The document provides information and guidance on keyword research, including identifying root keywords and related long-tail keywords, analyzing keyword data from various sources, and optimizing websites on-page and off-page to target relevant keywords. Key steps include using the Google AdWords Keyword Tool to find search volumes and related keywords, incorporating targeted keywords naturally across pages and links, and participating in link building and paid search campaigns. Proper keyword research is presented as essential for search engine optimization, content marketing, and product naming.
Web Trainings Academy presents the Part 1 of the SEO Training Series. Learn about the concepts of Search Engines, Architecture, Serp and Search Algorithm Updates. Presented by Mohammed Azharuddin
This deck contains details about the importance of Search engine optimization. How should Individual or organization define the search engine optimization objectives
How to conduct keywords research, create Site information architecture, handling redirects
Web Trainings Academy presents the Part 1 of the SEO Training Series. Learn about the concepts of Search Engines, Architecture, Serp and Search Algorithm Updates. Presented by Mohammed Azharuddin
This deck contains details about the importance of Search engine optimization. How should Individual or organization define the search engine optimization objectives
How to conduct keywords research, create Site information architecture, handling redirects
SEO for the CEO - What C-level Executives Need to Know About SearchTheo Lynn
This is Gillian Muessig's (SEOMOM and CEO of SEOMOZ) presentation from session 1 of her DCU LINK Techspectations Seminar at Dublin City University with support from DCU Business School. It introduces SEO and explores what management in businesses need to know about SEO.
This is a short course on keywords analysis, keywords research using Google Ads Keyword Planner. The idea is to give is first hand information on how to use Google Ads Keyword Planner for keywords analysis. Basic Keywords Research Training course for beginners.
SEO Audits contain both an internal analysis and external analysis. You gain a general understanding of your share of the SEO market (external), while identifying how well your website is optimized to obtain additional market share (internal).
Google, Bing, Yahoo - What's the Difference and Why Does it Matter?Hall_
Everyone knows that Google is the leader in web search, but now that Bing is powering Yahoo's search results, a lot of people are wondering if there's a new sheriff in town. This webinar looks at the search technologies behind the major search engines, the details of the Yahoo-Bing search technology deal, and the latest and greatest features that each one is offering in hopes of being your one-and-only search engine.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Intro to Search Engine Optimization - Association of Proposal Management Prof...Caitlin Jeansonne
How to get the most out of your website to be sure people are finding you in Search Engines. Basic website optimization and planning a successful SEO campaign.
Learn about what is search engine optimization and how seo process works such as Google Crawling, Indexing, OnPage Optimization, Offpage Optimization (Link Building) etc.
The Four Pillars of Search Engine Optimization (SEO)Jonathon Colman
Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010.
This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Basic SEO, if you are newer to SEO, let's have a try!! This slide is for SEO beginner who wants to explore digital marketing, SEARCH ENGINE OPTIMIZATION technique.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
SEO for the CEO - What C-level Executives Need to Know About SearchTheo Lynn
This is Gillian Muessig's (SEOMOM and CEO of SEOMOZ) presentation from session 1 of her DCU LINK Techspectations Seminar at Dublin City University with support from DCU Business School. It introduces SEO and explores what management in businesses need to know about SEO.
This is a short course on keywords analysis, keywords research using Google Ads Keyword Planner. The idea is to give is first hand information on how to use Google Ads Keyword Planner for keywords analysis. Basic Keywords Research Training course for beginners.
SEO Audits contain both an internal analysis and external analysis. You gain a general understanding of your share of the SEO market (external), while identifying how well your website is optimized to obtain additional market share (internal).
Google, Bing, Yahoo - What's the Difference and Why Does it Matter?Hall_
Everyone knows that Google is the leader in web search, but now that Bing is powering Yahoo's search results, a lot of people are wondering if there's a new sheriff in town. This webinar looks at the search technologies behind the major search engines, the details of the Yahoo-Bing search technology deal, and the latest and greatest features that each one is offering in hopes of being your one-and-only search engine.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Intro to Search Engine Optimization - Association of Proposal Management Prof...Caitlin Jeansonne
How to get the most out of your website to be sure people are finding you in Search Engines. Basic website optimization and planning a successful SEO campaign.
