Recommended
More Related Content
What's hot
What's hot (13)
Similar to ProjectEDU - 5 Mind-Blowing Analytics Reports
Similar to ProjectEDU - 5 Mind-Blowing Analytics Reports (20)
More from Brice McBeth
More from Brice McBeth (13)
Recently uploaded
Recently uploaded (20)
ProjectEDU - 5 Mind-Blowing Analytics Reports
- 1. BRICE MCBETH Driving Breakthru Actions from Analytics
- 3. Who actively looks at their Google Analytics? 5 ACTIONABLE REPORTS
- 4. Pa Cox: Speak english doc, we ain't scientists!
- 5. 5+ REPORTS WE’LL COVER ❏ The Dashboard / New vs Returning Visitors ❏ Desktop vs Mobile ❏ Visitor Demographics ❏ Visitor Geography ❏ Landing Page Performance ❏ Acquisition Referral Channels 5 ACTIONABLE REPORTS OH YEAH, AND... ❏ Avoiding Report Traps ❏ How to Derive Breakthrough Actions from Insights
- 6. What We Obsess About What We SHOULD Obsess About
- 7. CONVERSION RATE OPTIMIZATION | What an AB Test Looks Like
- 9. BriceMcBeth.com/5reports FREE CONVERSION LEAKAGE ANALYSIS Copy of Today’s Slides Download The Tools / Worksheets Upcoming Event Links
- 19. 5 ACTIONABLE REPORTS Social Media (Boosts Posts) Search / Paid / SEO Display Ads New Visitors (Acquisition) Reason to (re) visit the site Email, Automation / Nurturing Workflow Retargeting Returning (Retention)
- 20. 5+ REPORTS WE’LL COVER ❏ The Dashboard / New vs Returning Visitors ❏ Desktop vs Mobile ❏ Visitor Demographics ❏ Visitor Geography ❏ Landing Page Performance ❏ Acquisition Referral Channels 5 ACTIONABLE REPORTS
- 22. 5 ACTIONABLE REPORTS YOUR CONVERSIONS Leads Calls Checkouts Newsletters Duration
- 26. 5 ACTIONABLE REPORTS AMP pages Responsive Static/Floating CTA Button MOBILE (Boost Conversions) IZZITWURTHIT?
- 27. DOUBLE DOUBLE FORMULA CURRENTLY 1,000 Annual Mobile Visitors 0.5% Conversion Rate 5 Conversions Annually 5 ACTIONABLE REPORTS ROI $500 Average Order Value $10,000 Total Revenue Potential 35% GP $3,500 Gross Profit $2,500 Investment into Mobile $1.40 Return On Investment ...not counting mobile ads! MOBILE OPTIMIZATION GOAL 2x Traffic with Responsive 2,000 Annual Visitors 2x Conversions 1% Conversions 20 Annual Conversions
- 29. 5+ REPORTS WE’LL COVER ❏ The Dashboard / New vs Returning Visitors ❏ Desktop vs Mobile ❏ Visitor Demographics ❏ Visitor Geography ❏ Landing Page Performance ❏ Acquisition Referral Channels 5 ACTIONABLE REPORTS
- 34. 5 ACTIONABLE REPORTS Facebook Ads Search Marketing Ads Offline Ads Demographics (Ad Targeting)
- 35. 5+ REPORTS WE’LL COVER ❏ The Dashboard / New vs Returning Visitors ❏ Desktop vs Mobile ❏ Visitor Demographics ❏ Visitor Geography ❏ Landing Page Performance ❏ Acquisition Referral Channels 5 ACTIONABLE REPORTS
- 39. 5 ACTIONABLE REPORTS TX, CA, NY, FL, ETC
- 40. 5 ACTIONABLE REPORTS TX, CA, NY, FL
- 42. 5 ACTIONABLE REPORTS Geo Targeting of ALL Ads Shipping Specials Email Offers Geography
- 43. 5+ REPORTS WE’LL COVER ❏ The Dashboard / New vs Returning Visitors ❏ Desktop vs Mobile ❏ Visitor Demographics ❏ Visitor Geography ❏ Landing Page Performance ❏ Acquisition Referral Channels 5 ACTIONABLE REPORTS
- 44. 5 ACTIONABLE REPORTS SEO IS A HOAX!
- 46. 5 ACTIONABLE REPORTS ❏ Boost Product Search Ads ❏ Google PLAs ❏ Feature These Products in Social WHATCHAGONNADOABOUTIT?
- 47. 5 ACTIONABLE REPORTS ❏ Better Calls To Action ❏ Have a good WHY ❏ Badgify ❏ Send as email (nurturing workflow) WHATCHAGONNADOABOUTIT?
- 48. 5 ACTIONABLE REPORTS ❏ Have a good WHY ❏ Badgify ❏ Send as email (nurturing workflow) WHATCHAGONNADOABOUTIT?
- 49. 5+ REPORTS WE’LL COVER ❏ The Dashboard / New vs Returning Visitors ❏ Desktop vs Mobile ❏ Visitor Demographics ❏ Visitor Geography ❏ Landing Page Performance ❏ Acquisition Referral Channels 5 ACTIONABLE REPORTS
- 50. USING BLOGS & CONTENT TO SELL
- 51. USING BLOGS & CONTENT TO SELL KEYWORD TERMS % Traffic Standish Brand Terms 19% Organic Product Terms 5% Salon Floor Plans 1.2% Salon Equipment Checklist 0.7
- 52. USING BLOGS & CONTENT TO SELL Intentional organic search traffic to blogs is such a small sliver…??
- 61. 5 ACTIONABLE REPORTS Stop/Start Relying on Top Performing Channel Look Deeper into SEO for Branded Traffic + Stop/Start Waiting for SEO to “Take off” Referral
- 62. WHAT WE COVERED ❏ The Trap of Google Analytics (Dashboard) ❏ How to Interpret 5+ Key Reports ❏ WHATCHAGONNADOABOUTIT? 5 ACTIONABLE REPORTS ISN’T DATA ANALYTICS JUST…. ...ANALYZING DATA?
- 63. BriceMcBeth.com/5reports FREE CONVERSION LEAKAGE ASSESSMENT Copy of Today’s Slides Download The Tools / Worksheets Copy of Book Salon Chairs Don’t Sell Themselves Upcoming Event Links
- 64. Thought Experiment: You Own A Ski Store Some one please tell me: What is the worst time of year to sell ski gear?
- 65. Walmart at 4 am Why doesn’t Walmart have staff available to help you find the milk at 4 am?
- 66. The Common Theme is _______ TIME!
- 67. Time in Google Analytics - Custom Reports Using data from an eCommerce startup that I owned. This first report shows Revenue per user per hour of the day.
- 68. Time in Google Analytics - Custom Reports Early morning and late night averages $0.39/visitor 10 am - 8 pm averages $0.63/visitor. That’s 61% more revenue per visitor!!!
- 69. Day of Week 0 = Sunday, …, 6 = Saturday
- 70. Day of Week Friday - Sunday = $0.45/visitor Weekdays = $0.70/visitor Weekday visitors generate 56% more revenue!
- 71. Your Business is Different You need to create your own reports to understand how time impacts your business The best way to use time to your advantage is with paid traffic
- 72. You Need to Have eCommerce Sales Data Enabled Follow the walk-through with Google Analytics: https://support.google.com/analytics/answer/1009612
- 73. Create Your Own Custom Reports
- 74. Create Your Own Custom Reports Make sure to type in a keyword to narrow your options I used Revenue per User as the “metric” in the reports that I showed you today Add “Hour” or “Day of Week” in Dimension Drilldowns to create your own time report