queries through in-depth content rather than just keywords. They also need to optimize for voice and mobile search through measures like prioritizing local search results and ensuring their content is accessible across devices.
This document provides an overview of Search Influence, an online marketing firm that specializes in search engine optimization (SEO). It discusses Search Influence's history and credentials in the SEO industry. It then covers some of the basic principles of SEO, including selecting keywords, optimizing on-site content, getting relevant backlinks, and understanding how Google's algorithm works by analyzing various ranking signals. The goal of SEO, according to the document, is to deliver the most relevant search results by optimizing websites to match searcher intent.
Working With Facebook, Twitter, et al. - Social Media CampMike Anderson
This document discusses social media data products from Twitter and Facebook and how they can be used. It provides an overview of the types of data available from the Twitter Firehose and through third party providers like GNIP and Datasift's PYLON product for Facebook data. Free tools like the Twitter Public API and Curator are also highlighted for accessing limited Twitter data without cost. The document uses an example of how Target analyzed social media to connect with customers and make business decisions. It emphasizes that while the free tools are good for many projects, commercial solutions are needed for applications requiring large volumes or more complete datasets.
Learn how to use SEO and social media to attract more people to your event. Start with the basics of getting events found online, see different ways to spread the word and master how to make your event pop in Google and the social networks.
This was presentation was done in partnership with Brown Paper Tickets, the fair-trade ticketing company.
Daft Punk SEO. When you have millions of pages SEO is like a Daft Punk lyric:
“Work it harder, Make it better, Do it faster, Makes us stronger, More than ever, Hour after, Our work is, Never over”.
The processes that help mega sites succeed can also help smaller sites. It's not always the sexiest work but in the end you'll win your equivalent to a Grammy.
Darcy Knapp of DK Consulting/SEO Web Mechanics did a session exploring the basics of search, social, SEO/SEM for marketing any organization. Part of NetSquared Tech Valley's Lunch and Learn Series.
This document provides SEO tips for small businesses. It discusses the importance of on-site optimization including navigation, keywords, images, headings and page titles. Off-site factors like links, social media, and local search are also covered. The document emphasizes consistency across listings, using directories to build citations, and tools like Google Map Maker to fix incorrect business information.
1) The document discusses measuring the value of content using Google Analytics. It focuses on looking at basic metrics like pageviews, time on page, and bounce rate to understand how users are engaging with content pages.
2) It also discusses setting goals in Google Analytics to see if content is meeting business objectives like conversions. Funnel visualizations and reverse goal paths can help identify what content pages are most often leading to goals.
3) Advanced techniques include tracking custom engagement events like downloads, video plays, and shares to gain insights into how users are interacting with content. Exporting reverse goal path data to CSV makes patterns in the content that drives conversions easier to analyze.
Lee Odden - Optimise & Persuade your Audience to Act - ionSearch 2012ionSearch Conference
The document discusses optimizing content and social media presence to attract more customers. It recommends researching target audiences, discovering their interests and pain points. Content should be optimized across search engines, blogs, social networks and other online channels to engage audiences at each stage of the customer journey from awareness to advocacy. The goal is to optimize for consumers, experiences and outcomes rather than just search engines or social platforms alone.
Technical SEO (Pagination & Crawling) by Adam AudetteAdam Audette
How to build a business case, the difference between high potential impact and high reliability, some top misses with pagination, and some top crawling tips.
Google Algorithm Updates are criterion that google uses in their search results to deliver more targeted results to the users. Google Algorithm Updates have major impact on SEO. Learn about important google updations
Google Hummingbird and Semantic Search - An UpdateEric Enge
Google's Hummingbird landed in September of 2013. Yet it was a soft landing with few noticing its impact, even though Google told us it impacted 90% of queries.
In this presentation at MN Search in Minneapolis, I provide an update on what's going on, and how the impact is becoming very real in 2014.
This document provides information about Google's Hummingbird update, which aims to better understand the contextual meaning and intent behind search queries. Some key points:
- Hummingbird was announced in September 2013 and affects how Google ranks pages for search results.
- It considers the full question or phrase rather than just keywords, especially for conversational or voice searches.
- To adapt, websites need to optimize content and keywords for common related search terms and questions about their business or industry.
- Proper use of keywords in anchors and surrounding text, as well as participation in knowledge panels can help websites remain relevant under Hummingbird.
Search Engines Demystified. The presentation covers about types of engines, search engine internal, comparative study, indexing, searching, information retrieval, inverted index, clustering, meta search engines, semantic search, search engine optimization, search evaluation, how to do search, search architecture and more.
This document provides tips for using advanced search features on Google to search more effectively. It discusses using keywords, word order, capitalization, special characters, math, quotation marks, filters like time, location, file type, translation and images to refine searches. It also introduces Google features like site: to search within sites, intext: to search text on pages, and date filters. Lastly, it includes a mini quiz to test understanding of advanced search techniques.