Learn about what is search engine optimization and how seo process works such as Google Crawling, Indexing, OnPage Optimization, Offpage Optimization (Link Building) etc.
The Four Pillars of Search Engine Optimization (SEO)Jonathon Colman
Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010.
This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Basic SEO, if you are newer to SEO, let's have a try!! This slide is for SEO beginner who wants to explore digital marketing, SEARCH ENGINE OPTIMIZATION technique.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
Part 1 of a 3 part Series on SEO Audits
Slides associated with the Google+ Hangout from August 20th, 2014 at https://plus.google.com/u/0/events/cdmu4pmjcn8sj045hjiglph142s
An intro into SEO conducted in Saudi Arabia by Lee Mancini. Get insights into how SEO is a major part of any online marketing strategy. Learn some of the strategy and get real hands on tips and tricks which will greatly improve your ability to make your website rank in search engines and become an SEO Super Hero and beat up your competition.
7 Ways To Boost Your Traffic With SEO And Content MarketingHappy Marketer
Whether you’re an individual establishing your personal brand online or an e-commerce company, the key to your online success is attracting web traffic to your site. Learn how to attract quality leads with these killer SEO and Content Marketing tips!
The Sales and Marketing Executives of Cleveland hosted a workshop on search engine optimization in March 2012. The workshop was presented by Scott Mowery, Search and Online Marketing Manager for Cleveland Clinic.
The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. SEO (search engine optimization) is, perhaps, the fastest growing marketing tool available today and it works by putting your website at the top of search results page on Google and Bing when customers are searching for terms relevant to your business.
Search and Social Media Marketing Course Slides - Salford UniverstiyTom Mason
Slides from Delineo Head of SEO Phil Morgan's session at SEO Training: Search and Social Media Marketing Course from Salford University. http://www.searchmarketing.salford.ac.uk/
100 Ways to Transform Your Business OnlineBabich Media
Over 100 tips and tricks from BabichMedia.com on digital marketing in 2019. Influencer Marketing, Facebook ADS, Mobility Scoring, Google Ads, Google My Business, and more...learn more at http://babichmedia.com/ 1-602-497-1011
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results — often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers.[1] SEO may target different kinds of search, including image search, local search, video search, academic search,[2] news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search,[3] Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach on their internet strategies[4]
1. KEYWORD MASTERY
ANDREW MASON
Colston Office Centre
Wednesday 18th July
2. Who Am I?
Andrew Mason
Mowbray Publishing Ltd
KEYWORD RESEARCH & CONTENT MARKETING
Website: keywordresearchservice.co.uk
Mobile: 07796 002945
Twitter: @ADMason
3. WHAT IS KEYWORD RESEARCH?
A keyword can actually consist of
1 one, two, three or more words.
Keyword research isn’t the same as
2 search engine optimisation (SEO).
4. Ten Benefits of Keyword Research – Part I
1. Remove incorrect assumptions about how people search for your product or
service. Always remember that you’re not your own customer.
2. Pull quantitative data for your market research. Is the demand acceptable and
encouraging? Is the competition manageable?
3. Judge whether you can successfully rank highly in the search engines for a
particular keyword.
4. Create a list of topics to cover in your article marketing.
5. Identify your ideal internet domain names. (Don’t hyphenate them.)
5. Ten Benefits of Keyword Research – Part 2
6. Pull pay per click (PPC) data, if you wish to run a PPC campaign.
7. Target keywords with a greater potential to convert. Specificity is key.
8. Divide and conquer your keywords.
9. Create relevant product names based on what people are searching for. (Use your
customers’ search query language. Compare 110,000 global monthly exact
searches for ‘backpacks’, against 14,800 searches for ‘rucksacks’.)
