1) The document discusses measuring the value of content using Google Analytics. It focuses on looking at basic metrics like pageviews, time on page, and bounce rate to understand how users are engaging with content pages.
2) It also discusses setting goals in Google Analytics to see if content is meeting business objectives like conversions. Funnel visualizations and reverse goal paths can help identify what content pages are most often leading to goals.
3) Advanced techniques include tracking custom engagement events like downloads, video plays, and shares to gain insights into how users are interacting with content. Exporting reverse goal path data to CSV makes patterns in the content that drives conversions easier to analyze.
This webinar discusses search engine optimization (SEO) strategies for non-profit organizations. It recommends choosing targeted keywords, optimizing web pages by including those keywords naturally a few times each, and frequently updating content such as through blogging. It also suggests building inbound links by participating in online communities and linking to the organization's website from those profiles. The goal is to help non-profit websites rank higher in organic search results.
1. Duane Forrester has over 12 years experience as an in-house SEO and previously ran SEO at MSN. He provides guidance on new Bing Webmaster Tools.
2. He blogs, owns 150 domains, and actively optimizes and monetizes websites to provide search engine optimization expertise.
3. Duane speaks at shows and runs forums and blogs to help websites and share his knowledge on search engine optimization and using Bing's Webmaster Tools.
Behavioral Targeting Across Online Advertising Channels
Behavioral targeting and channel development are some of the two most revenue-focused topics in online advertising today. However, knowing how to target customers and on which channel can be challenging for any business. Learn how to improve in both areas while minimizing upfront expenses, doubling the reach of your online advertising and growing your customer base.
* Monica Seebohm, Director of Audience Targeting, West, AudienceScience
Marketing Detox: Getting Off Google AdWords PPC Crack AddictionHubSpot
This document provides an overview of inbound marketing strategies. It discusses how outbound marketing is broken and introduces inbound marketing as a better alternative. The inbound marketing process involves publishing content through blogging and social media, promoting that content on networks like Twitter and LinkedIn, optimizing content for search engines through SEO techniques, and converting leads through landing pages and email nurturing. Metrics for measuring the success of an inbound marketing strategy include subscribers, visitors, blog performance, SEO rankings, and traffic, leads and customers from social media.
This document discusses how Google tools can be used to measure, understand, and optimize digital assets through micro experiments. It highlights how Google Analytics allows deep insights into website and app traffic, marketing effectiveness, and performance. User data from various Google products can be analyzed to better understand user acquisition, engagement, loyalty, and monetization in order to personalize experiences and optimize campaigns, content, and monetization efforts through testing and machine learning. Constant testing and iteration is emphasized to continuously improve user experience and business metrics.
Think Like Google; How Brand Drives SEO: UnGagged 2015 Las VegasJonah Stein
Do your eyes glaze over when you hear Google tell us to “Make great content”? Think your content is better than Stuff Placed Above Me (SPAM)? Want to know what really drives sustainable SEO positioning? Jonah will show you how to think like Google, what Brand really is and what makes something great content.
The document discusses using Google Analytics experiments to test conversion rate optimization (CRO) changes. It provides information about the speaker's background and experience with digital marketing and CRO. It then outlines steps to set up a sample A/B test experiment in Google Analytics to compare variants of a landing page design. Results from running advertising campaigns and the experiment are also presented.
The document discusses AdWords Campaign Experiments (ACE), which allows advertisers to automatically test changes to AdWords campaigns. ACE helps reduce the impact of external factors by randomly distributing a percentage of traffic to the original campaign or a variation. It provides metrics to determine if changes lead to statistically significant improvements in impressions, conversions, costs, click-through rates, and positions. ACE can test bids, keywords, ads, and other campaign settings, but not features like geo-targeting. The goal is to increase revenue, ROI and opportunities while decreasing costs through low-risk testing of proposed campaign changes.
This webinar discusses search engine optimization (SEO) strategies for non-profit organizations. It recommends choosing targeted keywords, optimizing web pages by including those keywords naturally a few times each, and frequently updating content such as through blogging. It also suggests building inbound links by participating in online communities and linking to the organization's website from those profiles. The goal is to help non-profit websites rank higher in organic search results.
1. Duane Forrester has over 12 years experience as an in-house SEO and previously ran SEO at MSN. He provides guidance on new Bing Webmaster Tools.
2. He blogs, owns 150 domains, and actively optimizes and monetizes websites to provide search engine optimization expertise.
3. Duane speaks at shows and runs forums and blogs to help websites and share his knowledge on search engine optimization and using Bing's Webmaster Tools.
Behavioral Targeting Across Online Advertising Channels
Behavioral targeting and channel development are some of the two most revenue-focused topics in online advertising today. However, knowing how to target customers and on which channel can be challenging for any business. Learn how to improve in both areas while minimizing upfront expenses, doubling the reach of your online advertising and growing your customer base.
* Monica Seebohm, Director of Audience Targeting, West, AudienceScience
Marketing Detox: Getting Off Google AdWords PPC Crack AddictionHubSpot
This document provides an overview of inbound marketing strategies. It discusses how outbound marketing is broken and introduces inbound marketing as a better alternative. The inbound marketing process involves publishing content through blogging and social media, promoting that content on networks like Twitter and LinkedIn, optimizing content for search engines through SEO techniques, and converting leads through landing pages and email nurturing. Metrics for measuring the success of an inbound marketing strategy include subscribers, visitors, blog performance, SEO rankings, and traffic, leads and customers from social media.
This document discusses how Google tools can be used to measure, understand, and optimize digital assets through micro experiments. It highlights how Google Analytics allows deep insights into website and app traffic, marketing effectiveness, and performance. User data from various Google products can be analyzed to better understand user acquisition, engagement, loyalty, and monetization in order to personalize experiences and optimize campaigns, content, and monetization efforts through testing and machine learning. Constant testing and iteration is emphasized to continuously improve user experience and business metrics.