This document provides information about searching the web effectively. It discusses different types of search engines such as regular search engines, metasearch engines, and question-based search engines. It also covers techniques for conducting searches, including using advanced search options, Boolean operators, quotation marks and keywords. The document emphasizes evaluating the reliability of websites and provides tips for determining the credibility of sources. It includes examples for students to try out different search techniques hands-on.
This document provides information about searching the web effectively. It discusses different types of search engines such as regular search engines, metasearch engines, and question-based search engines. It also covers techniques for conducting searches, including using advanced search options, Boolean operators, quotation marks and keywords. The document emphasizes the importance of evaluating sources for reliability and provides tips for determining if a website can be trusted. The goal is to teach readers how to efficiently and accurately find information on the internet.
Kacha resort and spa koh chang Digital Marketinggigging2002
This document discusses internet marketing strategies for travel businesses. It outlines three key steps: 1) optimize the company website through search engine optimization techniques like keyword optimization of titles, descriptions and content; 2) use social media platforms like Facebook, YouTube, and TripAdvisor to engage customers and build the brand; 3) implement paid promotion strategies like pay-per-click advertising to drive traffic to the website and social media pages. The goal is to use both owned media like the website and earned social media, as well as paid promotion, to acquire new customers and engage existing customers online.
Hummingbird Proof eCommerce SEO Planning - #BrightonSEO April 2014Kunle Campbell
Google's Hummingbird update was a major rewrite of its search algorithm focused on understanding search queries through entities and relationships rather than just keywords. This has implications for e-commerce sites, which should optimize to be recognized as entities, build relationships between products and categories, and focus on answering queries through in-depth content rather than just keywords. They also need to optimize for voice and mobile search through measures like prioritizing local search results and ensuring their content is accessible across devices.
This document provides an overview of Search Influence, an online marketing firm that specializes in search engine optimization (SEO). It discusses Search Influence's history and credentials in the SEO industry. It then covers some of the basic principles of SEO, including selecting keywords, optimizing on-site content, getting relevant backlinks, and understanding how Google's algorithm works by analyzing various ranking signals. The goal of SEO, according to the document, is to deliver the most relevant search results by optimizing websites to match searcher intent.
Working With Facebook, Twitter, et al. - Social Media CampMike Anderson
This document discusses social media data products from Twitter and Facebook and how they can be used. It provides an overview of the types of data available from the Twitter Firehose and through third party providers like GNIP and Datasift's PYLON product for Facebook data. Free tools like the Twitter Public API and Curator are also highlighted for accessing limited Twitter data without cost. The document uses an example of how Target analyzed social media to connect with customers and make business decisions. It emphasizes that while the free tools are good for many projects, commercial solutions are needed for applications requiring large volumes or more complete datasets.
Learn how to use SEO and social media to attract more people to your event. Start with the basics of getting events found online, see different ways to spread the word and master how to make your event pop in Google and the social networks.
This was presentation was done in partnership with Brown Paper Tickets, the fair-trade ticketing company.
Daft Punk SEO. When you have millions of pages SEO is like a Daft Punk lyric:
“Work it harder, Make it better, Do it faster, Makes us stronger, More than ever, Hour after, Our work is, Never over”.
The processes that help mega sites succeed can also help smaller sites. It's not always the sexiest work but in the end you'll win your equivalent to a Grammy.
Darcy Knapp of DK Consulting/SEO Web Mechanics did a session exploring the basics of search, social, SEO/SEM for marketing any organization. Part of NetSquared Tech Valley's Lunch and Learn Series.
This document provides SEO tips for small businesses. It discusses the importance of on-site optimization including navigation, keywords, images, headings and page titles. Off-site factors like links, social media, and local search are also covered. The document emphasizes consistency across listings, using directories to build citations, and tools like Google Map Maker to fix incorrect business information.
1) The document discusses measuring the value of content using Google Analytics. It focuses on looking at basic metrics like pageviews, time on page, and bounce rate to understand how users are engaging with content pages.
2) It also discusses setting goals in Google Analytics to see if content is meeting business objectives like conversions. Funnel visualizations and reverse goal paths can help identify what content pages are most often leading to goals.
3) Advanced techniques include tracking custom engagement events like downloads, video plays, and shares to gain insights into how users are interacting with content. Exporting reverse goal path data to CSV makes patterns in the content that drives conversions easier to analyze.
Lee Odden - Optimise & Persuade your Audience to Act - ionSearch 2012ionSearch Conference
The document discusses optimizing content and social media presence to attract more customers. It recommends researching target audiences, discovering their interests and pain points. Content should be optimized across search engines, blogs, social networks and other online channels to engage audiences at each stage of the customer journey from awareness to advocacy. The goal is to optimize for consumers, experiences and outcomes rather than just search engines or social platforms alone.
