IT'S ALL ABOUT SEO (https://www.ielevate.in/)

1. SEARCH ENGINE
OPTIMIZATION
MARKETING STRATEGY FOR SEO
This presentation has live captioning.
PRESENTED BY:
KUNAL SHARMA

2. WHAT IS SEARCH ENGINE?
A search engine helps you to find the information
about anything by using keywords and phrases.
Launch On 4th September 1998
Launch On January 1994
Launch On 3rd June 2009

3. WHAT IS SEO?
To High Rank Your Website On The First Page Of SERPS
By Organic Methods.
SERPS Refers To Search Engine Result Pages

4. ORGANIC PAID RESULTS
First 0-4 Is Search
Engine Marketing
Results.
Organic Marketing
(SEO) Results
From 5-12.

5. WHY HIGH RANKING IS IMPORTANT?
On Average, 71.77% Of The Clicks On
A 1st Page Of Search Results And
Page 2nd And 3rd Only Get 5.59%
Clicks.
Remaining Pages Only Get 3.73% Of
Clicks On There Results.
Also, On The 1st Page - Top 5 Results Get The 67.60%
Of Clicks.

6. HOW SEARCH ENGINE WORKS?
(WWW - World Wide Web Have Millions Of Tbs Storage.)
It’s Work According 3 Main Steps
3. Ranking
1.Web
Crawler/Spider
2. INDEXING

7. Google Web
Crawler/Spider
crawler goes and crawls all the data
of site before searching anything
Google Local Server
Indexers
CATEGORIES CATEGORIES CATEGORIES
Ranking Algorithm

8. 3 TYPES OF SEO
To Rank Your Website On The First Page There Are 3 Types Of Methods:-
1.White Hat SEO:- Its’s Totally Ethical Method To Rank Your
Website According Search Engine Guidelines. (4-5 Months)
2.Grey Hat SEO:- It’s Combination Of Both B&W Methods.
(2-3 Months)
3.Black Hat SEO:- It’s Non-Ethical Or Illegal Way To Rank Your
Website That Goes Against The Search Engine Guidelines.
(20-30 Days)

9. SEO STRATEGIES
SEO, Again Divided Into 2 Main Types Of Strategies :-
1. On-Page Optimization.
2. Off-Page Optimization
We Do SEO In 2 Parts Of A Website.
&
1.Head Section - Search Engine Interface.
2.Body Section - User Interface.

10. ON-PAGE OPTIMIZATION
ON-PAGE OPTIMIZATION IS ACHIEVED
IN THE ORDER TO MAKE IT MORE:-
1.Accessible For Search Engines.
2.Easier For Users To Find & Use

11. ON-PAGE
SEO
TECHNIQUES
& ACTIVITIES
1.H1 Heading 7.Sitemap
13.Keyword
Density
2.Meta Title 8.Robots.Txt
14.Keyword
Proximity
3.Meta Description 9.Canonical Issue
15.Keyword
Prominence
4.Unique Content
10.Broken Links / 404
Not Found Pages
16.TITLE,URL,
DESCRIPTION
5.Alternate Text
11.Hyperlink Or Anchor
Text
17.Responsive &
Mini Loading Time
6.Image
Optimization
12.Check Grammar
And Spellings
18.Rich Snippet
(Schema)

12. 1. H1 Heading
H1 Heading Is A Unique Tag - It’s Only Use Once
In A Page Therefore It Is Also One Of The Major
Ranking Factor And Direct Signal For A Search
Engines To Understand The Matter Of A Page

13. 2. Meta Title Meta Title Is Used For Passing Information Directly Search Engines. Which
Lack Direct Access To It.
Limit Of Meta Title Tag Is 55 To 60 Characters.
3. Meta Description Meta Description Tag - Summaries The Content Of A Web Page To
Enable Visitors To Know What A Page Is About Before They Click On It.
Limit Of Meta Description Tag Is 155 To 160 Characters.

14. 4. Unique Content
Content is what people look for, in different forms. It can be in the
form of Wikipedia pages, articles, video, blogs or social media. The
better the quality of your content, the higher will be your ranking.

