Google - Digital Trends in Automotive
•
1 like•70 views
This document discusses how to focus digital marketing efforts for car buyers on understanding consumer intent at different stages of their purchase journey. It emphasizes measuring the impact of advertising by tracking site visits and aligning messaging to drive incremental in-store traffic. Key performance metrics include lead generation, calls, app downloads, showroom visits, site traffic, and user engagement.
Report
Share
Report
Share
Download to read offline
Recommended
Eminent Domains Inc
Domain Name Development Company RentalProperties.com, JobOffers.com, ComparisonTravel.com, AutoRentalGuide.com, Angina.com, Hemodialysis.com, AllNaturalTea.com, FightAcne.com, UnWrinkle.com and many others. Contact benz@op.net
The best vehicles below $25k
This document discusses 5 vehicle options that are available for under $25,000. It describes the 2015 Mazda Miata MX5, a nimble sports car with a peppy engine and manual transmission for around $23,970. Next it outlines the 2015 Toyota RAV4 crossover with many standard features like Bluetooth for about $23,680. It then notes the 2015 Dodge Grand Caravan American Value Package, a minivan with a powerful V6 engine and versatile seating for around $21,795. The 2015 Chevrolet Camaro V6 with over 300 horsepower and good gas mileage is also highlighted for $23,705. Finally, it mentions the top-rated 2015 Toyota Camry as very dependable
The top cars below $25k
This document discusses and summarizes 5 of the best car options that cost under $25,000. It highlights the 2015 Mazda Miata MX5, a perfect sports car for those looking to get more of a sports feel in a convertible. It also discusses the 2015 Toyota RAV4 crossover for its modern tech features and additional storage space. The 2015 Dodge Grand Caravan is noted as an incredible value that can handle families and cargo. The 2015 Chevrolet Camaro is highlighted as an enjoyable vehicle on a budget with over 300 horsepower. Finally, it summarizes the 2015 Toyota Camry as a very dependable and fuel efficient vehicle that keeps customers loyal with its design and features.
Which car do Singaporeans love best?
Singaporeans are most interested in Ferraris, especially the 488 model. They see Lamborghinis and Ferraris positively as having prestige but view Porsches slightly less exclusive. Cadillacs are seen negatively due to reliability issues. Maseratis are viewed positively for their beauty but as impractical for youth. Average Singaporeans see supercars like Lamborghinis as unattainable dreams.
Buying a car
The average age of cars on the road in North America has increased significantly in recent years to 11.5 years old. This is due to improvements in vehicle reliability that allow cars to last longer as well as consumers purchasing fewer new vehicles following the economic recession in 2008. Even as new car sales have increased in recent years, consumers are still holding onto their older vehicles for longer periods of time, with the average length of ownership of a new vehicle now over 6 years. While the number of older vehicles over 12 years of age continues to grow, new car sales volumes are also increasing and are expected to rise further in the coming years. However, it's important for potential car buyers to understand the true costs of vehicle ownership beyond the initial
Our brand needs a netter narrative, what do we do?
Our brand needs a better narrative to inspire customers. A well-crafted narrative uses a series of predetermined messages to make sense to readers and inspire them to think differently or take action. To develop an effective narrative, a company should align with business objectives, define customer types and their problems/solutions, pull together key and unique information, determine positioning, and write the narrative to achieve that positioning and speak to customers. The minimum viable narrative structure includes an overarching idea, three main messages with supporting details each, and a final and call to action message.
Digital Dealer 18 Presentation by Todd Smith and David Kain
Todd Smith of ActivEngage and David Kain of Kain Automotive present 10 Awesome Tips to Improve your Digital Performance. Check out "The Wizard and the Silver Fox Deliver Digital Magic"
Top 10 selling vehicles in canada
Learning about the best-selling makes and models is a
good starting point when it comes to determining which vehicle would work best for you. Check out the top 10 selling vehicles in Canada:
Recommended
Eminent Domains Inc
Domain Name Development Company RentalProperties.com, JobOffers.com, ComparisonTravel.com, AutoRentalGuide.com, Angina.com, Hemodialysis.com, AllNaturalTea.com, FightAcne.com, UnWrinkle.com and many others. Contact benz@op.net
The best vehicles below $25k
This document discusses 5 vehicle options that are available for under $25,000. It describes the 2015 Mazda Miata MX5, a nimble sports car with a peppy engine and manual transmission for around $23,970. Next it outlines the 2015 Toyota RAV4 crossover with many standard features like Bluetooth for about $23,680. It then notes the 2015 Dodge Grand Caravan American Value Package, a minivan with a powerful V6 engine and versatile seating for around $21,795. The 2015 Chevrolet Camaro V6 with over 300 horsepower and good gas mileage is also highlighted for $23,705. Finally, it mentions the top-rated 2015 Toyota Camry as very dependable
The top cars below $25k
This document discusses and summarizes 5 of the best car options that cost under $25,000. It highlights the 2015 Mazda Miata MX5, a perfect sports car for those looking to get more of a sports feel in a convertible. It also discusses the 2015 Toyota RAV4 crossover for its modern tech features and additional storage space. The 2015 Dodge Grand Caravan is noted as an incredible value that can handle families and cargo. The 2015 Chevrolet Camaro is highlighted as an enjoyable vehicle on a budget with over 300 horsepower. Finally, it summarizes the 2015 Toyota Camry as a very dependable and fuel efficient vehicle that keeps customers loyal with its design and features.
