Brilliant Products Intl. offers a full range of integrated marketing, PR, media, and sales services for baby and kid products companies. This includes branding, web development, packaging design, product sales, marketing and PR campaigns, social media marketing, and more. The goal is to make clients' products visible to retailers and consumers to increase sales. Services can be customized and include developing branding assets, creating a marketing plan, pitching media for coverage, securing influencer endorsements, and managing all aspects of the client's marketing and PR.

1. Brilliant Products Intl.
PR | SOCIAL MEDIA | MEDIA
CONSULTING | INTERNET MARKETING
PRODUCT SALES
Offerings Overview

2. A L L A B O U T B R I L L I A N T
Page | 2
Intro | Brilliant Products Intl. Inc.
Thank you for your interest in working with Brilliant Products Intl. Inc., the parent company of Brilliant
Baby Products and Brilliant Kid Products.
Brilliant Products Intl Inc., founded in March of 2008 is a vertically integrated Media, PR, Internet
Marketing, Advertising, Packaging, Consulting, and Product Sales firm specializing in the Juvenile and Kid
Market category.
The following 20 pages (ad nauseam), provide a detailed explanation of the elements we execute, how
we execute them and the team in which the executing is done. Brilliant Products Intl specializes in both
the Baby and Kid space with multiple obvious and not so obvious overlaps and therefore this proposal
will reflect both markets and where your product specifically fits in.
Our Services
We like to see ourselves as a "dream come true" for baby and kid product companies through because we offer a full
spectrum of integrated Sales, PR-Media, Packaging, Internet Marketing and Consulting services to make their visibility and
revenues soar. Whether you work with us on all our services or a la carte-
they each feed off of each other. If you want to get your product into a
greater variety and number of retailers nationwide, or wish to see your
product touted via TV shows, national magazines, and Mommy bloggers--
we can help. In fact, we're also here to help if your packaging needs a
revamp or you need more Online Visibility, Social Media engagement, and
Search Engine Marketing. We're literally your ONE SOURCE solution for
sales, packaging, branding, public relations, marketing, media and online
visibility. We're your partner for success in the Kid Products industry and
we look forward to working with you! Here's a look at what we offer:
Branding: Define or refine your brand. We provide comprehensive new product / new brand
development including; logo, color pallet, key messaging, textile development,
product development, photo shoots, ad design, web design, etc. when you are
ready to launch or re-launch your line..
Web Development: Whether you need to start from scratch or revamp an existing Website, we have
the expertise and the resources to produce an attractive, "sticky" site that is
optimized for search, user- friendly, suits your product brand, and compels
visitors to buy your product(s).

3. A L L A B O U T B R I L L I A N T
Page | 3
Packaging: Ensure your product will stand out on retailer shelves. Let us make the packaging
and point-of-purchase development process turnkey and cost effective. Custom
graphic design, structural engineering, printing, die cutting and delivery. Or- we
are happy to give our review of what you are already working on.
Product Sales /
Sales Consulting:
1/3
rd
of Brilliant Baby Products is a Manufacturers Rep firm employing a World
Wide sales staff to sell products into: US Independent Retailers both on-line and
B&M, US Small Chain and Big Box;/National Accounts, eTail only accounts like
Diapers.com and all the etail Independents, International IR B&M and On-Line
accounts, International Distributors, Hospital Boutique and Gift Shops, Hospital
Neonatal and Nurse Managers, WIC.
If we are not contracted to be your sales team we can help you build out your US
Sales Team to be managed by you.
Marketing & Media: Give our team the opportunity to put your brand in the spotlight with a
comprehensive, customized marketing and PR plan that will tout your product(s)
to retail buyers and directly to consumers through a strong, turnkey Marketing
Program crafted just for you-- geared to exceed your goals!
Public Relations: Capitalize on high impact consumer engagement strategies that blend traditional
press coverage (e.g. magazines and morning shows) with Social Media buzz and
love from Mommy Bloggers. Secure industry and consumer product awards.
Revel in praise from celebs who fall in love with your products.
Internet Marketing:
We call it “shooting fish in a barrel’ Moms are internet junkies. We help you get in
front of moms via the web to drive branding, word of mouth and of course,
product sales. There are numerous techniques we use to leverage the internet to
drive awareness and roi.
Advertising: Sick of getting what feels like hundreds of phone calls and emails a day with
advertising opportunities and not knowing which ones are the right ones for you?
We know! Offered a la carte or part of our larger PR packages listed below, we
are your advertising consultant to handle all thing advertising.
PR l MEDIA Details