Think Like Google; How Brand Drives SEO: UnGagged 2015 Las VegasJonah Stein
Do your eyes glaze over when you hear Google tell us to “Make great content”? Think your content is better than Stuff Placed Above Me (SPAM)? Want to know what really drives sustainable SEO positioning? Jonah will show you how to think like Google, what Brand really is and what makes something great content.
The document discusses using Google Analytics experiments to test conversion rate optimization (CRO) changes. It provides information about the speaker's background and experience with digital marketing and CRO. It then outlines steps to set up a sample A/B test experiment in Google Analytics to compare variants of a landing page design. Results from running advertising campaigns and the experiment are also presented.
The document discusses AdWords Campaign Experiments (ACE), which allows advertisers to automatically test changes to AdWords campaigns. ACE helps reduce the impact of external factors by randomly distributing a percentage of traffic to the original campaign or a variation. It provides metrics to determine if changes lead to statistically significant improvements in impressions, conversions, costs, click-through rates, and positions. ACE can test bids, keywords, ads, and other campaign settings, but not features like geo-targeting. The goal is to increase revenue, ROI and opportunities while decreasing costs through low-risk testing of proposed campaign changes.
Mobile - The Fastest Growing Advertising ChannelPepper Gang
Mobile devices are everywhere and its growth is evident in today's world. With the change of consumer's behavior, marketers can no longer ignore mobile as an advertising channel. In fact, as mobile users continue to grow, mobile advertising will account for 3/4 of digital advertising in the next 3 to 5 years. Take a look at our slideshare to learn more about the trend and how your business can utilize it to grow.
Optimizing mobile content for google analytics 150513FunMobility
This document provides guidance on optimizing mobile content for tracking in Google Analytics. It discusses integrating with Google Analytics, creating custom URLs with UTM parameters to track campaign source, medium, term, content and name. It also covers customizing tracking events and using the data for audience attribution to inform future messaging and marketing spend.
PPC Advertising Session 2 Direct Marketing Association NorCal 092116John Thyfault
Pay-Per-Click Advertising:
Using Sophisticated Tactics and Tools
Google and the other search engines are offering much more sophisticated ways to target likely prospects and also re-target them after visiting your landing page. This session will help you develop more advanced campaign structures, mobile targeting and re-marketing.
What you’ll learn:
Advanced keyword research and modeling
Advanced campaign structure
Enhanced Campaigns and mobile targeting
Re-marketing and re-targeting in the major PPC providers
How to take full advantage of Product Listing Ads
Writing ads to match user intent
Best practices that will save you costs and improve your ROI
Instructor: John Thyfault
http://www.beasleydirect.com
The document outlines 6 business plans or technology cases:
1) Embedded video advertisements using object tracking for clickable hotspots.
2) Customized 3D fashion using Kinect body scanning and virtual try-on.
3) Video surveillance system using video search to automatically identify critical situations.
4) Telepresence system for remote walk-throughs using 360 cameras and 3D reconstruction.
5) Kinetic jacket with sensors to track exercises and provide feedback through a virtual avatar.
6) Mobile augmented reality application for tourism using image recognition to overlay information.
Google Experiments in 5 Easy Steps (using WordPress)Avery Cohen
This document outlines a 5-step process for conducting a content experiment using Google Analytics:
1. Set goals in Google Analytics and identify the page to test.
2. Create alternative versions of the test page.
3. Set up the experiment in Google Analytics.
4. Add the experiment JavaScript code to the original test page.
5. Monitor experiment results and continue testing pages.
The document discusses social media marketing strategies for businesses. It recommends dedicating an hour a day to social media marketing and scheduling weekly reviews. The top 4 social media platforms - Facebook, Twitter, Pinterest, and LinkedIn - are examined in depth, outlining their strengths, focuses, user counts, and best practices. Facebook is best for sharing photos, videos and blogs to reach a wide audience. Twitter is efficient for trending topics but limited to 140 characters. Pinterest focuses on visual content while LinkedIn specializes in business networking. Instagram and other platforms are also briefly covered. The document promotes further exploring additional marketing channels.
Robert Laver, Head of Business at 4Ps Marketing, took the attendees of Digital EDGEucation 2014 through the user journey of awareness, consideration and conversion using digital advertising.
Google Analytics Training: Optimizing Mobile ContentFunMobility
If you’re looking for a fast-paced crash course in Google Analytics training, consider us your very own mobile marketing Mister Miyagi. This free webinar offers a quick & simple approach for setting up your content for optimal attribution of activity & performance across your entire campaign.
How do you attribute activity to mobile content that can be accessed anywhere?
How do you optimize marketing spend for in-store mobile engagement?
Where do you need to update message and creative for better results?
See exactly what your marketing dollars are buying you in terms of audience & engagement, and adjust your creative, messaging, and budget allocation accordingly.
Engage and convert - The New Rules for Success in Digital Advertising finalMarketo
Hear Ray Coppinger, Senior Digital Marketing Manager at Marketo, and Adam Levinson, Customer Success Manager at Optimizely, as they explore the state of digital advertising, identify the building blocks of a successful strategy, and outline how a culture of optimisation is critical to digital advertising success.
HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENTJoseph Rivera
Do you want to know what content or ad campaign performs best on your website? Do you want to know the reaction of your visitors?
Knowing the manner in which your visitors move through your website and the way they interact with your content lets you optimize your website performance and conversions. Having said this, it is necessary to know Google Analytics Behavior Application. Its report helps you evaluate the performance of your content and the actions visitors take on your website. To be more specific, it informs you what pages people visit and what actions they take while visiting.
