The document discusses using blogs and content to sell products and services. It outlines some common challenges with content creation and SEO, including that it requires a significant time investment to produce enough content to be effective. It then presents Brice McBeth's 7-step process for curating existing content to produce new, uniquely valuable content more quickly. This involves identifying valuable third-party content, adding your own commentary, keywords, and calls-to-action, and sharing it on your own blog and other sites to gain exposure and traffic. The document emphasizes leveraging other publishers' audiences and networks to amplify your content's reach.
BriceMcBeth.com Content Shortcuts for ConversionsBrice McBeth
In this one-day workshop, Brice provided his proprietary strategies, content & tools that can get you THINKING BIG about your next content projects! In this highly-interactive coaching session, we discussed:
1. How to more quickly and effectively write blog content
2. The hidden costs of a traditional SEO strategy
3. How to ensure that your content produces an optimal ROI
4. Brice's 7 Step Shortcut Process for Content Development that turns secondary content into primary content.
5. Brice's checklist for guaranteeing eyeballs from ideal clients
6. How to leverage proven networks for your content to create content equity!
Learn more about Brice McBeth's workshops at BriceMcBeth.com!
This slideshow is all about SEO and how to get the search engines to notice your website. Find out how to optimize your website to get it ranked for organic search results. These basic SEO techniques must be installed in every website to be able to have a chance at getting indexed by the big search engines.
BriceMcBeth.com Content Shortcuts for ConversionsBrice McBeth
In this one-day workshop, Brice provided his proprietary strategies, content & tools that can get you THINKING BIG about your next content projects! In this highly-interactive coaching session, we discussed:
1. How to more quickly and effectively write blog content
2. The hidden costs of a traditional SEO strategy
3. How to ensure that your content produces an optimal ROI
4. Brice's 7 Step Shortcut Process for Content Development that turns secondary content into primary content.
5. Brice's checklist for guaranteeing eyeballs from ideal clients
6. How to leverage proven networks for your content to create content equity!
Learn more about Brice McBeth's workshops at BriceMcBeth.com!
This slideshow is all about SEO and how to get the search engines to notice your website. Find out how to optimize your website to get it ranked for organic search results. These basic SEO techniques must be installed in every website to be able to have a chance at getting indexed by the big search engines.
I 2+ year retrospective of a WordPress user. Failures and success stories using the Website Platform and how the common website designer, manager, user can benefit from the use of WordPress and its supporting group of followers.
what makes some messages get opened and convert more than others? What can you do to ensure that your emails look their best on all devices and begin a positive user experience that results in more conversions? This presentation covers 9 specific design & development guidelines to follow in putting together your own marketing email message, complete with examples good & bad of actual emails from 20 major online brands.
Best Practices for Drupal Search Engine Optimization and Driving Site Convers...Bryan House
The earlier a site appears in the search results list, the more visitors it will receive from the search engine. Join Ben Finklea, founder of Volacci and author of Drupal 6 Search Engine Optimization and Bryan House, Senior Marketing Director, Acquia as they provide a practical walk through showing you which modules to install, which settings to use, and dozens of the most closely guarded "tricks of the trade" to get your web site optimized, higher in the search engines, and more profitable.
The Internet has made apparent that a company's website is an increasingly important asset, and many businesses are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy.
* Before you get started: when and why to do a website redesign
* Keyword research to build out website content strategically
* Building your website's reputation via blogs and social media
* How to measure results from your Internet marketing efforts
I 2+ year retrospective of a WordPress user. Failures and success stories using the Website Platform and how the common website designer, manager, user can benefit from the use of WordPress and its supporting group of followers.
what makes some messages get opened and convert more than others? What can you do to ensure that your emails look their best on all devices and begin a positive user experience that results in more conversions? This presentation covers 9 specific design & development guidelines to follow in putting together your own marketing email message, complete with examples good & bad of actual emails from 20 major online brands.
Best Practices for Drupal Search Engine Optimization and Driving Site Convers...Bryan House
The earlier a site appears in the search results list, the more visitors it will receive from the search engine. Join Ben Finklea, founder of Volacci and author of Drupal 6 Search Engine Optimization and Bryan House, Senior Marketing Director, Acquia as they provide a practical walk through showing you which modules to install, which settings to use, and dozens of the most closely guarded "tricks of the trade" to get your web site optimized, higher in the search engines, and more profitable.
The Internet has made apparent that a company's website is an increasingly important asset, and many businesses are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy.
* Before you get started: when and why to do a website redesign
* Keyword research to build out website content strategically
* Building your website's reputation via blogs and social media
* How to measure results from your Internet marketing efforts
Content Marketing: Blogging & Creating eBooks For Your BusinessJessica Maes
Content Marketing is a proven strategy for marketing any business. People crave information and blogging and writing eBooks puts useful information online for people to consume and allows a business to showcase their knowledge and expertise as a way to market their business.
