The document outlines a comprehensive digital marketing strategy focusing on SEO and PPC to enhance website visibility, generate organic traffic, and increase conversion rates. It includes various campaign plans, methodologies, and services aimed at optimizing website performance and achieving long-term ROI through keyword research, link building, and analytics. The document also emphasizes the importance of ongoing SEO efforts and the potential value of ranking high in search engine results.

2.  Campaign Goals, Objectives and Timeline
 SEO & Pay Per Click Process
 SEO Case Studies
 SEO & PPC Strategy
 On Page SEO
 Off Page SEO
 Pricing Plans
 Why Us & Contact

3.  Generate organic search engine traffic to website
 Generate qualified leads and sales
 Build Brand and awareness
 Track conversions, sales and lead inquiries
 Improve conversion rates and lower cost
 Increase keyword ranking on search engines
 Increase website link popularity
 Increase Page and Domain ranking authority
 Increase website visibility for search engines
 Increase Return on Investment

4. • Long Term Traffic
• Non paid Traffic
• More cost effective for
long term ROI
• Generate significant
amount traffic if rank on
1st page search results
• “Crawling” the Web to
create index of pages
• Ranking based on SEO
• Referral Traffic
• Promote brand
awareness, monitor your
reputation, and connect
with potential consumers
• Connect with Consumers
• Advertisement in these
networks for Fixed CPC
or service fee
• Immediate Short Term Traffic
• Pay Per Click Advertisement
• Effective way to advertise to
acquire leads immediately on
1st page Search Engines
• Target more specific searches
• Auction-based bidding for
association with search terms
/ keywords
• Ads ranking based on Pay Per
Click

5.  Depending on how competitive a keyword is and how much investment is put into
link building it may take anywhere from 2 weeks to 1 year to see a significant
result.
 SEO is an on going process, when you stop SEO your competitors will not and that
will lead to drop in keyword ranking and traffic.

6.  Campaign will be setup and ads can distributed to all 3 major search engine.
Google will draw the largest audience but not always will have the best
conversion rate compare the Bing and Yahoo.

7. Data collected from Chitika.com May 2010
Organic (SEO)
Paid (SEM)

8. Data collected from Chitika.com May 2010
 Case study show 14% of Google clicks are on paid search ad
and 86% of clicks are on organic search results.

9. Data collected from Chitika.com May 2010
• How much is the top spot on Google actually
worth?
• According to data from the Chitika network, it
can be worth millions, double the traffic of the #
2 position.
• In order to find out the value of SEO, Chitika
looked at a sample of traffic coming into their
advertising network from Google and broke it
down by Google results placement. The # 1
spot drove 34.35% of all traffic in the sample
data, almost as much as the # 2 through 5
position combined, and more than the # 5
through 20 put together.
• This data here provides a good idea of how
much traffic in percentage a website can expect
for ranking at the top 20 search engine results
listing.

10.  Keyword research
 Competition Analysis
 Analyze competitors links and anchor text used
 Focus on Google Top ranking factors
 Target high volume keywords that cost the most from PPC
 Target keywords with good conversion from PPC
 Create organic keyword ranking baseline
 Benchmark current organic traffic baseline
 Review website for opportunities for improvement
 Optimize web pages for target keyword term with fresh and unique content
 Blogging using targeted keywords
 Improve Google maps and local business ranking by link building to local business
directories, reviews, citations and more.
 Social Media Optimization
 Link Building (off page SEO)
 Utilize Google Webmaster to see what other opportunities for keywords
 Monitor traffic and conversion using Google Analytics

11.  Keyword Research
 Competition Analysis
 Negative Keyword Research
 Optimize landing pages
 Optimize forms
 Optimizing campaign to the correct target audience
 Writing call to action ads
 Geo Target Cities, Regions, Specific Demographic
 Conversion Setup
 Conversion Optimizer
 A/B Landing page testing
 Target more relevant and specific keyword searches to
Improve CTR, Increase quality score, lower cost per click

14.  Enhance Meta Tags to target keywords
 Keyword usage on web page
 Internal Linking structure
 Navigation architecture
 URL Structure
 Fix crawl errors and any web page errors
 Consider a new redesign SEO friendly website with no Flash.

15.  Link building
◦ Search Engine Submission
◦ Directory Submission
◦ Article Posting
◦ Blog Posting
◦ Social Bookmarking
◦ Press Release Distribution
◦ Micro Blogs
◦ Local Business citations
◦ RSS
◦ Photo Sharing
◦ One Way Link
◦ ..and more
Increase inbound
links to your website
– inbound links is
one of the top
ranking factor for
Google and other
search engines

16.  Increase Google Places Map Rankings
 Local Business Listing
 Business listing optimizations
 Citations and Reviews

17.  Assistance with social media accounts
 Creating background for social media landing
pages
 Assistance with optimizing YouTube videos
 Viral Marketing Strategy
 Branding Strategy
 Manage social media feeds

19.  Assistance with creating Google Analytics and
Google Webmaster accounts
 Monitor your website traffic, creating conversion
goals and funnels to measure SEO success.