Which car do Singaporeans love best?
Singaporeans are most interested in Ferraris, especially the 488 model. They see Lamborghinis and Ferraris positively as having prestige but view Porsches slightly less exclusive. Cadillacs are seen negatively due to reliability issues. Maseratis are viewed positively for their beauty but as impractical for youth. Average Singaporeans see supercars like Lamborghinis as unattainable dreams.
Buying a car
The average age of cars on the road in North America has increased significantly in recent years to 11.5 years old. This is due to improvements in vehicle reliability that allow cars to last longer as well as consumers purchasing fewer new vehicles following the economic recession in 2008. Even as new car sales have increased in recent years, consumers are still holding onto their older vehicles for longer periods of time, with the average length of ownership of a new vehicle now over 6 years. While the number of older vehicles over 12 years of age continues to grow, new car sales volumes are also increasing and are expected to rise further in the coming years. However, it's important for potential car buyers to understand the true costs of vehicle ownership beyond the initial
Our brand needs a netter narrative, what do we do?
Our brand needs a better narrative to inspire customers. A well-crafted narrative uses a series of predetermined messages to make sense to readers and inspire them to think differently or take action. To develop an effective narrative, a company should align with business objectives, define customer types and their problems/solutions, pull together key and unique information, determine positioning, and write the narrative to achieve that positioning and speak to customers. The minimum viable narrative structure includes an overarching idea, three main messages with supporting details each, and a final and call to action message.
Digital Dealer 18 Presentation by Todd Smith and David Kain
Todd Smith of ActivEngage and David Kain of Kain Automotive present 10 Awesome Tips to Improve your Digital Performance. Check out "The Wizard and the Silver Fox Deliver Digital Magic"
Top 10 selling vehicles in canada
Learning about the best-selling makes and models is a
good starting point when it comes to determining which vehicle would work best for you. Check out the top 10 selling vehicles in Canada:
【宝马Mini汽车marketing幻灯片】
The document summarizes the marketing success and history of the MINI brand from 2001-2003. It received several awards for car of the year from automotive magazines. It discusses MINI's product life cycle from 1959-1999 and strategies to turn the brand around, including design improvements, services, branding, and expanding to new markets globally. Charts show MINI sales volumes over time and the percentage of BMW sales by model in 2003, with MINI being one of the top models.
Google Advertising Network Car Dealer Examples
The document lists the URLs of various automotive websites and blogs. It then discusses courtesy ads placed directly with Google or through ClickMotive, an SEM company, and organic rankings and listings achieved by some automotive company sites.
5 Golden Rules For Social Media
This presentation was made to a local Chamber of Commerce giving some very general guidelines for posting on Social Media. It was a fun presentation to deliver, and it timed out in about 45 minutes.
Do you know your social media footprint? Contact cheryl@5canadiangeese.com for a complimentary review of your current standings
Super cars
The document discusses the history and origins of several iconic supercar brands such as Ferrari, Jaguar, Lamborghini, Aston Martin, Ford, Bugatti, Spyker, Koenigsegg, TVR, Pagani, McLaren, Chevrolet, Dodge, and Shelby. It provides details on the founders and key figures behind each brand, as well as information on production locations and other historical facts. Major events, models, and racing accomplishments are also briefly mentioned for some of the brands.
South African Automotive Top 10 on Facebook Q4 2015
In this report, we looked at the top 10 Automotive brands on Facebook in South Africa over the last quarter of 2015.
Keywords
Choosing the right keywords is important for SEO success. The document recommends using keyword research tools to analyze search volumes and competitors' websites to identify core keyword phrases and related variations to target. It also suggests prioritizing keywords with sufficient search volume and avoiding long-tail keywords that are never searched.