The document discusses using Umbraco, an open source content management system (CMS), to improve efficiency across websites. Umbraco allows for a single template, style sheet, JavaScript library, and content management system to be implemented on new websites. This standardized approach simplifies development and editing while maintaining a consistent user experience and formatting across sites. Content editors can select formatting with jQuery instead of directly editing styles, and any copied content from Word is automatically cleaned up. Pages are automatically unpublished if they are over six months old. Umbraco provides a framework that requires little to no .NET coding and uses standard scripting languages like XSLT.
This document discusses the fashion brand FREITAG and their approach to sustainable and innovative design. It describes how FREITAG was founded in 1993 by two brothers in Switzerland to produce durable messenger bags using recycled materials like tarpaulins and bicycle tubes. Over time, FREITAG has expanded to produce over 50 bag models while focusing on handcrafted, eco-friendly production. Their factory in Zurich utilizes sustainable practices like reusing rainwater and installing a green roof. FREITAG positions their products as functional fashion and works with customers as innovators to continuously improve their sustainable design and production processes.
Part 1 of a 3 part Series on SEO Audits
Slides associated with the Google+ Hangout from August 20th, 2014 at https://plus.google.com/u/0/events/cdmu4pmjcn8sj045hjiglph142s
This document provides an overview of search engine optimization (SEO) in 3 easy steps. Step 1 is to understand how search engines work by learning about their bots, algorithms, and what they can and cannot see on a website. Step 2 is to make the website bot-friendly by providing clean HTML code without unnecessary JavaScript or Flash that bots cannot read. Step 3 is to build an SEO toolkit for WordPress by adding relevant metadata, keywords and linking to optimize the site's discoverability. The overall goal is to empower website owners to effectively optimize their own WordPress sites for search engines.
A web search engine indexes websites to allow users to search for information on the World Wide Web. Search engines use spider programs to crawl websites, index keywords and content, and maintain databases for keyword searches. They emerged to fill the need for computer-based search capabilities as the exponential growth of the Web made human-based directories impossible. The most common goals of search engines are to provide the most relevant, reliable results in a fair manner. They generate revenue primarily through advertising.
The document provides information and guidance on keyword research, including identifying root keywords and related long-tail keywords, analyzing keyword data from various sources, and optimizing websites on-page and off-page to target relevant keywords. Key steps include using the Google AdWords Keyword Tool to find search volumes and related keywords, incorporating targeted keywords naturally across pages and links, and participating in link building and paid search campaigns. Proper keyword research is presented as essential for search engine optimization, content marketing, and product naming.
Sometimes the amount of data available can be overwhelming and confusing, especially at international scenarios. This presentation (for the International Search Summit Seattle 2012) aims to show how to use analytics to uncover opportunities and explore some best practices for international multilingual web analysis
SEO is definitely not the preserve of specialists. SEO is for everyone! This presentation covers 3 pillars of SEO that all bloggers & website owners can put into practice. Included is a deeper dive into keyword research & on-page optimization.
Sept. 28, 2011 webcast become an expert google searcher in an hour stephan ...O'Reilly Media
Learn how you too can become an expert Google searcher and extract invaluable data about your competitors and about the market like never before -- with laser-like accuracy and extreme efficiency. Presented by: Stephan Spencer
Search and Social Media Marketing Course Slides - Salford UniverstiyTom Mason
The document provides an overview of search engine optimization and analytics topics. It discusses the current search landscape dominated by Google, how Google's algorithm frequently updates to prioritize certain types of content, and the importance of developing a comprehensive keyword plan including short and long-tail keywords. It also covers best practices for blogging, measuring return on investment through analytics metrics, and experts to follow on Twitter for continued learning.
Learn the beginner to advanced strategies in search engine optimization by the SEOGoddess. Jenn Mathews has been optimizing websites since 1997 having worked as an in-house SEO Manager up to Director level for companies like Classmates.com. This unique approach to optimizing websites teaches you enough to either optimize your website yourself or know enough to understand what your consultant or SEO is suggesting.
The SEO with the SEOGoddess workshop is offered all over the U.S. at various Wappow! and other conferences, and in Seattle, WA as a stand alone 4 hour workshop. For more information visit http://wappow.com
Lost in the Net: Navigating Search EnginesJohan Koren
This document provides an overview of key concepts for understanding how search engines work. It defines search engines as computer programs that use clusters of computers to search the web and index pages based on important words found. Search engines allow users to search their indexes by entering keywords or browsing categorized directories. The document discusses how search engines build their indexes by crawling websites, and how they rank pages based on factors like keyword frequency, location, and link popularity. It also notes that search results vary between engines and are personalized based on individual search histories.
Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like.
Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!
Lost in the Net: Navigating Search EnginesJohan Koren
This document discusses search engines and how they work. It defines a search engine as a computer program that uses clusters of computers to search the web or a specific site for keywords or phrases entered by users. It explains that search engines build indexes of words found on webpages and their locations, and allow users to search those indexes. It also discusses how search engines rank pages based on algorithms and factors like keywords, and how personalization means results vary between users and search engines.
information about google
how google engine works
some application of google
some features of google
benefits of google
some reason why google is so famous
benefits of google app system
This document provides strategies for becoming a creative and profitable online presence through search engine optimization and marketing. It discusses how offline businesses rely on location while online businesses rely on information and search. It then covers key internet marketing strategies like SEO, SEM, and other techniques. Specific on-site optimization tactics are explained like keywords, domain names, and content optimization. Paid search options like paid placements and inclusions are also outlined. The conclusion emphasizes using both organic and paid strategies together for best results.
Analyzing search engine results pages(SERPs) All over the worldsAnil Sah
Truly,
“Search was Big Data before there was Big Data”
Search has always been concerned with
extremely large datasets, and
statistical analysis of those sets, both for indexing (i.e. large scale batch processing) as well as at query-time (i.e. high speed real-time processing).
Billion-document databases have existed in search engines for decades.
Search has always lacked is a good, inclusive framework. Do we have that framework now? No. But we have the vision of the framework, and it lives on Big Data.But what would we do with such a framework?
Things like:
Link Counting / Page Rank / Anchor Text / Popularity
Were too hard, too expensive, and too unreliable to be used except in complex, hand-crafted implementations.
These are all techniques using external references to improve search relevancy.
Link counting uses inbound links into a document (i.e. links from other documents) to boost relevancy.
Google's "PageRank" has the same goal, but is mathematically more sophisticated.
"Anchor text" can influence relevancy by taking into account how other people reference your document.
Popularity boosts documents that are known to be more popular based on how often those documents are clicked
These algorithms become more than just possible; they are a natural evolution. After all, Google invented Map/Reduce specifically to handle Page Rank calculations for Google.com.
Because of the lack of an appropriate framework that all of this incredibly valuable external data is underused in most search implementations.
Search Engine Results Pages (SERP) : Pages displayed by search engines in response to a query by a searcher.
Main component of the SERP :listing of results that are returned by the search engine in response to a keyword query,
Pages may also contain other results such as advertisements.
Two general types:
Organic search (i.e., retrieved by the search engine's algorithm)
Sponsored search (i.e., advertisements)
Several pages in response to a single search query, Due to the huge number of items that are available.
What kind of pages are viewed as high quality?
Which factors influence high-quality and low-quality ratings (SUPER important, as these factors may be similar to how Google measures page quality for SERP rankings)
Organic SERP listings are the natural listings generated by search engines based on a series of metrics that determines their relevance to the searched term.
Webpages that score well on a search engine's algorithmic test show in this list
1. Count: the number of times that the domain appeared in the searches that we made.
2. Mean: the mean (average) rank of each of the domains.
3. Coverage: the count divided by the number of queries.
Total appearances: the number of times the domain appeared in SERPs (top 10)
Coverage: total appearances divided by the total queries (shown as a percentage)
Average position (rank)of each of the domains
This document provides an agenda for a presentation on search engine optimization (SEO). It discusses key SEO concepts like the Google algorithm, types of search algorithms, how organic search listings work, on-page and off-page optimization techniques, and SEO tools. It also covers paid listings, creating an SEO audit checklist, and optimizing a website for search engines through registration on platforms like Google and Bing. The overall document serves as an outline to cover the basics of SEO and best practices for improving organic search rankings.
The document discusses different types of search engines and search techniques. It describes four main types of search engines: web crawlers like Google and Yahoo that scan pages to create indexes; directories like DMOZ and Yahoo Directory that use human editors; meta-search engines like Clusty and Dogpile that send queries to multiple search engines; and children's search engines like Ask Kids and CBBC that filter adult content. It also outlines various search techniques including keywords, quotes, Boolean operators, wildcards, and advanced search options. The individual is asked to investigate and compare using these techniques across different search engine types.
"NATO Hackathon Winner: AI-Powered Drug Search", Taras KlobaFwdays
This is a session that details how PostgreSQL's features and Azure AI Services can be effectively used to significantly enhance the search functionality in any application.
In this session, we'll share insights on how we used PostgreSQL to facilitate precise searches across multiple fields in our mobile application. The techniques include using LIKE and ILIKE operators and integrating a trigram-based search to handle potential misspellings, thereby increasing the search accuracy.
