The document discusses various strategies that different types of stores use to attract customers, such as placing a museum store near dinosaur displays to appeal to fascination with dinosaurs. It also describes how grocery stores cater to higher income customers by placing wines near checkouts and how record stores attract regular customers through unique storefront locations hidden behind garage doors. Overall, the document examines different merchandising and store design techniques used across multiple retail sectors.
This document describes a shoe boutique called Arch Comfort located in Northeastern Pennsylvania. It offers several premium shoe brands known for their stylish and comfortable designs. The boutique aims to find customers the ideal shoe fit through its expert staff's individualized attention. It seeks to be the foremost destination in the region where fashionable shoes also provide comfort for customers' feet and overall well-being.
Our mini presentation at the dribbble @cantina meetup on May 01 2014. With references to "friends of dribbble" ie - useful links that we like to use to make the most out of our dribbble adventures :)
- Android is a Linux-based operating system developed by Google in conjunction with the Open Handset Alliance. It includes an operating system, middleware and key applications.
- The version history of the Android operating system began with the release of the Android Beta in November 2007. Major versions include 1.0, 1.1, 1.5 Cupcake, 1.6 Donut, 2.0/2.1 Eclair, 2.2 Froyo, 2.3 Gingerbread, 3.0 Honeycomb, 4.0/4.1 Ice Cream Sandwich, and 4.4 KitKat.
This document outlines how to build an Amway business through three entry points: as a client, independent business owner (IBO), or coach. It describes six levels of monthly incomes ranging from $150 to $25,000. It provides instructions on building a team by listing contacts, conducting phone interviews, follow up interviews, and enrolling clients. Key things to teach recruits include listening to CDs, reading books, attending functions, using products, serving clients, showing the plan, and counseling regularly. The four first steps are listed as listening to CDs, reading books, attending functions, and using products. Cardinal rules include not trying anything new without a mentor, not passing negative comments, and not messing up in areas
This document summarizes recent team building and leadership development activities at Smartian. It describes events like an outing with the CEO, a bowling session, and a motivational talk by Shiv Khera attended by 9 Smartians. It also mentions strategy planning sessions for the second quarter and a team get together for the business development team to firm up their strategy. The goal of these activities is to motivate the team, inspire enthusiasm, and enhance business objectives through innovative team building.
The document discusses various strategies that different types of stores use to attract customers, such as placing a museum store near dinosaur displays to appeal to fascination with dinosaurs. It also describes how grocery stores cater to higher income customers by placing wines near checkouts and how record stores attract regular customers through unique storefront locations hidden behind garage doors. Overall, the document examines different merchandising and store design techniques used across multiple retail sectors.
This document describes a shoe boutique called Arch Comfort located in Northeastern Pennsylvania. It offers several premium shoe brands known for their stylish and comfortable designs. The boutique aims to find customers the ideal shoe fit through its expert staff's individualized attention. It seeks to be the foremost destination in the region where fashionable shoes also provide comfort for customers' feet and overall well-being.
Our mini presentation at the dribbble @cantina meetup on May 01 2014. With references to "friends of dribbble" ie - useful links that we like to use to make the most out of our dribbble adventures :)
- Android is a Linux-based operating system developed by Google in conjunction with the Open Handset Alliance. It includes an operating system, middleware and key applications.
- The version history of the Android operating system began with the release of the Android Beta in November 2007. Major versions include 1.0, 1.1, 1.5 Cupcake, 1.6 Donut, 2.0/2.1 Eclair, 2.2 Froyo, 2.3 Gingerbread, 3.0 Honeycomb, 4.0/4.1 Ice Cream Sandwich, and 4.4 KitKat.
This document outlines how to build an Amway business through three entry points: as a client, independent business owner (IBO), or coach. It describes six levels of monthly incomes ranging from $150 to $25,000. It provides instructions on building a team by listing contacts, conducting phone interviews, follow up interviews, and enrolling clients. Key things to teach recruits include listening to CDs, reading books, attending functions, using products, serving clients, showing the plan, and counseling regularly. The four first steps are listed as listening to CDs, reading books, attending functions, and using products. Cardinal rules include not trying anything new without a mentor, not passing negative comments, and not messing up in areas
This document summarizes recent team building and leadership development activities at Smartian. It describes events like an outing with the CEO, a bowling session, and a motivational talk by Shiv Khera attended by 9 Smartians. It also mentions strategy planning sessions for the second quarter and a team get together for the business development team to firm up their strategy. The goal of these activities is to motivate the team, inspire enthusiasm, and enhance business objectives through innovative team building.