Pittsburgh Worldwide Automobile Display
Guests to the Pittsburgh Worldwide Car Present this weekend can indulge their largest automotive fan...
Lamborghini presentation (2018)
Lamborghini presentation-
History, Portfolio, Differenciation, Competitors, Market, Revenue, Business Model canvas
2013-06 June Julyeditorial
The article announces Kelley Blue Book's list of the 10 Coolest New Cars Under $18,000 for 2013. The list includes the 2013 Hyundai Veloster, Ford Focus, Kia Soul, Honda Fit, Dodge Dart, Mazda Mazda3, Fiat 500, Volkswagen Jetta, Honda Civic, and Chevrolet Spark. The Mazda3 has been featured on the list every year since 2004. While many inexpensive cars are uncool, automakers are putting more personality and distinction into their lower-priced offerings, making small cars cooler than ever before.
Luxury Investment Index Q2 2016
This document discusses classic cars and luxury real estate. It includes information about an upcoming Concours d'Elegance classic car show, including notable cars to be featured. It also summarizes recent performance of classic cars according to the Knight Frank Luxury Investment Index, noting strong sales of rare and expensive classic cars. However, it mentions the overall classic car market is seeing slower growth. The document examines trends in classic car collecting in the US.
Van Horn Compass: February 2012 Edition
The document discusses Hyundai being named the 2012 North American Car of the Year for the Hyundai Elantra. It notes that Hyundai achieved record sales of 645,691 vehicles in the US in 2011, a 20% increase over 2010. The Hyundai Sonata was the top-selling model with over 226,000 sales. The document also previews upcoming new Hyundai models for 2012 like the redesigned Azera and Santa Fe.
2012 Jeep Grand Cherokee St. Louis
Find the used Jeep Grand Cherokee in St. Louis at your top rated MO used Jeep dealer. Lou Fusz Chrysler Jeep Dodge has the used Jeep Grand Cherokee you're looking for at the best prices and with the best financing you need. Visit us today!
Auto News Info
Automotive news covers topics like recalls, safety advances, and new vehicles, and provides information on the latest developments in the auto industry. This document recommends checking back regularly for updates and lists additional auto news sites to visit for more information. It also announces that the 2015 Ford F-150 has been named the Best Overall Buy by Kelley Blue Book for its aluminum body, efficient powertrains, and useful features.
Canadian Sales 2014
- 2014 was a record-breaking year for car sales in Canada, with 1.85 million vehicles sold, driven by new product offerings from many manufacturers.
- Top-selling manufacturers included Porsche (+34%), Nissan (+27%), and Land Rover (+22%) while Mini declined (-10%).
- Pickup trucks continued to dominate sales, led by the Ford F-Series, while SUV and CUV models are increasingly more popular than sedans.
- The strong economy and available financing helped fuel sales, but lower oil prices and a declining Canadian dollar may impact the market in 2015.
2014 comparison
This document compares the 2014 Jeep Grand Cherokee and Ford Edge SUVs. It outlines the various engine and transmission options available for the Grand Cherokee, including both gas and diesel engines, as well as its safety and entertainment features. The Ford Edge offers similar safety features but only has a gas V6 engine option and a six-speed transmission. While both are suitable family vehicles, the conclusion is that the Grand Cherokee provides more power, safety and entertainment options to fit a wider range of lifestyles.
HUTCHINSON KIA JULY 2016
This document is an advertisement from Hutchinson Kia in Macon, Georgia offering various deals and promotions. It promotes test driving any new Kia vehicle to receive a $25 gift card to Outback or Carrabba's. It also advertises savings of up to $5,000 on new and used vehicles, 0% APR financing, and Kia's 10-year/100,000 mile warranty. The dealership encourages residents of Perry, Georgia to visit and take advantage of their sales and service offerings.
Georgia Auto Auction Guide 2010
This document provides information on how to purchase a vehicle at a public auto auction. It outlines the different types of auctions and sources of inventory, common auction terms and vehicle titles. It then lists several public auto auctions in Georgia, giving their locations and auction days/times. Finally, it provides tips for researching vehicles before bidding, such as obtaining a vehicle history report and checking for emissions compliance.
Canadian Sales First Half 2016
- The Canadian auto sales market had a record first half of 2016, with the overall market up 6% from the previous year. Truck sales significantly outpaced sedan sales, with trucks making up 65% of sales.
- Incentive programs powered by manufacturers' money have been crucial to moving vehicles and closing deals, especially with the issue of consumers having negative equity from previous loans.