This application has ten sections. Each section has its unique features but are connected and interrelated with those of others. This tutorial helps you understand the function of this application, and how can this be so functional and material to your business.
To sum it all, this application can help you gain an insight with regard to your top pages and top event interactions. It helps you improve your conversion rates.
We are glad to introduce our media monitoring company under the brand ‘Media Monitors’. This new version of Automated Media Monitoring technology is developed by our 6 years related experienced R&D team which has initially introduced first computerized media tracking services in year 2003 in Pakistan.
Our Company’s expertise includes:
Advertisement Tracking: Keeping commercial airtime/space auditing and complete verifiable data to the industry.
Content Monitoring : Relate to monitor the non-commercial part of transmission /publications.
Media Archiving: Long term search able Record keeping of Media Assets on electronic and print media.
Kenny Ross Digital Advertising Strategy ProposalRalph Paglia
Ralph Paglia is a digital marketing expert with over 20 years of experience in the automotive industry. He presented on various digital advertising strategies that can generate thousands of leads and increase sales for auto dealerships. Some of the key strategies discussed include display advertising, search engine advertising, behavioral targeting, and social media marketing. Data from case studies show these digital channels can significantly increase brand searches, product searches, and click-through rates on search results.
10 Tips for Aligning Content Strategy with Google AnalyticsJeff Sauer
The document provides 10 tips for aligning content strategy with Google Analytics data. It recommends collecting the right data through tools like Google Tag Manager, understanding the full capabilities of Google Analytics, and using data to tell stories and gain knowledge. It also suggests setting goals, tracking content performance, optimizing landing pages, promoting content, proving the value of top-of-funnel activities, and properly calculating return on investment.
Brief on Pay Per Click (PPC) for beginnersNisha Garg
This document provides an overview of Google AdWords, Google's pay-per-click advertising platform. It explains that with AdWords, advertisers select keywords and pay only when users click their ad. The higher the bid amount, the higher the ad will appear in search results. It also outlines how to set up an AdWords account, choose keywords and locations to target ads, create ad text, and track conversions and reporting.
Top 5 Game-Changing PPC Strategies to Implement TodayTinuiti
Topics Discussed:
Google Shopping Product Feed Optimization Tactics
Funneling Consumer Searches Through ISO Campaigns
Bid Optimization Tactics & Automatization
Leveraging RLSAs to Upsell & Re-target Shoppers
Your product Mix & How to Leverage for Increased Performance
Live Q&A
Why Omnichannel Selling Is Now Tablestakes In EcommerceTinuiti
Topics Discussed:
Why omnichannel is a must in 2017
How do you choose which platform to focus on (they vary by company!)
How your internal data will drive your external decisions
Unconventional methods of omnichannel growth on conventional channels
Live Q&A
This document discusses various traditional media channels for advertising, including their advantages and disadvantages. It provides statistics on advertising expenditures across different categories and media types. Key topics covered include media planning and selection processes, factors considered in media purchases, and how business-to-business advertisers have shifted spending to non-business media to reach decision makers. Examples are given of advertisements for specific companies placed in magazines, radio, television, and outdoor media.
This document outlines SEO best practices for 2013. It recommends improving on-page factors like content quality to perform well under Google's Panda algorithm. Off-page factors like natural, unmanipulative links are also important due to the Penguin update. Utilizing social sharing, implementing a mobile strategy, and leveraging SEO and SEM together can help maximize organic search impact.
This document discusses best practices for measuring the success of content marketing. It addresses how to discuss content measurement with stakeholders, align measurement metrics with brand goals, and measure content across multiple channels. Key points include involving stakeholders to understand their perspectives when defining metrics, creating a framework that reflects all stakeholders' interests, and considering how content influences metrics like traffic, leads, brand engagement, and social sharing. Google Analytics is presented as a tool to measure engagement, time on page, bounce rate, and whether goals are being met on content pages.
Stress-free Website Redesign for Search and Social - MozinarYo! Yo! SEO
Dana Lookadoo's Mozinar covers 5 Steps to Dot Calm that walk you through a process for little loss in rankings and traffic from a site redesign or migration. Highlights include:
* What to expect with a site redesign
* Goal setting & data collection
* Auditing the current site
* Personas & surveying your audience
* Keyword strategy, IA, content & design
* SEO-friendly CMS & WordPress plugins
* QA, testing & launch “gotchas”
* Looking good in social
* BONUS: Free Excel worksheets!
So get ready for 138 slides of redesign goodness!
Kerry Dean presented at the January 2015 DFWSEM | Dallas/Fort Worth Search Engine Marketing Association meeting on The State of SEO: 2015 and Beyond!
https://www.dfwsem.org/events/kerry-dean/
A Data-First Approach to Building a Website _ LondonSEO XL _ Paige Hobart.pdfPaige Hobart
- What is an SEO’s role in building a website?
- What is an IA?
- Building a website data-first: Case Studies
- Building a website data-first: The Process
- Recap
Mobile - The Fastest Growing Advertising ChannelPepper Gang
Mobile devices are everywhere and its growth is evident in today's world. With the change of consumer's behavior, marketers can no longer ignore mobile as an advertising channel. In fact, as mobile users continue to grow, mobile advertising will account for 3/4 of digital advertising in the next 3 to 5 years. Take a look at our slideshare to learn more about the trend and how your business can utilize it to grow.
Optimizing mobile content for google analytics 150513FunMobility
This document provides guidance on optimizing mobile content for tracking in Google Analytics. It discusses integrating with Google Analytics, creating custom URLs with UTM parameters to track campaign source, medium, term, content and name. It also covers customizing tracking events and using the data for audience attribution to inform future messaging and marketing spend.