Brilliant Products Intl. offers a full range of integrated marketing, PR, media, and sales services for baby and kid products companies. This includes branding, web development, packaging design, product sales, marketing and PR campaigns, social media marketing, and more. The goal is to make clients' products visible to retailers and consumers to increase sales. Services can be customized and include developing branding assets, creating a marketing plan, pitching media for coverage, securing influencer endorsements, and managing all aspects of the client's marketing and PR.
The document discusses various on-page SEO techniques including quality and unique content, title and meta tags, image optimization, URL optimization, sitemaps, internal linking, robots.txt files, domain and page authority, RSS feeds, and HTTP status codes. It provides details on each technique such as how title tags and alt text help search engines understand content, how to generate and submit sitemaps, and how internal links help spread ranking power within a site. The document also discusses off-page SEO techniques like directory submissions, article and forum posting, social bookmarking, press releases, guest posting, and classifieds submissions.
TreeVana presents RecycleBuddy, an Android app programmed by WV Beta for the annual international Technovation Challenge.
Works cited in powerpoint: https://docs.google.com/document/d/1PxFmQTQpQsTGQooC-J_CxR1cZ0CoZ3Bf4foKnuLtD3I/edit?usp=sharing
Family law and divorce attorneys in Portland can help people going through marital issues in several ways. A separation mediation attorney can help couples spend time apart to improve their emotional and intimate relationship through training. They can later decide to continue or peacefully separate. A family law attorney can help settle cases outside of court to save expenses, and will organize evidence and witnesses if it goes to trial. They can also help negotiate property division, child support, and spousal support. These attorneys understand the toll divorce takes and offer options to help couples cope with stress and try to save their marriage.
The document provides information about debit and credit cards from various banks such as UCO Bank, Dena Bank, and Bank of Baroda. It discusses the history and features of debit and credit cards. For each bank, it outlines the types of debit and credit cards offered, eligibility requirements, transaction limits, fees and charges. UCO Bank offers classic, gold, platinum and signature debit cards. Dena Bank offers ATM cards, insta cards, debit cards, EMV chip cards, and RuPay KCC cards for farmers. Bank of Baroda offers silver, gold and platinum credit cards with varying revolving credit limits and cash withdrawal limits.
Brilliant Products Intl., Brilliant Baby Products, Brilliant Kid Products
PR | Media | Digital Marketing | SEO | Social Media | Product Sales
"Marketing to Mom"
This short document promotes creating presentations using Haiku Deck, a tool for making slideshows. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In just one sentence, it pitches the idea of using Haiku Deck to easily create engaging slideshows.
This document provides a summary of national media coverage from print, television, and online sources about an unspecified topic. It includes over a dozen links to articles on news sites like Today, ABC News, Fox News, and blogs discussing products for babies, parenting, and eco-friendly beauty products. The links indicate the PR and media team received coverage across several major media outlets and websites.
Whole Foods Supplements presents information on Pharberry|Bilberry supplements. The document discusses bilberry supplements and how they can support eye health and vision by protecting cells and fighting free radicals. Pharberry|Bilberry supplements are a whole food source of bilberries that provide natural antioxidants.
Exploring the Role of Gestures in Interface Design : SXSW 2014Amber Heinbockel
This document traces the history and progression of gestures in interface design from early printed circuit keyboards and touch screens to modern touchscreen smartphones and tablets. It discusses technologies like multi-touch sensing, touch sensitivity, movement tracking, haptic feedback and their integration into devices over time. The document also looks ahead to potential future technologies like eye tracking, hand tracking and more seamless integration between gestures, devices and digital/physical worlds.
The document summarizes key facts about Korea. It describes Korea's location in Northeast Asia between China and Japan. The peninsula is divided into North and South Korea, with Seoul as the capital of South Korea. It provides population statistics and notes that Korean is the official language, created in 1443. The document also briefly outlines Korean cuisine, its technological leadership, the global popularity of K-pop, traditional sports like archery and short track, Korean student life at UVa, and important cultural traditions like Seollal and Choseok holidays.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Brilliant Products Intl. offers a full range of integrated marketing, PR, media, and sales services for baby and kid products companies. This includes branding, web development, packaging design, product sales, marketing and PR campaigns, social media marketing, and more. The goal is to make clients' products visible to retailers and consumers to increase sales. Services can be customized and include developing branding assets, creating a marketing plan, pitching media for coverage, securing influencer endorsements, and managing all aspects of the client's marketing and PR.