- Entry-level luxury sedan segments are facing increasing pressure and competition, while luxury SUV/CUV segments continue to expand and have strong sales battles between manufacturers. Pickup truck sales, particularly for the Ford F-150, remain very strong.
Car Hire Dubai - Rent A Car - Ferrari Car Rental - Luxury Car Hire
We are truly outstanding among car lease Dubai companies as we give new car models at sensible rental rates. Car Hire Dubai Car Lease Dubai, Car Rental, Rent A Car, Rent A Car Dubai, Exotic Car Hire Dubai, Exotic Car Rental Dubai, Exotic Car Rental.
Luxury Auto Nky
- Luxury vehicle registrations in Northern Kentucky from January to May 2009 were down 32% compared to the same period in 2008, with the decline steeper than the average decline in all new vehicle registrations.
- Mercedes-Benz saw an increase in registrations while BMW, Cadillac, and Jaguar saw decreases. The top selling luxury vehicles were the Cadillac CTS, Lexus RX, and Lexus ES.
- The majority (90%) of new luxury vehicle registrations came from Kenton, Boone, and Campbell counties. The top selling dealerships were Lexus Rivercenter, Joseph Cadillac, Mercedes-Benz of Cincinnati, Infiniti of Cincinnati, and The BMW Store
The Guide to Buying a Used Car
This document provides a guide to buying used cars. It recommends examining needs rather than wants when choosing a car. Common places to buy used cars are from private parties, new car dealerships, or used car lots. Private parties usually have the most reasonable prices but dealerships may offer certified pre-owned vehicles with warranties. The guide discusses searching for cars online, in newspapers and other sources. It also covers criteria for evaluating potential cars like year, mileage, condition in photos, and seller type before considering price. Background checks and taking cars to a mechanic for inspection are also recommended steps in the buying process.
New Models of Cars : 2014- 2015
Selection of makes and models of cars
from manufacturers in major Motor
Shows in the World. Like for example
Detroit, New York, Geneve , Frankfurt,
Paris, Tokio, Shanghai….
Seleccion de marcas y modelos de auto
moviles presentados por los fabricantes
en los principales Salones del Mundo. Por
ejemplo : Detroit , Nueva York, Ginebra,
Frankfurt,Parios,Tokio,Shanghai…..
More Related Content
What's hot
【宝马Mini汽车marketing幻灯片】
The document summarizes the marketing success and history of the MINI brand from 2001-2003. It received several awards for car of the year from automotive magazines. It discusses MINI's product life cycle from 1959-1999 and strategies to turn the brand around, including design improvements, services, branding, and expanding to new markets globally. Charts show MINI sales volumes over time and the percentage of BMW sales by model in 2003, with MINI being one of the top models.
Google Advertising Network Car Dealer Examples
The document lists the URLs of various automotive websites and blogs. It then discusses courtesy ads placed directly with Google or through ClickMotive, an SEM company, and organic rankings and listings achieved by some automotive company sites.
5 Golden Rules For Social Media
This presentation was made to a local Chamber of Commerce giving some very general guidelines for posting on Social Media. It was a fun presentation to deliver, and it timed out in about 45 minutes.
Do you know your social media footprint? Contact cheryl@5canadiangeese.com for a complimentary review of your current standings
Super cars
The document discusses the history and origins of several iconic supercar brands such as Ferrari, Jaguar, Lamborghini, Aston Martin, Ford, Bugatti, Spyker, Koenigsegg, TVR, Pagani, McLaren, Chevrolet, Dodge, and Shelby. It provides details on the founders and key figures behind each brand, as well as information on production locations and other historical facts. Major events, models, and racing accomplishments are also briefly mentioned for some of the brands.
South African Automotive Top 10 on Facebook Q4 2015
In this report, we looked at the top 10 Automotive brands on Facebook in South Africa over the last quarter of 2015.
Keywords
Choosing the right keywords is important for SEO success. The document recommends using keyword research tools to analyze search volumes and competitors' websites to identify core keyword phrases and related variations to target. It also suggests prioritizing keywords with sufficient search volume and avoiding long-tail keywords that are never searched.
What's hot (6)
South African Automotive Top 10 on Facebook Q4 2015
South African Automotive Top 10 on Facebook Q4 2015
Similar to Google - Digital Trends in Automotive
Pittsburgh Worldwide Automobile Display
Guests to the Pittsburgh Worldwide Car Present this weekend can indulge their largest automotive fan...