We'll also discuss how the azure_ai extension on PostgreSQL databases in Azure and Azure AI Services were utilized to create vectors from user input, a feature beneficial when users wish to find specific items based on text prompts. While our application's case study involves a drug search, the techniques and principles shared in this session can be adapted to improve search functionality in a wide range of applications. Join us to learn how PostgreSQL and Azure AI can be harnessed to enhance your application's search capability.
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving
What began over 115 years ago as a supplier of precision gauges to the automotive industry has evolved into being an industry leader in the manufacture of product branding, automotive cockpit trim and decorative appliance trim. Value-added services include in-house Design, Engineering, Program Management, Test Lab and Tool Shops.
"Scaling RAG Applications to serve millions of users", Kevin GoedeckeFwdays
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
QA or the Highway - Component Testing: Bridging the gap between frontend appl...zjhamm304
These are the slides for the presentation, "Component Testing: Bridging the gap between frontend applications" that was presented at QA or the Highway 2024 in Columbus, OH by Zachary Hamm.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...DanBrown980551
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
What is an RPA CoE? Session 2 – CoE RolesDianaGray10
In this session, we will review the players involved in the CoE and how each role impacts opportunities.
Topics covered:
• What roles are essential?
• What place in the automation journey does each role play?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
8. How Google Search Engines work:
Step 1 – Graph - Discovery!
Google datacenters! Spider/Robot!
Website discovery!
1
Search result!
Eurofins websites!
9. How Google Search Engines work:
Step 1 - Discovery!
• Discovery of a website!
– Spiders act like real visitors!
– Spiders follow links to Eurofins website:!
• Facebook pages!
• Linked in groups ! Spider/Robot!
– URL sign-up: tell search engines
that your site exists!
Website discovery!
– Google Analytics!
– Sitemaps! 1
Eurofins websites!
10. How Google Search Engines work:
Step 2 – Graph – Data extraction!
2
Google datacenters! Spider/Robot!
Website discovery!
1
Search result!
Eurofins websites!
11. How Google Search Engines work:
Step 2 – Data extraction!
• Extraction of data from a webpage!
• Spiders read/download the webpage 2
and use parts of the text.!
– Title! Spider/Robot!
– Description!
– Content!
Website discovery!
– Image names!
– Links! 1
Eurofins websites!
12. How Google Search Engines work:
Step 3 - Graph!
2
3
Google datacenters! Spider/Robot!
Website discovery!
1
Search result!
Eurofins websites!
13. How Google Search Engines work:
Step 3!
2
3
Google datacenters! Spider/Robot!
• Calculation and distribution!
– Based on a patented ranking algorithm, Google
calculates the importance of a webpage for keywords.!
14. How Google Search Engines work:
Step 4 - Graph!
2
3
Google datacenters! Spider/Robot!
4
Website discovery!
1
Search result!
Eurofins websites!
15. How Google Search Engines work:
Step 4!
• Search engine results!
• Google updates local indexes continuously: page rank
changes all the time!
• Result pages come from a local Google server!
– Visitor coming from Google use local Google
websites: google.de, google.it, google.nl ,...!
– Visitors change the languages of the result pages!
• Page rank can be tracked and monitored through a
service provided by Google.!
16. Google's mission: to organize
the world's information and
make it “universally
accessible and useful”.!
We are constantly working to provide you with more
relevant results so that you find what you're looking for
faster.
http://www.google.com/intl/en/corporate/
19. Keyword research!
• Which subject is important?!
– Whatʼs hot, whatʼs the focus of the business
• Which words are visitors using?!
– Kit numbers / Names / Compounds / …
• Do you provide the right content?!
– Are you speaking the same language:
testing VS analyses!
20. Keyword research!
• Find keywords !
– that already work for your pages with Google
Analytics!
• Can you do any better with those keywords?!
– used with the internal search engine logged in
Google Analytics!
• What are customers looking for and do they find it?!
– with keyword suggestion tool from Google!
• Target keywords to your location and language!
• Match with keywords found in Google Analytics!
21. Keyword research: Google search results!
Website! Number of keywords used!
Eurofins.fr! 1800!
Eurofins.dk! 1200!
23. Keyword research: Google search results
Can we improve? !
• The keyword “listeria” generated 52 hits coming from 2
computers located in Viborg, Denmark, using Google
with a browser called Internet Explorer.
Visits lasted less then a seconds.
– Most probably an existing customer?
• Highest scoring keyword, but doesnʼt generate traffic:
Eurofins Denmark website only appears on Google
SERP 7 !
30. Keyword research: Internal search results!
• Visitors from Denmark are interested in prices for Food/
Feed services and Environmental services.!
• Rewrite above pages and refer to pricing policy!
32. Keyword research: keyword suggesstion tools!
• Why use keyword suggestion tools?!
– To find new keyword pairs.!
• Analyses of “xyz”!
– To find relevant keywords!