20. Reports are posted on our Project Management System bi-weekly and monthly.
1. Keyword Ranking Report of before and after benchmark
2. Google Analytics website traffic report
3. Link Building excel report of all links that we build

23. • Link Building Report in Excel
• Get access to all accounts we create to build you links
• All links we build we post links on excel sheet 100% transparent

24.  Superior Customer Support and Communication.
 We provide daily phone support, email, chat, video, Skype, and a project
management system to allow our client’s to see the workflow activity and
collaboration between our team and clients.

25.  White Hat SEO Best Practices adhere to Google Panda
 Manual link building
 Certified SEO and SEM experts with proven track record
 World Class SEO and PPC software and tools
 Up to date with the latest SEO, PPC strategy, technology and trends
 Proven results with small businesses to fortune 500 companies
 Superior communication and project management system.
 Better Business Bureau Accredited
 Guaranteed Results with 60 Days Money Back Policy

26.  All Plans Includes On Page SEO
 Keyword Research
 Competitive Analysis
 On Page Optimization (title tag, meta tags, H1 tags, keyword usage on page, url structure, site navigation, sitemap, internal
linking, redirects and more)
 Google Web Analytics and Google Webmaster tools installation and configuration
 Social Media assistance (twitter facebook, YouTube)
 Monthly Keyword Ranking, Traffic, Link Popularity and Conversion report
 Unlimited SEO Support and Consultation
SEO Plan 1
$200 / Month
SEO Plan 2
$400 / Month
SEO Plan 5
$1000 / Month
◦ Target up to 3-
5 keywords and
1 URLs
◦ Up to 100 Link
Building
◦ Types of link
building:
Directory, Social
Bookmark,
Articles,
Profiles, Local
Business
Listings, Blogs,
RSS and more
◦ 2 Free Article &
Blog Writing
◦ Target up to 5-8
keywords and 3
URLs
◦ Up to 200 Link
Building
◦ Types of link
building:
Directory, Social
Bookmark,
Articles, Profiles,
Classifieds, Blog,
Press Release,
Local Business
Listings and more
◦ 2 Free Article &
Blog Writing
SEO Plan 4
$800 / Month
SEO Plan 3
$600 / Month
◦ Target up to 8-12
keywords and 5
URLs
◦ Up to 300 Link
Building
◦ Types of link
building: Directory,
Social Bookmark,
Articles,
RSS,Profiles, RSS,
Classifieds, Blog,
Press Release,
Local Business
Listings and more
◦ 4 Free Article &
Blog Writing
◦ Weekly Social
Media Management
◦ Phone call
conversion tracking
◦ Target up to 20
keywords and 10
URLs
◦ Up to 500 Link
Building
◦ Types of link
building: Directory,
Social Bookmark,
Articles, Profiles, RSS,
Classifieds, Blog,
Press Release, Local
Business Listings and
more
◦ 8 Free Article Writing
◦ Weekly Social Media
Management
◦ Google Adwords and
Bing Per Per Click
Management
◦ Phone call conversion
tracking
◦ Target up to 12-15
keywords and 7 URLs
◦ Up to 400 Link
Building
◦ Types of link
building: Directory,
Social Bookmark,
Articles, RSS,Profiles,
RSS, Classifieds, Blog,
Press Release, Local
Business Listings and
more
◦ 6 Free Article & Blog
Writing
◦ Weekly Social Media
Management
◦ Google Adwords and
Bing Per Per Click
Management
◦ Phone call
conversation tracking