Lamborghini presentation (2018)
Lamborghini presentation-
History, Portfolio, Differenciation, Competitors, Market, Revenue, Business Model canvas
2013-06 June Julyeditorial
The article announces Kelley Blue Book's list of the 10 Coolest New Cars Under $18,000 for 2013. The list includes the 2013 Hyundai Veloster, Ford Focus, Kia Soul, Honda Fit, Dodge Dart, Mazda Mazda3, Fiat 500, Volkswagen Jetta, Honda Civic, and Chevrolet Spark. The Mazda3 has been featured on the list every year since 2004. While many inexpensive cars are uncool, automakers are putting more personality and distinction into their lower-priced offerings, making small cars cooler than ever before.
Luxury Investment Index Q2 2016
This document discusses classic cars and luxury real estate. It includes information about an upcoming Concours d'Elegance classic car show, including notable cars to be featured. It also summarizes recent performance of classic cars according to the Knight Frank Luxury Investment Index, noting strong sales of rare and expensive classic cars. However, it mentions the overall classic car market is seeing slower growth. The document examines trends in classic car collecting in the US.
Van Horn Compass: February 2012 Edition
The document discusses Hyundai being named the 2012 North American Car of the Year for the Hyundai Elantra. It notes that Hyundai achieved record sales of 645,691 vehicles in the US in 2011, a 20% increase over 2010. The Hyundai Sonata was the top-selling model with over 226,000 sales. The document also previews upcoming new Hyundai models for 2012 like the redesigned Azera and Santa Fe.
2012 Jeep Grand Cherokee St. Louis
Find the used Jeep Grand Cherokee in St. Louis at your top rated MO used Jeep dealer. Lou Fusz Chrysler Jeep Dodge has the used Jeep Grand Cherokee you're looking for at the best prices and with the best financing you need. Visit us today!
Auto News Info
Automotive news covers topics like recalls, safety advances, and new vehicles, and provides information on the latest developments in the auto industry. This document recommends checking back regularly for updates and lists additional auto news sites to visit for more information. It also announces that the 2015 Ford F-150 has been named the Best Overall Buy by Kelley Blue Book for its aluminum body, efficient powertrains, and useful features.
Canadian Sales 2014
- 2014 was a record-breaking year for car sales in Canada, with 1.85 million vehicles sold, driven by new product offerings from many manufacturers.
- Top-selling manufacturers included Porsche (+34%), Nissan (+27%), and Land Rover (+22%) while Mini declined (-10%).
- Pickup trucks continued to dominate sales, led by the Ford F-Series, while SUV and CUV models are increasingly more popular than sedans.
- The strong economy and available financing helped fuel sales, but lower oil prices and a declining Canadian dollar may impact the market in 2015.
2014 comparison
This document compares the 2014 Jeep Grand Cherokee and Ford Edge SUVs. It outlines the various engine and transmission options available for the Grand Cherokee, including both gas and diesel engines, as well as its safety and entertainment features. The Ford Edge offers similar safety features but only has a gas V6 engine option and a six-speed transmission. While both are suitable family vehicles, the conclusion is that the Grand Cherokee provides more power, safety and entertainment options to fit a wider range of lifestyles.
HUTCHINSON KIA JULY 2016
This document is an advertisement from Hutchinson Kia in Macon, Georgia offering various deals and promotions. It promotes test driving any new Kia vehicle to receive a $25 gift card to Outback or Carrabba's. It also advertises savings of up to $5,000 on new and used vehicles, 0% APR financing, and Kia's 10-year/100,000 mile warranty. The dealership encourages residents of Perry, Georgia to visit and take advantage of their sales and service offerings.
Georgia Auto Auction Guide 2010
This document provides information on how to purchase a vehicle at a public auto auction. It outlines the different types of auctions and sources of inventory, common auction terms and vehicle titles. It then lists several public auto auctions in Georgia, giving their locations and auction days/times. Finally, it provides tips for researching vehicles before bidding, such as obtaining a vehicle history report and checking for emissions compliance.
Canadian Sales First Half 2016
- The Canadian auto sales market had a record first half of 2016, with the overall market up 6% from the previous year. Truck sales significantly outpaced sedan sales, with trucks making up 65% of sales.
- Incentive programs powered by manufacturers' money have been crucial to moving vehicles and closing deals, especially with the issue of consumers having negative equity from previous loans.
- Entry-level luxury sedan segments are facing increasing pressure and competition, while luxury SUV/CUV segments continue to expand and have strong sales battles between manufacturers. Pickup truck sales, particularly for the Ford F-150, remain very strong.