PPC Advertising Session 2 Direct Marketing Association NorCal 092116John Thyfault
Pay-Per-Click Advertising:
Using Sophisticated Tactics and Tools
Google and the other search engines are offering much more sophisticated ways to target likely prospects and also re-target them after visiting your landing page. This session will help you develop more advanced campaign structures, mobile targeting and re-marketing.
What you’ll learn:
Advanced keyword research and modeling
Advanced campaign structure
Enhanced Campaigns and mobile targeting
Re-marketing and re-targeting in the major PPC providers
How to take full advantage of Product Listing Ads
Writing ads to match user intent
Best practices that will save you costs and improve your ROI
Instructor: John Thyfault
http://www.beasleydirect.com
The document outlines 6 business plans or technology cases:
1) Embedded video advertisements using object tracking for clickable hotspots.
2) Customized 3D fashion using Kinect body scanning and virtual try-on.
3) Video surveillance system using video search to automatically identify critical situations.
4) Telepresence system for remote walk-throughs using 360 cameras and 3D reconstruction.
5) Kinetic jacket with sensors to track exercises and provide feedback through a virtual avatar.
6) Mobile augmented reality application for tourism using image recognition to overlay information.
Google Experiments in 5 Easy Steps (using WordPress)Avery Cohen
This document outlines a 5-step process for conducting a content experiment using Google Analytics:
1. Set goals in Google Analytics and identify the page to test.
2. Create alternative versions of the test page.
3. Set up the experiment in Google Analytics.
4. Add the experiment JavaScript code to the original test page.
5. Monitor experiment results and continue testing pages.
The document discusses social media marketing strategies for businesses. It recommends dedicating an hour a day to social media marketing and scheduling weekly reviews. The top 4 social media platforms - Facebook, Twitter, Pinterest, and LinkedIn - are examined in depth, outlining their strengths, focuses, user counts, and best practices. Facebook is best for sharing photos, videos and blogs to reach a wide audience. Twitter is efficient for trending topics but limited to 140 characters. Pinterest focuses on visual content while LinkedIn specializes in business networking. Instagram and other platforms are also briefly covered. The document promotes further exploring additional marketing channels.
Robert Laver, Head of Business at 4Ps Marketing, took the attendees of Digital EDGEucation 2014 through the user journey of awareness, consideration and conversion using digital advertising.
Google Analytics Training: Optimizing Mobile ContentFunMobility
If you’re looking for a fast-paced crash course in Google Analytics training, consider us your very own mobile marketing Mister Miyagi. This free webinar offers a quick & simple approach for setting up your content for optimal attribution of activity & performance across your entire campaign.
How do you attribute activity to mobile content that can be accessed anywhere?
How do you optimize marketing spend for in-store mobile engagement?
Where do you need to update message and creative for better results?
See exactly what your marketing dollars are buying you in terms of audience & engagement, and adjust your creative, messaging, and budget allocation accordingly.
Engage and convert - The New Rules for Success in Digital Advertising finalMarketo
Hear Ray Coppinger, Senior Digital Marketing Manager at Marketo, and Adam Levinson, Customer Success Manager at Optimizely, as they explore the state of digital advertising, identify the building blocks of a successful strategy, and outline how a culture of optimisation is critical to digital advertising success.
HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENTJoseph Rivera
Do you want to know what content or ad campaign performs best on your website? Do you want to know the reaction of your visitors?
Knowing the manner in which your visitors move through your website and the way they interact with your content lets you optimize your website performance and conversions. Having said this, it is necessary to know Google Analytics Behavior Application. Its report helps you evaluate the performance of your content and the actions visitors take on your website. To be more specific, it informs you what pages people visit and what actions they take while visiting.
This application has ten sections. Each section has its unique features but are connected and interrelated with those of others. This tutorial helps you understand the function of this application, and how can this be so functional and material to your business.
To sum it all, this application can help you gain an insight with regard to your top pages and top event interactions. It helps you improve your conversion rates.
We are glad to introduce our media monitoring company under the brand ‘Media Monitors’. This new version of Automated Media Monitoring technology is developed by our 6 years related experienced R&D team which has initially introduced first computerized media tracking services in year 2003 in Pakistan.
Our Company’s expertise includes:
Advertisement Tracking: Keeping commercial airtime/space auditing and complete verifiable data to the industry.
Content Monitoring : Relate to monitor the non-commercial part of transmission /publications.
Media Archiving: Long term search able Record keeping of Media Assets on electronic and print media.
Kenny Ross Digital Advertising Strategy ProposalRalph Paglia
Ralph Paglia is a digital marketing expert with over 20 years of experience in the automotive industry. He presented on various digital advertising strategies that can generate thousands of leads and increase sales for auto dealerships. Some of the key strategies discussed include display advertising, search engine advertising, behavioral targeting, and social media marketing. Data from case studies show these digital channels can significantly increase brand searches, product searches, and click-through rates on search results.
10 Tips for Aligning Content Strategy with Google AnalyticsJeff Sauer
The document provides 10 tips for aligning content strategy with Google Analytics data. It recommends collecting the right data through tools like Google Tag Manager, understanding the full capabilities of Google Analytics, and using data to tell stories and gain knowledge. It also suggests setting goals, tracking content performance, optimizing landing pages, promoting content, proving the value of top-of-funnel activities, and properly calculating return on investment.
Brief on Pay Per Click (PPC) for beginnersNisha Garg
This document provides an overview of Google AdWords, Google's pay-per-click advertising platform. It explains that with AdWords, advertisers select keywords and pay only when users click their ad. The higher the bid amount, the higher the ad will appear in search results. It also outlines how to set up an AdWords account, choose keywords and locations to target ads, create ad text, and track conversions and reporting.