• Optimising for the word “crtaszedg” is easy
No competition, no results either !
33. Keyword research: keyword suggesstion tools!
• Google Insights for search!
– Determine overall market interest !
– Geographic spread of the searches!
– Possible new keywords!
• Google Adwords Keywords Suggestion!
– Local and international volume!
– Find real keyword suggestions, used by real
people!
36. Keyword research: the competition!
• Is your competitor on Google and on which position
are they?!
– Count Google results:
food analysis laboratory – 7.730.000 results
– Count back links: http://www.google.com/search?
sourceid=chrome&ie=UTF-8&q=link:http://
www.eurofins.com
– Count keywords:
http://www.seochat.com/seo-tools/keyword-density/
– Compare with Open Site Explorer
http://www.opensiteexplorer.org/ !
40. On Page factors:
URL – Webaddress! !
• “having keywords from the post title in the url also can
help search engines judge the quality of a page.”
Matt Cutts!
• Donʼt over do it (see previous slide)!
• Less than 100 characters!
41. On Page factors:
Title!
• Keywords should be put into the title:
no exceptions
• Donʼt try to be witty or use metaphors: Google doesnʼt
have a sense of humor!
42. On Page factors:
Description!
• Keywords should be put into the description: no
exceptions
• Donʼt stuff the description with keywords.
Write a clear and concise page description.!
43. On Page factors:
Headers!
• Keywords should be put into the headers:
no exceptions
• Document structure corresponds to the importance of the
content: important content comes first, details later!
44. On Page factors:
Content!
• Keywords should take between 3% and 6% of the
content space.!
• Focus on the keywords and reuse them wherever you
can.!
• Write 50% less then you would for a printed flyer!
45. On Page factors:
Content!
• Focus. Write your page for 1 subject, using 1 or 2
keyword pairs.!
• Do you really need this page?
Maybe the pages that already generate traffic need your
attention. !
46. On Page factors:
Emphasize keywords!
• Keywords should be marked as bold!
• Use sparingly!
47. On Page factors:
Keyword order!
• Keyword pairs should be written in the same order!
• Does your URL contain the keywords in the same order?!
48. On Page factors:
Images!
• Use keywords for image names instead of DC12345.jpg!
• Does your ALT or TITLE text match the keyword?!
• Remove redundant meta data from the file name:!
– Bad: version1-mypresentation-2008-bldi-approvedby-fhepdf.ppt!
– Good: foodanalyses.ppt!
49. On Page factors:
Links!
• Use keywords in the linktext, never use “click here”,
“download this”, “do that”. !
• Download the food analyses presentation!
Grrr, where is the link?
Only use underline for links,
never for text.!
50. On Page factors:
Links!
• Only link to high quality sites!
• Make sure to verify your links
(ask for the broken link report) !
51. Off Page factors:
Linkbuilding!
• Link popularity is still a major factor in getting high
Google rankings.!
• Use the Eurofins websites (over 200 real website) to
build link networks!
• Ask publishers, press and external webmasters
(foodnavigator.com) to link deep, not to the homepage!
52. Off Page factors:
Linkbuilding!
• Donʼt break incoming links by un-publishing pages or
verify backlinks before you do
link:www.eurofins.com/en.aspx!
• Build links slowly: donʼt spam and create your network in
1 day!
53. Off Page factors:
Competition!
• Build more and better links than your competitor!
• Add more keyword rich content to your page,
rewrite the page to show higher keyword density
than your competitor!
• Compare with Open Site Explorer to know how many
more links you have to build, density calculators to know
how many keywords are sufficient.
http://www.opensiteexplorer.org/ !
55. Thank you for your attention.!
Email: webmaster@eurofins.com
Mobile: +352 62 12 298 97
56. Images reused under
CC License!