Car Hire Dubai - Rent A Car - Ferrari Car Rental - Luxury Car Hire
We are truly outstanding among car lease Dubai companies as we give new car models at sensible rental rates. Car Hire Dubai Car Lease Dubai, Car Rental, Rent A Car, Rent A Car Dubai, Exotic Car Hire Dubai, Exotic Car Rental Dubai, Exotic Car Rental.
Luxury Auto Nky
- Luxury vehicle registrations in Northern Kentucky from January to May 2009 were down 32% compared to the same period in 2008, with the decline steeper than the average decline in all new vehicle registrations.
- Mercedes-Benz saw an increase in registrations while BMW, Cadillac, and Jaguar saw decreases. The top selling luxury vehicles were the Cadillac CTS, Lexus RX, and Lexus ES.
- The majority (90%) of new luxury vehicle registrations came from Kenton, Boone, and Campbell counties. The top selling dealerships were Lexus Rivercenter, Joseph Cadillac, Mercedes-Benz of Cincinnati, Infiniti of Cincinnati, and The BMW Store
The Guide to Buying a Used Car
This document provides a guide to buying used cars. It recommends examining needs rather than wants when choosing a car. Common places to buy used cars are from private parties, new car dealerships, or used car lots. Private parties usually have the most reasonable prices but dealerships may offer certified pre-owned vehicles with warranties. The guide discusses searching for cars online, in newspapers and other sources. It also covers criteria for evaluating potential cars like year, mileage, condition in photos, and seller type before considering price. Background checks and taking cars to a mechanic for inspection are also recommended steps in the buying process.
New Models of Cars : 2014- 2015
Selection of makes and models of cars
from manufacturers in major Motor
Shows in the World. Like for example
Detroit, New York, Geneve , Frankfurt,
Paris, Tokio, Shanghai….
Seleccion de marcas y modelos de auto
moviles presentados por los fabricantes
en los principales Salones del Mundo. Por
ejemplo : Detroit , Nueva York, Ginebra,
Frankfurt,Parios,Tokio,Shanghai…..
How to Buy a Car for $1,000 - Gnomedex 2008
Kevin Fox is a community developer at Vidoop. His passions are cars and computers and anything that combines the two. Interested in one day getting paid to drive cars ala Jeremy Clarkson he is starting his career out by helping you buy a car for under $1,000.
Max The Digital Optimization Engine
The most powerful online marketing tool in the automotive industry is powered by the MAX Digital Optimization Engine. This presentation shares the foundation and teaches the basics of what MAX does and what it powers.
Similar to Google - Digital Trends in Automotive (18)
Car Hire Dubai - Rent A Car - Ferrari Car Rental - Luxury Car Hire
Car Hire Dubai - Rent A Car - Ferrari Car Rental - Luxury Car Hire
More from Brice McBeth
99% Of Your Visitors Aren't Buying
The document discusses common pitfalls for being too social online and provides recommendations to address them. It warns against intentionally driving users to competitive platforms and recommends making outreach a one-way interaction. It also advises fixing a weak About Us page by telling a company story, explaining its purpose, making what it does unique, and giving people a reason to contact it. Additionally, the document stresses the importance of A/B testing ideas rather than relying on assumptions, as 65% of ideas fail, but testing reveals the 35% that improve conversions. It provides an example of a successful test and emphasizes starting with Google Optimize before making changes.
SEO is a Hoax
The document discusses that SEO is not a silver bullet and requires a long-term strategy rather than quick fixes. While guest blogging can help with exposure, the focus should be on improving conversions. Metrics like views and links are meaningless if they do not translate to sales. Testing and optimizing the customer experience is more important than chasing arbitrary SEO tactics.
Reap Marketing | Google Automotive Trends
Reap Marketing optimized its own e-commerce conversions by 950% through conversion rate optimization testing. The document discusses several AB tests Reap conducted for clients, including changing call-to-action button text, which increased homepage clicks by 359%, and replacing "Free" with "Complimentary" in offers, which increased revenue despite a small decrease in conversion rate. The document emphasizes how testing hypotheses through AB tests can provide substantial lifts in key metrics like conversion rates and revenue.
SEO is a Hoax
This document discusses SEO and content marketing strategies. It provides a 7-step process for curating existing content to create new unique content for blogs. It emphasizes leveraging other websites and networks to spread content and gain exposure. Guest blogging on other sites is presented as a way to amplify reach beyond one's own blog. The goal is to drive traffic and conversions through content rather than focusing only on search engine rankings.
