This document provides an introduction to search engine optimization (SEO). It explains that SEO is the process of improving websites to rank higher in search engines for targeted keywords. On-page optimization focuses on technical elements like HTML tags, website structure and script usage. Off-page optimization involves other techniques like link building, email marketing and advertising. Key ranking factors for search engines include internal link structure, link popularity and relevance, crawlability, and content relevance. Popular SEO tools are also mentioned that provide features like ranking monitoring, backlink management, and search engine data analysis to optimize websites.

1. SEO

2. Agenda
• Background.
– Introduction to search engines
– Introduction to SEO
– Problem statement and Explanation
• Factors affecting SEO.

3. Background
The world has changed into a global village. Internet is
the Cheapest and fastest way of transferring information.
It has proved its importance in business as well as
scientific research. Websites are the most important
players of this game. So one can earn a lots of money if he
is able to sale his product on internet successfully.

4. What websites and internet can do for you?

5. Background
Think about having millions of customers
worldwide.

6. Background
Think about reaching people beyond
geographical boundaries.

7. Background
Universities can advertise worldwide for
students from all over the world.

8. Background
• Scientific and social educational information
can be shared swiftly.

9. Background
• Professionals can introduce their products,
ideas and services easily.

10. There are hundreds and thousands of websites on the internet
increasing every day

11. Any one can make a website
But the question is, how to Get more
business from a newly launched site

12. Or one may ask
• How to get noticed on the world wide web

13. Answer
The answer to the above issue is
“search
engines”
and “directories”.

14. Explanation
• Yes! Search engines like Google, AltaVista,
Ask and directories like yahoo, dmoz etc.
Normally, people use search engines or
directories to search the web worldwide. Top
10 results of the search engine or directories,
are most likely to be clicked. Consequently,
we are in dire need to get our website in top
results. So we need to learn some
technicalities of the phenomena

15. What are search engines and directories?
There are different definitions for the
term
but all of them tend to point the same
thing
lets go through them one by one.

16. What is a Search Engine?
• “Search engine is a software program that
searches for sites based on the words that you
designate as search terms. Search engines
look through their own databases of
information in order to find what it is that you
are looking for”. REF[1.0.0]

17. OR
• A search engine is a tool designed to search
for information on the World Wide Web.
Information may consist of web pages,
images, information and other types of files

18. How search engines works?

19. Types of Search engines: ref [1.0.2]
• Crawlers/Spiders
• Human controlled Search engines(Directories)
• Hybrid Search engine (both crawlers and
directory based)

20. Crawlers/spiders
• Crawler/spider is software that visits and
reads websites, indexing them at the same
time.

21. Human controlled Search engines (directories)
These search engines
are
often
called
directories as well. A
good example of such
search engines will be
yahoo.

22. Hybrid Engines
+

23. Every search engine has its own algorithm to calculate page
importance.

24. What is Page Rank
• Page Rank is a link analysis algorithm used by
the Google Internet search engine that assigns
a numerical weighting to each element of a
hyperlinked set of documents, such as the
World Wide Web, with the purpose of
"measuring" its relative importance within the
set.

25. Suppose we have 4 websites
A
B
D
C

26. Initially each Having PR 0.25/1
A
B
PR 0.25
PR 0.25
D
PR 0.25
C
PR 0.25

27. Let us Denote
OUT=No of links pointing out words any other website
IN=No of External links pointing in words
IN for A
A
OUT for A
B

28. Suppose B ,C ,D are linking to A
A
B
D
C

29. B,C and D will thus each confer 0.25 Page Rank to A
A
B
PR 0.75
PR 0.25
D
PR 0.25
C
PR 0.25

30. Again suppose B , C and D are also linking to each other
as well
A
B
D
C

31. Page Rank of A ?
PR (A)=PR(B)/(BOUT) + PR(C)/(COUT) + PR(D)/(DOUT)
PR (A)=B(0.25)/(2) + C(0.25)/(1) + D(0.25)/(3)
(0.125)
A
)
B
(0.125)
(0.083)
8
0.0
(
3)
(0.083)
(0.2
5)
C
(0
.
25
)
D
(0
.
25
)
(0.
70
8)
(0
.2
5

32. Problem Statement
• How to Get your website noticed ?
• How to get traffic to your website ?
• How to get more business?
The answer to all above questions is search
engine optimization (
SEO)

33. What is SEO
?

34. SEO
Search Engine optimization
• The process of improving web pages so they
rank higher in search engines for your
targeted keywords.
Internal Link Structure
Link Popularity / Relevance
Key Factors
Crawlability / Optimized Code
Content Relevance

35. Factors Effecting SEO

36. Optimization can be
ON Page
Optimization
OFF page
Optimization

37. On Page Optimization
More Concerned with code and layout.
• Html Tags.
• Structure of Website.
• eg.Usage scripts and Css.

38. Technical SEO - Example of Page Elements

39. No Keywords in
Meta Tag

40. A better example of meta tags usage

41. A bad way to use scripts

42. A better example of using Script tag
and putting the script in external files

43. And So On.....

44. OFF page Optimization
– More
Concerned with
– other techniques such as

45. ●
Email marketing.

46. ●
Link building Strategies

47. TV or other forms of Advertisement

48. SEO Surf 150$
• SEO Analysis Features
• Back link Management Features
• Search Engine Analysis
• Site Search
• Minimizes to the system tray
• Comprehensive Support

49. SEO Administrator 200$
• Ranking monitor
• Google Data Centers
• Snippets viewer
• Link popularity checker
• Site indexation tool

50. http://www.webconfs.com
• Similar Page Checker
• Search Engine Spider Simulator
• Back link Anchor Text Analyzer & etc

51. http://www.seochat.com/seo-tools/
• Multiple Datacenter Keyword Position Check
• PageRank Lookup
• META Analyzer and etc