4. A L L A B O U T B R I L L I A N T
Page | 4
Branding Media & Messaging
1.1 Brand Development & Messaging Map
A series of two or three 60 minute in-take sessions that include the BRILLIANT PRODUCTS team and
your Team. This is an opportunity for our team to "download" key messaging and possible story
angles from leadership. Also includes an overall audit of tools that exist and those that are needed.
We then define a full inventory of marketing assets.
This list may include things like logo development, color palette, illustrations-- all of these assets will
be used consistently on packaging, marketing collateral, website and social media profiles.
Our team will also spend time with key members of your team digging in and exploring your "core"
brand message through an in depth analysis, similar to a SWOT, and "massage" this into a Messaging
Map which ensures consistent marketing messages. The discussion will also focus on "what's hot and
what's not" in your product category, your competition, your differentiators and reputation
management. We'll also talk about various client demographic and target audience profiles in greater
depth. This is an opportunity to introduce "other" key marketing players, such your customer service
team so that we can have direct access to what customers say about your product line.
1.2 Marketing/Sales Assets and Collateral Development
BRILLIANT PRODUCTS can/will also consult on the following items or develop them from scratch:
 Images (Photo Shoot)
 Packaging Consulting and Design
 Brochures for Consumers
 Sales Collateral for Buyers
 Order Forms
Pricing for some of these items will require hard costs budget or will be budgeted on a project
basis because they would not fit into a monthly scope of a retainer without slowing the
development of other items. Please see the investment section for details.
***PHOTO SHOOT***
We will coordinate and direct a photo shoot for you. Photos will be used in a variety of marketing
functions, including PR and Social Media. BRILLIANT PRODUCTS will coordinate, provide models, provide
props, execute, photograph, edit and produce the following types and quantities of finished photos for
you. BRILLIANT PRODUCTS time included in retainer; hard costs (studio, models, props not included). An
example of a photo shoot final assets would be:
 Signature Shots & Lifestyle Photos: 3-5 Images
o Lifestyle photos of Caucasian and 2 different ethnic babies
 Creative Single Shot Photos: 2-5 Images
o Shots of babies or kids wearing / using your product.

5. A L L A B O U T B R I L L I A N T
Page | 5
 Product Shots:
o Each color or print
o Zoomed in shots showing specific features
 Contact Sheet: PDF of all photos
Additional Details:
 All rights in and to the photos belong to you
 BRILLIANT PRODUCTS has the rights to use photos for marketing and promotion purposes.
 Photo Shoot is based on one day of shooting and all editing to be done within a reasonable
time frame and number of edits.
 All above listed desired photos are the goal of the photo shoot. Due to the nature of working
with infants, all number of final photos listed above is +/- 10% and some categories of
photos may overlap where appropriate.
 Brilliant Kids Products to receive/keep sample product required for the shoot. Photo Shoot
to take place within 20 days of receipt of product.
 All finished edited photos to be provided to you via Box.net.
1.3 Website Development
Once brand messaging is established, BRILLIANT PRODUCTS will implement a comprehensive online
visibility strategy, which is anchored by a strong core website that is optimized for Search Engines and
geared to convert visitors to customers. If warranted, we will often overhaul a current site to make it
"work for you" to the greatest extent possible.
In this cases where a a new product line and website is being launched, a Site Map will be defined from
the ground up, with a complete list of required functionality. Here are the steps to launch:
1. Site Architecture
2. Page Design
3. Copywriting
4. Integration of SEO
5. Programming
6. Beta Testing
7. Launch
1.4 Optimized Social Media Footprint Setup
For many, the first step is deciding on what social media channels you should utilize and build profiles in –
and the optimization of each channel and profile makes a huge difference in your long-term success in
social media. Remember, this is not just about Twitter and Facebook. Great social media footprints may
include profiles and participation in niche social networks, specific media outlets, and smaller channels
that aren’t as mainstream. There are currently over 300 different places, channels and networks that are
available for participation in social media. Deciding which ones to choose is part of the science of social
media. Setup of your footprint may include the following considerations/locations:

6. A L L A B O U T B R I L L I A N T
Page | 6
 Pinterest
 Facebook
 LinkedIN
 Google +
 YouTube
 Instagram
 Twitter
 Instagram
1.5 Press Kit Development
Before the launch of your PR program, we draft the following items for use in providing background
information to media we are pitching on your behalf. These Associated Press (AP)-style materials
make up your press kit, and can be posted in your online press room as PDFs that can easily be
downloaded/saved/printed by media and visitors.
 AP-style company profile (History, mission, products, etc.)
 AP-style biographies on inventor/founders, spokespersons, key stakeholders
 AP-style fact sheet on your products
 Online library of hi-res images and raw video footage
1.6 Media List & Pitch Development
A media list is a database of writers, editors, publishers, producers,
bloggers, and other media both online and offline that would
potentially be good targets for coverage of your products. Every
media list requires a thoughtful approach and is customized to your
brand/products and includes national parenting, baby, kid and
maternity consumer media, consumer interest and women's TV
programs, newspapers, magazines, radio shows, as well as your
local publications and TV stations. In addition to developing this
list on your behalf, we also leverage our existing relationships with
media relevant to your audiences and goals for exposure.
1.7 Advertising Plan & Budget Allocation
While Public Relations (i.e. press coverage/giveaways), Search
Engine Marketing, and Social Media Campaigns are certainly the most cost effective approaches to
marketing, traditional advertising still bears value once sufficient funds can be allocated.
That said, we can develop a comprehensive plan (updated regularly with your input) that serves as a
roadmap for advertisement/sponsorship opportunities throughout the year. This plan/calendar also
allows us to spread and "layer" visibility across a variety of mediums and customer touch-points, such
as quarter, half or full page ads in print magazines, personal interaction at tradeshows and consumer
events we sponsor, and submissions for awards. The calendar includes (but is not limited to):
Advertising deadlines, Sponsorships of events and groups, Awards submissions, Tradeshow events,
advertising, and speaking opportunities.
Traditional Marketing & Public Relations

7. A L L A B O U T B R I L L I A N T
Page | 7
2.1 Media Buying & Negotiation (Refer also to Section 1.7)
There is a plethora of media vying for your marketing and advertising dollars. It can be overwhelming
trying to decide on a strategy. To avoid a shot-gun approach, we will make recommendations on which
publications (and other media outlets) to target and when.
We will also negotiate the best deals for you and handle the insertion process (art direction and
deadlines) for ad placement. Upon contract, we will provide a full 12-month Media Plan to elucidate the
"first blush" advertising ramp up strategy we recommend, but allows for flexibility to allow us to jump on
unanticipated insertion opportunities as well.
2.2 Product Giveaways, Awards & Reviews
Product Give-a-Ways: A significant amount of exposure can be generated through Product Give-a-Ways
via On-line sponsorships, Celebrity Gab Bags, National Publication Features and Top Rated National Day
Time Talk Shows and more. At the start of our working relationship we will establish a product
sampling/give-a-way threshold to work within.
Award: Brilliant Products will assess what relevant awards are needed to support your company and
handle all applications and review processes. Additionally, securing reviews from customers and Top
Mommy bloggers on a consistent basis are all very helpful in capturing the spotlight and earning
credibility. BRILLIANT PRODUCTS monitors the Top Mommy blogs and industry awards deadlines and
discerns the inherent value of each opportunity.
There are many awards and blogs "out there" and some are simply not worth the investment of time or
shipping/entry fees. We keep tabs on which are worthwhile by surveying our extensive network of baby
and kid industry stakeholders-- from moms to media to pediatricians, etc. We handle the logistics of
submissions or samples for a review.
2.3 Secure Unpaid Endorsements
Endorsements from influential authorities like pediatricians, Family
Practitioners and lactation consultants for example can be very
powerful credibility builders with the press and your customer.
Tailored to fit the particular health or safety aspects/benefits of your
product, BRILLIANT PRODUCTS will leverage its network of contacts (and
follow up with yours) to secure these valuable endorsements or connect
you with organizations that might provide a useful resource for
implementing a study that "proves" the validity of your product
benefit(s).
2.4 Securing Press Coverage & Publishing Articles
Acting as your advocates to the press, we will consistently tout you as
an expert source for news and
feature stories relating to topics that are relevant to your product. Importantly, we also integrate search
engine strategy and optimized content into all media relations activities for enhanced visibility online.
This means that not only will your website ranks well on Google (etc.) searches, but an array of additional