Top 5 Game-Changing PPC Strategies to Implement TodayTinuiti
Topics Discussed:
Google Shopping Product Feed Optimization Tactics
Funneling Consumer Searches Through ISO Campaigns
Bid Optimization Tactics & Automatization
Leveraging RLSAs to Upsell & Re-target Shoppers
Your product Mix & How to Leverage for Increased Performance
Live Q&A
Why Omnichannel Selling Is Now Tablestakes In EcommerceTinuiti
Topics Discussed:
Why omnichannel is a must in 2017
How do you choose which platform to focus on (they vary by company!)
How your internal data will drive your external decisions
Unconventional methods of omnichannel growth on conventional channels
Live Q&A
This document discusses various traditional media channels for advertising, including their advantages and disadvantages. It provides statistics on advertising expenditures across different categories and media types. Key topics covered include media planning and selection processes, factors considered in media purchases, and how business-to-business advertisers have shifted spending to non-business media to reach decision makers. Examples are given of advertisements for specific companies placed in magazines, radio, television, and outdoor media.
This document outlines SEO best practices for 2013. It recommends improving on-page factors like content quality to perform well under Google's Panda algorithm. Off-page factors like natural, unmanipulative links are also important due to the Penguin update. Utilizing social sharing, implementing a mobile strategy, and leveraging SEO and SEM together can help maximize organic search impact.
This document discusses best practices for measuring the success of content marketing. It addresses how to discuss content measurement with stakeholders, align measurement metrics with brand goals, and measure content across multiple channels. Key points include involving stakeholders to understand their perspectives when defining metrics, creating a framework that reflects all stakeholders' interests, and considering how content influences metrics like traffic, leads, brand engagement, and social sharing. Google Analytics is presented as a tool to measure engagement, time on page, bounce rate, and whether goals are being met on content pages.
Stress-free Website Redesign for Search and Social - MozinarYo! Yo! SEO
Dana Lookadoo's Mozinar covers 5 Steps to Dot Calm that walk you through a process for little loss in rankings and traffic from a site redesign or migration. Highlights include:
* What to expect with a site redesign
* Goal setting & data collection
* Auditing the current site
* Personas & surveying your audience
* Keyword strategy, IA, content & design
* SEO-friendly CMS & WordPress plugins
* QA, testing & launch “gotchas”
* Looking good in social
* BONUS: Free Excel worksheets!
So get ready for 138 slides of redesign goodness!
Kerry Dean presented at the January 2015 DFWSEM | Dallas/Fort Worth Search Engine Marketing Association meeting on The State of SEO: 2015 and Beyond!
https://www.dfwsem.org/events/kerry-dean/
A Data-First Approach to Building a Website _ LondonSEO XL _ Paige Hobart.pdfPaige Hobart
- What is an SEO’s role in building a website?
- What is an IA?
- Building a website data-first: Case Studies
- Building a website data-first: The Process
- Recap
Legal Marketing Association 2019: SEO 2020: Building Your Strategy for On-SER...Diane Kulseth
Every year, reports are published stating that Google is shifting more to on-SERP SEO, or publishing content for searchers right on the search engine results page (SERP).
In this session, Diane Kulseth from Siteimprove will help you focus on three core tenets of your SEO strategy to fight against any drops in traffic coming from SEO, such as:
Keyword intent, what it is and why it matters
Looking to the SERPs for content direction
Strengthening your content with structured data markup and other technical optimizations
This intermediate-level session will provide a high-level SEO overview for marketers new to SEO and help attendees walk away with clear takeaways for their firm to reinforce their efforts for the future.
The better you understand your content and content owners, the more effectively you can analyze your content and make it better for the long term. This workshop covers common content challenges and the organizational issues that cause them, and then delves into how to create the right kind of inventory and analysis that drive improvements.
SEO for Beginners Feb 2020 - Bristol MediaJon Payne
This document provides an overview and introduction to search engine optimization (SEO) for beginners. It discusses key SEO concepts like technical SEO, on-site SEO, off-site SEO, local SEO, and how Google works. Specific technical SEO topics covered include site speed, mobile usability, status codes, XML sitemaps, and more. Quick wins for SEO are also presented such as setting up Google Analytics and Webmaster Tools.
CF Search Marketing is a digital marketing agency founded in 2007 with two locations in Miami and Portsmouth. They have been a preferred vendor for Chrysler since 2013 providing SEO, social media, and reputation management services. The document discusses SEO best practices for 2014 including the importance of on-page optimization, off-page link building, generating local and social signals, implementing a mobile strategy, and leveraging SEO and paid search synergies. It also covers how Google's algorithm has changed in recent years to favor unique, high-quality content and more natural linking practices.
This document provides an overview of search engine optimization (SEO) strategies. It discusses what SEO is, why it is important given user behavior trends, and common barriers to implementing SEO. It then outlines potential benefits of doing SEO, such as increased traffic and brand awareness. The document also covers key on-page and off-page optimization techniques, how to research competitors, and tips for developing landing pages and backlinks. Overall, the document serves as a basic guide to SEO best practices for improving search engine rankings.
C-T-R-You Ready for 2021?! - On-SERP SEO StrategiesIzzi Smith
As SEOs we have to do all in our power to drive more and more relevant clicks to our website, but the SERP is an over-populated and competitive space filled with ads and Google integrations, so we need to stand out as much as we can. Izzi's new talk covers useful strategies you can use in 2021 to: better analyze and interpret searcher intents, scale the creation of rich results and featured snippets, satisfying "needs met" and more.