15. 5. Alternative Text
The google is not read the image, google read the Alt. text. That why Alt Text is very
important in the on-page SEO.
An alternative text is an HTML attribute which is used for offering a description of an
image file's contents. One of the most common uses of alternative text is to offer text
for visitors who cannot view images in their browsers

16. 6. Image Optimization
In the simple word, we reduce the size of the image. Image optimization
is the job of lossy and lossless compression. The differences in image
formats are because of the difference in the way lossy and lossless
algorithms are utilized for optimizing an image

17. 7. Sitemap
A sitemap is an XML file which is filled with URLs of your individual web
pages. It is similar to an archive of every web page on your website

18. 8. Robots.Txt
Robot.TxT is the allow or disallow the Robot
(Crawler or Bot or Spider). Website owners utilize
the /robot.txt file to give commands about their
site to web robots. This is called The Robots
Exclusion Protocol.
Example -
1.Allow Indexing Of EveryThing
User-agent: *
Disallow:
or
User-Agent: *
Allow:/
2.Disallow Indexing Of EveryThing
User-agent: *
Disallow: /
3.Disallow Indexing Of a specific page
User-agent: *
Disallow: /about-us

19. 9. Canonical Issue
A canonical issue occurs when 301 redirects are not placed in
proper order. This means that your website can be opened by
search engines from many different URLs.

20. 10. Broken Links / 404 Not Found
When the display shows 404 page error that means your
original page is gone or not found

21. 11. Hyperlink Or Anchor Text
Anchor text refers to clickable text in a hyperlink. SEO experts
prescribe that anchor text needs to be relevant to the page you
are linking it to, rather than generic text.

22. 12. Check Grammar And Spelling
Grammar and spelling checks are essential to make content readable. High authority
sites give importance to contents with error free grammar and spellings
13. Keywords Density
Keyword density means the % of times a keyword or phrase appears on a web page in
comparison to the total number of words on that page.
1% to 3% of keyword density is good. The formula of keyword density is (number of
keyword/total number of words in article)*100.
14. Keywords Proximity
Keyword proximity means the distance between individual keywords of a search term.

23. 15. Keywords Prominence
In SEO, keyword prominence means prominent placement of keywords or phrases in
a web page.
16. TUD - Title, URL, Description
TUD means your page keyword put in the Title, URL, and description. The title, URL,
and descriptions help search engines to know what a page is all about. Click through
rates improve as a result

24. 17. Responsive & Minimum Loading Time
A mobile-friendly website is a site which is designed in a manner to display perfectly
on small screens of tablets and smartphones.
Website speed load time means the time required to fully show the content of a
particular page. If the website load time is less than the more visitor comes and
website opens very fast.
18. Rich Snippet (Schema)
You can provide some additional data to search engines by using Rich Snippets and
structured data.
Schema.org provides some examples of data that can benefit from structured
markup, including people, products, reviews, businesses, recipes, and events.

26. OFF-PAGE OPTIMIZATION
Off-page optimization is generally focused on building
links to the website.
It can be referred as increasing a website’s popularity in
terms of quality links from other websites.

27. WHAT IS LINK BUILDING?
Link building is the practice of actively
marketing your site with the intent to obtain
links from other sites.

28. WHAT IS MEANING OF LINKS?
• Search engines treat links as votes for popularity
and importance.
• Trustworthy sites tend to link to other trusted
sites, while spammy sites receive very few links
from trusted sources.

29. TYPES OF LINK ATTRIBUTES
Do Follow = High Quality Links
1.
Do follow - <a href="http://google.com">Digital</a>
No follow - <a rel="nofollow" href="https://yahoo.com"> my all
students
2.No Follow = Low Quality Links

30. Companies Terms Criteria
Moz
Authority
DA & PA
1-100 (30+)
Google PR - Page Rank 1-10 (4+)
Amazon Alexa Rank 1-Infinity
DA - Domain Authority / Page Authority

31. LINK BUILDING TECHNIQUES -
1. Bookmark submission. (Pinterest)
"list of social media platforms free submission"
2. Web directory submission. (Profile information)
"list of web directories free submission"
3. Classified Listing Posting (olx)
"list of classified sites in India"
4. Article Submission (linkedin article)
"list of Articles submission sites"
5. Ppt Or Pdf Submission
"write for ppt submission sites"

32. LINK BUILDING TECHNIQUES -
1. Question & Answers submission. (Quora)
"list of Q&A free submission"
2. Video Submission (Vimeo)
"list of video submission sites in India"
3. Guest Posting
topic + "write for us"