Fortive - Conversion Precedence Framework
The document discusses optimization testing techniques used by Reap Marketing to increase conversions on their website by 950%. It presents the Conversion Precedence Framework which includes factors like design, offers, products/services, company reputation, exclusivity, and humanization. It advocates testing both known and unknown problems with known and unknown solutions. The key aspects of optimization testing are described as having 4 pillars: known problems, unknown solutions, deep analytics, and client experiences. The overall message is that optimization requires testing all elements of the customer experience as well as unknown factors through an ongoing process of experimentation and analysis.
The Evolution of Standish
Brice McBeth discusses optimizing website conversions through testing. He describes 5 changes an ecommerce site tested: 1) Installing a $300 template which increased conversions 350% 2) Experimenting with logo placement and price rounding increased conversions 30% 3) Adding an about us page to build trust increased conversions. 4) Adding a video increased the likelihood of purchases 65% 5) Optimizing ads for high-value customers increased returns over 2,000%. The key is continuously testing and learning from data to improve conversions.
SEO Is A Hoax
This document discusses search engine optimization (SEO) and content marketing strategies. It presents a 7-step process for curating existing content to create new, uniquely valuable content for blogs. This process involves identifying valuable third-party content, adding personal commentary and keywords, highlighting a pull quote, attributing the original source, and including a call-to-action. By curating content from high traffic sources and guest blogging, marketers can amplify their reach and gain exposure, domain authority, and conversions without spending excessive time creating everything from scratch. While blogging takes significant time, curating proven content through this process provides shortcuts to achieving SEO goals more quickly and efficiently.
Twice The Visits. Half the Conversions.
The document discusses how having a mobile responsive website is not enough to optimize conversions on mobile. It notes that many companies see twice as many mobile visits but half the conversions of desktop. The document argues that mobile optimization requires testing elements like navigation, calls to action, and the overall user experience rather than just making a site responsive. It provides examples of elements that can be tested and emphasizes measuring mobile traffic separately and using A/B testing to improve the mobile user experience and conversions.
ProjectEDU - 5 Mind-Blowing Analytics Reports
The document discusses using Google Analytics reports to derive actionable insights and optimize business performance. It covers several key reports including the dashboard, desktop vs mobile, demographics, geography, landing pages, and acquisition channels. For each report, it emphasizes the importance of analyzing the data to determine specific actions to improve metrics like conversions, leads, checkouts, etc. It also stresses that the insights must translate into real-world strategies for areas like mobile optimization, ad targeting, content marketing, and addressing underperforming channels.
ProjectEDU - 5 Mind Blowing Analytics Reports
The document discusses analyzing Google Analytics data and provides summaries of 5 key reports - the dashboard, desktop vs mobile, visitor demographics, visitor geography, and landing page performance. It emphasizes deriving actionable insights from the data and provides examples of actions to take, such as optimizing pages for mobile users, targeting ads based on demographics and geography, and examining underperforming referral channels. The overall message is that analytics should be used to identify specific opportunities to improve conversions and sales.
ProjectEDU - Snagging Sales From Your Competition
The document discusses how to gain an unfair advantage over competitors by targeting their customers. It recommends acknowledging competitors but differentiating yourself by creating blue oceans with uncontested market space. A 6-step formula is provided: 1) Acknowledge competitors, 2) Throw away comparisons, 3) Highlight superiority, 4) Dominate calls-to-action, 5) Substantiate claims, 6) Offer the best deal. Creating landing pages focused on differentiation and strong offers could yield conversion rates 2x the average at half the cost per click, resulting in a 4x return on investment.
Your Website Sucks - 5 Things That Are Ruining Your Conversions
No client ever comes to an agency asking for an ugly website. But most of us have websites that fail to convert 99% of our visitors regardless of how amazing the site looks. This presentation uncovers 5 key pitfalls that most startups fall into when building a website, highly inspired by the instructor’s own experience.
In this ProjectEDU lecture, you’ll also learn the factors of a website that audiences are looking for when deciding to buy, and how you can maximize your opportunity for sales. Learn how to avoid common mistakes in order to implement a high converting website.
SEO is a Hoax: Why Search Ranking isn't the Priority of a Startup
The document discusses using blogs and content to sell products and services. It outlines some common challenges with content creation and SEO, including that it requires a significant time investment to produce enough content to be effective. It then presents Brice McBeth's 7-step process for curating existing content to produce new, uniquely valuable content more quickly. This involves identifying valuable third-party content, adding your own commentary, keywords, and calls-to-action, and sharing it on your own blog and other sites to gain exposure and traffic. The document emphasizes leveraging other publishers' audiences and networks to amplify your content's reach.