10. Rebrand and remonetise discontinued products.
Recommendation: Microsoft Windows 7, and Microsoft Excel 2007 or Excel 2010.
(Windows XP, Excel 2003 or OpenOffice Calc will make life more difficult.)
6. How Do I Do Keyword Research? Part I
1. Identify the root keyword.
2. Launch the Google AdWords Keyword Tool
(https://adwords.google.com/select/KeywordToolExternal) by typing ‘keyword
tool’ into Google, and select the top result.
3. Enter the root keyword in the Word or phrase field.
4. Select the ‘Exact’ match type, and deselect ‘Broad’.
5. Select the most relevant location information and minimum search volume (100
recommended) under the Advanced Options and Filters section.
6. Hit Search, and download the results as a CSV file.
7. How Do I Do Keyword Research? - Part 2
Add the following data columns:
1. Search volume (Google AdWords Keyword Tool)
2. Length (Excel code)
3. Competing Sites (keyword in double quotes into Google)
4. Average PageRank (www.seoquake.com)
5. PPC data (Google AdWords Keyword Tool)
6. Formula (Excel code)
Recommendation: steps 3 & 4 can be automated using the Keyword Advantage tool, from
www.nicheprofitclassroom.com
8. Negative Keywords
‘FREE’
‘Cheap’
• e.g. golf website, ‘Volkswagen’ and ‘VW’ are
negative keywords
9. Long-Tail Keywords
Root keywords tend to: Conversely, long-tail keywords
tend to:
• be very highly competitive
• be less competitive
• be used by those with
informational intent • be used by those with
transactional intent
• take longer to rank in the
SERPs • be ranked more quickly in the
SERPs
• have low clickthrough rates
and, ultimately, low • have higher clickthrough rates
conversion rates and higher conversion rates
10. 12 Sources of Keywords – Part 1
• Competing Websites
– ‘site:www.taichi-exercises.com’
• Google Analytics
– www.google.com/analytics
• Google Site Search
– www.google.com/sitesearch
• Google Autocomplete
– Firefox is the best tool for this, and this process can be semi-automated by using
http://ubersuggest.org.
• Microsoft Advertising Intelligence
– Microsoft’s Online Commercial Intent tool has been replaced and upgraded by the Microsoft
Advertising Intelligence tool: http://adlab.microsoft.com.
• Misspellings
11. 12 Sources of Keywords – Part 2
• Keyword Derivations
– Plurals, prefixes, suffixes: www.usingenglish.com/resources/wordcheck
• Direct Surveys
– Mailing list, Facebook, Twitter SurveyMonkey (www.surveymonkey.com)
• Forums
– [keyword “forum”], market segmentation, persona.
• Tag Clouds
• Server Logs
– http://awstats.sourceforge.net
• The ~ Operator
12. Local Search
• Keyword List Generator
– http://tools.seobook.com/keyword-list/generator.php
• GeoNames
– www.geonames.org
• Native-Language Vocabulary
• Listings
– Google Places (www.google.com/local/add/businessCenter)
– GetListed.org (http://ukgetlisted.org)
13. Mobile Search
Mobile share (source http://gs.statcounter.com)
• June 2009 1.19%
• June 2010 3.23%
• June 2011 7.25%
• June 2012 11.13%
Google AdWords Keyword Tool ‘Mobile devices
with full internet browsers’
14. How Do I make Keywords Work For
Me? – Part 1
On-Page Optimisation:
• Domain
• Page URLs
• Image Optimisation – src and alt
• Page Titles
• Description Meta Tag
• Keyword Meta Tag
• Internal Link Anchor Text
15. How Do I make Keywords Work For
Me? – Part 2
Off-Page Optimisation:
• Article Marketing
• Forum Participation
• Blog Comments
Pay Per Click
16. Final Word
Keep the use of your keywords
natural. Don’t overdo it.
The hand-out is available for downloadable from:
http://keywordresearchservice.co.uk/handout.pdf