Content Marketing: Blogging & Creating eBooks For Your BusinessJessica Maes
Content Marketing is a marketing strategy that has a low cost, low barrier to entry and the potential for highly effective results. Discover how to blog and create eBooks for your content marketing strategy!
Boost your organic traffic with content writing services in just 7 days. Watch the slides for 10 ultimate tips.
For content writing services visit https://www.thoughtfulminds.org/cheap-content-writing-services-in-india/
Creating Great Content for Both Search Engines and HumansJessica Lee
In this presentation, originally created for MarketingProfs in 2013 by Jessica Lee of bizbuzzcontent, you'll learn what it takes to optimize the content experience for both search engines and their users.
5 ways to boost your conversions while increasing traffic to your site.beyondweb
Conversions are important. In fact, without conversions, you don’t have a business. And no matter what your current conversion rate is, a better conversion rate is always desirable.
Similar to SEO is a Hoax: Why Search Ranking isn't the Priority of a Startup (20)
Your Website Sucks - 5 Things That Are Ruining Your ConversionsBrice McBeth
No client ever comes to an agency asking for an ugly website. But most of us have websites that fail to convert 99% of our visitors regardless of how amazing the site looks. This presentation uncovers 5 key pitfalls that most startups fall into when building a website, highly inspired by the instructor’s own experience.
In this ProjectEDU lecture, you’ll also learn the factors of a website that audiences are looking for when deciding to buy, and how you can maximize your opportunity for sales. Learn how to avoid common mistakes in order to implement a high converting website.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
3. USING BLOGS & CONTENT TO SELL
❏ I CONTENT CREATION. I can’t get enough. I’d do it Full Time if I could!!
❏ I/we blog for SEO or search rankings
IS THIS YOU??
❏ Blogs / Content produces a higher ROI than paid search
❏ Content is a fail safe way to get traffic
4. USING BLOGS & CONTENT TO SELL
❏ If I could not do blogs, then I wouldn’t. I wouldn’t even bother hiring
someone
❏ Blogs / content development is sooo hard / expensive!
❏ I am totally frustrated because SEO is a constant moving target!
OR IS THIS
YOU??
❏ I feel like I’m competing against Amazon
5. USING BLOGS & CONTENT TO SELL
Don’t love it
Not producing measurable sales
No guaranteed outcome
Competing against Amazon
MOST CLIENTS...
...BUT STILL...
8. USING BLOGS & CONTENT TO SELL
WHAT WE’LL COVER
❏ Hidden pitfalls of SEO
❏ 7-Step Shortcut Process for Content Development
❏ Turn Secondary (Proven) Content Into Primary Content
❏ Checklist for Guaranteeing Eyeballs from Ideal Clients
❏ Leveraging Proven Networks for Your Content to Create
Content Equity
9. BriceMcBeth.com/EDU-WrapUp
Copy of Today’s Slides
Download The Tools / Worksheets
Copy of Book Salon Chairs Don’t Sell Themselves
$100 Coach (Personalized Newsletter)
Upcoming Event Links
10. THERE IS NO SILVER BULLET FOR SEO...
FROM SILVER BULLETS OF SEO
...there are eleven silver bullets for SEO
11. ❏ Know your competition
❏ Meta Data >> Schema
❏ 2,400 Words
❏ Broad vs Long Terms
❏ Don’t Be Britney Spears
❏ Use Variations of Chocolate Donuts
❏ Make it Uniquely Valuable
❏ Test Using PPC
❏ Don’t Forget Local / Biz Listings
❏ Social Media Signals
❏ Bing is a Real Search Engine, Too
SILVER BULLETS OF SEO
FROM SILVER BULLETS OF SEO
12. ❏ Paid links
❏ Anchor text
❏ Meta Data
❏ Exact Domain Matching
DECREASING FACTORS
FROM SILVER BULLETS OF SEO
13. ❏ Topical Relevance
❏ Schema / Structured Data
❏ Social Signals
❏ Incoming Link Domain Authority
❏ URL Structure
❏ Internal Links
STEADY FACTORS
FROM SILVER BULLETS OF SEO
14. ❏ Mobile optimization
❏ Perceived value
❏ Instant answers in SERPS
❏ Usage data (CTR, Dwelling)
❏ Associated app popularity
❏ Site speed
❏ HTTPS
INCREASING FACTORS
FROM SILVER BULLETS OF SEO
15. USING BLOGS & CONTENT TO SELL
THE HIDDEN COST OF BLOGGING
$3,000/mo on SEO Services
12 Months = $36,000 Total Investment
100,000 Searches
60,000 Clicks
1% Site Conversion
600 Sales
$150 Average Revenue Per Sale
$90,000 Total Revenue Generated
35% Gross Profit
$31,500 Gross Project Profit
ROI… oops!
16. USING BLOGS & CONTENT TO SELL
AND ABOUT YOUR TIME...
