This document provides advice on basic search engine optimization (SEO) wisdom. It discusses how the author initially tried to optimize a site for highly competitive keywords without success. Through trial and error, the author learned to carefully optimize individual pages for long-tail keywords with lower competition. Key lessons include focusing SEO efforts on individual pages rather than an entire site, selecting niche keywords with a few thousand monthly searches, and keeping site design and content simple and accessible. The author advocates using analytics to identify new keywords to target with optimized pages.
Being Green in a Changing World of Search Engine OptimizationRebecca Gill
This WordCamp Miami presentation will discuss both the how and why of SEO, as well as how it relates to business owners, bloggers, and WordPress developers.
SEO plugins are awesome tools within WordPress, but they are only a small part of a structured SEO process. To be successful in SEO, you have to go beyond basic content creation and WordPress plugins.
This discussion will review: key questions to ask, the importance of user intent and keyword selection, the benefits of site mapping, then wrap up with a review of on-page tactics and how they relate to popular SEO plugins.
Being Green in a Changing World of Search Engine OptimizationRebecca Gill
This WordCamp Miami presentation will discuss both the how and why of SEO, as well as how it relates to business owners, bloggers, and WordPress developers.
SEO plugins are awesome tools within WordPress, but they are only a small part of a structured SEO process. To be successful in SEO, you have to go beyond basic content creation and WordPress plugins.
This discussion will review: key questions to ask, the importance of user intent and keyword selection, the benefits of site mapping, then wrap up with a review of on-page tactics and how they relate to popular SEO plugins.
This slideshow is all about SEO and how to get the search engines to notice your website. Find out how to optimize your website to get it ranked for organic search results. These basic SEO techniques must be installed in every website to be able to have a chance at getting indexed by the big search engines.
Presented at WordCamp Las Vegas 2014
Crafting the perfect home page is more than images, text, and widgets. It's about creating a home page that connects with visitors. This requires a deeper understanding of who visits your website, why they come, and what information they seek.
In this presentation we will dig into defining user personas, creating visitors paths, and utilizing focused call to actions to help website visitors convert their visit into leads, sales, and real revenue.
We need to reorient our thinking about internet marketing, and more specifically, search engine optimization. Help Google find the best content to solve a user’s problem and you’ll win at SEO.
Off-page SEO (search engine optimization) is an important part of any SEO campaign. In this presentation we review the various techniques for off-page SEO.
Really, there is absolutely nothing technical about traffic. On a basic level, it’s just the flow of
people to and from your website. Of course, that alone is of completely crucial importance
because your traffic, as a marketer, will also be your potential customers.
Many have predicted the death of guest posting, but Syed Irfan Ajmal joins SEMrush with an effective step by step process proving that guest posting is still affective, alive and kicking.
Get ready to discover how he increased the monthly ROI of a client business to $200K using some good old fashion guest posting. He will walk you through the entire process and answer any questions you may have on implementing guest posting in your business.
In this webinar we will cover:
How to do keyword research so you can find the low hanging fruits (using SEMrush)
Linkreator Research (finding the right people to send your emails to)
Email outreach (how to construct your email using psychology principles for maximum impact)
Precautions (you can't miss this if you want to ensure your outreach is a success)
This webinar will review what website owners should do when optimizing their website for local SEO. We’ll discuss the key factors for search engine optimization success and provide tips for optimizing a websites at the local level.
Turn Your WordPress Website into a Traffic Driving MachineRebecca Gill
Presented at WordCamp Grand Rapids in August of 2014
Did you build it and no one came? If your website isn't bringing in visitors like it should, browse through the slides of my educational session full of action items. In this presentation I walk through the ten top changes you can make to your WordPress website to begin driving traffic and converting visitors.
Creating an Exceptional Customer Journey With Your WebsiteRebecca Gill
Each and every day we take journeys. We embark on customer journeys in both the physical and digital worlds.
Years ago our journeys were limited to store =fronts and physical goods. Today we live in a multimedia world of websites, social media, chat sessions, newsletters, email, and call centers. These digital journeys have changed the way we interact and view with companies and products.
Learn how website personas and design can create a positive experience and influencer your visitor’s journey.
Solutions Before Development: Creating WordPress Products That Actually SellRebecca Gill
Originally presented at WordCamp Chicago in June of 2014.
This presentation discussed the process of successfully transitioning from selling WordPress services to digital products. It will span the development and sales process, which will cover key steps within concept creation, identifying a target market, product development, logistics, marketing strategy, sales, and ongoing support.
Blogging for SEO doesn’t have to be boring and stale. In this webinar presentation Rebecca Gill talks about why blogging matters and what you can do to help posts rank in search,
SEO is a Hoax: Why Search Ranking isn't the Priority of a StartupBrice McBeth
You’ve always heard that SEO is the, "best, free way to show your business to potential customers.” But for startups, this likely would take months or years before any of that hard work pays off. In this educational session, entrepreneur Brice McBeth uncovers the hoax that is traditional SEO. He'll teach you the best ways to use SEO to your benefit and when to try another marketing strategy to get you more customers quickly.
