2. What is SEO
Pros / Cons
On-page
Off-page
SEO Tools
Don’ts
Next Steps
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3. SEO - process of making your website more
visible and prominent in web search organic results
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4. PROS CONS
Gets Traffic! Not Guaranteed
Increases sales/brand visibility Pay ≠ Performance
Long term costs low High Upfront Cost
Good ROI Potential Long lead time
Audience trusts SEO (min 3-6 months)
results, and you by Maintenance is required
association Website Remodeling
70% Search Traffic Organic Good SEO isn’t cheap
Great SEO isn’t easy
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5. - THE PROCESS OF OPTIMIZING THE CONTENT ON YOUR OWN
WEBSITE INCLUDING TEXT, IMAGES, LINKS, HTML, ETC.
Use high-quality, original content
Word title tags carefully, use keywords & variations
Use H1 tags, include keyword or variations
Place keyword in the first 50 words of main content
Have a keyword density of 1-4%
Include keywords in anchor text
Use keywords for internal linking of pages
Don’t focus on too many distinct keywords on a single page
VIDEO IS HUGE, any sort of multimedia is good
Enable & Encourage sharing content as much as possible
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6. - THE PROCESS OF OPTIMIZING THE CONTENT ON YOUR OWN
WEBSITE INCLUDING TEXT, IMAGES, LINKS, HTML, ETC.
Article Writing
Multimedia
Guest blogging
Press Coverage
Contributing on forums
Submit to directories
Engaging Social Network (FB, TW, LI)
Social Bookmarking (Stumble Upon, Digg)
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7. A few of the many tools that can be used for SEO
Google Webmasters
Google Analytics
SEO moz
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8. -Get data about crawling, indexing, and search traffic. Cost: FREE
Receive notifications about problems on your site.
Features
Add Sitemaps
See what's Indexed
Control Crawler Access
See popular Search Queries
See Inbound Links
Crawl Stats, Errors, & Speed
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9. - Google Analytics is a web analytics tool that gives you insights Cost: Free
into your website traffic and marketing effectiveness.
**
Focus On
Organic Search Traffic **
-> Traffic Sources ->Sources -> Search -> Organic
Search Engine Optimization
-> Traffic Sources ->Search Engine Optimization
Visitors, Engagement, & Conversions
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10. - SEOmoz combines SEO management, social media Cost: $99/month
monitoring, and actionable recommendations.
Features
Weekly Site Crawls
Organic Rank Tracking
Specific Recommendations
Competitor Analysis
Open Site Explorer
Keyword Analysis
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11. Wait
Spike growth
Link carelessly
Buy “tons of links”
Stop media coverage
Ignore the blacklist items
Use other domains you already own
Back link on the same hosting solution
Let your blog or social updates get stale
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12. 1. Establish Baseline- rank/traffic track tool
2. Experiment- with on-page/off-page
optimization, DIY or Hire
3. Evaluate- rank/traffic/conversion changes
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