The document discusses various on-page SEO techniques including quality and unique content, title and meta tags, image optimization, URL optimization, sitemaps, internal linking, robots.txt files, domain and page authority, RSS feeds, and HTTP status codes. It provides details on each technique such as how title tags and alt text help search engines understand content, how to generate and submit sitemaps, and how internal links help spread ranking power within a site. The document also discusses off-page SEO techniques like directory submissions, article and forum posting, social bookmarking, press releases, guest posting, and classifieds submissions.
TreeVana presents RecycleBuddy, an Android app programmed by WV Beta for the annual international Technovation Challenge.
Works cited in powerpoint: https://docs.google.com/document/d/1PxFmQTQpQsTGQooC-J_CxR1cZ0CoZ3Bf4foKnuLtD3I/edit?usp=sharing
Family law and divorce attorneys in Portland can help people going through marital issues in several ways. A separation mediation attorney can help couples spend time apart to improve their emotional and intimate relationship through training. They can later decide to continue or peacefully separate. A family law attorney can help settle cases outside of court to save expenses, and will organize evidence and witnesses if it goes to trial. They can also help negotiate property division, child support, and spousal support. These attorneys understand the toll divorce takes and offer options to help couples cope with stress and try to save their marriage.
The document provides information about debit and credit cards from various banks such as UCO Bank, Dena Bank, and Bank of Baroda. It discusses the history and features of debit and credit cards. For each bank, it outlines the types of debit and credit cards offered, eligibility requirements, transaction limits, fees and charges. UCO Bank offers classic, gold, platinum and signature debit cards. Dena Bank offers ATM cards, insta cards, debit cards, EMV chip cards, and RuPay KCC cards for farmers. Bank of Baroda offers silver, gold and platinum credit cards with varying revolving credit limits and cash withdrawal limits.
Brilliant Products Intl., Brilliant Baby Products, Brilliant Kid Products
PR | Media | Digital Marketing | SEO | Social Media | Product Sales
"Marketing to Mom"
This short document promotes creating presentations using Haiku Deck, a tool for making slideshows. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In just one sentence, it pitches the idea of using Haiku Deck to easily create engaging slideshows.
This document provides a summary of national media coverage from print, television, and online sources about an unspecified topic. It includes over a dozen links to articles on news sites like Today, ABC News, Fox News, and blogs discussing products for babies, parenting, and eco-friendly beauty products. The links indicate the PR and media team received coverage across several major media outlets and websites.
Whole Foods Supplements presents information on Pharberry|Bilberry supplements. The document discusses bilberry supplements and how they can support eye health and vision by protecting cells and fighting free radicals. Pharberry|Bilberry supplements are a whole food source of bilberries that provide natural antioxidants.
Exploring the Role of Gestures in Interface Design : SXSW 2014Amber Heinbockel
This document traces the history and progression of gestures in interface design from early printed circuit keyboards and touch screens to modern touchscreen smartphones and tablets. It discusses technologies like multi-touch sensing, touch sensitivity, movement tracking, haptic feedback and their integration into devices over time. The document also looks ahead to potential future technologies like eye tracking, hand tracking and more seamless integration between gestures, devices and digital/physical worlds.
The document summarizes key facts about Korea. It describes Korea's location in Northeast Asia between China and Japan. The peninsula is divided into North and South Korea, with Seoul as the capital of South Korea. It provides population statistics and notes that Korean is the official language, created in 1443. The document also briefly outlines Korean cuisine, its technological leadership, the global popularity of K-pop, traditional sports like archery and short track, Korean student life at UVa, and important cultural traditions like Seollal and Choseok holidays.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
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Brilliant Products 4th Annual Kind + Jugend Booth
September 15th - 18th, 2016
Location: Hall 11.2 USA Pavilion Pictures
Images Shown From 2013, 2014, 2015
2.
26.24 Feet
10 Feet
10 Feet860.8 Sq.
Feet
kitchen
area
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All booth logistics and operations handled by Brilliant Products.•
• Brilliant Products Intl Sales Agents from across the globe
and multi-lingual manning your booth.
VS.
www.BrilliantBabyProducts.com
888.808.4465
Brilliant Products Group Booth VS. Individual Booth
32.8 Feet
Individual Booth: $9,950
Premium Location in USA Pavilion Hall 11.2 next to top brands
Brilliant Products Group Booth: $8,500
Airfare, Hotel, Food for one person $2,950.
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Individual space: 6.5 Ft Wide x 8 Ft High x 4 Ft Deep
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