This slideshow is all about SEO and how to get the search engines to notice your website. Find out how to optimize your website to get it ranked for organic search results. These basic SEO techniques must be installed in every website to be able to have a chance at getting indexed by the big search engines.
Presented at WordCamp Las Vegas 2014
Crafting the perfect home page is more than images, text, and widgets. It's about creating a home page that connects with visitors. This requires a deeper understanding of who visits your website, why they come, and what information they seek.
In this presentation we will dig into defining user personas, creating visitors paths, and utilizing focused call to actions to help website visitors convert their visit into leads, sales, and real revenue.
We need to reorient our thinking about internet marketing, and more specifically, search engine optimization. Help Google find the best content to solve a user’s problem and you’ll win at SEO.
Off-page SEO (search engine optimization) is an important part of any SEO campaign. In this presentation we review the various techniques for off-page SEO.
Really, there is absolutely nothing technical about traffic. On a basic level, it’s just the flow of
people to and from your website. Of course, that alone is of completely crucial importance
because your traffic, as a marketer, will also be your potential customers.
Many have predicted the death of guest posting, but Syed Irfan Ajmal joins SEMrush with an effective step by step process proving that guest posting is still affective, alive and kicking.
Get ready to discover how he increased the monthly ROI of a client business to $200K using some good old fashion guest posting. He will walk you through the entire process and answer any questions you may have on implementing guest posting in your business.
In this webinar we will cover:
How to do keyword research so you can find the low hanging fruits (using SEMrush)
Linkreator Research (finding the right people to send your emails to)
Email outreach (how to construct your email using psychology principles for maximum impact)
Precautions (you can't miss this if you want to ensure your outreach is a success)
This webinar will review what website owners should do when optimizing their website for local SEO. We’ll discuss the key factors for search engine optimization success and provide tips for optimizing a websites at the local level.
Turn Your WordPress Website into a Traffic Driving MachineRebecca Gill
Presented at WordCamp Grand Rapids in August of 2014
Did you build it and no one came? If your website isn't bringing in visitors like it should, browse through the slides of my educational session full of action items. In this presentation I walk through the ten top changes you can make to your WordPress website to begin driving traffic and converting visitors.
Creating an Exceptional Customer Journey With Your WebsiteRebecca Gill
Each and every day we take journeys. We embark on customer journeys in both the physical and digital worlds.
Years ago our journeys were limited to store =fronts and physical goods. Today we live in a multimedia world of websites, social media, chat sessions, newsletters, email, and call centers. These digital journeys have changed the way we interact and view with companies and products.
Learn how website personas and design can create a positive experience and influencer your visitor’s journey.
Solutions Before Development: Creating WordPress Products That Actually SellRebecca Gill
Originally presented at WordCamp Chicago in June of 2014.
This presentation discussed the process of successfully transitioning from selling WordPress services to digital products. It will span the development and sales process, which will cover key steps within concept creation, identifying a target market, product development, logistics, marketing strategy, sales, and ongoing support.
Blogging for SEO doesn’t have to be boring and stale. In this webinar presentation Rebecca Gill talks about why blogging matters and what you can do to help posts rank in search,
SEO is a Hoax: Why Search Ranking isn't the Priority of a StartupBrice McBeth
You’ve always heard that SEO is the, "best, free way to show your business to potential customers.” But for startups, this likely would take months or years before any of that hard work pays off. In this educational session, entrepreneur Brice McBeth uncovers the hoax that is traditional SEO. He'll teach you the best ways to use SEO to your benefit and when to try another marketing strategy to get you more customers quickly.
Why Content Marketing Alone is Not Enough to RankTommy Landry
Content marketing is the rage the past few years, and for good reason. It works…if also complemented with a solid off page strategy to ensure the content is indexed, ranked, and visited.
SEO is an evolving science. While some of the core principles will presumably stick around forever, some of the more nuanced parts of it are subject to continuous change. As a result, many of the "proven" tactics people have used in the past -- keyword stuffing, link schemes, and so on -- are now the stuff of legends.
Unless your organization benefits from having a dedicated SEO person who can work on this stuff day-in and day-out, keeping up with the latest changes in the world of SEO can be a struggle. But in the end, adjusting your strategy based on search ranking algorithm updates or changes in the way search results are displayed visually can be incredibly impactful on business results.
