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Roundup APIs - Amo Sokhi - shopwindow.com

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How APIs will Shape Affiliate Marketing 2009 Amo Sokhi, Head of ShopWindow
Transition from labour intensive sites to API based sites • Less maintenance, less resource • Shorter development lifecycles • Stronger portfolios for affiliate marketers
Increase in quality of data • Data Integrity • Enhancement • Enrichment • Data access that focuses within Verticals
Focus on nature of campaigns • Less focus on what’s needed, more on core aims • Diversification of affiliate strategies • Lower investment, higher return
Thank you

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Roundup APIs - Amo Sokhi - shopwindow.com

  • 1. How APIs will Shape Affiliate Marketing 2009 Amo Sokhi, Head of ShopWindow
  • 2. Transition from labour intensive sites to API based sites • Less maintenance, less resource • Shorter development lifecycles • Stronger portfolios for affiliate marketers
  • 3. Increase in quality of data • Data Integrity • Enhancement • Enrichment • Data access that focuses within Verticals
  • 4. Focus on nature of campaigns • Less focus on what’s needed, more on core aims • Diversification of affiliate strategies • Lower investment, higher return