27.  All Plans Includes On Page SEO
 Keyword Research
 Competitive Analysis
 On Page Optimization (title tag, meta tags, H1 tags, keyword usage on page, url structure, site navigation, sitemap, internal linking, redirects
and more)
 Google Web Analytics and Google Webmaster tools installation and configuration
 Social Media assistance (twitter facebook, YouTube)
 Monthly Keyword Ranking, Traffic, Link Popularity and Conversion report
 Unlimited SEO Support and Consultation
SEO Plan 6
$1500 / Month
SEO Plan 7
$2000 / Month
SEO Custom Plan
$3000+/ Month
◦ Target up to 25
keywords and 15
URLs
◦ Up to 600 Link
Building
◦ Types of link
building: Directory,
Social Bookmark,
Articles, Profiles,
Local Business
Listings, Blogs, RSS
Classified, and
more
◦ 15 Free Article &
Blog Writing
◦ Weekly Social Media
Management
◦ Google Adwords
and Bing Per Per
Click Management
◦ Phone call
conversion tracking
◦ Target up to 30
keywords and 20
URLs
◦ Up to 700 Link
Building
◦ Types of link
building: Directory,
Social Bookmark,
Articles, Profiles,
Local Business
Listings, Blogs, RSS
Classified, and
more
◦ 20 Free Article &
Blog Writing
◦ Weekly Social
Media Management
◦ Google Adwords
and Bing Per Per
Click Management
◦ Phone call
conversion tracking
SEO Plan 9
$3000 / Month
SEO Plan 8
$2500 / Month
◦ Please call for
consultation on
your
requirements
◦ Target up to 35
keywords and 25
URLs
◦ Up to 800 Link
Building
◦ Types of link
building: Directory,
Social Bookmark,
Articles, Profiles,
Local Business
Listings, Blogs, RSS
Classified, and
more
◦ 25 Free Article &
Blog Writing
◦ Weekly Social
Media Management
◦ Google Adwords
and Bing Per Per
Click Management
◦ Phone call
conversion tracking
◦ Target up to 40
keywords and 30
URLs
◦ Up to 900 Link
Building
◦ Types of link
building: Directory,
Social Bookmark,
Articles, Profiles,
Local Business
Listings, Blogs, RSS
Classified, and
more
◦ 30 Free Article &
Blog Writing
◦ Weekly Social
Media Management
◦ Google Adwords
and Bing Per Per
Click Management
◦ Phone call
conversion tracking

28. 3 Feeds
$100 / Month
6 Feeds
$200 / Month
 Data Feed
Conversion to
correct format
 Import up to 4 Free
engines like Google
Merchant, Bing
Shopping, The find
and Oodle
 Manage the product
listing weekly
 Optimize the feed to
be SEO friendly
 Data Feed Conversion to
correct format
 Import feed up to 10
shop comparison sites
including 4 Free engines
like Google Merchant,
Bing Shopping, The find
and Oodle
 Manage the product
listing weekly
 Optimize the feed to be
SEO friendly
* More than 6 Data Feeds Please contact us for a custom quote

29.  $200 / Month + (Free Setup)
 Monthly Budget Spend Less Than $1000
 10 Campaigns, 25 Ad Groups & 500 Keyword
Setup
 Keyword Research
 Competitive Analysis & Avg. Cost per Click
 Negative Keyword Research
 Written Ad Excel Matrix
 Campaign Setup
 Up to 3 written ads per ad group
 A/B Testing Landing Page
 Conversion Optimizer
 Conversion Goal Setup
 Daily Management and updates
 Bi-weekly or Monthly Reports for impression,
click through rate, conversion rate, quality score
 Choice of search engine to advertise: Google,
Bing and Yahoo
 $100 Free Adwords Coupon for new accounts
PPC Plan 1
 $400 / Month + ($200 Setup
Fee)
 Monthly Budget Spend Between $1000-$5000
 20 Campaigns, 50 Ad Groups & 1000 Keyword Setup
 Keyword Research
 Competitive Analysis & Avg. Cost per Click
 Negative Keyword Research
 Written Ad Excel Matrix
 Campaign Setup
 Up to 3 written ads per ad group
 A/B Testing Landing Page
 Conversion Optimizer
 Conversion Goal Setup
 Daily Management and updates
 Bi-weekly or Monthly Reports for impression, click
through rate, conversion rate, quality score
 Choice of search engine to advertise: Google, Bing and
Yahoo
 $100 Free Adwords Coupon for new accounts
PPC Plan 2

30.  6%-12% of Monthly Spend + ($500 Setup Fee)
 9-12% of Monthly Budget Spend of $6000-$15,000
 6-9% of Monthly Budget Spend of $16,000+
 Unlimited Campaigns, Unlimited Ad Groups & Unlimited Keyword Setup
 Keyword Research
 Competitive Analysis & Avg. Cost per Click
 Negative Keyword Research
 Written Ad Excel Matrix
 Campaign Setup
 Up to 3 written ads per ad group
 A/B Testing Landing Page
 Conversion Optimizer
 Conversion Goal Setup
 Daily Management and updates
 Weekly, Bi-weekly or Monthly Reports for impression, click through rate, conversion rate, conversions, quality
score and customer reports
 Choice of search engine to advertise: Google, Bing and Yahoo
 $100 Free Adwords Coupon for new accounts
PPC Plan 3

31. Thank You and contact us for a live online demo.
John Yang – CEO / Search Engine Marketing Consultant
888-907-2284
www.vizionseo.com
john@vizionseo.com