8. A L L A B O U T B R I L L I A N T
Page | 8
links also populate the search results, such as your social media profiles and online articles we publish on
your behalf. This builds powerful visibility and credibility. The primary tactics we utilize include:
 Press releases
We will utilize our custom built media list as well as our online press release distribution resources to
push your news out widely and enhance organic SEO (links back to your website from the release). As
part of the unique value-add that BRILLIANT PRODUCTS provides all press releases are optimized to
enhance search engine visibility. For example, we typically do keyword popularity research prior to
writing a release, so that appropriate search terms are prominently featured in the release. We never
assume what consumers are searching, because something as simple as making a word singular or
plural can make a tremendous difference in search activity. We also use the keyword popularity
research to identify specific areas of interest and new trends then create press releases that revolve
around that topic using "long tail" key words. This enhances search engine visibility using a method
that other PR agencies simply do not use. Note: newswire distribution is an additional hard cost, but
is not necessary for every press release. Distribution strategy determined on a case by case basis.
 Pitching "news" directly to editors and reporters
In addition to continually creating and pitching story ideas and unique angles directly to targeted
reporters (even giving "exclusives" on a story when it makes sense), BRILLIANT PRODUCTS also
monitors a number of subscription-based media query services (e.g. HARO) that alert us when
reporters are looking for sources for specific stories. We respond to all relevant queries with pitch
ideas and the information most likely to get you included in that story.
2.5 BRILLIANT PRODUCTS Media & TV Tours
A media tour is simply a whirlwind meet-and-greet tour where we take your products
directly to the magazine editors at their offices. Our experienced "spokesmom"
Kathleen Tomes (mother of twins) will typically do the tour on your behalf-- a HUGE
cost savings. And with a presence in NYC (major national media market), BRILLIANT
PRODUCTS can offer its clients these cost-effective media tours that result in added
opportunities for quality press exposure.
As a retainer client, your product will also be featured regularly in our "Brilliant Baby
and/or Brilliant Kid TV Tours", which are featured on morning, midday and talk
shows nationwide. Your product will receive exposure to millions of Moms across the
U.S. through these features that run on major local network affiliates-- such as FOX,
CBS, NBC, and ABC-- as well as major independent stations. We also leverage this TV
coverage (and clips) for added credibility on your Website and Social Media (post on
Facebook & YouTube). Each year since launching our TV Tours we have been featured
on over 100 segments in the Top 50 Media Markets nationwide.
Online Visibility & Engagement