Making Sense of Your Bajillion Marketing Data SourcesSasha Pasulka
This document summarizes a presentation about making sense of marketing data from multiple sources using Tableau. It discusses how marketers are drowning in data from tools like Google Analytics, advertising platforms, CMS, CRM etc. and outlines challenges of analyzing data in these platforms alone. The presentation demonstrates how Tableau can help analyze and visualize data from these sources to answer common questions, gain insights, optimize campaigns and content. Examples of connecting and analyzing Google Analytics, advertising and CMS data in Tableau are provided.
This document provides an overview of search engine optimization (SEO) techniques and Google algorithms. It discusses both white hat and black hat SEO. White hat SEO focuses on improving a site through high-quality content, technical optimization, and natural links. Black hat techniques like hidden text, keyword stuffing, and link manipulation are avoided. Major Google algorithms like Panda, Penguin, and Mobilegeddon are explained. The document also covers mobile SEO issues like mobile-first indexing and AMP. The overall message is that SEO success comes through following Google's guidelines rather than trying to game the system.
Check out the video recording of this webinar hosted by SE Ranking: https://www.youtube.com/watch?v=USABADeUvCg
About:
How do we measure the business impact of technical SEO? You will find out:
- How to find 404s and prove this is a problem
- What to do with redirects
- What is your website’s current speed and its impact on rankings and conversions
- What pages are missing from the index and why it is important to check
Web Marketing 101 for Local Economic DevelopmentCirrus ABS
This document provides an overview of effective online marketing strategies for local economic development organizations. It discusses determining marketing goals and target audiences, developing an online presence through a professional website with relevant content and tools, and optimizing search engine visibility through techniques like SEO, social media engagement, and frequent updates of fresh content. The presentation emphasizes having a clear plan and measuring results to focus efforts on most effective tactics.
Bath City College SEO For Beginners Training | February 2017Josh Baldwin
This document provides an agenda and overview for an SEO training session hosted by Noisy Little Monkey. It introduces the trainers and their roles within the company. The agenda includes discussing technical aspects of websites, on-site optimization, off-site factors like links and citations, local and mobile search, and a question and answer period. Key areas that will be covered are speeds and redirects, keywords and content strategy, and acquiring links through events, blogs, and social media. The training aims to explain how Google evaluates websites and what it values in ranking pages highly.
High Growth SEO when time and money are not on your side by Simon DancePromodo
Simon Dance presents high growth SEO tactics for companies that are short on time or money. He emphasizes focusing SEO efforts on understanding demand and revenue opportunities through keyword and category analysis. Key tactics include mining SEM and log data, building frameworks to prioritize efforts, driving weekly growth targets, understanding cause and effect quickly, and baking SEO into products and technical infrastructure. The overall message is that SEO requires focus, execution, and treating it as a continuous race to outperform competitors.
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Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
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HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
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Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
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1. How quickly AI is being implemented in manufacturing.
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4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
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An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
4. CONTENT; SO WHAT?
So, the big question is….
HOW DO WE
MEASURE IT?
@LarsvonS
5. CONTENT; SO WHAT?
Answer #1: Get a Marketing Automation Platform (MAP)!
Problem?
THEY ARE REALLY FREAKING EXPENSIVE!!
@LarsvonS
6. CONTENT; SO WHAT?
Answer #2: Get smart with Google Analytics!
Problem?
NO WAY, IT‟S FREE!
But you do have to work a little..
@LarsvonS
7. MEASURING CONTENT - THE WHAT AND HOW
Three considerations:
1. Basics: “Content” pages – what‟s sticking?
2. Intermediate: Are your goals being met? Do you even have
goals?
3. Advanced: Inbound? You bet!
Note: There is a lot more we could discuss that would
take longer than 20 minutes. Buy me whiskey and we
can talk…
@LarsvonS
8. WHY SHOULD YOU LISTEN TO ME?
⌐ Analytics Director for a Portland-based agency
⌐ Over a decade‟s experience turning data into insights
⌐ The sweater vest…
DEAL WITH IT
@LarsvonS
10. The Basics
• Assumption #1: At the most basic level, you want people
to “engage” with your content. What does this mean?
• Look at it
• Spend time with it
• Not leave the site after seeing it
• Push its buttons and otherwise poke it
• Share it
• Assumption #2: Content is typically contained on a web
“page” and a lot about the content can be learned by
stats pertaining to that page.
@LarsvonS
11. The Basics:
Look at it
• At the most basic
level, you want to
know how many
times your
content has been
seen.
• Content > All
Pages >
Pageviews
• But, never will
raw pageviews
be enough…
@LarsvonS
12. The Basics:
Spend time
• What about
Average Time on
Page?
• Generally, this is a
very good leading
indicator on content
quality.
• The assumption is
that the more time
people are
spending on the
page, the better the
content.
@LarsvonS
13. The Basics:
Not leave
• How about the
ability of content to
keep people on a
site?
• Bounce rate is often
overlooked as a
great way to see
what content keeps
your site “sticky.”
@LarsvonS
14. The Basics:
Poke things
WARNING: ADVANCED
CONFIGURATION
REQUIRED!
• One of the purest forms
of engagement is
actually poking the
content.
• This is usually captured
through custom events,
like: downloads, video
plays, widget pushes,
etc.
• The more this is
happening, the cooler
the content is.
@LarsvonS
15. The Basics: Poke things
• For a little extra credit, you can calculate an average number
of events per page by dividing the number of events for that
page by its number of pageviews (or unique visits):
Number of
events on
a particular Average
page events per
Number of
pageviews for pageview
that particular
page
@LarsvonS
16. The Basics:
Share it
• On a similar note, we
can see what pages
(content) are being
shared, again assuming
custom events are
installed on share
buttons.
• Events > Top events,
filter down to your
Sharing event,
• Add a “Page”
Secondary dimension.
• Filter to only look at
“share” events.
