Filling the Funnel
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The document discusses strategies for filling a company's sales funnel. It describes using search engine optimization (SEO) through on-page and off-page techniques to generate leads. Email marketing is also covered as an effective lead generation tool. The document then discusses analyzing and improving website conversion rates through elements like compelling visuals, content, and calls to action.
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Filling the Funnel
- 1. http://www.maritimegiftshow.ca/ Filling the Funnel Turning Strangers into Friends and Friends into Customers Rob Swick Nova Scotia Halifax
- 4. The Selling Funnel Lead Generation Filling the Funnel ➡ SEO ➡ Email Conversion Makeovers Filling the Funnel
- 5. The Selling Funnel Awareness Involvement Confirmation Engagement Champion Filling the Funnel
- 6. The Selling Funnel: Simplified Attract Convert Repeat Filling the Funnel
- 7. Build a Shareable Online Success Story
- 8. Search Engine Optimization Search Engine Optimization
- 10. Section 1 Section 1 Section 1 Section 1 Section 1 Section 1 Section 1
- 12. Search Engine Optimization On-Page Optimization • Technical Fixes • Selecting Right Targets • Content Focus • Tagging Off-Page Optimization • Link Generation • Link Baiting Filling the Funnel
- 13. SEO Advantages ✓ Massive Potential ✓ Ideal Timing ✓ No Unit Cost ✓ Best ROI Filling the Funnel
- 14. Email Marketing http://www.bostonherald.com
- 15. Why send Direct Email • Low cost • Measurable results • Build and maintain customer relationships • Highly targeted • Branded Filling the Funnel
- 16. Cost Effectiveness of Email Marketing = $1 Buy = $48 ROI Filling the Funnel
- 17. Email Marketing Tools Filling the Funnel
- 18. Why use the tools? • Email design tools • Pre-delivery spam scoring • Contact list growth and maintenance Filling the Funnel
- 20. What’s a Homepage For? 2.Support verbally 1.Connect visually 3.Tell me what to do Filling the Funnel
- 28. Conversion Elements 1. Strong Image 2. Appealing Content 3. Clear CTAs Filling the Funnel
- 29. http://www.vte.qc.ca Next Up Meet the Social Leaders Build a Shareable Online Success Story