Are you one among those large numbers who believe their normal business operations deliver exceptional value? In this webinar, Adam Erhart, Marketing Consultant discusses: • Implementing a successful Customer Experience strategy • Key steps for optimizing customer journey • Types of customers' and what you can learn from them • How you can offer exceptional Customer Experience

1. Transform Your Customers’ Experience
Hashtag: #CustomerExperience
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• Option 0.2

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Overview
• Challenges in implementing a customer
experience strategy
• Social Media: Next Steps for optimizing the
customer journey
• Different types of Customers and what you can
learn from each of them
• How anyone can offer an exceptional customer
experience

3. Intro: Corporate Aviation
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4. Intro: Digital and Social Media Marketing
Agencies
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5. Challenges in implementing a customer
experience strategy
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• Defining
• Expectations
• Culture
• Systems

6. Challenges in implementing a customer
experience strategy
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• Defining
– Great service vs. poor service
– Unique to business and industry, but,
– Basics still apply

7. Challenges in implementing a customer
experience strategy
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• Expectations
– First impressions
– Marketing at the heart of customer service
– Clarity, consistency, constancy in your brand message

8. Challenges in implementing a customer
experience strategy
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• Culture
– Standards (raise them)
– Employee empowerment

9. Challenges in implementing a customer
experience strategy
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• Systems
– Active
– Passive

10. Social Media: Next Steps for optimizing the
customer journey
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11. Social Media: Next Steps for optimizing the
customer journey
• Go where your customers are
• Speak to them how they want to be spoken to
• Social Media is your customers language
• The platforms are dialects
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12. Different types of Customers and what you
can learn from each of them
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13. How anyone can offer an exceptional
customer experience
• Customer Service PACKE™
• Active Systems
• Passive Systems
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14. How anyone can offer an exceptional
customer experience
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15. How anyone can offer an exceptional
customer experience
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16. How anyone can offer an exceptional
customer experience
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17. How anyone can offer an exceptional
customer experience
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18. How anyone can offer an exceptional
customer experience
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19. How anyone can offer an exceptional
customer experience
• Active Systems
– Standards
– Employee Empowerment
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20. How anyone can offer an exceptional
customer experience
• Passive Systems
– CRM
– Manuals and Methods
– Training
– Social Media
– Gifts/Rewards
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21. Key takeaways
• Respect your customers (treat them how they want to be
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treated)
• Raise your standards of what acceptable customer
service looks like
• Encourage and instill:
– Passion
– Attitude
– Care
– Knowledge
– Etiquette

22. About the Presenter
ADAM ERHART
Marketing Consultant
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23. Adam Erhart Contact Details
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24. About Regalix
 An award-winning Global Co - Innovation company that
leverages technology and marketing to help companies grow.
 Forefront of Innovation
o Digital Marketing Services
o Technology Enabled Services
o Regalix Labs
 Multi-disciplinary Leadership Team & Strong Advisory Board,
175+ Team
 Fortune 500 and Venture Backed Customers (B2B and B2C)
 Global Operations: HQ in Silicon Valley, 2 Offices
 Industry Recognition
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25. Get in Touch
 If you have any questions about this webinar please feel free to get in touch with
us at marketing@regalix-inc.com
 For more information on Regalix visit: www.regalix.com
 For more information on Lon S Safko visit: www.sirenconsultingfirm.com
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