@LarsvonS
17. The Basics
Something to keep in mind:
• Looking at “content” pages
is very different then
looking at root and
subdirectory pages (unless
they contain content).
• It may be helpful to filter out
the root and subdirectory
URLs before looking at
content in this way.
@LarsvonS
19. Socratic Dialog about Goals…
• Socrates: “Whenever anyone spends any amount of time or money
creating something digital and putting it on a website, they should
have some sort of goal or outcome associated with it.”
• Plato: “Do you mean a „Goal‟ in Google Analytics?”
• Socrates: “Yes, but first they should establish what the business
„goal‟ of the content is. Do they just want people to visit their site, or
do something once they get there? What is that? Spend a certain
amount of time on the site? Fill out a form? Buy something? Share
content?”
• Plato: “Then, they want to make a goal in Google Analytics te reflect
these business goals?”
• Socrates: “Of course!”
• Plato: “Genius!”
@LarsvonS
20. Goooooooooooooooooooaaaaaaaaaaaal!
• BIG QUESTION: DO YOU HAVE
GOALS ESTABLISHED IN GOOGLE
ANALYTICS?
• NO? HOLY CRAP WHY NOT!!?
@LarsvonS
21. Goals “Flowchart”
Do you have
No
goals in GA?
Make
Yes some!
Ok I did!
Good Stop
yelling!
@LarsvonS
26. What does that have to do with content?
• The theory is that good content leads to more
overall engagement with the site, and thus more
time on the site and higher chance for goal
conversion.
• This can often be seen by looking at what page
visitors are converting on, and where they were
before hitting that page.
@LarsvonS
27. Content and Goals
• First, take a look at the
Goals section of GA, under
the Conversation menu.
Click “Goal URLs.”
• You can see what pages
(URL) the goal selected are
completed on, and for
certain goals, this is a good
(but not perfect) indicator of
how successfully pages with
certain content are at
converting visitors.
• However, this may not be
very helpful, as some goals
always conclude on the
same page.
@LarsvonS
28. Content and Goals
• For a better (and easier) look, looking at “Funnel Visualization,” you can
start to get a picture of what URLs most often lead to a conversion.
@LarsvonS
29. Content and Goals
• If you have a more complicated path to conversion, looking at “Reverse
Goal Path,” will more completely show pathing.
• However, this is a somewhat messy view…
@LarsvonS
30. Content and Goals
• Exporting the data to CSV will make it a little easier to work with.
@LarsvonS
32. Content and Goals
Final goal Last place they Second to last Third to last Total goal
completion were place they were place they were completions
location
# ----------------------------------------
# company.com (Rollup)
(pretty much all the (we care about this) (we care about this too) (we def care about
# Reverse Goal Path same, we‟ll assume it‟s this)
(all the same,
# 20120101-20130409
all the same and not
# ----------------------------------------
we don‟t care) care)
iCommunity
Signups (Goal 1
Goal Completion Location Goal Previous Step - 1 Goal Previous Step - 2 Goal Previous Step - 3 Completions)
/www.company.com/forms/community_register.ilmn?pb=1
/www.company.com/forms/community_register.ilmn
(entrance) (not set) 1,190
/www.company.com/forms/community_register.ilmn?pb=1&form=community_register
/www.company.com/forms/community_register.ilmn
(entrance) (not set) 373
/www.company.com/forms/community_register.ilmn?pb=1
(entrance) (not set) (not set) 116
/www.company.com/forms/community_register.ilmn?pb=1
/www.company.com/forms/community_register.ilmn
/www.company.com/landing/webinar_series_ign/index.ilmn
(entrance) 106
/www.company.com/forms/community_register.ilmn?pb=1
/www.company.com/forms/community_register.ilmn
/www.company.com/index.ilmn (entrance) 48
/www.company.com/forms/community_register.ilmn?pb=1&form=community_register
/www.company.com/forms/community_register.ilmn
/www.company.com/index.ilmn (entrance) 27
/www.company.com/forms/community_register.ilmn?pb=1
/www.company.com/forms/community_register.ilmn
/www.company.com/events.ilmn/tab/undefined
/www.company.com/events.ilmn 22
/www.company.com/forms/community_register.ilmn?pb=1
/www.company.com/forms/community_register.ilmn
/www.company.com/forms/community_register.ilmn
(entrance) 16
/www.company.com/forms/community_register.ilmn?pb=1
/www.company.com/forms/community_register.ilmn
/www.company.com/applications/sequencing/rna_seq.ilmn
/www.company.com/applications/detail/sequencing/transcriptome_analysis.