9. A L L A B O U T B R I L L I A N T
Page | 9
2.6 Email Marketing
Based upon your budget and email database, we may implement an email marketing campaign to
consistently touch customers and other key "influencer" groups to keep your products top of mind by
providing content than is educational and valuable! If you do not have a large quality database we may
recommend purchasing exposure through email blasts disseminated by baby and maternity magazines.
Also, BRILLIANT PRODUCTS publishes its own email newsletters that are distributed to more than 10,000
retail buyers, as well as mommy influencers such as top Mommy Bloggers and for Baby Products,
Lactation Consultants. We feature our retainer clients in these e-blasts regularly.
2.7 Social Media & Online Comment Marketing
Wikipedia defines Social Media as "the online tools and platforms that people use to share opinions,
insights, experiences, and perspectives with each other. Social media can take many different forms,
including text, images, audio, and video." While many think of social media in terms of just Facebook and
Twitter, it technically includes many facets of online communication including blogs, message boards,
podcasts, wikis, and social networks, location based services, and virtual reality.
Remember, this is not just about Twitter and Facebook. Great social media footprints may include profiles
and participation in niche social networks, specific media outlets, and smaller channels that aren’t as
mainstream. The good news is-- this is an extremely cost effective and powerful opportunity for juvenile
products because the "Mom demographic" is very active in social media and shops online!
For those Clients that already have profiles, this is the time we go and ensure that they are (a) compliant
with any governing bodies in your industry, the FTC, and also with the terms of use of the sites themselves
(more than 75% of all Facebook fan pages are in violation of the terms of use and will be taken down
within 6 months); and (b) optimized for content, position, and brand; and (c) actually set up with an ROI
strategy and purpose in mind. Some of our tactics include:
 Devise monthly themes/hot topics/tips + creative Facebook contests and buzz campaigns
 Craft/post comments, trends, tips and information on and off your FB page
 Garnering reviews from customers who will share their story
 Post links to your bylined articles to increase readership/engagement
 Leverage your photo/video assets on ALL social media platforms (i.e.YouTube, Pinterest)
 Use social media to follow and connect with key media contacts (i.e. Twitter and Linked In)
 Monitor and identify opportunities for celebrity gifting, charitable giving and community involvement
The great news for BRILLIANT PRODUCTS clients is that we have the ability to leverage the Facebook
profiles of other BRILLIANT PRODUCTSs clients to the benefit of all of our clients-- to engage that collective
following of Moms with brilliant product recommendations, contests, valuable parenting information, and
heartwarming content.

10. A L L A B O U T B R I L L I A N T
Page | 10
2.8 Search Engine Marketing (SEM)
Search Engine Marketing is essential to maximizing website traffic and continually increasing the
popularity of your website, both with key influencers and search engines like Google. SEM includes link
building and link exchange, directory submissions, key word strategies, blogging (on-site) and article
submissions (off-site), writing and distributing "SEO press releases", social bookmarking, etc.
These tactics are extremely important for working within the parameters of search engine algorithms,
which determine the ranking of your website on top search engines like Google. We can/will leverage all
of the content developed as a part of the marketing program to make your website and all of its content
(Facebook page too) increasingly more visible to customers searching online.
Sample tactics:
 Promoted Facebook Posts (We average $0.30- $0.40 per fan)
 Reputation Management: (Listen and Respond)
 Proactive Reputation Management: Includes all video production, content writing and web
distribution.
 Post comments with link to your website on relevant well-trafficked blogs
 Post comments on online news articles related to baby products and new parents
 Post tips/articles/content to article directories, wikis, Yahoo! Answers, and social booking
marking sites such as Del.icio.us and Digg
 Garner links from organizations to which you join / belongs
 Submit your website to directory sites that accept free submissions
 Co-Branded Events to drive reach and likes.
2.9 Website Updates
Gone are the days of brochure websites that remain static for long periods of time. Your company will
continue to have updates to informational content and (possibly) products to offer on the ecommerce
side of the site—not to mention press releases and awards to tout! Therefore, built into every retainer is
the option to switch out some of our recommended “on-going” monthly tactics for website update work.
This will be discussed at a strategy meeting and the scope/timeline of the website work would be
determined together! Please keep in mind that if a great number of updates are required—or an
overhaul of your current site is desired, we would be happy to provide a “project bid” for the job.
Reporting
On a monthly basis, you will receive the following reports.
 Real Time: Hits as the happen. The url, uvpm/ circulation. Use this to:
o Send to your sales reps to help their sell in and sell though.
o Post on your Social Media Sites.