BriceMcBeth.com Content Shortcuts for Conversions
In this one-day workshop, Brice provided his proprietary strategies, content & tools that can get you THINKING BIG about your next content projects! In this highly-interactive coaching session, we discussed:
1. How to more quickly and effectively write blog content
2. The hidden costs of a traditional SEO strategy
3. How to ensure that your content produces an optimal ROI
4. Brice's 7 Step Shortcut Process for Content Development that turns secondary content into primary content.
5. Brice's checklist for guaranteeing eyeballs from ideal clients
6. How to leverage proven networks for your content to create content equity!
Learn more about Brice McBeth's workshops at BriceMcBeth.com!
More from Brice McBeth (14)
Your Website Sucks - 5 Things That Are Ruining Your Conversions
Your Website Sucks - 5 Things That Are Ruining Your Conversions
SEO is a Hoax: Why Search Ranking isn't the Priority of a Startup
SEO is a Hoax: Why Search Ranking isn't the Priority of a Startup
Recently uploaded
Creative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSSMastering B2B Payments Webinar from BlueSnap
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Creative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Schedule Unveiled
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Top mailing list providers in the USA.pptx
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Income Tax exemption for Start up : Section 80 IAC
A presentation on the concept of Exemption of Profits of Start ups from Income Tax
buy old yahoo accounts buy yahoo accounts
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
How MJ Global Leads the Packaging Industry.pdf
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Recently uploaded (20)
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Training my puppy and implementation in this story
Training my puppy and implementation in this story
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Income Tax exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
Google - Digital Trends in Automotive
- 4. TODAY’S DIGITAL CAR BUYER
- 10. FOCUS ON CONSUMER INTENT
- 11. FOCUS ON CONSUMER INTENT
- 12. FOCUS ON CONSUMER INTENT Although July 4th had the most search interest, research will continue to grow the days leading into the event
- 13. Nissan Altima price Honda Accord msrp Toyota Rav4 lease Am-I- Getting-A-Deal Moments Can-I- Afford-It Moments Where- Should-I-Buy Moments Which-Car- Is-Best Moments Is-It-Right- For-Me Moments 2018 Dodge Buick Encore review Jeep SUV New Lincoln MKZ 2018 Kia Optima Volkswagen Golf mileage GMC Sierra deals Chevy Malibu offers Ford Explorer sale Hyundai Elantra dealer Grand Cherokee test drive Sentra Los Angeles FOCUS ON CONSUMER INTENT
- 14. Nissan Altima price Honda Accord msrp Toyota Rav4 lease Am-I- Getting-A-Deal Moments Can-I- Afford-It Moments Where- Should-I-Buy Moments Which-Car- Is-Best Moments Is-It-Right- For-Me Moments 2018 Dodge Buick Encore review Jeep SUV New Lincoln MKZ 2018 Kia Optima Volkswagen Golf mileage GMC Sierra deals Chevy Malibu offers Ford Explorer sale Hyundai Elantra dealer Grand Cherokee test drive Sentra Los Angeles FOCUS ON CONSUMER INTENT
- 15. MAKE + Dealership Name MAKE + Dealer MAKE/MODEL + Deal MAKE/MODEL + Offer MAKE/MODEL + Price MAKE/MODEL + MSRP MAKE/MODEL + Year New + MAKE/MODEL MAKE + Year MAKE + Car Segment FOCUS ON CONSUMER INTENT
- 16. FOCUS ON CONSUMER INTENT
- 17. FOCUS ON CONSUMER INTENT
- 18. FOCUS ON CONSUMER INTENT
- 21. MEASURE THE IMPACT OF YOUR ADVERTISING
- 22. MEASURE THE IMPACT OF YOUR ADVERTISING Desktop Site Visit
- 23. MEASURE THE IMPACT OF YOUR ADVERTISING
- 24. MEASURE THE IMPACT OF YOUR ADVERTISING
- 25. MEASURE THE IMPACT OF YOUR ADVERTISING
- 26. MEASURE THE IMPACT OF YOUR ADVERTISING
- 27. MEASURE THE IMPACT OF YOUR ADVERTISING
- 29. BMW Of Manhattan BMW Dealer Near Me ALIGN YOUR MESSAGE
- 36. 4x ALIGN YOUR MESSAGE When shoppers within five miles of a store clicked on a search ad, their store visit was to be incremental than shoppers beyond five miles.
- 37. CHECKLIST