The document discusses various on-page SEO techniques including quality and unique content, title and meta tags, image optimization, URL optimization, sitemaps, internal linking, robots.txt files, domain and page authority, RSS feeds, and HTTP status codes. It provides details on each technique such as how title tags and alt text help search engines understand content, how to generate and submit sitemaps, and how internal links help spread ranking power within a site. The document also discusses off-page SEO techniques like directory submissions, article and forum posting, social bookmarking, press releases, guest posting, and classifieds submissions.

1. Presented By:
Reema Saini

2. On Page SEO
* Quality and Unique Content
* Title Tag, Meta tag
* Image Optimization with alt tag
* URL Optmization – Permamnent links, breadcrums,
* Sitemaps
* Internal Linking
* Robots.txt
* Domain Authority and Page authority
* RSS Feeds
* HTTP Status Codes

3.  Quality content is content written for
the site visitors.
 Unique Content relates to freshness of
the code; hence fresh content is
directly proportional for achieving
higher page rank

4.  Title tags shows up
in search engine
results, external sites
and in browser.
 The title element of
a web page is
meant to be an
accurate and
concise description
of a page's
content.

5.  The text that the search engine uses to
understand the image.
or
 Info which is visually depicted through
the image.
 Eg.- <img src="baby-crying.jpg" alt="Baby
Crying" />
keyword

6. To check the relevancy & to provide the internal links.
URL Factors taken in consideration are:
Structure and format of the URL (short url so navigation prob.
solve)
Dynamic or Static nature of URL (static is better)
Use of Keywords (keyword rich)
Length of the URL (no long url)
Permanent Link - http://roundabouttech.com/
Breadcrumbs - Home> Digital Marketing> SEO
 Additionally, with each set of breadcrumbs you achieve more and
more links and backlinks to yourself, which pushes your ranking
higher within a Google search index.

7.  A site map is a list of pages of a web site accessible to crawlers or
users.
 It is a bulleted outline text version of the site navigation. The anchor
text displayed in the outline is linked to the page it references.
 We can generate sitemap from online sitemap generator or can
download a site generator on your machine.
 How??
1.Generate Sitemap and place the generated sitemap in the root
directory of your website.
2. Notify Google of your sitemap through webmaster tool, you need
to verify your website.

8.  An internal link is one that points to another page on the same
website.
 Why??
 They allow users to navigate a website.
 They help establish site structure for the given website.
 They help spread link juice (ranking power) around websites.

9.  The robots.txt is a text file that webmasters create to instruct
robots (typically search engine robots) how to crawl and index
pages on their website.
 Why??
 Web site owners use the /robots.txt file to give instructions
about their site to web robots.
 How??
 Place robot.txt in the root directory of website

10.  Domain Authority measures the predictive ranking strength
of entire domains or subdomains.
 Page Authority measures the strength of individual page.

11.  RSS known as Rich Site Summary. RSS Feed allow users to
syndicate data automatically from their favourite websites in to
the installed news reader.
 How??
When you publish RSS on your site, the site delivers the RSS
feed to your widget. Moreover RSS is in XML format though if
any of the websites are blocked by the network, then also feed
will be pulled in he news reader.
 Various RSS Reader
Amphetadesk (Windows, Linux, Mac),
FeedReader (Windows),

12.  HTTP response status
codes are returned
whenever search engines
or website visitors make a
request to a web server.
 These three-igit codes
indicate the response and
status of HTTP requests.

14. * Directory Submissions Paid: Google, yahoo
Free: Dmoz, Link centre
* Article Submission Paid: worldstart, metroparent
Free: squidoo, goarticles
* Forum Posting Paid: forums.digitalpoint.com
Free: seoforums.org
* Social Bookmarking Pinterest, Delicious
* Press Release Submission Clickpress.com, freepressrelease.com
* Guest Posting
* Submitting to Classifieds Paid: washigtonpost.com
Free: worldfreeads.com

15. Visit:
http://roundabouttech.com/digital-marketing/seo/