11. A L L A B O U T B R I L L I A N T
Page | 11
 Bi-Weekly Media Hits Reports which shows
o Current Hits
o Current Pitches
o Current Press Releases
o Current BPI Social Media Product Posts
o Pipeline- Pending Press
 By the end of the 1
st
week of the month for the month prior you will receive a full Power Point
Clippings report with all your coverage. Use this to
o Send to your sales reps.
o Send to your intl distributors
o Post on your In the News section of your website.
o Print it out- stick it on your wall and marvel at all the amazing press coverage Brilliant
Products is getting you!
Resources
BRILLIANT PRODUCTS Network We have a network of highly adept graphic, photo and video specialists that can
be tapped as needed by your "core" BRILLIANT PRODUCTS account team for collateral and marketing asset
development, etc.
Media Query Services We subscribe to a number of online media query services that tell us when reporters are
looking for sources for specific stories. These queries are received from all over the country, via email. We respond
to those queries appropriate for your company in an effort to secure interview/coverage opportunities.
Social Media Monitoring Tools may include Social Oomph, Viral Heat, HootSuite, mention, and others. This allows
us to monitor ALL social media resources and analytics through a single resource, schedule activity far in advance,
and monitor more closely and efficiently than directly interfacing with Facebook and Twitter. (Cost included in
retainer.)
Cision is a media service that provides detailed information on more than 450,000 editorial contacts at nearly
70,000 print, broadcast and Internet media outlets in the U.S., Canada, Mexico and the Caribbean. The service
provides us with comprehensive information, at our fingertips, which helps us choose which media outlets and
editors are the most appropriate for us to contact on behalf of your company. These details include editorial
profiles of magazines, types of press materials accepted and editor pitching profiles to help us target the right
media.
Media monitoring and clipping services are tools we use to keep abreast of the coverage that your company
receives in the print and broadcast media. These services cover weekly and daily newspapers, national and
regional magazines and national and regional news stations. Clips are delivered to us on a daily basis and we will
provide you with monthly clipping reports, including a copy of the clip and an overall summary of the coverage for
the month. (If needed, an average cost for national service is $500/month.)

12. A L L A B O U T B R I L L I A N T
Page | 12
Infusionsoft We subscribe to Constant Contact and manage our Clients' email blast through this system. Database
management is essentially automated and the templates provided are attractive and customizable. Also, the
system is geared to maximize delivery for blasts and is easily integrated with Facebook and Google analytics.
Brilliant Business Consulting
BRILLIANT PRODUCTS boasts a nationwide team of baby and kid products experts specializing in
branding, sales, packaging, media and marketing. Because BRILLIANT PRODUCTS is steeped in the Kid
Products Industry you can also ask us to weigh in on your "big picture" strategy. You can use your
consulting time with BRILLIANT PRODUCTS each month to discuss a number of important "keys to
success" in the baby products industry (see below).
 Product development (New Ideas, Feedback, Focus Groups-- formal or informal)
 Product pricing strategy
 Go-to-market strategy (Online, Retail, Distribution structure/strategy)
 Sales and promotions ideas/strategies (Discount codes, Affiliate Marketing, Couponing, etc.)
 Retailer Loyalty Programs
 Securing Endorsements (i.e. from Medical professionals, Lactation Consultants)
 Consulting on worthwhile associations to join, tradeshows and industry events to attend
 Tradeshow recommendations (logistics, staffing, etc. is scoped separately, may require project fee)
 Celebrity gifting, baby showers, special events (e.g. Boom Boom Room during Oscar Week in LA)
Team Brilliant | Bios
Kathleen Tomes, CEO and Founder of Brilliant Products Intl . Industry Expert.
PR | Media | Advertising | Internet Marketing | Product Sales.
Mom of twins.
Founded in March of 2008 by Kathleen Tomes, successful entrepreneur and mother of
adorable twins, Brilliant Products Intl. Inc., embodies Kathleen’s personal quest for parenting-
made-easier. As a mom, Kathleen has found that certain mommy-must-have products not only