1-->4 Hour Minimum for Writing
3-5 Days Feedback
1-2 hours Revision
More Feedback?
Start Over?
1-2 Days To Schedule Post
~2 Weeks Elapsed for 1 Article
~20 Articles/Year
Need 150 articles over consistent 12
month period (Weidert Group)
7.5 Years to Be Effective
17. ❏ Do your math first
❏ Do your research & planning second
❏ Write for PEOPLE to stay ahead of algorithms
THE BOTTOM LINE(S)
FROM SILVER BULLETS OF SEO
Remember that SEO is
not the End Game!!
18. FROM SILVER BULLETS OF SEO
IMPORTANT REMINDER:
CONVERSIONS ARE THE END GAME!
20. USING BLOGS & CONTENT TO SELL
TOFu
How to Start a New Salon, Salon Floor Plans, Salon Design Ideas
MOFu
Salon Chairs for Sale, Salon Furniture Packages
BOFu
Standish Coupon Codes, Best Red Salon Chairs
Doing Well / Late In the
Game
Crowded / Competitive /
Expensive
DO THIS! Get the LEAD!
30. USING BLOGS & CONTENT TO SELL
LEADS: You don’t ask, you don’t get.
31. USING BLOGS & CONTENT TO SELL
Working better
But still.. Hard.... HOW CAN WE DO THIS FASTER & EASIER?!
❏ Make it uniquely
valuable to our
audience
❏ Do it in a way
that drives
traffic
WE CAN DO BETTER!
36. USING BLOGS & CONTENT TO SELL
BRICE’S 7 STEP (SHORTCUT) CONTENT CURATION PROCESS
1. Identify an article that your audience would find valuable
2. Provide your own interpretation / commentary to make it primary content,
uniquely valuable, & easier to read
3. Infuse primary content with your target keywords
4. Highlight a pull quote
5. Give credit to original source (mention & link)
6. Include a CTA!
7. Share it out!
37. USING BLOGS & CONTENT TO SELL
BRICE’S 7 STEP (SHORTCUT) CONTENT CURATION PROCESS
1. Identify an article that your audience would find valuable
2. Provide your own interpretation / commentary to make it primary content,
uniquely valuable, & easier to read
3. Infuse primary content with your target keywords
4. Highlight a pull quote
5. Give credit to original source (mention & link)
6. Include a CTA!
7. Share it out!
42. USING BLOGS & CONTENT TO SELL
WITH ALL DUE RESPECT, BRICE...
I have some really good original content that I’ve created.
43. USING BLOGS & CONTENT TO SELL
WHICH WOULD YOU RATHER HAVE?
1,000 Views
1% Conversion
10 Conversions
Rank Equity for Your Site
YOUR Content NOT on YOUR Blog
A B 100,000 Views
2% Clickthru to Your Site
1% Conversion (20)
Exposure Equity
BONUS #1: Featured on
BONUS #2: Curate to your blog
GUEST
BLOGGING ON
3RD PARTY
SITES
44. Submit Unique Content To 3rd
Party
USING BLOGS & CONTENT TO SELL
Share / Thank You!
Curate to Blog
This IS my blog
50. USING BLOGS & CONTENT TO SELL
The Beginner’s Guide to CRO / Hubspot Blog / Ben Cotton
Trying to generate more website traffic isn’t necessarily the right approach. Think of it
like a leaky bucket. Pouring more water into a leaky bucket won’t fix the root cause --
you'll just end up with a lot of waste. Conversion rate optimization is about getting more
from what you have and making it work even better for you.
51. USING BLOGS & CONTENT TO SELL
21 Things Preventing You From More Conversions
Get The Book for $1
Add To Cart
CRO
AB Testing
Optimizely
VWO
Conversions
Optimize Website
Improve Website
Increase Conversions
Ben Cotton
Hubspot
✓
✓
52. USING BLOGS & CONTENT TO SELL
The Beginner’s Guide to CRO / Hubspot Blog / Ben Cotton
Trying to generate more website traffic isn’t necessarily the right approach. Think of it
like a leaky bucket. Pouring more water into a leaky bucket won’t fix the root cause --
you'll just end up with a lot of waste. Conversion rate optimization is about getting more
from what you have and making it work even better for you.
53. USING BLOGS & CONTENT TO SELL
21 Things Preventing You From More Conversions
Get The Book for $1
Add To Cart
CRO
AB Testing
Optimizely
VWO
Conversions
Optimize Website
Improve Website
Increase Conversions
Ben Cotton
Hubspot
✓
✓
54. USING BLOGS & CONTENT TO SELL
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓ $100/day
$100/mo
$50
$10/day
90 days
5 days
5 days
30 days
55. BriceMcBeth.com/EDU-WrapUp
Copy of Today’s Slides
Download The Tools / Worksheets
Copy of Book Salon Chairs Don’t Sell Themselves
$100 Coach (Personalized Newsletter)
Upcoming Event Links