The document outlines an SEO plan and execution for improving the ranking of a website. It begins with an analysis showing the current global and India rankings as well as SEO, speed and traffic scores compared to competitors. Areas needing improvement are identified as backlinks, on-page optimization of content, meta tags and keywords, SSL certification and content syndication. The plan proposes improving backlinks, optimizing content with keywords, targeting longtail keywords, obtaining an SSL certificate, pursuing content syndication and improving internal linking. Benefits of the plan include increased rankings, traffic and website exposure. Execution involves working on the outlined points using available resources and SEO tools.

1. SEO
Plans and Execution

2. Present scenario
• As per alexa site,Global Rank is – 30,13,854 & India Rank is 1,68,427
• Page level SEO Analysis : Score is 84
• Compared with Other competitor
Website Regus.com Bhiveworkspace.co
m
Workshaala.com
Estimated Traffic
Score
56 47 38
SEO Score 66 69 84
Speed Score 62 53 53

3. Lacking Points
• Backlinks (more dofollow & nofollow backlinks) & anchor text
• Content Optimization
a)google loves content
b)Meta-title(Targeted Keyword)
c)Meta Description
• Longtail Keyword
• SSL Certificate (dedicated ip)
• Content syndication(outbrain,Zemanta,ARC,Taboola,ZergNet,Alltop,9Rules)
• Including Keywords in Anchor tags
• Cluster of keywords
• Guest Blogging

4. Lacking points continues
Guest Blogging
Guest blogging is a method used by bloggers to increase blog traffic
where bloggers write posts to be published on
other bloggers' blogs.Guest blogging can work in one of two ways: You
write a post to appear on another person's blog. Another person writes
a post to appear on your blog.
for ref (http://www.petersandeen.com/list-of-guest-blogging-sites/)

5. Plans for Seo
• For Backlinks which comes under Offpage SEO.We need to create links
apart from The links which are already on our website.There are lot of
websites(whose ranking are under 5k - 10k)where we can sign
up/registered and promote/share our services and business with
them.
• For Content Optimization,we need to write more content and that
content should be filled up with main keyword which should be use 2-
3 times in one page apart from anchor tag which will redirect to
internal pages.The same need to apply for all internal pages of
websites.

6. Plans for Seo continues…
• Longtail Keyword : For organic search Long tail keyword are
must.Some of the tools are LTP,Semrush & google search
suggestions.If optimised properly we will get some relevant output.
• SSL Certificate : It’s an important factor.HTTPS are more secured and
google prefers that sites which has ssl certificates.
• Content Syndication: is the process of pushing blog, site, or video
content out into third-party sites, either as a full article or links.For
reference some sites are
outbrain,Zemanta,ARC,Taboola,ZergNet,Alltop,9Rules.

7. Plans for seo continues..
• Keywords in Anchor tags : For Eg “office space” can be anchor tag
which will redirect us to other page.Means to say each and every
page of websites must be interconnected with help of anchor tag.
• We need to use one h1 tag in each page
• Cluster of keyword plays the main role i.e cluster means synonyms.
If we can use “office space” as one keyword then “workspace” will be
its cluster.likewise we can use different Keyword.

8. Benefits of Plan
• Ranking will get improved.
• Traffic will increase.
• Website will get more exposure.

9. Plan Execution
• Have to start working on above mentioned slides points.
• Resource like Content writer will be helpful or else we can use
available resource.
• Need to do Basics for all page then,we can use different seo tools
available in market for free like semrush,marketsamurai,a href,raven.

10. THANKS