13. A L L A B O U T B R I L L I A N T
Page | 13
granted her the gift of time, but also increased her enjoyment of her earliest, most tender moments with her
children.
As an entrepreneur who made her first million by the time she was 28 years old, Kathleen has applied her sales
and media savvy to Brilliant Products Intl. Inc.,-- a full service sales, packaging, media and advertising resource for
the juvenile product marketplace.
Prior to founding Brilliant Baby Products, Kathleen spent 13 years serving the sales and marketing needs of
consumer brands and retailers, including Canon, Epson, Hasbro Toys, Mattel, Gillette, Wal-Mart, Toys R Us, Costco,
Staples, Target, and Motherhood Maternity. This experience gave her the consumer product and retail industry
insight to establish a highly successful one-stop sales, packaging, and media resource focused on baby products, an
industry for which she has a personal passion. Kathleen lives in Scottsdale, Arizona with her husband and their six
year old twins. She is a triathlete and in her spare time she likes to visit with friends and read historical fiction
novels.
Brady Uselman Phd., CMO. Internet Profit Strategist.
Internet Marketing | Social Media| Direct 2 Consumer Sales | Strategic Advisor
Favorite Uncle
Brady has been an internet strategist since 2007 and project manager since 2004 when he went
from studying the cause and effect atoms on neutrons to the cause and effective of internet
strategy on ROI. Brady’s focus is on creating viable and scalable online business solutions for
companies as an internet profit strategist. Brady’s formal educational training was as a scientist,
with minor emphasis in Mathematics and Computer Science. Today, he applies the scientific method daily when
doing data analysis and market research. Getting grounded in the data is something Brady enjoys. In his spare
time, Brady enjoys working on his Victorian home in Salt Lake City, Utah. He enjoys gardening, camping, reading
and travel. On random days throughout the year, Brady dreams of owning a condo where nothing needs to be
fixed and no lawn needs to be mowed.
Dana Holmes: Media Relations | Industry Expert. Media, Copywriting,
Pitch Writing, Strategy. Mom to 1 Boy
Dana is comes to Brilliant Products after working with clients such as Lego, AOL,
Gifts.com, and writing for Red Tri and The Huffington Post. Dana is a skilled strategist,
pitch writer and brander.
Dana bring deep relationships to key print, on-line and TV National and Local outlets
while appearing herself on several National TV shows.

14. A L L A B O U T B R I L L I A N T
Page | 14
Gretchen Pahia, Local and Regional PR | Media Relations. Pitching and
Pitch Writer. Strategic Executor. TV, Print, On-Line
Mom to 2 Children.
Gretchen Pahia brings nearly 15 years valuable experience in both media and public
relations to the Brilliant Team. Over the years, Gretchen has developed key media and
public relations campaigns for clients in a wide variety of industries including children’s
products, health, medical, fitness, sports, law and additional consumer products. Her most
recent experience comes from Pitch PR and Orca Communications.
Well-known companies she has worked with include: Abrazo Health, Gallagher & Kennedy, UnitedHealthCare,
Experian, American Collegiate Adventures, I See Me Children’s Books and Sunrise Preschools. Gretchen lives by the
belief that “building lasting relationships with her clients as well as with the media is a strong environment for
achieving solid and visible results.” Gretchen’s commitment to building a collaborative and cohesive bridge
between businesses and the public through media relations, brand awareness and social media is her key to
success. Not only does Gretchen have immense media and public relations experience, she was an award-winning
television news producer in Phoenix, Las Vegas and Portland.
Gretchen is a native to Arizona, born and raised in Phoenix and a graduate of Northern Arizona University. She
lives in the Phoenix, AZ metro area with her husband, their two children and their dog.
Jocelyn Cavallo M.A., PR | Media Relations- Blogger Outreach and Local
Print-TV-On-Line Coverage.
Mom to 3 Boys.
Jocelyn brings her dedication, passion and positive attitude to the Brilliant Products Intl.
Inc. team. Jocelyn received her Bachelor’s and Master’s degrees in Psychology from the
University of Arizona and spent a majority of her early career servicing the public sector.
Her education and professional background honed her strengths in creative writing,
research analytics, as well as, marketing and organizational psychology. After having her
two beautiful boys, Jocelyn jumped at the opportunity for a career change which focused on her love of all things
baby and children related with Brilliant Products. She especially enjoys sharing “brilliant” products that make
parenting easier and more fun! Jocelyn’s attention to detail is complemented by her enthusiasm, creativity and
thoughtful leadership.
In her spare time, Jocelyn enjoys traveling, playing tennis and spending time with family and friends.
Amy Opheim, Brand Marketer | Copywriter | Pitch Writer
Mom to 1 Girl