AlphaT angoBravo / Adam Baker – Slide 3 – Landscape with tree"
http://www.flickr.com/photos/atbaker/156461852/sizes/l/
Stefan Baudy – Slide 5 – Question mark
http://www.flickr.com/photos/-bast-/349497988/sizes/l/in/photostream/
Adulau – Slide 6 – Notebook and pen
http://www.flickr.com/photos/adulau/149754989/sizes/l/in/photostream/
Stevendepolo – Slide 7 - Ace of Spades Card Deck Trick Magic
http://www.flickr.com/photos/stevendepolo/4028160820/sizes/z/in/photostream/
Kaibara87 – Slide 26 – Bacteria
http://www.flickr.com/photos/kaibara/2234750993/sizes/o/in/photostream/
Editor's Notes
The main subject of the presentation is about organic search engine optimisation not search engine marketing.We will look at ways to get page 1 rankings by rewriting the content and by building links without the need of paid advertisingAlphaTangoBravo / Adam Baker – Slide 3 – Landscape with treehttp://www.flickr.com/photos/atbaker/156461852/sizes/l/
No its not magic, it’s just knowing how search engines work and how to use that to your advantage.Black hat and white hat wizards: we will be focusing on white hat, long term practices.Black hat tricks are short-lived, and Google is always 1 step behind although not for a long time. Algorithm changes are introduced continuously.Stevendepolo – Slide 7 - Ace of Spades Card Deck Trick Magic http://www.flickr.com/photos/stevendepolo/4028160820/sizes/z/in/photostream/
If Google wants to provide the best results for a given keyword, what is that keyword?What and how many keywords are people using when searching Google?Is the keyword we thought of any good?Are we already getting traffic from Google?Stefan Baudy – Slide 5 – Question mark http://www.flickr.com/photos/-bast-/349497988/sizes/l/in/photostream/
Google is looking for content that has been written by real people, well written (did you spellcheck?), clear and consice.Google doesn’t care about which server your websites runs, Google doesn’t care about the code used to represent the websiteGoogle cares about content, text. Google is blind and doesn’t care about fancy graphics, colors, or pictures (well, pictures can be art of the SEO strategy …)Google cares about how popular your page is,whether people like your page and link to it, just because it is well written and interesting content.Adulau – Slide 6 – Notebook and penhttp://www.flickr.com/photos/adulau/149754989/sizes/l/in/photostream/
http://en.wikipedia.org/wiki/PageRank6,018,733 Methods for iteratively and interactively performing collection selection in full text searches (Infoseek Corporation)6,453,315 Meaning-based information organization and retrieval (Oingo, Inc.)6,526,440 Ranking search results by reranking the results based on local inter-connectivity (Google, Inc.)6,529,903 Methods and apparatus for using a modified index to provide search results in response to an ambiguous search query (Google, Inc.)6,678,681 Information extraction from a database (Google, Inc., with a later partial assignment to The Board of Trustees of the Leland Stanford Junior University)6,725,259 Ranking search results by reranking the results based on local inter-connectivity (Google, Inc.)6,728,705 System and method for selecting content for displaying over the internet based upon some user input (Disney Enterprises, Inc.)6,754,873 Techniques for finding related hyperlinked documents using link-based analysis (Google, Inc.)6,839,702 Systems and methods for highlighting search results (Google, Inc.)6,865,575 Methods and apparatus for using a modified index to provide search results in response to an ambiguous search query (Google, Inc.)6,941,293 Methods and apparatus for determining equivalent descriptions for an information need (Google, Inc.)7,028,029 Adaptive computation of ranking (The Board of Trustees of the Leland Stanford Junior University)7,096,214 System and method for supporting editorial opinion in the ranking of search results (Google, Inc.)7,136,854 Methods and apparatus for providing search results in response to an ambiguous search query (Google, Inc.)7,146,358 Systems and methods for using anchor text as parallel corpora for cross-language information retrieval (Google, Inc.)7,194,684 Method of spell-checking search queries (Google, Inc.)7,213,198 Link based clustering of hyperlinked documents (Google, Inc.)7,222,299 Detecting quoted text (Google, Inc.)7,231,393 Method and apparatus for learning a probabilistic generative model for text (Google, Inc.)7,249,121 Identification of semantic units from within a search query (Google, Inc.)7,231,399 Ranking documents based on large data sets (Google, Inc.)7,254,580 System and method for selectively searching partitions of a database (Google, Inc.)7,254,689 Decompression of block-sorted data (Google, Inc.)7,260,573 Personalizing anchor text scores in a search engine (Google, Inc.)7,272,601 Systems and methods for associating a keyword with a user interface area (Google, Inc.)7,281,008 7,281,008 Systems and methods for constructing a query result set (Google, Inc.)7,296,016 Systems and methods for performing point-of-view searching (Google, Inc.)7,302,645 Methods and systems for identifying manipulated articles (Google, Inc.)7,305,380 Systems and methods for performing in-context searching (Google, Inc.)7,305,610 Distributed crawling of hyperlinked documents (Google, Inc)7,308,643 Anchor tag indexing in a web crawler system (Google, Inc.)7,310,633 Methods and systems for generating textual information (Google, Inc.)7,333,976 Methods and systems for processing contact information (Google, Inc.)7,346,839 Information retrieval based on historical data (Google, Inc.)7,350,187 System and methods for automatically creating lists (Google, Inc.)7,363,291 Methods and apparatus for increasing efficiency of electronic document delivery to users (Google, Inc.)7,383,258 Method and apparatus for characterizing documents based on clusters of related words (Google, Inc.)7,386,438 Identifying language attributes through probabilistic analysis (Google, Inc.)7,386,543 System and method for supporting editorial opinion in the ranking of search results (Google, Inc.)7,392,244 Methods and apparatus for determining equivalent descriptions for an information need (Google, Inc.)7,401,072 Named URL entry (Google, Inc.)7,409,383 Locating meaningful stopwords or stop-phrases in keyword-based retrieval systems (Google, Inc.)7,412,708 Methods and systems for capturing information (Google, Inc.)7,421,651 Document segmentation based on visual gaps (Google, Inc.)7,424,478 System and method for selecting content for displaying over the internet based upon some user input (Google, Inc.)7,437,351 Method for searching media (Google, Inc.)7,437,353 Systems and methods for unification of search results (Google, Inc.)7,440,968 Query boosting based on classification (Google, Inc.)7,447,678 Interface for a universal search engine (Google, Inc.) – Analysis – Google Universal Search Patent Granted, November 4, 2008.7,451,120 Detecting novel document content, (Google, Inc.) – Analysis – Google Using Novel Content as a Ranking Signal?, November 11, 20087,451,129 System and method for providing preferred language ordering of search results (Google, Inc.), November 11, 20087,451,130 System and method for providing preferred country biasing of search results (Google, Inc.) – Analysis – Changing Google Rankings in Different Countries for Different Searchers, November 11, 20087,451,398 Providing capitalization correction for unstructured excerpts (Google, Inc.), November 11, 20087,454,398 Support for object search (Google, Inc.), November 18, 20087,454,417 Methods and systems for improving a search ranking using population information (Google, Inc.) – Analysis – How Google Might Personalize Search Results Outside of Personalized Search, November 18, 20087,464,090 Object categorization for information extraction (Google Inc.)7,467,131 Method and system for query data caching and optimization in a search engine system (Google Inc.)7,475,063 Augmenting queries with synonyms selected using language statistics (Google, Inc.)7,475,071 Performing a parallel nearest-neighbor matching operation using a parallel hybrid spill tree (Google, Inc.)7,478,033 Systems and methods for translating Chinese pinyin to Chinese characters (Google, Inc.)7,483,881 Determining unambiguous geographic references (Google, Inc.)7,487,145 Method and system for autocompletion using ranked results (Google, Inc.)7,499,940 Method and system for URL autocompletion using ranked results (Google, Inc.)
Writing a product page or new item without knowing which keywords you need to target might result in high rankings, but rarely result in the rankings for the keywords you want. Know your keywords before you start writing, this simplifies and shortens the process.If you think of SEO as an additional task after everything has been put online, you have lost half the battle.Know what your customers are searching for, don’t guess. Your guess is probably wrong.Use the available tools from Google to find out if customers actually use the keywords you are thinking of.
Start with the main subject the business wants to promote and create a list of keywords that you are interested in.What is hot at the moment?Which part of your business needs a boost?Every division and every country will have different keyword priorities.This list will be used to refine the strategy, to guide the search for keywords. Look at Google Analytics to find out what people are actually searching for.Traffic from Google is between 25% and 60% looking at the Eurofins national websites and provides a good base to find out what words people are using. Is your content focused on what customers want?Do customers use the word “analyses” or do they prefer to talk about “tests”Writing content with words nobody ever uses will not provide any results.Unless you are waiting for that one large corporation that will Google that specific word, and click our link, and actually becomes a customer because of that one webpage that has been optimised for that specific keyword.Please, do let me know when that happens.
Google Analytics collects all the keywords that generated traffic to our websites.Not only from the Google search engine, but also from Bing, Yahoo, Baidu, etc …Most if not all keywords have been generated by accident: who has purposely optimised a page for a specific keyword and had real results?More then 1000 keywords by accident isn’t bad, but maybe we should try to model this stream to our advantage.
An example: last month - Danish website.52 hits generated by Google. Bounces: 100% ???1 page visited only (Eurofins Online page with links to external services)Average time on site 0seconds???Login to Google Analytics Go to Traffic source > Search Engines > GoogleFilter the list with psecific keywords you are looking for.
Google analytics allows you to filter down to see from which page a person search for that particular word.List all landing pages per keyword to get an idea on which pages are confusing for customers, or which pages miss crucial information.
Google analytics also allows you to see the internet provider of the visitor.Large companies renamed the firewall for easy identification.On a day of a press release you will see Reuters, Bloomberg accessing the press release.Google Analytics path:Visitors Network propertiesService providers
Google Insight for search allows you to filter down to Countries, and cities, limit the language used by the customer (for example only danish words), see which keywords are used and growing at the moment.
The main subject of the presentation is about organic search engine optimisation not search engine marketing.We will look at ways to get page 1 rankings by rewriting the content and by building links without the need of paid advertisingAlphaTangoBravo / Adam Baker – Slide 3 – Landscape with treehttp://www.flickr.com/photos/atbaker/156461852/sizes/l/
Jordproiver looks promising, but we will look into that further