In new guide, 18 SEO Myths to Leave Behind in 2017, we reiterate some of the best practices that should continue to guide your strategy through 2017, while also highlighting how SEO has changed over the course of 2016.
eCommerce SEO is the easiest thing to do, but in practice, it is the hardest one, there are thousands of inter-connected activities included that have to be monitored, analysed and implemented time and time again . The process and activities are more complex when it comes to eCommerce websites and let me know hows that's working from begin SEO take a look Above Document
Every once in a while somebody says SEO is dead, and they are always
proven wrong. Nearly two decades into the 21st century, SEO continues being
essential in securing high rankings for websites and profits for businesses.
In the world of Internet Marketing, the old adage, “If you build it, they will come” is not true, even though it would be a lot easier on all of us if it was! Traffic generation is the lifeblood of any Internet business, and this eBook will cover some basic low-cost methods to help get you started. The tactics are not intended to provide a complete list of step-by-step directions, but as a guideline to help you develop the strategies that will work best for you in your business. Much has already been written on this subject. To provide detailed instructions on each of these tactics in a single book would be nearly impossible, and require a great deal of time – so we’re going to cut to the chase so you can start generating the traffic you need to dominate your niche. Are you ready to take charge and build explosive traffic to your website? Let’s get started! If you want your content to be easily found in the search engines, you
need to build it first and foremost to provide value to the readers, but you
also want to make it easy for the search engine bots to crawl and index.
SEO is a complex subject, so we won’t be going into a great deal of depth
here, but you’ll have enough to get started.
2. This is a story about a poor guy with an inept domain
that wanted to build a site geared for a very competitive
keyword and his long, agonizing journey toward the true
light of SEO wisdom.
3. Here's a little foundation for what I'm about to cover
here. A while back I bought a stupid domain name. It
was one of those fairly useless domain names that might
have been good for maybe selling cellphones or
something. The thing is, though, I'm a poor guy. I don't
have time to taylor a site for cellphones with the pitiful
amount of money I have. This was my thinking not long
ago at least.
4. After sitting on this domain name forever I decided to
put a site up there and give myself to the study of SEO or
search engine optimization. It seemed like an interesting
subject and I knew to those that managed to learn SEO,
marketing, and some web design would fall infinite
riches. It really sounded good to me.
5. So I went for the throat so to speak. More precisely I
picked out some search terms that I will probably never
be able to get traffic for in my lifetime. Smart I know.
This had the grand side effect of having the site
sandboxed by Yahoo and Google until pigs flew.
6. Recently they flew, however, and I've come out of the
sandbox altogether and hit face to face with a few SEO
surprises. I did manage to get a tiny trickle of traffic but
not from the terms I tried to get it from. After trying to
optimize those pages for the key terms I received traffic
from I got more traffic. This of course started me down a
long road of speculation and hair pulling.
7. After many a night of such I've come up with a few
things that I believe will give anyone the power to
eventually pull traffic off the net and covert it into a
good decent living. I'll probably write an ebook and
make millions one of these days.
9. Don't fall into the trap of focusing totally on building this
far flung and far reaching site that will rule the world or
make you millions instantly. Unless you have lots of
money you're going to need to work for your traffic. Plan
your site out carefully and make sure each page is a
precision crafted piece of art.
10. I love serverside scripting and dynamic websites but I've
come to realize there is a danger that people will
overuse it. I know I have. If your site is dynamically
generted, make sure every page isn't a total cookie
cutter image of every other page. It's good to have the
same navigation and same general layout but each page
also needs to be special. Each page should have careful,
proven SEO techniques applied to maybe a single key
phrase.
11. Don't try to optimize one page for a handful of phrases.
Just focus on one phrase. Do your keyword research and,
whatever you do, don't haul off and pick a key phrase
with 2 billion wealthy competitors in Google. Pick
something that can be attained and can get you some
traffic relatively fast. Select a phrase that is as specific as
possible to your particlar niche and still gets a couple
thousand or so searches per month from Yahoo.
12. Whatever you do, make sure that one web page has
good, solid, desirable content that is keyword rich and
one of a kind. This will help make it special. At the same
time your content obviously needs to lead the customer
toward your intented goal for monetizing your traffic.
14. I've found to my dismay that building a complex web
site with all the content management stuff and all the
database thrills isn't exactly what really gets the
attention of search engines. Weirdly enough this can be
true for internet surfers too. A nice, clean layout with
very accessible content and intuitive navigation will be
recognized by both search engines and surfers alike. If
you can figure that part out you've just pinned down
about 90% of SEO in my opinion.
16. When you start getting search engine traffic to your site
take a very close look at what they are searching for. I
assume you have some kind of statistics program and
can mostly see what search terms people are using to
get to your site. When someone comes in on a keyword
or phrase you haven't optimized for do a little research.
Does the page they are coming to need touched up to
include the search term or would this search term merit
its own search engine optimized page to handle the
traffic.
18. With every page you add you are gaining another
potentially valuable piece of internet real estate. If
you're doing your job right then eventaully each page
should get its own traffic and you should begin to attain
your goals. Patience and learning are the name of the
SEO game.