15
/www.company.com/forms/community_register.ilmn?pb=1
/www.company.com/events.ilmn /www.company.com/forms/community_register.ilmn
(entrance) 14
/www.company.com/forms/community_register.ilmn?pb=1
/www.company.com/forms/community_register.ilmn
/www.company.com/science.ilmn /www.company.com/index.ilmn 14
/www.company.com/forms/community_register.ilmn?pb=1&form=community_register
(entrance) (not set) (not set) 14
/www.company.com/forms/community_register.ilmn?pb=1
/www.company.com/forms/community_register.ilmn
/www.company.com/forms/eu_seminar_register.ilmn?pb=1&iframe=
/www.company.com/forms/eu_seminar_register.ilmn?id=70180000000crbu&i
12
/www.company.com/forms/community_register.ilmn?pb=1
/www.company.com/forms/community_register.ilmn
/www.company.com/forms/eu_seminar_register.ilmn?pb=1&iframe=
/www.company.com/forms/eu_seminar_register.ilmn?id=70180000000crxb&i
11
/www.company.com/forms/community_register.ilmn?pb=1
/www.company.com/forms/community_register.ilmn
/www.company.com/forms/eu_seminar_register.ilmn?pb=1&iframe=
/www.company.com/forms/eu_seminar_register.ilmn?id=70180000000cryZ&i
11
/www.company.com/forms/community_register.ilmn?pb=1
/www.company.com/forms/community_register.ilmn
/www.company.com/science.ilmn (entrance) 10
/www.company.com/forms/community_register.ilmn?pb=1
/www.company.com/forms/community_register.ilmn
/www.company.com/science.ilmn/tab/icommunity
/www.company.com/science.ilmn 10
/www.company.com/forms/community_register.ilmn?pb=1
/www.company.com/science.ilmn /www.company.com/forms/community_register.ilmn
(entrance) 10
/www.company.com/forms/community_register.ilmn?pb=1&form=community_register
/www.company.com/forms/community_register.ilmn
/www.company.com/forms/community_register.ilmn
(entrance) 10
/www.company.com/forms/community_register.ilmn?pb=1
/www.company.com/forms/community_register.ilmn
/www.company.com/media/flash_player.ilmn?dirname=services&swfname=IGN_introduction&width=760&height=550&mp4
/www.company.com/landing/webinar_series_ign/index.ilmn 8
/www.company.com/forms/community_register.ilmn?pb=1
/www.company.com/forms/community_register.ilmn
/www.company.com/applications/sequencing/rna.ilmn
(entrance) 7
/www.company.com/forms/community_register.ilmn?pb=1&form=community_register
/www.company.com/events.ilmn /www.company.com/forms/community_register.ilmn
(entrance) 7
/www.company.com/forms/community_register.ilmn?pb=1
/www.company.com/forms/community_register.ilmn
/www.company.com/events.ilmn/tab/undefined
/www.company.com/events.ilmn/tab/webinars 6
@LarsvonS
/www.company.com/forms/community_register.ilmn?pb=1
/www.company.com/forms/community_register.ilmn
/www.company.com/forms/eu_seminar_register.ilmn?pb=1&iframe=
/www.company.com/forms/eu_seminar_register.ilmn?id=70180000000crB8&i
6
/www.company.com/forms/community_register.ilmn?pb=1
/www.company.com/forms/community_register.ilmn
/www.company.com/landing/webinar_series_ign/index.ilmn
/www.company.com/landing/webinar_series_ign/index.ilmn 6
33. Content and Goals
Second to last Third to last Total
place they were place they influence on
total goal were total goal goal
completions completions conversions
@LarsvonS
35. Inbound? What‟s that?
• Wikipedia* says: Inbound marketing is advertising a company
through blogs, podcasts, video, eBooks, eNewsletters, whitepapers, SEO,
social media marketing...
• In other words,
CONTENT!
* HubSpot‟s Brian Halligan
@LarsvonS
36. How do we measure Inbound?
• Unlike previously, we are now talking about how well our content
is at drawing the right kinds of people into our sites.
• The process is fairly simple:
• Tag inbound social links with unique campaign appends
before they are let loose into the wild.
• Observe traffic as it comes into your site, looking for patterns
in behavior .
@LarsvonS
37. Campaign Tagging and Tracking 101
• Google Analytics tracks four basic traffic sources:
• Direct
• Search
• Referral
• Campaign
• Campaign traffic is only tracked if the link bringing someone
to the site in questions contains specifically formatted
appends*.
* Append: Stuff added to the back of a URL with thins like ?’s and &’s and
stuff=something. We’ve all seen them, and often have no idea what they do.
@LarsvonS
38. Campaign Tagging and Tracking 101
• The appends that Google Analytics uses have four elements
we are interested in:
1. Source (Ex: referrer: google, citysearch, newsletter4)
2. Medium (Ex: marketing medium: cpc, banner, email)
3. Content (use to differentiate ads)
4. Name (Ex: product, promo code, or slogan)
• They are joined using things like ?‟s and &‟s into a string that
is added to the back of URLs
• When someone clicks on a link with an append like this, the
traffic they generate is associated with a “Campaign” in GA.
• Yawn.
@LarsvonS
39. Anatomy of a Campaign Tag
• For the purpose of this example, we will be applying the
following appends to a link of a video on www.mysite.com,
which will be shared on Twitter:
• Source = social
• Medium = twitter
• Content = video
• Name = how_to_be_awesome
• Plop everything into Google‟s URL builder*
• The resulting URL:
www.mysite.com/video_page/?utm_source=social&utm_medium=twitter&utm_content=
video&utm_campaign=how_to_be_awesome
* http://support.google.com/analytics/answer/1033867
@LarsvonS
40. Anatomy of a Campaign Tag
• This URL is a little unwieldy, so it makes sense to shorten it
using a service like bit.ly:
www.mysite.com/video_page/?utm_source=social&utm_medium=twitter&utm_content=video&ut
m_campaign=how_to_be_awesome
bit.ly/wy49q
• Now, SHARE LIKE THE WIND!
@LarsvonS
41. Measuring the Effect
• Unlike previous methods of measuring content,
this is not looking at the content itself.
• Rather, we are looking at how well the content,
once shared, is at attracting the right people to
your site.
@LarsvonS
42. Measuring the Effect
• Assuming your campaign appends are working, the tagged traffic
should appear under Campaigns in the Traffic Sources view.
@LarsvonS
43. Measuring the Effect
• Looking in the “All
Traffic” view and
putting up a quick
filter to only see
“social” (or email in
the case, same
principle).
• Now you can see
what content links
drove the most
amount of traffic..
@LarsvonS
44. Measuring the Effect
• …and what
content is driving
higher quality
traffic who are
staying on the site
longer, looking at
more stuff, and not
bouncing.
• It‟s like magic, but
it actually happens!
And unicorns!
@LarsvonS