15. A L L A B O U T B R I L L I A N T
Page | 15
Amy has 15+ years' experience marketing children’s brands and products, serving at the director level for several
mid-sized companies and working with dozens of manufacturers, from start-ups to high-profile brands, as a
consultant. Her years of strategic marketing experience enable her to quickly assess a brand or product, identify
those elements that are most unique and compelling to consumers, and translate that knowledge into a
meaningful brand position.
What sets Amy apart is her passion for copy writing; her unique ability to render that strong brand or product
position into outward facing communications that grab the consumer’s attention and make them want to learn
more. From brand/product names and tag lines to packaging copy, commercial scripts, press materials, social
media campaigns, and websites, Amy’s marketing-based communications complete the circle.
Amy lives in Southern California with her husband, daughter, two cats, and a mysteriously-dwindling number of
fish.
Alexa Vogue, Media Specialist.
Future Mom, ‘Kids Choice’ Favorite Babysitter.
Alexa Vogue is an award-winning former television anchor who recently made the
proverbial leap from journalism to public relations. A born writer and entertainer, Alexa
began her journalism career at KETK-TV in Tyler, TX as an anchor/reporter after graduating
with a BA in Journalism from the University of Arizona #beardown. Her natural
writing/speaking talents led her to Baton Rouge, Louisiana where she anchored the news at
WBRZ-TV.
Alexa knows what it takes to promote your product and get it SOLD! She is an expert in media and client consulting
and prides herself on forming long-lasting relationships.
When she’s not working on excelling her career, Alexa loves to spend time with family and friends, volunteer and
TRAVEL. (Blessed with an airline captain as a father, Alexa has visited more than 25 countries, which has added to
her expansive knowledge regarding foreign culture as well as her global business savvy.)
Joe Marcucci, VP of Domestic and International Sales
Strategic Business Advisor: Product Sales Business Development
Favorite Uncle.
Joe Marcucci is a baby products industry veteran. Speaking 4 languages and an MBA from
Thunderbird School of Global Management with a focus on Marketing and Sales he has lived and
traveled around the world building businesses and developing the baby products industry. Joe is
most notable for her 5 years at Dr. Browns / Hand-Craft as their Vice President of International
Marketing and Sales building out their 40+ countries sales arm.

16. A L L A B O U T B R I L L I A N T
Page | 16
Joe manages the worldwide sales team for Brilliant Baby Products / Brilliant Products Intl. Inc., focusing on US
Independent Retailers, Big Box, On-Line and International Distributor Sales.
When not out building business plans and product sales Joe has a passion for mountain biking, local politics and
volunteering to help the disadvantaged.
Megan Flagg: Media Strategist | Industry Expert. Media, Advertising,
Marketing, Client Relationships.
Mom of 1 Boy
Megan joins Brilliant Baby Products with 10 years of marketing experience under her belt.
Working primarily within the hospitality and real estate industries, Megan has a well-rounded
background that includes marketing strategy and analysis, event management, budgeting, media buying, business
development, and internet marketing. Megan focuses on media sales and strategy and prides herself on having
honest conversations surrounding the best way to utilize client funds so that success and satisfaction are the end
result.
Megan has an undergraduate degree in Finance from George Mason University and completed her MBA graduate
coursework at The George Washington University. When she’s not helping her clients achieve media success, she
enjoys relaxing with a good book or trip to the spa, weekend trips to the Florida Keys, cycling and boxing, and
spending quality time with her large family. She resides just outside of Washington, DC, in Northern Virginia, with
her husband and two cats.
Karen Apablaza, National Media Relations
Pitching National TV, Print and On-Line
Mom to 2 Children
Karen Apablaza brings 13 years of communications experience to the Brilliant Baby
Products team. Karen started her career as the in-house Public Relations Assistant at Bill
Blass LTD where she gained hands on knowledge of the fashion industry by working closely with the fashion
editors, stylists and celebrities.
Karen then moved on to smaller public relations agencies where she had much success in representing clients in
various fields such as fashion, toys, retail, accessories, bridal, luxury watches, yachts, books and education. Karen
worked on brands such as Destination Maternity, Madame Alexander Dolls, Elie Saab, Ariat, Girard-Perregaux, and
Alain Mikli.
Karen enjoys pitching as well as getting to know the editors at major publications. She also has experience with

17. A L L A B O U T B R I L L I A N T
Page | 17
celebrity seeding, stylist outreach, event planning, organizing seasonal press previews, and coordinating desk sides
with editors.
Karen earned a Bachelor of Arts in Advertising & Communications from the Fashion Institute of Technology in New
York City. She resides in New Jersey with her husband, daughter, son and Maui the cat. In her spare time she likes
spending time with her family going to the park, playing games, watching movies and baking yummy treats.